Using Social Media To Grow          Bryan K. O’Rourke, mba            Your PT Business                www.bryankorourke.co...
2
Using Social Media To Grow          Bryan K. O’Rourke, mba            Your PT Business                www.bryankorourke.co...
BROAD  4
Hang With ME               5
36
? & WRAP UP     8
1. WHAT &   WHY ?    9
story
“The Purpose Of Business Is To CreateAnd Keep A   Customer”                       Peter Drucker
WORD OFMOUTH
“business revolution”
social media”term “         misnomer             making one on one scalable
“the era of the           humanization of                 business. “              Big Changecultural
http://europeanwebreport.ning.com   16
SOCIAL MEDIA                                                    DRIVERS                                         http://eur...
COLLABORATIVE CONSUMPTION                www.bryankorourke.com       rachel botsman       new business models18
COLLABORATIVE CONSUMPTION                   TRENDS     19
MANY   STILL don’t BELIEVE it          20
Remember ?2000 - Internet         Bubble   21
YOU          IF   don’tSomeone   ELSE WILL
2. HOW:   23
How ?Read This
How ? Read These               25
“What OrganizationAre   You Working“With” ?
Consumers & Organizations                            27                                 The New Social Paradigm
8   “to dos”               28
1st - a story                29
Bread and   Personal Training ?#1 attitude - really care                       30
caring is highly underrated                          31
#2 have a game plan                  32
“don’t measure with a micrometer mark with     a paint brush and cut with an axe”                                         ...
#2 What’s the Plan ? •Consider all 8  points •What are you  REALLY  trying to do?34
learn from others                35
#3 Be YOU        36
#2 Be YOU•define your BRAND•do YOU resonate ?37
38
39
Trill Fitness Marathon Challenge and fundraiser forthe Juvenile Diabetes Research Foundation             40
your reputation ? google your name   41
#4 Right Platforms   42
#4 Right Platforms43
PERSONALIZEsocial platforms - get these                               44
45     www.about.me
46
BLOG       47
web site platforms   48
web site platforms   49
web site templates   50
get several personalized URLS’s   51
learn from others               52
MOBILITY           53
54
55   #5 get help
56
57
58
59
don’t hire social media services        to spam for you                                   60
#6 Build Your Network                    61
#6 Build Network•Listen•Join•Share62
Use Twitter The Right Way   63
#7 cool relevant stuff                     64
#7 Cool Content• Google Reader• Relevant• Fresh65
PRODUCE VIDEO CONTENTproduce your own video     66
produce your own video   67
video content   68
#8 use smart tools   69
70
71
analytics - bit.ly                72
analytics - bit.ly               73
analytics - bit.ly                74
75
? & WRAP UP     76
1. WHAT &   WHY ?    77
HOW: 8 “to dos”•1 Right Attitude        •6 Build Your Network•2 Plan                  •7 Use Cool Content•3 Be YOU        ...
your business                79
questions     how can i help you ?          @bryankorourke80
Thanks !           all content available @      81
PT Summit - Filex 2011 - Growing your Personal Training Business Using Social Media
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PT Summit - Filex 2011 - Growing your Personal Training Business Using Social Media

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In Sydney Australia, Bryan O'Rourke Presented This Content At the PT Summit In Advance Of FILEX 2011, On Using Social Media To Grow Your Personal Training Business.

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PT Summit - Filex 2011 - Growing your Personal Training Business Using Social Media

  1. 1. Using Social Media To Grow Bryan K. O’Rourke, mba Your PT Business www.bryankorourke.comPT Business Summit - Sydney AU 2011 1
  2. 2. 2
  3. 3. Using Social Media To Grow Bryan K. O’Rourke, mba Your PT Business www.bryankorourke.comPT Business Summit - Sydney AU 2011 3
  4. 4. BROAD 4
  5. 5. Hang With ME 5
  6. 6. 36
  7. 7. ? & WRAP UP 8
  8. 8. 1. WHAT & WHY ? 9
  9. 9. story
  10. 10. “The Purpose Of Business Is To CreateAnd Keep A Customer” Peter Drucker
  11. 11. WORD OFMOUTH
  12. 12. “business revolution”
  13. 13. social media”term “ misnomer making one on one scalable
  14. 14. “the era of the humanization of business. “ Big Changecultural
  15. 15. http://europeanwebreport.ning.com 16
  16. 16. SOCIAL MEDIA DRIVERS http://europeanwebreport.ning.comhttp://europeanwebreport.ning.com 17 5 factors
  17. 17. COLLABORATIVE CONSUMPTION www.bryankorourke.com rachel botsman new business models18
  18. 18. COLLABORATIVE CONSUMPTION TRENDS 19
  19. 19. MANY STILL don’t BELIEVE it 20
  20. 20. Remember ?2000 - Internet Bubble 21
  21. 21. YOU IF don’tSomeone ELSE WILL
  22. 22. 2. HOW: 23
  23. 23. How ?Read This
  24. 24. How ? Read These 25
  25. 25. “What OrganizationAre You Working“With” ?
  26. 26. Consumers & Organizations 27 The New Social Paradigm
  27. 27. 8 “to dos” 28
  28. 28. 1st - a story 29
  29. 29. Bread and Personal Training ?#1 attitude - really care 30
  30. 30. caring is highly underrated 31
  31. 31. #2 have a game plan 32
  32. 32. “don’t measure with a micrometer mark with a paint brush and cut with an axe” 33
  33. 33. #2 What’s the Plan ? •Consider all 8 points •What are you REALLY trying to do?34
  34. 34. learn from others 35
  35. 35. #3 Be YOU 36
  36. 36. #2 Be YOU•define your BRAND•do YOU resonate ?37
  37. 37. 38
  38. 38. 39
  39. 39. Trill Fitness Marathon Challenge and fundraiser forthe Juvenile Diabetes Research Foundation 40
  40. 40. your reputation ? google your name 41
  41. 41. #4 Right Platforms 42
  42. 42. #4 Right Platforms43
  43. 43. PERSONALIZEsocial platforms - get these 44
  44. 44. 45 www.about.me
  45. 45. 46
  46. 46. BLOG 47
  47. 47. web site platforms 48
  48. 48. web site platforms 49
  49. 49. web site templates 50
  50. 50. get several personalized URLS’s 51
  51. 51. learn from others 52
  52. 52. MOBILITY 53
  53. 53. 54
  54. 54. 55 #5 get help
  55. 55. 56
  56. 56. 57
  57. 57. 58
  58. 58. 59
  59. 59. don’t hire social media services to spam for you 60
  60. 60. #6 Build Your Network 61
  61. 61. #6 Build Network•Listen•Join•Share62
  62. 62. Use Twitter The Right Way 63
  63. 63. #7 cool relevant stuff 64
  64. 64. #7 Cool Content• Google Reader• Relevant• Fresh65
  65. 65. PRODUCE VIDEO CONTENTproduce your own video 66
  66. 66. produce your own video 67
  67. 67. video content 68
  68. 68. #8 use smart tools 69
  69. 69. 70
  70. 70. 71
  71. 71. analytics - bit.ly 72
  72. 72. analytics - bit.ly 73
  73. 73. analytics - bit.ly 74
  74. 74. 75
  75. 75. ? & WRAP UP 76
  76. 76. 1. WHAT & WHY ? 77
  77. 77. HOW: 8 “to dos”•1 Right Attitude •6 Build Your Network•2 Plan •7 Use Cool Content•3 Be YOU •8 Use Smart Tools•4 The Right Platforms•5 Get Help 78
  78. 78. your business 79
  79. 79. questions how can i help you ? @bryankorourke80
  80. 80. Thanks ! all content available @ 81

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