Leveraging Technology & Social Media to Impact Military Community Wellness & Quality of Life

Leveraging Technology & Social Media to Impact Military Community Wellness & Quality of Life Family and MWR Soldier Family Action Plan Training Symposium 2010 January 2010 Bryan K. O’Rourke, MBA

Leveraging Technology & Social Media to Impact Military Community Wellness & QOL Bryan K. O’Rourke, MBA all content available on my site @ www.bryankorourke.com

Leveraging Technology & Social Media to Impact Military Community Wellness & QOL What should you come away with ? 1. Understand key technology trends 2. Understand social media trends 3. Review Wellness & QOL Opportunities 4. Review Potential Impact of Adoption

Leveraging Technology & Social Media to Impact Military Community Wellness & QOL Before we start a word from Seth Myers

Seth Myers All Video at Bryankorourke on Thanks Technology

Leveraging Technology & Social Media to Impact Military Community Wellness & QOL QOL Military & Their Families

Leveraging Technology & Social Media to Impact Military Community Wellness & QOL

Leveraging Technology & Social Media to Impact Military Community Wellness & QOL West Point

Leveraging Technology & Social Media to Impact Military Community Wellness & QOL AF Academy

Leveraging Technology & Social Media to Impact Military Community Wellness & QOL Udon Thani, Thailand

All Video at Bryankorourke on

Leveraging Technology & Social Media to Impact Military Community Wellness & QOL Yet.... What does it all mean ?

Leveraging Technology & Social Media to Impact Military Community Wellness & QOL 2

Leveraging Technology & Social Media to Impact Military Community Wellness & QOL technology

Leveraging Technology & Social Media to Impact Military Community Wellness & QOL people

technology - what has it & All Video at Bryankorourke on how will it impact our lives ?

Leveraging Technology & Social Media to Impact Military Community Wellness & QOL Technology: etymology greek - meaning skillful application of an art. The practical application of science in commerce or industry.

Leveraging Technology & Social Media to Impact Military Community Wellness & QOL Gordon Moore Co-Founder of Intel Number of transistors on a chip will double every two years. “Moore’s Law” Technology: the pace of change is not linear its exponential. Adoption rate is increasing similarly.

Leveraging Technology & Social Media to Impact Military Community Wellness & QOL Technology is accelerating in all areas. We are just seeking the start - knee of the curve.

Leveraging Technology & Social Media to Impact Military Community Wellness & QOL -Commercial Internet began only 5,300 days ago -Serves over 1.5 Billion people -79% of US adult population -40% of US consumers use search engines for comparative shopping Internet: The free exchange of information with limited constraints.

Leveraging Technology & Social Media to Impact Military Community Wellness & QOL The “Grid” Becoming Increasingly Integrated

Leveraging Technology & Social Media to Impact Military Community Wellness & QOL Mobile Internet Access: Pew - 56% of US Adults Increase of 73% in 17 months Mobility: Communication & information when ever and where ever the customer wants it.

Leveraging Technology & Social Media to Impact Military Community Wellness & QOL Mobile speeds will increase ...........

Leveraging Technology & Social Media to Impact Military Community Wellness & QOL The ability to increasingly and more easily integrate technology into daily life is upon us. Devices - getting smaller and more powerful.

Leveraging Technology & Social Media to Impact Military Community Wellness & QOL Web 3.0 the “Semantic” Web Internet will become more intelligent ...........

Leveraging Technology & Social Media to Impact Military Community Wellness & QOL Outsourced Service Platforms Salesforce.com Cloud Computing: Low cost ubiquitous storage and application deployment !

Leveraging Technology & Social Media to Impact Military Community Wellness & QOL explosion of interactive tools & platforms

Leveraging Technology & Social Media to Impact Military Community Wellness & QOL FMWR Academy Chief Patricia Tucker

Leveraging Technology & Social Media to Impact Military Community Wellness & QOL increasing ubiquity of information and unlimited communication capacity ! NEW MINDSETS NEEDED TO REALIZE NEW POSSIBILITIES

Leveraging Technology & Social Media to Impact Military Community Wellness & QOL just the beginning...... social media - what is it ?

Leveraging Technology & Social Media to Impact Military Community Wellness & QOL All Video at Bryankorourke on

Leveraging Technology & Social Media to Impact Military Community Wellness & QOL people

Leveraging Technology & Social Media to Impact Military Community Wellness & QOL The Consumer is empowered.... It’s all about the “You”

Leveraging Technology & Social Media to Impact Military Community Wellness & QOL what these platforms offer is empowerment of users & their communities

Leveraging Technology & Social Media to Impact Military Community Wellness & QOL wellness & life quality

Leveraging Technology & Social Media to Impact Military Community Wellness & QOL We ALL Understand the Challenges. Consider... • 23% of Americans participate in no physical activity* • 62% of Americans obese or overweight -18% rise in last decade.* • 23% of Americans still smoke. 3000 start each day.* • 78% of men eat vegetables less than three times per day. * • 75% - 90% of visits to Primary Care Physicians are for stress.** * Centers for Disease Control ** Murphy, American Journal of Health Promotion THE COST IS BANKRUPTING OUR NATION

Leveraging Technology & Social Media to Impact Military Community Wellness & QOL Initiatives to Impact Wellness Lack Participation Lifestyle Choices are THE Key Driver How Can We Overcome These engagement, incentives & Challenges ? accountability

Leveraging Technology & Social Media to Impact Military Community Wellness & QOL Think in terms of a private sector business..... To Achieve Mission in this new world...... Product = Experience Price = New Value Exchanges or Incentives Place = Marriage of Digital & Physical 24/7 Promotion = Conversation or Engagement

Leveraging Technology & Social Media to Impact Military Community Wellness & QOL Organizations are evaluating traditional modalities......in fact almost everything is being reevaluated.

Leveraging Technology & Social Media to Impact Military Community Wellness & QOL Promotion = Conversation Conversation = Web 2.0 Organizational Models = “Socialnomics”

Leveraging Technology & Social Media to Impact Military Community Wellness & QOL It is about the customer - not about us

Leveraging Technology & Social Media to Impact Military Community Wellness & QOL In Wellness & QOL Merger of Technologies Including Social Media Creating New Solutions

New Paradigms All Video at Bryankorourke on Nike Plus

Leveraging Technology & Social Media to Impact Military Community Wellness & QOL Spangdahlem AFB

Leveraging Technology & Social Media to Impact Military Community Wellness & QOL Engagement Accountability Social Wellness Social Media is Creating Incentives New Wellness Paradigm

Leveraging Technology & Social Media to Impact Military Community Wellness & QOL This is Only the Beginning 5 Eras of the Social Web

Leveraging Technology & Social Media to Impact Military Community Wellness & QOL Jeremiah Owyang

Leveraging Technology & Social Media to Impact Military Community Wellness & QOL remember ? yet.... What does it all mean ?

Leveraging Technology & Social Media to Impact Military Community Wellness & QOL Rapid technology change - isn’t going to stop Quick Recap Mobility & cloud driving evolution Customer is empowered at the center Proposition changing from old 4 P’s to new Must engage with evolving social platforms Unprecedented Opportunity : QOL & Wellness New Eras of Social Web Upon Us

Leveraging Technology & Social Media to Impact Military Community Wellness & QOL Think of the Opportunity

Leveraging Technology & Social Media to Impact Military Community Wellness & QOL Thanks to the FMWR, ALA, and to each of you Bryan K. O’Rourke, MBA all content available on my site @ www.bryankorourke.com

New Opportunities Require All Video at Bryankorourke on We Think Differently

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Leveraging Technology & Social Media to Impact Military Community Wellness & Quality of Life

by In the Clouds on Jan 27, 2010

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Leveraging Technology & Social Media to Impact Military Community Wellness & Quality of Life — Presentation Transcript