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Networked Fitness 2014 - What Is It And What Does It Mean For Health Clubs And Fitness

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The Fitness Industry Technology Council is striving to get the industry to work together to create interoperability standards that will help to grow the marketplace and enhance user exerperience for …

The Fitness Industry Technology Council is striving to get the industry to work together to create interoperability standards that will help to grow the marketplace and enhance user exerperience for users in and outside of health clubs. Join us at www.fittechcouncil.org .

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  • 1. Networked Fitness Technologies Are Creating New Opportunities For Gym Operators Like You FIT-C August 2014 What Is Networked Fitness ? Why Is It Important For Health Club ? What Should Owners And Operators Keep In Mind As They Evaluate Technology Alternatives? The Fitness Industry Technology Council Shares Its Views For The Industry. 1 Bryan O’Rourke @bryankorourke @fittechcouncil
  • 2. 2 What Is Networked Fitness? The Internet Of Things Is Here Why Is Networked Fitness Important ? Consumer Dependence On Technology Has Evolved Important Points To Keep In Mind How Club Owners Should Evaluate Technology Options How Can Networked Fitness Help Your Club ? New Ways Of Serving Customers And Managing Your Club 1 2 3 4 “When it comes to the future, there are three kinds of people: those who let it happen, those who make it happen, and those who wonder what happened.” - John Richardson
  • 3. What Is Networked Fitness ? The Internet Of Things Is Creating XX Devices By 2016. 3 What Is Networked Fitness ?
  • 4. 4 The wearables market is poised to grow from 14 million devices shipped in 2011 to 171 million units shipped by 2016-60% fitness. Wearable Tracking Devices Emerging
  • 5. 5 Consumer Connectivity Via Smartphones Continues To Grow
  • 6. 6 Apps Are A Big Part Of The Smartphone Environment
  • 7. What Is Networked Fitness ? The Seamless Connection Of Equipment, Sensors, Applications and Devices That Provide Enhanced Customer Experience And Facility Management 7
  • 8. Why Is Networked Fitness Important ? 8 Consumer Expectations Regarding Convenient Technologies Are Rising. Banking, Shopping, Health. The FUTURE Of WELLNESS IS CONNECTED HEALTH
  • 9. Why Is Networked Fitness Important ? 9 Increasing Number Of Digital Alternatives To Health Clubs
  • 10. 10 Consumer Experience Is The New Marketing
  • 11. Why Is Networked Fitness Important ? A Surge In Devices - The Internet Of Things 11
  • 12. Why Is Networked Fitness Important ? 12 Rapid Technology Advancements
  • 13. Why Is Networked Fitness Important ? 13 New Business Models Emerging
  • 14. Why Is Networked Fitness Important ? 14 By Themselves Trackers Not Working - YET
  • 15. Why Is Networked Fitness Important ? 15 Market Is At The Beginning
  • 16. What Is Networked Fitness For Operators ? Networked fitness is the application of technologies that enable club operators to manage assets, enhance customer experience and gain data to improve their operations. 16
  • 17. Big Challenge Is No Interoperability Standards The Fitness Industry Technology Council Is Establishing Interoperability Standards To Enable Easier And More Seamless Integration For Networked Fitness. Please Join Us. 17
  • 18. How Can Networked Fitness Help You ? 18 Differentiation From Competitors
  • 19. How Can Networked Fitness Help You ? 19 Create A More Customer Centric Experience Inside & Outside Club
  • 20. How Can Networked Fitness Help You ? 20 Understand Trends And Practical Applications
  • 21. How Can Networked Fitness Help You ? 21
  • 22. 22
  • 23. Key Points To Keep In Mind 23 First: Think Strategically About Technology
  • 24. Key Points To Keep In Mind 24 Be Wary Of What Is “Open - Closed ” Systems Walled Gardens
  • 25. Key Points To Keep In Mind 25 Evaluate Cost Closely
  • 26. Key Points To Keep In Mind 26 Seek Third Party Expertise If Possible
  • 27. Join Us Become A Member #itsamovement #futureoffitness Bryan O’Rourke Bryan@Fittechcouncil.org @bryankorourke @fittechcouncil 27

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