IHRSA 2014 Technology Roundtable
 
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At IHRSA 2014 in San Diego, Bryan O'Rourke, Jason Buratti, Rasmus Ingerslev, Bill McBride and Steve Groves gathered to discuss the impact of technology on the health club industry,.

At IHRSA 2014 in San Diego, Bryan O'Rourke, Jason Buratti, Rasmus Ingerslev, Bill McBride and Steve Groves gathered to discuss the impact of technology on the health club industry,.

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IHRSA 2014 Technology Roundtable IHRSA 2014 Technology Roundtable Presentation Transcript

  • CONTENT DATE EVENT 3/13/2014 1:30PM @IHRSA #IHRSA2014 FITNESS TECHNOLOGY ROUNDTABLE TECHNOLOGY’S IMPACT ON THE HEALTH CLUB INDUSTRY 1 ROOM 17A THURSDAY MARCH 13TH 1:30PM
  • ROUNDTABLE PANEL - BRYAN O’ROURKE OF FIT-C #IHRSA2014 - TECHNOLOGY AND THE FUTURE OF THE HEALTH CLUB INDUSTRY STEVE GROVES | VP & CIO GOODLIFE RASMUS INGERSLEV | CEO FRESH FITNESS BILL MCBRIDE | CEO ACTIVE SPORTS JASON BURATTI | LEGAL EXPERT OTHER DISTINGUISHED GUESTS 2
  • Fitness Industry Technology Council www.fittechcoucil.org
  • this content available @ bryankorourke.com fittechcouncil.org 4
  • THE INDUSTRY IS CHANGING TECHNOLOGY CONSUMERS GLOBALISM #IHRSA2014 INFLUENCE OF TECHNOLOGY A GLIMPSE AT TOMORROWS HEALTH CLUB INDUSTRY 5 3KEY DRIVERS
  • TECHNOLOGY TRENDS INTERNET MOBILITY CLOUD PLATFORMS #IHRSA2014 INFLUENCE OF TECHNOLOGY A GLIMPSE AT TOMORROWS HEALTH CLUB INDUSTRY 6 3KEY DRIVERS
  • CONSUMER TRENDS7 “ITS A BRIGHT FUTURE FOR THOSE WHO ADOPT THE RIGHT TECHNOLOGIES AND A GLOOMY ONE FOR THE REST.” MARCOS REQUENA CEO PAVIGYM #IHRSA2014 INFLUENCE OF TECHNOLOGY A GLIMPSE AT TOMORROWS HEALTH CLUB INDUSTRY
  • PHILLIP MILLS - THE FUTURE OF FITNESS WHITE PAPER “They will want fitness to be shaped around them. They will ask our industry to become more people-centric.” 8 #IHRSA2014 INFLUENCE OF TECHNOLOGY A GLIMPSE AT TOMORROWS HEALTH CLUB INDUSTRY
  • MICHAEL BRUNO - CHAIRMAN & CEO OWNER OF STARTRAC & STAIRMASTER BRANDS “Those who embrace new technologies in the club industry will have an exciting future.” Michael Bruno 9 HOW WILL THE CLUB INDUSTRY EVOLVE ? #IHRSA2014 INFLUENCE OF TECHNOLOGY A GLIMPSE AT TOMORROWS HEALTH CLUB INDUSTRY
  • ROUNDTABLE PANEL - BRYAN O’ROURKE OF FIT-C #IHRSA2014 - TECHNOLOGY AND THE FUTURE OF THE HEALTH CLUB INDUSTRY STEVE GROVES | VP & CIO GOODLIFE RASMUS INGERSLEV | CEO FRESH FITNESS BILL MCBRIDE | CEO ACTIVE SPORTS JASON BURATTI | LEGAL EXPERT OTHER DISTINGUISHED GUESTS 10 LET’S HEAR FROM YOU AND OUR GUESTS
  • FIT-C MEANS STANDARDS INTEROPERABILITY STANDARDS: FITTECHCOUNCIL.ORG TCP/IP - INTERNET WIFI - WIRELESS GSM / TDMA - MOBILE 11 #IHRSA2014 INFLUENCE OF TECHNOLOGY A GLIMPSE AT TOMORROWS HEALTH CLUB INDUSTRY
  • 1. What Do You See As The Biggest Changes For Clubs Due To Technology In The Next 5 Years ? 12 #IHRSA2014 THE INFLUENCE OF TECHNOLOGY IS THE INTERNET MAKING MANY MEMBERS SMARTER AND THE MARKET MORE COMPETITIVE OR JUST DIFFERENT ? A GLIMPSE AT TOMORROWS HEALTH CLUB INDUSTRY
  • 2. Where Is Member Experience And Related Content Delivery For Virtual Group, PT, Etc. Headed? 13 WILL EXPERIENCES NEED TO BE DELIVERED INSIDE AND OUTSIDE CLUBS ? HOW WILL VIRTUAL INSTRUCTION PLAY A PART IN THIS ? #IHRSA2014 THE INFLUENCE OF TECHNOLOGY A GLIMPSE AT TOMORROWS HEALTH CLUB INDUSTRY
  • 3. Will The Wearable Movement Create Opportunities Or Is It A Threat For Clubs ? 14 LIKE CAR INSURANCE, WILL YOUR HEALTH SCORE DETERMINE WHAT YOU PAY FOR HEALTH CARE? WILL OUTCOMES BECOME A BIG PART OF THE BUSINESS ? HOW WILL COMPETITION FROM BUSINESSES LIKE WALLGREENS IMPACT THE INDUSTRY ? #IHRSA2014 THE INFLUENCE OF TECHNOLOGY A GLIMPSE AT TOMORROWS HEALTH CLUB INDUSTRY
  • 4. What Challenges Do You See In Clubs Adopting New Technologies? 15 ARE COSTS THE KEY BARRIER TO ADOPTION ? HOW CAN CLUBS KEEP UP WITH CHANGING TECHNOLOGY ? #IHRSA2014 THE INFLUENCE OF TECHNOLOGY A GLIMPSE AT TOMORROWS HEALTH CLUB INDUSTRY
  • 5. What Do You Think About The Need For Collaboration On Industry Standards And Interoperability ? 16 ARE CONSUMERS LOOKING FOR INTEGRATION ? SHOULD MEMBER INTERACTION BETWEEN DEVICES AND EQUIPMENT BE SEEMELESS ? #IHRSA2014 THE INFLUENCE OF TECHNOLOGY A GLIMPSE AT TOMORROWS HEALTH CLUB INDUSTRY
  • 6. How Will Mobility Impact The Club Industry? 17 CLUB INDUSTRY 2012 INFLUENCE OF TECHNOLOGY A GLIMPSE AT TOMORROWS HEALTH CLUB IS THE USE OF SMARTPHONES HERE TO STAY IN CLUBS ? HOW ARE PRIVACY ISSUES BEING HANDLED ? MOBILE PAYMENT SYSTEMS ARE THEY AN OPPORTUNITY ?
  • 7. How Are Clubs Using Social Media And Digital Marketing ? Are They Doing It The Right Ways ? 18 CLUB INDUSTRY 2012 INFLUENCE OF TECHNOLOGY A GLIMPSE AT TOMORROWS HEALTH CLUB CAN CLUBS HIDE FROM MEMBER SENTIMENTS ? WILL PROSPECTS AND MEMBERS CONTINUE SEEKING FEEDBACK VIA SOCIAL NETWORKS ? HOW CAN CLUB BRANDS DEAL WITH THESE CHANGES ?
  • 8. Is Technology An Important Enough Pillar In The Thinking Of The Future For Club Brands ? 19 CLUB INDUSTRY 2012 INFLUENCE OF TECHNOLOGY A GLIMPSE AT TOMORROWS HEALTH CLUB HAS THE INDUSTRY HAS LEGGED BEHIND OTHERS ? IS DISRUPTION FROM TECHNOLOGY IMPACTING CLUB BUSINESS MODELS ?
  • ROUNDTABLE PANEL - BRYAN O’ROURKE OF FIT-C #IHRSA2014 - TECHNOLOGY AND THE FUTURE OF THE HEALTH CLUB INDUSTRY STEVE GROVES | VP & CIO GOODLIFE RASMUS INGERSLEV | CEO FRESH FITNESS BILL MCBRIDE | CEO BCM3 OTHER DISTINGUISHED GUESTS 20 THANK YOU
  • CONTENT DATE EVENT 3/13/2014 1:30PM @IHRSA #IHRSA2014 FITNESS TECHNOLOGY ROUNDTABLE TECHNOLOGY’S IMPACT ON THE HEALTH CLUB INDUSTRY 21 THANK YOU FOR ATTENDING VISIT FITTECHCOUNCIL.ORG