Mobile Trends And Their Impact On Health Clubs

scan for bio mobility will have a big impact on the ﬁtness industrycontact me:@bryankorourke 6.22.2011How Mobile Technologies Are Creating New Bryan K. O’Rourke, MBAOpportunities For The Health Club Industry bryan@ﬁtmarc.comwww.bryankorourke.com 1

6.22.2011topics covered How Mobile Technologies Are Creating New Opportunities For The Health Club Industry mobilitythoughts ?@bryankorourkeBryan K. O’Rourke, MBA, 2011www.bryankorourke.com 2

mobility1sttechnologies How Mobile Technologies Are Creating New Opportunities Forideas ? The Health Club Industry@bryankorourkeBryan K. O’Rourke, MBA, 2011www.bryankorourke.com 6.22.2011 3

items covered mobility 2nd trends How Mobile Technologies Are Creating New Opportunities For The Health Club Industrycomments ?@bryankorourke 6.22.2011Bryan K. O’Rourke, MBA, 2011www.bryankorourke.com 4

6.22.2011 How Mobile Technologies Are Creating New Opportunities 3rd what to do For The Health Club Industry now mobility let’s chat @bryankorourkeBryan K. O’Rourke, MBA, 2011www.bryankorourke.com 5

4th what to keep an eye on - the future 6.22.2011@bryankorourkeHow Mobile Technologies Are mobilityCreating New Opportunities ForThe Health Club IndustryBryan K. O’Rourke, MBA, 2011www.bryankorourke.com 6

Tip before we start mobility Mobility Trends And Health Clubs Opportunities To Grow MembershipmobilityGet A QR CodeScanner:go to app store anddownload one onyour smartphonewww.kaywa.comwww.i-nigma.comBryan K. O’Rourke, MBAwww.bryankorourke.com 7

mobility1sttechnologies How Mobile Technologies Are Creating New Opportunities For The Health Club Industry 6.22.2011Bryan K. O’Rourke, MBA, 2011www.bryankorourke.com 8

1st - technologies mobility Mobility Trends And Health Clubs Opportunities To Grow Membershipmobilitywhat is it ? deﬁnitionmo·bile /ˈmōbəl/Adjective: Able to move orbe moved freely or easily.Bryan K. O’Rourke, MBAwww.bryankorourke.com 9

1st - technologies mobility Mobility Trends And Health Clubs Opportunities To Grow Membershipmobility Tablet Catagorywhat is it ? deﬁnitionmo·bile /ˈmōbəl/Tablet: 4th largest consumerelectronics catagory in 1year.Bryan K. O’Rourke, MBAwww.bryankorourke.com 10

1st - technologies mobility Mobility Trends And Health Clubs Opportunities To Grow Membership mobility Just Starting Hardware, Connectivity & Software Are Becoming Smarter, Faster & Cheaper !Bryan K. O’Rourke, MBAwww.bryankorourke.com 11

1st - technologies mobility Mobility Trends And Health Clubs Opportunities To Grow Membership GeolocationBryan K. O’Rourke, MBAwww.bryankorourke.com 12

1st - technologies mobility Mobility Trends And Health Clubs Opportunities To Grow Membership 72.5 Million Smartphone Users TodayBryan K. O’Rourke, MBAwww.bryankorourke.com 13

1st - technologies mobility Mobility Trends And Health Clubs Opportunities To Grow Membershipmobility Matt Galligan,“In my co-founder ofopinion, the SimpleGeofuture ofmobile is thefuture ofeverything.” “knee of the curve” law of accelerating returnsBryan K. O’Rourke, MBAwww.bryankorourke.com 14

1st - technologies mobility Mobility Trends And Health Clubs Opportunities To Grow Membership Mobile Will Be THE Main Way You Attract & Retain Members 15

1st - technologies mobility Mobility Trends And Health Clubs Opportunities To Grow Membership accelerating adoptionBryan K. O’Rourke, MBAwww.bryankorourke.com 16

1st - technologies mobility Mobility Trends And Health Clubs Opportunities To Grow Membership mobile driving social mediaBryan K. O’Rourke, MBA adoptionwww.bryankorourke.com 19

1st - technologies mobility Mobility Trends And Health Clubs Opportunities To Grow Membership so | lo | mo mobile driving social mediaBryan K. O’Rourke, MBA adoptionwww.bryankorourke.com 20

1st - technologies mobility Mobility Trends And Health Clubs Opportunities To Grow Membership what’s it mean ? disruption: massive consumer changeBryan K. O’Rourke, MBAwww.bryankorourke.com 21

2nd Trends mobility How Mobile Technologies Are Creating New Opportunities For The Health Club IndustryBryan K. O’Rourke, MBA, 2011www.bryankorourke.com 22

2nd - trends mobility Mobility Trends And Health Clubs Opportunities To Grow Membership2 Years 100 Million U.S. Smartphone Users addressing trends: we are talking about YOUR gym opportunity members scan the QR code to watch the Google videoBryan K. O’Rourke, MBAwww.bryankorourke.com 23

2nd - trends mobility Mobility Trends And Health Clubs Opportunities To Grow Membershipmobility | interesting facts5 times more mobile devices than computersText messaging read rate at 90% in 15 minutesMobile 5X better sales conversion rate than onlineMobile 7X better coupon redemption than online & ofﬂine270 million mobile subscribers in the U.S.91% keep phone within 3 feet 24 hours a day, 365 days per year.@bryankorourkeBryan K. O’Rourke, MBAwww.bryankorourke.com 24

Mobility Trends And Health Clubs mobility Opportunities To Grow Membership2nd - Trends5 PartsConsumers = Members 25

Consumers = Members

2nd - trends mobility Mobility Trends And Health Clubs Opportunities To Grow MembershipConsumers = Members 27

2nd - trends mobility 28

2nd - trends Mobility Trends And Health Clubs Opportunities To Grow Membership mobility 29

Mobility Trends And Health Clubs Opportunities To Grow Membership mobility2nd - Trends5 Parts 32

2nd - trends Mobility Trends And Health Clubs Opportunities To Grow Membership 33

Mobility Trends And Health Clubs Opportunities To Grow Membership mobility2nd - Trends5 PartsConsumers = Members 36

2nd - trends mobility 38

2nd - trends mobility Mobility Trends And Health Clubs Opportunities To Grow Membership 39

Mobility Trends And Health Clubs Opportunities To Grow Membership mobility2nd - Trends5 PartsConsumers = Members 40

Mobility Trends And Health Clubs Opportunities To Grow Membership mobility2nd - Trends5 PartsConsumers = Members 25 45

2nd- trends Mobility Trends And Health Clubs mobility Opportunities To Grow Membership Other Key Trends 50

2nd- trends Mobility Trends And Health Clubs mobility Opportunities To Grow Membership Apps Over 1 In 4 US adults Use Mobile Apps (for 5 app trends you can’t ignore scan the qr code) 51

2nd- trends mobility Mobility Trends And Health Clubs Opportunities To Grow MembershipQR Codes = Quick ResponseBryan K. O’Rourke, MBAwww.bryankorourke.com 52

2nd- trends mobility Mobility Trends And Health Clubs Opportunities To Grow Membership QR Code Link To Anything | TrackableBryan K. O’Rourke, MBAwww.bryankorourke.com 53

2nd- trends mobility Mobility Trends And Health Clubs Opportunities To Grow Membership Mobile Payment Systems SquareBryan K. O’Rourke, MBAwww.bryankorourke.com 54

2nd- trends mobility Mobility Trends And Health Clubs Opportunities To Grow Membership Adoption Of Mobile Payment Coming MainstreamBryan K. O’Rourke, MBAwww.bryankorourke.com 55

2nd- trends mobility Mobility Trends And Health Clubs Opportunities To Grow Membership What does it all mean ? To Attract & Retain Members You NEED to be in the MOBILE Space ! What Is Your MOBILE Strategy ?Bryan K. O’Rourke, MBAwww.bryankorourke.com 56

How Mobile Technologies Are 3rd what now ? Creating New Opportunities For The Health Club Industry 4 things ! mobilityBryan K. O’Rourke, MBA, 2011www.bryankorourke.com 57

3rd - what now ? mobility Mobility Trends And Health Clubs Opportunities To Grow MembershipWARNING : ideas must be integrated withoverall business and marketing strategiesBryan K. O’Rourke, MBA What Is Your MOBILE Strategy ?www.bryankorourke.com 58

3rd - what now ? mobility Mobility Trends And Health Clubs Opportunities To Grow Membership New Exploding Uncertain Experiementation Amount of mobile advertising as percentage of overall global advertising spendingBryan K. O’Rourke, MBA What Is Your MOBILE Strategy ?www.bryankorourke.com 59

3rd - what now ? mobility Mobility Trends And Health Clubs Opportunities To Grow MembershipWhat Is Your MOBILE Strategy ? 1 - Mobilize Web SiteMake Your Web SiteUsable On MobileDevices. Scan QRCode For How To:Bryan K. O’Rourke, MBAwww.bryankorourke.com 60

3rd - what now ? mobility Mobility Trends And Health Clubs Opportunities To Grow Membership2 - Grab Mobile “Turf” Integrated Into YourBryan K. O’Rourke, MBAwww.bryankorourke.com Marketing Plan 61

3rd - what now ? mobility Mobility Trends And Health Clubs Opportunities To Grow Membership2nd - 9 Tips For Grabbing TurfScan The QR Code Below With Your Mobile Phone1. Learn Platforms2. Set Goals3. Establish Presence4. Customize5. Compelling Promos6. Engage Members7. Track8. Adapt9. Avoid PitfallsBryan K. O’Rourke, MBAwww.bryankorourke.com 62

3rd - what now ? mobility Mobility Trends And Health Clubs Opportunities To Grow Membership 3 - Use & Create AppsBryan K. O’Rourke, MBAwww.bryankorourke.com 63

3rd - what now ? mobility Mobility Trends And Health Clubs Opportunities To Grow Membership3 - Use & Create Apps Suppliers to the ﬁtness industry entering the mobile space offering new member features . Solutions like mobile roadie enable you to create apps inexpensively.Bryan K. O’Rourke, MBAwww.bryankorourke.com 64

3rd - what now ? mobility Mobility Trends And Health Clubs Opportunities To Grow Membership3 - Use & Create Apps @bryankorourke to learn moreBryan K. O’Rourke, MBAwww.bryankorourke.com 65

3rd - what now ? mobility Mobility Trends And Health Clubs Opportunities To Grow Membership 4 - Experiment With Mobile Advertising QR Code Mobile Search Ads SMS MessagingBryan K. O’Rourke, MBAwww.bryankorourke.com 66

3rd - what now ? mobility Mobility Trends And Health Clubs Opportunities To Grow MembershipQR Code Integration Offers Promotions Print Ads Signage Temp Tatoos 20 Ways To Use QR CodesBryan K. O’Rourke, MBAwww.bryankorourke.com 67

3rd - what now ? mobility Mobility Trends And Health Clubs Opportunities To Grow MembershipMobile Search Adshighly targeted, affordable, keyword, geographyBryan K. O’Rourke, MBAwww.bryankorourke.com 68

3rd - what now ? mobility Mobility Trends And Health Clubs Opportunities To Grow MembershipSMS “Text” Advertising 9 tips for sms marketing Application Platforms Provide Easy Ways To Manage Text CampaignsBryan K. O’Rourke, MBAwww.bryankorourke.com 69

4th what to keep an eye on - the future 6.22.2011questions ?@bryankorourke mobilityHow Mobile Technologies AreCreating New Opportunities ForThe Health Club IndustryBryan K. O’Rourke, MBA, 2011www.bryankorourke.com 70

4th - keep an eye on the future mobility Mobility Trends And Health Clubs Opportunities To Grow Membershipmobility Matt Galligan, co-founder of“In my opinion, SimpleGeothe future ofmobile is thefuture ofeverything.”Bryan K. O’Rourke, MBAwww.bryankorourke.com 71

4th - keep an eye on the future mobility Mobility Trends And Health Clubs Opportunities To Grow Membership Mobile Will Be THE Main Way You Attract & Retain Members 72

4th - keep an eye on the future mobility Mobility Trends And Health Clubs Opportunities To Grow Membership1 - Mobile & Tech Trends Will Continue To Advance Apps Devices Mobile Search Mobile Commerce Advancing Mobile Technologies Will Create A Storm Of Change 73

4th - keep an eye on the future mobility Mobility Trends And Health Clubs Opportunities To Grow Membership2 - Health Club Information System Platforms New Cloud Solutions Integrated Around The Customer & Business Model 74

4th - keep an eye on the future mobility Mobility Trends And Health Clubs Opportunities To Grow Membership3 - Virtual Reality - Inside & Outside Clubs Scan for video demo below Increased Blending Of The Physical & Digital Worlds In New Ways Via VR 75

4th - keep an eye on the future mobility Mobility Trends And Health Clubs Opportunities To Grow Membership4 - Gamiﬁcation scan to learn more Increased Blending Of The Physical & Digital Worlds In New Ways Via VR 76

Finally mobility Mobility Trends And Health Clubs Opportunities To Grow Membership @bryankorourke1. technology2. trends3. now what ?4. the futurewhat’s it mean ?disruption:massive consumerchangeBryan K. O’Rourke, MBAwww.bryankorourke.com 77

Thanks ! scan for bio mobility What’s YOUR Mobile Strategy ?questions ?@bryankorourke 6.22.2011How Mobile Technologies Are Creating New Bryan K. O’Rourke, MBAOpportunities For The Health Club Industry bryankorourke@me.comwww.bryankorourke.com 78

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Mobile Trends And Their Impact On Health Clubs

by In the Clouds on Jun 20, 2011

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