Rapid Radical Change - Technologies Impact on Fitness & Wellness

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    Rapid Radical Change - Technologies Impact on Fitness & Wellness - Presentation Transcript

    1. technologies increasing impact on the fitness & wellness industry Bryan K. O’Rourke, MBA www.bryankorourke.com
    2.  
    3. progress
    4. “ impossible without change”
    5. “ those who cannot change their minds cannot change anything” George Bernard Shaw
    6. tremendous change
    7. future so many possibilities
    8. “ The further backward you look, the further forward you can see.” - Winston Churchill
    9. “ The future ain’t what it used to be” -Yogi Berra
    10. <3>
    11. future - convergence
    12. context
    13. impact
    14. <1> technology
    15. define it
    16. what is technology ?
    17. etymology “ technologia” systematic treatment of an art or skill
    18. “ a capability given by the practical application of knowledge.”
    19. invented after we were born doesn’t quite work yet or
    20. 1829 Cambridge
    21. 1 st
    22.  
    23.  
    24. “ unintended consequences”
    25.  
    26.  
    27.  
    28. human application of nature’s principals
    29.  
    30. really radical change
    31. amazing 5,000 days ago
    32.  
    33.  
    34.  
    35.  
    36.  
    37.  
    38.  
    39.  
    40.  
    41.  
    42. for free whenever
    43. 100 million clicks per day 55 trillion links 8 terabytes of data per second of traffic 2 billion location nodes 2 million emails per second 1.5 million IM’s per second
    44. reaching the capacity of 1 human brain
    45. > doubling capacity every 2 years
    46.  
    47. the next 5,000 days? much greater change
    48. we think linear technology is exponential
    49. 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 ………. 2, 4, 8, 16, 32, 64, 128, 256…….
    50. overestimate what can be achieved in the very near underestimate what happens in the long run we are in the “knee of the curve”
    51.  
    52.  
    53. content & experience digitized - mobilized
    54. late 70’s walkman & treadmill fitness industry
    55. institutions – cloud infrastructure
    56. we are in the “knee of the curve” historically the rate of change is accelerating – years since adoption
    57. we are in the “knee of the curve” We are witnessing the exponential shift – years since adoption
    58. we are in the “knee of the curve” size of machines shrinking processing power increasing patents increasing Internet hosts increasing technical knowledge increasing cost of mips decreasing Internet bandwidth increasing wireless price performance increasing mass use of inventions increasing investment in education increasing global poverty decreasing
    59. now
    60. connectivity 24/7 delivering content driven by users creating impactful immersion
    61. very inexpensively
    62.  
    63. we are teaching the machine the semantic web – web 3.0
    64. <2> culture
    65. it’s all about people
    66.  
    67. patterns of human behavior
    68. the age of transcendence <3> contributing factors culture shifting objective base to a subjective base
    69. mature adult majority diversity ubiquity of the information
    70. in 1989 majority of US adults were 40 years or older most population growth for years to come will be in +60
    71. authenticity determined individually
    72. increased rejection of prior values
    73. meaningful experience
    74. diversity = acceptance, openness, empathy
    75. ubiquity of information via the Internet content, “experience” the “Prosumer”
    76.  
    77. the Prosumer (all customers) have increasing power they have access to &/or create the information
    78. they seek authentic experience “ meaning”
    79.  
    80. <3> institutions
    81.  
    82. institutions / organizations overwhelmed
    83. order thoughts and expectation; impose consistent behaviors; reinforce shared beliefs and impose rules; both constrain and enable behavior; participants realize value “buying-in”
    84. disconnect
    85.  
    86.  
    87. designed around command & control
    88. centralization not able to keep up with change
    89. highly inefficient fails at embracing change
    90. “ The greatest obstacle to progress is not ignorance. It is the illusion of knowledge” -Daniel Boorstin
    91. collaboration - orchestration
    92. open – open systems transparent flexible learning understand your role
    93.  
    94.  
    95.  
    96. lifecycle timeframe shrinking
    97. drive to commoditization
    98. movie theaters arcades record stores failed to embrace change
    99. drive fixed cost out transparent - authentic technology customer centric collaborative
    100. unexpected emergence
    101.  
    102. unexpected “competition”
    103. alternatives - disruptive
    104. understandable
    105. recap - rapid change great opportunity & risk
    106. implications to the fitness & wellness industry ? depends…….
    107. ‘ 01 to ‘07 estimated US facility growth 70% growth
    108. < 16% exercise regularly
    109. impact varies economics conservation
    110. tech impact <2> institutions - customers
    111. <1> institutions/organizations: understand your unique position adopt orchestration strategy
    112. unique position orchestrate program partners
    113. partner for programming
    114. partner to create meaningful experiences
    115. expensive equipment is not always the solution invest in authentic experience limit cap-ex & adopt orchestration host of new equipment technology innovations
    116. customer relationship conservation Web 2.0
    117. embrace web 2.0 strategies
    118. embrace web 2.0 strategies
    119.  
    120. seek alliances leverage globalization outsource expertise e-lance
    121.  
    122. <2> consumer macro
    123. obesity will bankrupt us all 20% of children obese
    124. 2007 Market Size in Billions
    125. 2007 Market Size in Billions
    126. disconnect Dr. Jennifer Smith Maguire 2007 Fit for Consumption: Sociology and the Business of Fitness
    127.  
    128. opportunity – outcome reimbursement the market will grow by hundreds of billions in the next decade wellness
    129. 4 ways technology impacts wellness direct to consumer engagement through gaming outcomes
    130.  
    131.  
    132. streaming content & mobility integrate into daily life
    133.  
    134. monitor technology
    135. engagement motivation – via the cloud
    136.  
    137.  
    138. direct without physical place
    139. new business models that incorporate facilities in a different manner
    140. summing it all up what is the impact ?
    141. things will be vastly different how is largely up to us…..
    142. “ those who cannot change their minds cannot change anything” George Bernard Shaw
    143. progress people
    144. & think differently think of our mission
    145.  

    + BryankorourkeBryankorourke, 11 months ago

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