Mobile Trends And Their Impact On Health Clubs
 

Mobile Trends And Their Impact On Health Clubs

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An overview of trends in mobility and how health clubs can adopt new technologies to increase member sales and retention.

An overview of trends in mobility and how health clubs can adopt new technologies to increase member sales and retention.

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Mobile Trends And Their Impact On Health Clubs Mobile Trends And Their Impact On Health Clubs Presentation Transcript

  • scan for bio mobility will have a big impact on the fitness industrycontact me:@bryankorourke 6.22.2011How Mobile Technologies Are Creating New Bryan K. O’Rourke, MBAOpportunities For The Health Club Industry bryan@fitmarc.comwww.bryankorourke.com 1
  • 6.22.2011topics covered How Mobile Technologies Are Creating New Opportunities For The Health Club Industry mobilitythoughts ?@bryankorourkeBryan K. O’Rourke, MBA, 2011www.bryankorourke.com 2
  • mobility1sttechnologies How Mobile Technologies Are Creating New Opportunities Forideas ? The Health Club Industry@bryankorourkeBryan K. O’Rourke, MBA, 2011www.bryankorourke.com 6.22.2011 3
  • items covered mobility 2nd trends How Mobile Technologies Are Creating New Opportunities For The Health Club Industrycomments ?@bryankorourke 6.22.2011Bryan K. O’Rourke, MBA, 2011www.bryankorourke.com 4
  • 6.22.2011 How Mobile Technologies Are Creating New Opportunities 3rd what to do For The Health Club Industry now mobility let’s chat @bryankorourkeBryan K. O’Rourke, MBA, 2011www.bryankorourke.com 5
  • 4th what to keep an eye on - the future 6.22.2011@bryankorourkeHow Mobile Technologies Are mobilityCreating New Opportunities ForThe Health Club IndustryBryan K. O’Rourke, MBA, 2011www.bryankorourke.com 6
  • Tip before we start mobility Mobility Trends And Health Clubs Opportunities To Grow MembershipmobilityGet A QR CodeScanner:go to app store anddownload one onyour smartphonewww.kaywa.comwww.i-nigma.comBryan K. O’Rourke, MBAwww.bryankorourke.com 7
  • mobility1sttechnologies How Mobile Technologies Are Creating New Opportunities For The Health Club Industry 6.22.2011Bryan K. O’Rourke, MBA, 2011www.bryankorourke.com 8
  • 1st - technologies mobility Mobility Trends And Health Clubs Opportunities To Grow Membershipmobilitywhat is it ? definitionmo·bile /ˈmōbəl/Adjective: Able to move orbe moved freely or easily.Bryan K. O’Rourke, MBAwww.bryankorourke.com 9
  • 1st - technologies mobility Mobility Trends And Health Clubs Opportunities To Grow Membershipmobility Tablet Catagorywhat is it ? definitionmo·bile /ˈmōbəl/Tablet: 4th largest consumerelectronics catagory in 1year.Bryan K. O’Rourke, MBAwww.bryankorourke.com 10
  • 1st - technologies mobility Mobility Trends And Health Clubs Opportunities To Grow Membership mobility Just Starting Hardware, Connectivity & Software Are Becoming Smarter, Faster & Cheaper !Bryan K. O’Rourke, MBAwww.bryankorourke.com 11
  • 1st - technologies mobility Mobility Trends And Health Clubs Opportunities To Grow Membership GeolocationBryan K. O’Rourke, MBAwww.bryankorourke.com 12
  • 1st - technologies mobility Mobility Trends And Health Clubs Opportunities To Grow Membership 72.5 Million Smartphone Users TodayBryan K. O’Rourke, MBAwww.bryankorourke.com 13
  • 1st - technologies mobility Mobility Trends And Health Clubs Opportunities To Grow Membershipmobility Matt Galligan,“In my co-founder ofopinion, the SimpleGeofuture ofmobile is thefuture ofeverything.” “knee of the curve” law of accelerating returnsBryan K. O’Rourke, MBAwww.bryankorourke.com 14
  • 1st - technologies mobility Mobility Trends And Health Clubs Opportunities To Grow Membership Mobile Will Be THE Main Way You Attract & Retain Members 15
  • 1st - technologies mobility Mobility Trends And Health Clubs Opportunities To Grow Membership accelerating adoptionBryan K. O’Rourke, MBAwww.bryankorourke.com 16
  • 1st - technologies mobility Mobility Trends And Health Clubs Opportunities To Grow Membership accelerating adoptionBryan K. O’Rourke, MBAwww.bryankorourke.com 17
  • 1st - technologies mobility Mobility Trends And Health Clubs Opportunities To Grow Membership accelerating adoptionBryan K. O’Rourke, MBAwww.bryankorourke.com 18
  • 1st - technologies mobility Mobility Trends And Health Clubs Opportunities To Grow Membership mobile driving social mediaBryan K. O’Rourke, MBA adoptionwww.bryankorourke.com 19
  • 1st - technologies mobility Mobility Trends And Health Clubs Opportunities To Grow Membership so | lo | mo mobile driving social mediaBryan K. O’Rourke, MBA adoptionwww.bryankorourke.com 20
  • 1st - technologies mobility Mobility Trends And Health Clubs Opportunities To Grow Membership what’s it mean ? disruption: massive consumer changeBryan K. O’Rourke, MBAwww.bryankorourke.com 21
  • 2nd Trends mobility How Mobile Technologies Are Creating New Opportunities For The Health Club IndustryBryan K. O’Rourke, MBA, 2011www.bryankorourke.com 22
  • 2nd - trends mobility Mobility Trends And Health Clubs Opportunities To Grow Membership2 Years 100 Million U.S. Smartphone Users addressing trends: we are talking about YOUR gym opportunity members scan the QR code to watch the Google videoBryan K. O’Rourke, MBAwww.bryankorourke.com 23
  • 2nd - trends mobility Mobility Trends And Health Clubs Opportunities To Grow Membershipmobility | interesting facts5 times more mobile devices than computersText messaging read rate at 90% in 15 minutesMobile 5X better sales conversion rate than onlineMobile 7X better coupon redemption than online & offline270 million mobile subscribers in the U.S.91% keep phone within 3 feet 24 hours a day, 365 days per year.@bryankorourkeBryan K. O’Rourke, MBAwww.bryankorourke.com 24
  • Mobility Trends And Health Clubs mobility Opportunities To Grow Membership2nd - Trends5 PartsConsumers = Members 25
  • Consumers = Members
  • 2nd - trends mobility Mobility Trends And Health Clubs Opportunities To Grow MembershipConsumers = Members 27
  • 2nd - trends mobility 28
  • 2nd - trends Mobility Trends And Health Clubs Opportunities To Grow Membership mobility 29
  • 2nd - trends Mobility Trends And Health Clubs Opportunities To Grow Membership mobility 30
  • 2nd - trends Mobility Trends And Health Clubs Opportunities To Grow Membership mobility 31
  • Mobility Trends And Health Clubs Opportunities To Grow Membership mobility2nd - Trends5 Parts 32
  • 2nd - trends Mobility Trends And Health Clubs Opportunities To Grow Membership 33
  • 2nd - trends Mobility Trends And Health Clubs Opportunities To Grow Membership 34
  • 2nd - trends Mobility Trends And Health Clubs Opportunities To Grow Membership 35
  • Mobility Trends And Health Clubs Opportunities To Grow Membership mobility2nd - Trends5 PartsConsumers = Members 36
  • 2nd - trends mobility 38
  • 2nd - trends mobility Mobility Trends And Health Clubs Opportunities To Grow Membership 39
  • Mobility Trends And Health Clubs Opportunities To Grow Membership mobility2nd - Trends5 PartsConsumers = Members 40
  • 2nd - trends Mobility Trends And Health Clubs Opportunities To Grow Membership mobility 41
  • 2nd - trends Mobility Trends And Health Clubs Opportunities To Grow Membership mobility 43
  • 2nd - trends Mobility Trends And Health Clubs Opportunities To Grow Membership mobility 44
  • Mobility Trends And Health Clubs Opportunities To Grow Membership mobility2nd - Trends5 PartsConsumers = Members 25 45
  • 2nd - trends mobility Mobility Trends And Health Clubs Opportunities To Grow Membership 46
  • 2nd - trends Mobility Trends And Health Clubs Opportunities To Grow Membership mobility 47
  • 2nd - trends mobility Mobility Trends And Health Clubs Opportunities To Grow Membership 48
  • 2nd - trends Mobility Trends And Health Clubs Opportunities To Grow Membership mobility 49
  • 2nd- trends Mobility Trends And Health Clubs mobility Opportunities To Grow Membership Other Key Trends 50
  • 2nd- trends Mobility Trends And Health Clubs mobility Opportunities To Grow Membership Apps Over 1 In 4 US adults Use Mobile Apps (for 5 app trends you can’t ignore scan the qr code) 51
  • 2nd- trends mobility Mobility Trends And Health Clubs Opportunities To Grow MembershipQR Codes = Quick ResponseBryan K. O’Rourke, MBAwww.bryankorourke.com 52
  • 2nd- trends mobility Mobility Trends And Health Clubs Opportunities To Grow Membership QR Code Link To Anything | TrackableBryan K. O’Rourke, MBAwww.bryankorourke.com 53
  • 2nd- trends mobility Mobility Trends And Health Clubs Opportunities To Grow Membership Mobile Payment Systems SquareBryan K. O’Rourke, MBAwww.bryankorourke.com 54
  • 2nd- trends mobility Mobility Trends And Health Clubs Opportunities To Grow Membership Adoption Of Mobile Payment Coming MainstreamBryan K. O’Rourke, MBAwww.bryankorourke.com 55
  • 2nd- trends mobility Mobility Trends And Health Clubs Opportunities To Grow Membership What does it all mean ? To Attract & Retain Members You NEED to be in the MOBILE Space ! What Is Your MOBILE Strategy ?Bryan K. O’Rourke, MBAwww.bryankorourke.com 56
  • How Mobile Technologies Are 3rd what now ? Creating New Opportunities For The Health Club Industry 4 things ! mobilityBryan K. O’Rourke, MBA, 2011www.bryankorourke.com 57
  • 3rd - what now ? mobility Mobility Trends And Health Clubs Opportunities To Grow MembershipWARNING : ideas must be integrated withoverall business and marketing strategiesBryan K. O’Rourke, MBA What Is Your MOBILE Strategy ?www.bryankorourke.com 58
  • 3rd - what now ? mobility Mobility Trends And Health Clubs Opportunities To Grow Membership New Exploding Uncertain Experiementation Amount of mobile advertising as percentage of overall global advertising spendingBryan K. O’Rourke, MBA What Is Your MOBILE Strategy ?www.bryankorourke.com 59
  • 3rd - what now ? mobility Mobility Trends And Health Clubs Opportunities To Grow MembershipWhat Is Your MOBILE Strategy ? 1 - Mobilize Web SiteMake Your Web SiteUsable On MobileDevices. Scan QRCode For How To:Bryan K. O’Rourke, MBAwww.bryankorourke.com 60
  • 3rd - what now ? mobility Mobility Trends And Health Clubs Opportunities To Grow Membership2 - Grab Mobile “Turf” Integrated Into YourBryan K. O’Rourke, MBAwww.bryankorourke.com Marketing Plan 61
  • 3rd - what now ? mobility Mobility Trends And Health Clubs Opportunities To Grow Membership2nd - 9 Tips For Grabbing TurfScan The QR Code Below With Your Mobile Phone1. Learn Platforms2. Set Goals3. Establish Presence4. Customize5. Compelling Promos6. Engage Members7. Track8. Adapt9. Avoid PitfallsBryan K. O’Rourke, MBAwww.bryankorourke.com 62
  • 3rd - what now ? mobility Mobility Trends And Health Clubs Opportunities To Grow Membership 3 - Use & Create AppsBryan K. O’Rourke, MBAwww.bryankorourke.com 63
  • 3rd - what now ? mobility Mobility Trends And Health Clubs Opportunities To Grow Membership3 - Use & Create Apps Suppliers to the fitness industry entering the mobile space offering new member features . Solutions like mobile roadie enable you to create apps inexpensively.Bryan K. O’Rourke, MBAwww.bryankorourke.com 64
  • 3rd - what now ? mobility Mobility Trends And Health Clubs Opportunities To Grow Membership3 - Use & Create Apps @bryankorourke to learn moreBryan K. O’Rourke, MBAwww.bryankorourke.com 65
  • 3rd - what now ? mobility Mobility Trends And Health Clubs Opportunities To Grow Membership 4 - Experiment With Mobile Advertising QR Code Mobile Search Ads SMS MessagingBryan K. O’Rourke, MBAwww.bryankorourke.com 66
  • 3rd - what now ? mobility Mobility Trends And Health Clubs Opportunities To Grow MembershipQR Code Integration Offers Promotions Print Ads Signage Temp Tatoos 20 Ways To Use QR CodesBryan K. O’Rourke, MBAwww.bryankorourke.com 67
  • 3rd - what now ? mobility Mobility Trends And Health Clubs Opportunities To Grow MembershipMobile Search Adshighly targeted, affordable, keyword, geographyBryan K. O’Rourke, MBAwww.bryankorourke.com 68
  • 3rd - what now ? mobility Mobility Trends And Health Clubs Opportunities To Grow MembershipSMS “Text” Advertising 9 tips for sms marketing Application Platforms Provide Easy Ways To Manage Text CampaignsBryan K. O’Rourke, MBAwww.bryankorourke.com 69
  • 4th what to keep an eye on - the future 6.22.2011questions ?@bryankorourke mobilityHow Mobile Technologies AreCreating New Opportunities ForThe Health Club IndustryBryan K. O’Rourke, MBA, 2011www.bryankorourke.com 70
  • 4th - keep an eye on the future mobility Mobility Trends And Health Clubs Opportunities To Grow Membershipmobility Matt Galligan, co-founder of“In my opinion, SimpleGeothe future ofmobile is thefuture ofeverything.”Bryan K. O’Rourke, MBAwww.bryankorourke.com 71
  • 4th - keep an eye on the future mobility Mobility Trends And Health Clubs Opportunities To Grow Membership Mobile Will Be THE Main Way You Attract & Retain Members 72
  • 4th - keep an eye on the future mobility Mobility Trends And Health Clubs Opportunities To Grow Membership1 - Mobile & Tech Trends Will Continue To Advance Apps Devices Mobile Search Mobile Commerce Advancing Mobile Technologies Will Create A Storm Of Change 73
  • 4th - keep an eye on the future mobility Mobility Trends And Health Clubs Opportunities To Grow Membership2 - Health Club Information System Platforms New Cloud Solutions Integrated Around The Customer & Business Model 74
  • 4th - keep an eye on the future mobility Mobility Trends And Health Clubs Opportunities To Grow Membership3 - Virtual Reality - Inside & Outside Clubs Scan for video demo below Increased Blending Of The Physical & Digital Worlds In New Ways Via VR 75
  • 4th - keep an eye on the future mobility Mobility Trends And Health Clubs Opportunities To Grow Membership4 - Gamification scan to learn more Increased Blending Of The Physical & Digital Worlds In New Ways Via VR 76
  • Finally mobility Mobility Trends And Health Clubs Opportunities To Grow Membership @bryankorourke1. technology2. trends3. now what ?4. the futurewhat’s it mean ?disruption:massive consumerchangeBryan K. O’Rourke, MBAwww.bryankorourke.com 77
  • Thanks ! scan for bio mobility What’s YOUR Mobile Strategy ?questions ?@bryankorourke 6.22.2011How Mobile Technologies Are Creating New Bryan K. O’Rourke, MBAOpportunities For The Health Club Industry bryankorourke@me.comwww.bryankorourke.com 78