PaviGym 50th Anniversary Presentation - A New Era For The Health Club Industry

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This presentation was made at PaviGym's 50th Anniversary celebration in Alacante Spain. It addresses some key trends that are driving a new era of innovation for the health club business.

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PaviGym 50th Anniversary Presentation - A New Era For The Health Club Industry

  1. 1. PAVIGYM 50th Anniversary September 2013 | Alicante Spain A New Era For The Health Club & Fitness Industry @BryanKORourke 1 @RobertJDyer #PaviGym2013
  2. 2. 2 130 Thousand Fitness Clubs Globally @bryankorourke #pavigym2013
  3. 3. 3 129 Millionhealth club members globally @bryankorourke #pavigym2013
  4. 4. 4 7 Billionhumans in 2013 @bryankorourke #pavigym2013
  5. 5. 5 @bryankorourke #pavigym2013 91 number of times a year the average human drinks a coke
  6. 6. 6 Technology Globalism CONVERGENCE CREATES Consumers CHANGE @BryanKORourke
  7. 7. 7Doom and Gloom @BryanKORourke
  8. 8. @BryanKORourke CHANGE 8
  9. 9. @BryanKORourke CHANGE 9
  10. 10. Era Of Ideas10THE @BryanKORourke
  11. 11. 11@Peterdiamandis The Future Is Bright
  12. 12. Technology Trends An onslaught of innovation 12@bryankorourke #pavigym2013 Technology
  13. 13. Accelerating Returns 13 Law of Technology
  14. 14. The Internet Of Things 14@bryankorourke #pavigym2013
  15. 15. Wearable Devices 15@bryankorourke #pavigym2013 485 Million Annual Shipments by 2018
  16. 16. Mobile Payment 16@bryankorourke #pavigym2013
  17. 17. CONSUMER TRENDS17 @bryankorourke
  18. 18. 18 @bryankorourke #ihrsa2013 “Transforming Expectations Of and Interactions With All Suppliers - From Retailers and Manufacturers to Governments and Utilities” Radical Customer Transformation Ernst & Young 2012 http://www.ey.com/Publication/vwLUAssets/ This_time_it_is_personal_-_from_consumer_to_co- creator_2012/$File/Consumer%20barometer_V9a.pdf
  19. 19. 19 http://theregenerationroadmap.com/research/consumer-studyhttp:// techcrunch.com/2012/12/19/forrester-84-of-u-s-adults-now-use-the- web-daily-50-own-smartphones-tablet-ownership-doubled-to-19- in-2012/ Access The Internet Daily 84% Traversing Demographics Connected Consumers
  20. 20. 20 @bryankorourke #ihrsa2013 Using Devices To Maxmimize Every Moment Mobile Moments 63% of females and 73% of males check at least every hour
  21. 21. The Rise Of The Rest 21 By 2030 Global Middle Class Doubles to 5 Billion @bryankorourke #pavigym2013 Shanghai Tower Globalism
  22. 22. 22 2016 World Population In Emerging Markets 88% @bryankorourke #pavigym2013
  23. 23. Our big world is getting smaller 23 Globalism Asia - Pacific Region Highest Growth 5-7% @bryankorourke #pavigym2013
  24. 24. 24 Increasingly Global Industry hardcandyfitness.com@bryankorourke #pavigym2013
  25. 25. FRAGMENTING25 @BryanKORourke New Business Models
  26. 26. S Curve - Reinvention & Fragmentation 26 @bryankorourke #PaviGym2013 New Era : Micro Gym Low Cost Pop Up Digital Wellness Mind Body A New Era
  27. 27. 27 New Business Models
  28. 28. 28 @bryankorourke #pavigym2013 “Sick Care” Is Broken New Markets
  29. 29. 29 @bryankorourke #pavigym2013 The New Paradigm Clubs Fill Many Of These Needs
  30. 30. 30@BryanKORourke
  31. 31. 31 Technology Globalism CONVERGENCE CREATES Consumers CHANGE @BryanKORourke
  32. 32. How Technology Is Changing Business The 3rd Industrial Revolution - Thank You Economy @RobertJDyer
  33. 33. Its Not About Technology Its About People@RobertJDyer tech empowers people
  34. 34. Caring About Customers First Why Do You Love Your Mom ? @RobertJDyer CARING
  35. 35. A Cultural Shift Back From Where We Came : Small Town Rules @RobertJDyer SHIFT
  36. 36. No Fakes Allowed Real Relationships WIN @RobertJDyer AUTHENTIC
  37. 37. Forget The OLD Rules Erase Lines In The Sand @RobertJDyer BOUNDARIES
  38. 38. Some “Smart” People Dismiss It What’s The ROI ? Visitors -> Friends Friends -> Buyers Buyers -> Advocates @RobertJDyer RELATIONSHIPS
  39. 39. How To WIN @RobertJDyer IMPROVE YOUR BIZ 4
  40. 40. 1st: CREATE an AWESOME CUSTOMER FOCUSED CULTURE CARING C U L T U R E @RobertJDyer
  41. 41. LEADERS NEED TO BE AN EXAMPLELEADERSHIP Chuck Runyon @RobertJDyer TRANSPARENCY
  42. 42. 2nd EMPOWER, CONVERSE, PLAY PING PONG EMPOWER @RobertJDyer
  43. 43. 3rd CONTENT IS KING MAKE IT GREAT CONTENT @RobertJDyer
  44. 44. 4th Create Great Experiences Know Your Customers & Connect SHOCK & AWE Surprise Your Customers
  45. 45. How Technology Is Changing Business The 3rd Industrial Revolution - Thank You Economy @RobertJDyer
  46. 46. PAVIGYM 50th Anniversary September 2013 | Alicante Spain A New Era For The Health Club & Fitness Industry @BryanKORourke 46 @RobertJDyer Thank You

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