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PT Summit - Filex 2011 - Growing your Personal Training Business Using Social Media

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In Sydney Australia, Bryan O'Rourke Presented This Content At the PT Summit In Advance Of FILEX 2011, On Using Social Media To Grow Your Personal Training Business.

In Sydney Australia, Bryan O'Rourke Presented This Content At the PT Summit In Advance Of FILEX 2011, On Using Social Media To Grow Your Personal Training Business.

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  • 1. Using Social Media To Grow Bryan K. O’Rourke, mba Your PT Business www.bryankorourke.comPT Business Summit - Sydney AU 2011 1
  • 2. 2
  • 3. Using Social Media To Grow Bryan K. O’Rourke, mba Your PT Business www.bryankorourke.comPT Business Summit - Sydney AU 2011 3
  • 4. BROAD 4
  • 5. Hang With ME 5
  • 6. 36
  • 7. ? & WRAP UP 8
  • 8. 1. WHAT & WHY ? 9
  • 9. story
  • 10. “The Purpose Of Business Is To CreateAnd Keep A Customer” Peter Drucker
  • 11. WORD OFMOUTH
  • 12. “business revolution”
  • 13. social media”term “ misnomer making one on one scalable
  • 14. “the era of the humanization of business. “ Big Changecultural
  • 15. http://europeanwebreport.ning.com 16
  • 16. SOCIAL MEDIA DRIVERS http://europeanwebreport.ning.comhttp://europeanwebreport.ning.com 17 5 factors
  • 17. COLLABORATIVE CONSUMPTION www.bryankorourke.com rachel botsman new business models18
  • 18. COLLABORATIVE CONSUMPTION TRENDS 19
  • 19. MANY STILL don’t BELIEVE it 20
  • 20. Remember ?2000 - Internet Bubble 21
  • 21. YOU IF don’tSomeone ELSE WILL
  • 22. 2. HOW: 23
  • 23. How ?Read This
  • 24. How ? Read These 25
  • 25. “What OrganizationAre You Working“With” ?
  • 26. Consumers & Organizations 27 The New Social Paradigm
  • 27. 8 “to dos” 28
  • 28. 1st - a story 29
  • 29. Bread and Personal Training ?#1 attitude - really care 30
  • 30. caring is highly underrated 31
  • 31. #2 have a game plan 32
  • 32. “don’t measure with a micrometer mark with a paint brush and cut with an axe” 33
  • 33. #2 What’s the Plan ? •Consider all 8 points •What are you REALLY trying to do?34
  • 34. learn from others 35
  • 35. #3 Be YOU 36
  • 36. #2 Be YOU•define your BRAND•do YOU resonate ?37
  • 37. 38
  • 38. 39
  • 39. Trill Fitness Marathon Challenge and fundraiser forthe Juvenile Diabetes Research Foundation 40
  • 40. your reputation ? google your name 41
  • 41. #4 Right Platforms 42
  • 42. #4 Right Platforms43
  • 43. PERSONALIZEsocial platforms - get these 44
  • 44. 45 www.about.me
  • 45. 46
  • 46. BLOG 47
  • 47. web site platforms 48
  • 48. web site platforms 49
  • 49. web site templates 50
  • 50. get several personalized URLS’s 51
  • 51. learn from others 52
  • 52. MOBILITY 53
  • 53. 54
  • 54. 55 #5 get help
  • 55. 56
  • 56. 57
  • 57. 58
  • 58. 59
  • 59. don’t hire social media services to spam for you 60
  • 60. #6 Build Your Network 61
  • 61. #6 Build Network•Listen•Join•Share62
  • 62. Use Twitter The Right Way 63
  • 63. #7 cool relevant stuff 64
  • 64. #7 Cool Content• Google Reader• Relevant• Fresh65
  • 65. PRODUCE VIDEO CONTENTproduce your own video 66
  • 66. produce your own video 67
  • 67. video content 68
  • 68. #8 use smart tools 69
  • 69. 70
  • 70. 71
  • 71. analytics - bit.ly 72
  • 72. analytics - bit.ly 73
  • 73. analytics - bit.ly 74
  • 74. 75
  • 75. ? & WRAP UP 76
  • 76. 1. WHAT & WHY ? 77
  • 77. HOW: 8 “to dos”•1 Right Attitude •6 Build Your Network•2 Plan •7 Use Cool Content•3 Be YOU •8 Use Smart Tools•4 The Right Platforms•5 Get Help 78
  • 78. your business 79
  • 79. questions how can i help you ? @bryankorourke80
  • 80. Thanks ! all content available @ 81

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