Women Transformed Club BusinessHistory Teaches Us141930-1950 1950-1970 1970-1990 1990-2000 2000-2010Fitness FemininityWomen encouraged to beattractive and feminine, but notmuscular. The Women. Health Spa.Means of keeping a husband.LaLanne, Figure SalonsTelevision personalities, weight loss centers, spotreduction vibration machines. Gender speciﬁc clubs.Fonda & CooperMusic and aerobics. Thebeginning of uni-sex clubs aswoman entered corporateworld.Millennial, TechnologyTechnology use, gaming, socialmedia, quantiﬁed self, smartphones,grown children, empty nesting.Ecology, Reﬂection, ImpactBack to basics, functional training, outdooractivities complimented. Low impact, Pilates,Yoga.
“73% of consumers consider beingphysically ﬁt important to being ‘well,’with 74% including ‘feeling good aboutthemselves’ .”- The Hartman Group, August 2010WELLTHY | SIGN OF THE TIMESBRYANKOROURKE.COM | WELLNESS INDUSTRY 201315
1641%Millennial | 10-3217% Under 913% Gen X 33-4521% Boomers 46-647% Over 65@bryankorourke #ihrsasummitGlobal Population
17@bryankorourke #ihrsasummitUS Club Members Millennial18-34 Years of Age30%
21http://theregenerationroadmap.com/research/consumer-studyhttp://techcrunch.com/2012/12/19/forrester-84-of-u-s-adults-now-use-the-web-daily-50-own-smartphones-tablet-ownership-doubled-to-19-in-2012/Access The Internet Daily84%Traversing DemographicsConnected Consumers
22@bryankorourke #ihrsasummit“TransformingExpectations Ofand InteractionsWith All Suppliers- From Retailersand Manufacturersto Governmentsand Utilities”Radical Customer TransformationErnst & Young 2012http://www.ey.com/Publication/vwLUAssets/This_time_it_is_personal_-_from_consumer_to_co-creator_2012/$File/Consumer%20barometer_V9a.pdf
23http://www.ey.com/Publication/vwLUAssets/This_time_it_is_personal_-_from_consumer_to_co-creator_2012/$File/Consumer%20barometer_V9a.pdf Brand Doesn’t Matter25%US Chameleon ConsumerErnst & Young 2012