PT Summit - Filex 2011 - Growing your Personal Training Business Using Social Media

Using Social Media To Grow Bryan K. O’Rourke, mba Your PT Business www.bryankorourke.comPT Business Summit - Sydney AU 2011 1

Using Social Media To Grow Bryan K. O’Rourke, mba Your PT Business www.bryankorourke.comPT Business Summit - Sydney AU 2011 3

BROAD 4

Hang With ME 5

? & WRAP UP 8

1. WHAT & WHY ? 9

“The Purpose Of Business Is To CreateAnd Keep A Customer” Peter Drucker

WORD OFMOUTH

“business revolution”

social media”term “ misnomer making one on one scalable

“the era of the humanization of business. “ Big Changecultural

http://europeanwebreport.ning.com 16

SOCIAL MEDIA DRIVERS http://europeanwebreport.ning.comhttp://europeanwebreport.ning.com 17 5 factors

COLLABORATIVE CONSUMPTION www.bryankorourke.com rachel botsman new business models18

COLLABORATIVE CONSUMPTION TRENDS 19

MANY STILL don’t BELIEVE it 20

Remember ?2000 - Internet Bubble 21

YOU IF don’tSomeone ELSE WILL

2. HOW: 23

How ?Read This

How ? Read These 25

“What OrganizationAre You Working“With” ?

Consumers & Organizations 27 The New Social Paradigm

8 “to dos” 28

1st - a story 29

Bread and Personal Training ?#1 attitude - really care 30

caring is highly underrated 31

#2 have a game plan 32

“don’t measure with a micrometer mark with a paint brush and cut with an axe” 33

#2 What’s the Plan ? •Consider all 8 points •What are you REALLY trying to do?34

learn from others 35

#3 Be YOU 36

#2 Be YOU•deﬁne your BRAND•do YOU resonate ?37

Trill Fitness Marathon Challenge and fundraiser forthe Juvenile Diabetes Research Foundation 40

your reputation ? google your name 41

#4 Right Platforms 42

#4 Right Platforms43

PERSONALIZEsocial platforms - get these 44

45 www.about.me

BLOG 47

web site platforms 48

web site platforms 49

web site templates 50

get several personalized URLS’s 51

learn from others 52

MOBILITY 53

55 #5 get help

don’t hire social media services to spam for you 60

#6 Build Your Network 61

#6 Build Network•Listen•Join•Share62

Use Twitter The Right Way 63

#7 cool relevant stuff 64

#7 Cool Content• Google Reader• Relevant• Fresh65

PRODUCE VIDEO CONTENTproduce your own video 66

produce your own video 67

video content 68

#8 use smart tools 69

analytics - bit.ly 72

? & WRAP UP 76

1. WHAT & WHY ? 77

HOW: 8 “to dos”•1 Right Attitude •6 Build Your Network•2 Plan •7 Use Cool Content•3 Be YOU •8 Use Smart Tools•4 The Right Platforms•5 Get Help 78

your business 79

questions how can i help you ? @bryankorourke80

Thanks ! all content available @ 81

http://www.bryankorourke.com	37
http://www.sys-con.com	1
http://bryanorourke.sys-con.com	1

PT Summit - Filex 2011 - Growing your Personal Training Business Using Social Media

by In the Clouds on Apr 13, 2011

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PT Summit - Filex 2011 - Growing your Personal Training Business Using Social Media — Presentation Transcript