IHRSA’s 2011 PublicPolicy PlatformThe Vision for a Healthier, More ProsperousAmerica and Club Industry
ExemplaryLeadershipThank you Public Policy CouncilMembers!Your efforts and your support ofthe Industry Defense Fund aremaking a difference in ourindustry and in the health of ourcountry.
It is very important to have everyone in the game. This is not the time for anyone to be on the sidelines. 1.The threat of burdensome regulation has never been higher. 2.Your dollars go farther together. 3.IHRSA has the expertise to get results.Public Policy Council
Our business is a big target for government......if we let it be.
Over the past 12 months, IHRSA monitored and tracked well over 300 state legislative bills,half of which could have had a direct, harmful impact on the bottom lines of IHRSA member clubs.Public Policy Council
Massive state budget deficits = multiple sales tax fights.Since 1997, IHRSA has been involved in 31 Tax battles. Thanks to your support, we’ve been successful 28 times.Public Policy Council
Chances of sales tax defeats are possible. So far in 2011, we have successfully defeated a tax proposal in Georgia, will likely defeat proposals in Rhode Island, Arizona and Illinois thanks to “Stop The Tax” grassroots campaigns, and are are monitoring serious threats in California, Maryland, Massachusetts, Michigan, New York, Pennsylvania and Texas.Sales Tax Tug-of-War
Reason Two: It’s good business. Your dollars go much farther and accomplish much more together.The Multiplier Effect
Your Dollars Go FartherActing alone, $35,000 may buy you one statelobbyist on one issue.The same amount to the Industry Defense Fundbuys you:• $900,000 in state and federal lobbying• Daily monitoring of all 50 states• On the ground Grassroots campaignsThe Multiplier Effect
Reason Three: IHRSA has the expertise to get results. • Over 70 years of health club specific public policy experience. • Over 12 years of postgraduate degrees in law, public policy & health. • IHRSA’s friends and contacts in Government are your friends70 Years of Expertise
Successful Health Promotion legislation at the State Level includes bills in Maryland, Michigan and Colorado.Health promotion defeatssales taxes.
The need has never been greater… Our dollars go farther together… We have a team that can do the job… But issue fatigue, apathy and shrinking budgets have led some in the industry to sit on the sidelines.What about the apathy?
When an industry is fragmented and should-be leaders sit on the sidelines, opportunities to use policy and social movements to grow are wasted, and forces that restrict growth through burdensome regulation flourish.What about the apathy?
Businesses willing to get in the game through participation in public policy are rewarded. A review of 7,000 businesses, found that politically active businesses are 20% more profitable.What about the apathy?
The Vision for aHealthier, MoreProsperous AmericaIntroducing a new strategy to geteveryone in the game.Following one game plan.With multiple alliances.
The Vision for a Healthier, More Prosperous AmericaThe Vision for a Healthier, More Prosperous Americadeveloped out of Senate Resolution 97, which wasintroduced and passed in the US Senate by unanimousconsent in March 2011.Galvanized by the support the US Senate is showingtowards primary prevention and exercise, we have takenthe resolution and simplified it into a unified game planthe entire industry can get behind.
SUCCESS!!! Senate Bill 97 On March 9, 2011 the Senate adopted by unanimous consent our resolution. Yes, the current Senate, all 100 members unanimously passed this resolution.Unanimous Consent!
First, we present the fiveprinciples of the Vision.Then, we ask you for aCommitment to act.
Principle 1Primary prevention – the prevention of a disease beforeit occurs, including regular exercise,healthy eating, avoidance of tobaccoand other controlled substances,stress management, and routinemedical exams –is critical to the public health andfuture economic competitiveness ofour country. It saves lives,encourages increased individualresponsibility, increases workerproductivity, and lowers federal healthcare expenditures.
As individuals, professionals, and taxpayers, we must recognize and encourage the role of primary prevention in reducing the toll that chronic diseases have taken on our country.Principle II
Since the late 1980s, roughly two-thirds of the increase in health care spending in the United States has been due to the increased prevalence of treated chronic disease. Today, about half of all Americans suffer from one of more chronic diseases. A greater emphasis on primary prevention would significantly reduce the annual cost of treating chronic disease (currently $1.5 trillion) in the United States.Principle III
Note: the annual cost of treating chronic disease in the U.S. is currently $1.5 trillion. Imagine a professional football stadium, with a fence around the field from sideline to sideline, goal line to goal line. If you poured out $1.5 trillion in $100 bills, it would cover the entire field and create a pile of Benjamin Franklins over 12 feet high, taller than the cross bar on the goal posts.How Much is $1.5 Trillion?
According to The Centers for Disease Control & Prevention, primary prevention may prevent 80% of heart diseasePrinciple IV
Individually and collectively, we must help our citizens,legislators, and community leaders understand and respond tothe documented correlation between chronic disease andprimary prevention.We must actively promote public policies and principles thatencourage primary prevention and personal responsibility, suchas financial incentives, and that remove barriers to healthylifestyle choices.We also must support businesses, health professionals, andlocal public health communities to encourage individuals toaccept personal responsibility for many aspects of their ownhealth through the active practice of primary prevention.Principle V
My Commitment to a Healthier, More Prosperous America:Will each of you commit to act?
My Commitment to a Healthier, More Prosperous America:■ I agree with and will publicly endorse the “Vision For aHealthier, More Prosperous America” document.■ I will lead by example by taking responsibility for myown health and practicing primary prevention.■ I will share the “Vision For a Healthier, MoreProsperous America” document with other leaders inmy industry, my profession, and my community, and askthem to endorse it as well.
My Commitment to a Healthier, More Prosperous America (continued):■ I will ask my Congressional representatives to publicly endorse Resolution 97, which supports the “Vision For a Healthier, More Prosperous America.”■ I will support and ask my state and federal representatives to support legislation that would (a) remove or oppose barriers to healthy lifestyle choices; and (b) promote primary prevention practices.
My Commitment to a Healthier,More Prosperous America: 31If you agree to the preceding principles, please pledge your support today:■ Send an email with the subject title “I Commit to a Healthier America” that includes your name and your club or company name to ExerciseYourRights@ihrsa.org, or■ Visit www.ihrsa.org/vision (coming soon), or■ Register to attend the Summit for a Healthier America, taking place May 4th & 5th in Washington, DC. Register at www.ihrsa.org/summit.
Thank you! 32■ To contact IHRSA Public Policy, email email@example.com, or call 1 800-228-4772 (US & Canada) or +1 617-951-0055.■ To visit learn more about the Public Policy Council’s Industry Defense Fund, visit www.ihrsa.org/industry- defense-fund.■ To contribute to the Industry Defense Fund and join the Public Policy Council, visit www.ihrsa.org/pledge.■ To see a list of current Public Policy Council members, visit www.ihrsa.org/contributors.