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scan for bio                            mobility                            will have a big impact                        ...
6.22.2011topics covered How Mobile Technologies Are Creating New Opportunities For The Health Club Industry               ...
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Tip before we start      mobility     Mobility Trends And Health Clubs                                    Opportunities To...
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Mobile Trends And Their Impact On Health Clubs
Mobile Trends And Their Impact On Health Clubs
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Mobile Trends And Their Impact On Health Clubs

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An overview of trends in mobility and how health clubs can adopt new technologies to increase member sales and retention.

Published in: Business

Transcript of "Mobile Trends And Their Impact On Health Clubs"

  1. 1. scan for bio mobility will have a big impact on the fitness industrycontact me:@bryankorourke 6.22.2011How Mobile Technologies Are Creating New Bryan K. O’Rourke, MBAOpportunities For The Health Club Industry bryan@fitmarc.comwww.bryankorourke.com 1
  2. 2. 6.22.2011topics covered How Mobile Technologies Are Creating New Opportunities For The Health Club Industry mobilitythoughts ?@bryankorourkeBryan K. O’Rourke, MBA, 2011www.bryankorourke.com 2
  3. 3. mobility1sttechnologies How Mobile Technologies Are Creating New Opportunities Forideas ? The Health Club Industry@bryankorourkeBryan K. O’Rourke, MBA, 2011www.bryankorourke.com 6.22.2011 3
  4. 4. items covered mobility 2nd trends How Mobile Technologies Are Creating New Opportunities For The Health Club Industrycomments ?@bryankorourke 6.22.2011Bryan K. O’Rourke, MBA, 2011www.bryankorourke.com 4
  5. 5. 6.22.2011 How Mobile Technologies Are Creating New Opportunities 3rd what to do For The Health Club Industry now mobility let’s chat @bryankorourkeBryan K. O’Rourke, MBA, 2011www.bryankorourke.com 5
  6. 6. 4th what to keep an eye on - the future 6.22.2011@bryankorourkeHow Mobile Technologies Are mobilityCreating New Opportunities ForThe Health Club IndustryBryan K. O’Rourke, MBA, 2011www.bryankorourke.com 6
  7. 7. Tip before we start mobility Mobility Trends And Health Clubs Opportunities To Grow MembershipmobilityGet A QR CodeScanner:go to app store anddownload one onyour smartphonewww.kaywa.comwww.i-nigma.comBryan K. O’Rourke, MBAwww.bryankorourke.com 7
  8. 8. mobility1sttechnologies How Mobile Technologies Are Creating New Opportunities For The Health Club Industry 6.22.2011Bryan K. O’Rourke, MBA, 2011www.bryankorourke.com 8
  9. 9. 1st - technologies mobility Mobility Trends And Health Clubs Opportunities To Grow Membershipmobilitywhat is it ? definitionmo·bile /ˈmōbəl/Adjective: Able to move orbe moved freely or easily.Bryan K. O’Rourke, MBAwww.bryankorourke.com 9
  10. 10. 1st - technologies mobility Mobility Trends And Health Clubs Opportunities To Grow Membershipmobility Tablet Catagorywhat is it ? definitionmo·bile /ˈmōbəl/Tablet: 4th largest consumerelectronics catagory in 1year.Bryan K. O’Rourke, MBAwww.bryankorourke.com 10
  11. 11. 1st - technologies mobility Mobility Trends And Health Clubs Opportunities To Grow Membership mobility Just Starting Hardware, Connectivity & Software Are Becoming Smarter, Faster & Cheaper !Bryan K. O’Rourke, MBAwww.bryankorourke.com 11
  12. 12. 1st - technologies mobility Mobility Trends And Health Clubs Opportunities To Grow Membership GeolocationBryan K. O’Rourke, MBAwww.bryankorourke.com 12
  13. 13. 1st - technologies mobility Mobility Trends And Health Clubs Opportunities To Grow Membership 72.5 Million Smartphone Users TodayBryan K. O’Rourke, MBAwww.bryankorourke.com 13
  14. 14. 1st - technologies mobility Mobility Trends And Health Clubs Opportunities To Grow Membershipmobility Matt Galligan,“In my co-founder ofopinion, the SimpleGeofuture ofmobile is thefuture ofeverything.” “knee of the curve” law of accelerating returnsBryan K. O’Rourke, MBAwww.bryankorourke.com 14
  15. 15. 1st - technologies mobility Mobility Trends And Health Clubs Opportunities To Grow Membership Mobile Will Be THE Main Way You Attract & Retain Members 15
  16. 16. 1st - technologies mobility Mobility Trends And Health Clubs Opportunities To Grow Membership accelerating adoptionBryan K. O’Rourke, MBAwww.bryankorourke.com 16
  17. 17. 1st - technologies mobility Mobility Trends And Health Clubs Opportunities To Grow Membership accelerating adoptionBryan K. O’Rourke, MBAwww.bryankorourke.com 17
  18. 18. 1st - technologies mobility Mobility Trends And Health Clubs Opportunities To Grow Membership accelerating adoptionBryan K. O’Rourke, MBAwww.bryankorourke.com 18
  19. 19. 1st - technologies mobility Mobility Trends And Health Clubs Opportunities To Grow Membership mobile driving social mediaBryan K. O’Rourke, MBA adoptionwww.bryankorourke.com 19
  20. 20. 1st - technologies mobility Mobility Trends And Health Clubs Opportunities To Grow Membership so | lo | mo mobile driving social mediaBryan K. O’Rourke, MBA adoptionwww.bryankorourke.com 20
  21. 21. 1st - technologies mobility Mobility Trends And Health Clubs Opportunities To Grow Membership what’s it mean ? disruption: massive consumer changeBryan K. O’Rourke, MBAwww.bryankorourke.com 21
  22. 22. 2nd Trends mobility How Mobile Technologies Are Creating New Opportunities For The Health Club IndustryBryan K. O’Rourke, MBA, 2011www.bryankorourke.com 22
  23. 23. 2nd - trends mobility Mobility Trends And Health Clubs Opportunities To Grow Membership2 Years 100 Million U.S. Smartphone Users addressing trends: we are talking about YOUR gym opportunity members scan the QR code to watch the Google videoBryan K. O’Rourke, MBAwww.bryankorourke.com 23
  24. 24. 2nd - trends mobility Mobility Trends And Health Clubs Opportunities To Grow Membershipmobility | interesting facts5 times more mobile devices than computersText messaging read rate at 90% in 15 minutesMobile 5X better sales conversion rate than onlineMobile 7X better coupon redemption than online & offline270 million mobile subscribers in the U.S.91% keep phone within 3 feet 24 hours a day, 365 days per year.@bryankorourkeBryan K. O’Rourke, MBAwww.bryankorourke.com 24
  25. 25. Mobility Trends And Health Clubs mobility Opportunities To Grow Membership2nd - Trends5 PartsConsumers = Members 25
  26. 26. Consumers = Members
  27. 27. 2nd - trends mobility Mobility Trends And Health Clubs Opportunities To Grow MembershipConsumers = Members 27
  28. 28. 2nd - trends mobility 28
  29. 29. 2nd - trends Mobility Trends And Health Clubs Opportunities To Grow Membership mobility 29
  30. 30. 2nd - trends Mobility Trends And Health Clubs Opportunities To Grow Membership mobility 30
  31. 31. 2nd - trends Mobility Trends And Health Clubs Opportunities To Grow Membership mobility 31
  32. 32. Mobility Trends And Health Clubs Opportunities To Grow Membership mobility2nd - Trends5 Parts 32
  33. 33. 2nd - trends Mobility Trends And Health Clubs Opportunities To Grow Membership 33
  34. 34. 2nd - trends Mobility Trends And Health Clubs Opportunities To Grow Membership 34
  35. 35. 2nd - trends Mobility Trends And Health Clubs Opportunities To Grow Membership 35
  36. 36. Mobility Trends And Health Clubs Opportunities To Grow Membership mobility2nd - Trends5 PartsConsumers = Members 36
  37. 37. 2nd - trends mobility 38
  38. 38. 2nd - trends mobility Mobility Trends And Health Clubs Opportunities To Grow Membership 39
  39. 39. Mobility Trends And Health Clubs Opportunities To Grow Membership mobility2nd - Trends5 PartsConsumers = Members 40
  40. 40. 2nd - trends Mobility Trends And Health Clubs Opportunities To Grow Membership mobility 41
  41. 41. 2nd - trends Mobility Trends And Health Clubs Opportunities To Grow Membership mobility 43
  42. 42. 2nd - trends Mobility Trends And Health Clubs Opportunities To Grow Membership mobility 44
  43. 43. Mobility Trends And Health Clubs Opportunities To Grow Membership mobility2nd - Trends5 PartsConsumers = Members 25 45
  44. 44. 2nd - trends mobility Mobility Trends And Health Clubs Opportunities To Grow Membership 46
  45. 45. 2nd - trends Mobility Trends And Health Clubs Opportunities To Grow Membership mobility 47
  46. 46. 2nd - trends mobility Mobility Trends And Health Clubs Opportunities To Grow Membership 48
  47. 47. 2nd - trends Mobility Trends And Health Clubs Opportunities To Grow Membership mobility 49
  48. 48. 2nd- trends Mobility Trends And Health Clubs mobility Opportunities To Grow Membership Other Key Trends 50
  49. 49. 2nd- trends Mobility Trends And Health Clubs mobility Opportunities To Grow Membership Apps Over 1 In 4 US adults Use Mobile Apps (for 5 app trends you can’t ignore scan the qr code) 51
  50. 50. 2nd- trends mobility Mobility Trends And Health Clubs Opportunities To Grow MembershipQR Codes = Quick ResponseBryan K. O’Rourke, MBAwww.bryankorourke.com 52
  51. 51. 2nd- trends mobility Mobility Trends And Health Clubs Opportunities To Grow Membership QR Code Link To Anything | TrackableBryan K. O’Rourke, MBAwww.bryankorourke.com 53
  52. 52. 2nd- trends mobility Mobility Trends And Health Clubs Opportunities To Grow Membership Mobile Payment Systems SquareBryan K. O’Rourke, MBAwww.bryankorourke.com 54
  53. 53. 2nd- trends mobility Mobility Trends And Health Clubs Opportunities To Grow Membership Adoption Of Mobile Payment Coming MainstreamBryan K. O’Rourke, MBAwww.bryankorourke.com 55
  54. 54. 2nd- trends mobility Mobility Trends And Health Clubs Opportunities To Grow Membership What does it all mean ? To Attract & Retain Members You NEED to be in the MOBILE Space ! What Is Your MOBILE Strategy ?Bryan K. O’Rourke, MBAwww.bryankorourke.com 56
  55. 55. How Mobile Technologies Are 3rd what now ? Creating New Opportunities For The Health Club Industry 4 things ! mobilityBryan K. O’Rourke, MBA, 2011www.bryankorourke.com 57
  56. 56. 3rd - what now ? mobility Mobility Trends And Health Clubs Opportunities To Grow MembershipWARNING : ideas must be integrated withoverall business and marketing strategiesBryan K. O’Rourke, MBA What Is Your MOBILE Strategy ?www.bryankorourke.com 58
  57. 57. 3rd - what now ? mobility Mobility Trends And Health Clubs Opportunities To Grow Membership New Exploding Uncertain Experiementation Amount of mobile advertising as percentage of overall global advertising spendingBryan K. O’Rourke, MBA What Is Your MOBILE Strategy ?www.bryankorourke.com 59
  58. 58. 3rd - what now ? mobility Mobility Trends And Health Clubs Opportunities To Grow MembershipWhat Is Your MOBILE Strategy ? 1 - Mobilize Web SiteMake Your Web SiteUsable On MobileDevices. Scan QRCode For How To:Bryan K. O’Rourke, MBAwww.bryankorourke.com 60
  59. 59. 3rd - what now ? mobility Mobility Trends And Health Clubs Opportunities To Grow Membership2 - Grab Mobile “Turf” Integrated Into YourBryan K. O’Rourke, MBAwww.bryankorourke.com Marketing Plan 61
  60. 60. 3rd - what now ? mobility Mobility Trends And Health Clubs Opportunities To Grow Membership2nd - 9 Tips For Grabbing TurfScan The QR Code Below With Your Mobile Phone1. Learn Platforms2. Set Goals3. Establish Presence4. Customize5. Compelling Promos6. Engage Members7. Track8. Adapt9. Avoid PitfallsBryan K. O’Rourke, MBAwww.bryankorourke.com 62
  61. 61. 3rd - what now ? mobility Mobility Trends And Health Clubs Opportunities To Grow Membership 3 - Use & Create AppsBryan K. O’Rourke, MBAwww.bryankorourke.com 63
  62. 62. 3rd - what now ? mobility Mobility Trends And Health Clubs Opportunities To Grow Membership3 - Use & Create Apps Suppliers to the fitness industry entering the mobile space offering new member features . Solutions like mobile roadie enable you to create apps inexpensively.Bryan K. O’Rourke, MBAwww.bryankorourke.com 64
  63. 63. 3rd - what now ? mobility Mobility Trends And Health Clubs Opportunities To Grow Membership3 - Use & Create Apps @bryankorourke to learn moreBryan K. O’Rourke, MBAwww.bryankorourke.com 65
  64. 64. 3rd - what now ? mobility Mobility Trends And Health Clubs Opportunities To Grow Membership 4 - Experiment With Mobile Advertising QR Code Mobile Search Ads SMS MessagingBryan K. O’Rourke, MBAwww.bryankorourke.com 66
  65. 65. 3rd - what now ? mobility Mobility Trends And Health Clubs Opportunities To Grow MembershipQR Code Integration Offers Promotions Print Ads Signage Temp Tatoos 20 Ways To Use QR CodesBryan K. O’Rourke, MBAwww.bryankorourke.com 67
  66. 66. 3rd - what now ? mobility Mobility Trends And Health Clubs Opportunities To Grow MembershipMobile Search Adshighly targeted, affordable, keyword, geographyBryan K. O’Rourke, MBAwww.bryankorourke.com 68
  67. 67. 3rd - what now ? mobility Mobility Trends And Health Clubs Opportunities To Grow MembershipSMS “Text” Advertising 9 tips for sms marketing Application Platforms Provide Easy Ways To Manage Text CampaignsBryan K. O’Rourke, MBAwww.bryankorourke.com 69
  68. 68. 4th what to keep an eye on - the future 6.22.2011questions ?@bryankorourke mobilityHow Mobile Technologies AreCreating New Opportunities ForThe Health Club IndustryBryan K. O’Rourke, MBA, 2011www.bryankorourke.com 70
  69. 69. 4th - keep an eye on the future mobility Mobility Trends And Health Clubs Opportunities To Grow Membershipmobility Matt Galligan, co-founder of“In my opinion, SimpleGeothe future ofmobile is thefuture ofeverything.”Bryan K. O’Rourke, MBAwww.bryankorourke.com 71
  70. 70. 4th - keep an eye on the future mobility Mobility Trends And Health Clubs Opportunities To Grow Membership Mobile Will Be THE Main Way You Attract & Retain Members 72
  71. 71. 4th - keep an eye on the future mobility Mobility Trends And Health Clubs Opportunities To Grow Membership1 - Mobile & Tech Trends Will Continue To Advance Apps Devices Mobile Search Mobile Commerce Advancing Mobile Technologies Will Create A Storm Of Change 73
  72. 72. 4th - keep an eye on the future mobility Mobility Trends And Health Clubs Opportunities To Grow Membership2 - Health Club Information System Platforms New Cloud Solutions Integrated Around The Customer & Business Model 74
  73. 73. 4th - keep an eye on the future mobility Mobility Trends And Health Clubs Opportunities To Grow Membership3 - Virtual Reality - Inside & Outside Clubs Scan for video demo below Increased Blending Of The Physical & Digital Worlds In New Ways Via VR 75
  74. 74. 4th - keep an eye on the future mobility Mobility Trends And Health Clubs Opportunities To Grow Membership4 - Gamification scan to learn more Increased Blending Of The Physical & Digital Worlds In New Ways Via VR 76
  75. 75. Finally mobility Mobility Trends And Health Clubs Opportunities To Grow Membership @bryankorourke1. technology2. trends3. now what ?4. the futurewhat’s it mean ?disruption:massive consumerchangeBryan K. O’Rourke, MBAwww.bryankorourke.com 77
  76. 76. Thanks ! scan for bio mobility What’s YOUR Mobile Strategy ?questions ?@bryankorourke 6.22.2011How Mobile Technologies Are Creating New Bryan K. O’Rourke, MBAOpportunities For The Health Club Industry bryankorourke@me.comwww.bryankorourke.com 78
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