Growing your fitness business using social media
 

Growing your fitness business using social media

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8 keys to growing your fitness business using social media. Delivered at Dallas Mania 2010 by Bryan K. O'Rourke.

8 keys to growing your fitness business using social media. Delivered at Dallas Mania 2010 by Bryan K. O'Rourke.

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Growing your fitness business using social media Growing your fitness business using social media Presentation Transcript

  • growing your fitness bryan k. o’rourke, mba www.bryankorourke.com business using social media
  • all content available @
  • all content available @
  • humorous introduction
  • questions for you before we get started
  • broad
  • a few observations about presentation • have fun and open minds ! • some detailed how to’s • we will not get to everything • rapidly shifting field • on-going learning • complimentary follow-up
  • get these books and read them as good information sources
  • 1.Chris Brogan: The Elvis of social media and the king of common sense, Chris Brogan is in a league of his own. 2.Fitness Industry Pro: Technology and social media for the fitness business. 3.Social Media Explorer: Social media all-star Jason Falls provides a fresh and interesting take on all things social media. 4.Mashable: The world’s source for social media news, Mashable is the place to go for breaking stories. 5.Convince & Convert: Jay Baer provides rich content for businesses seeking to embrace social media. 6.Altitude: Amber Naslund offers a breath of fresh air with smart, inspiring and personal social media insight. 7.CopyBlogger: The king of engaging content, Brian Clark and his team help businesses persuade in a 2.0 world. 8.Brand Builder: For businesses looking to dive deep into social media discussion, check out Olivier Blanchard’s rich insights. 9.Diva Marketing: A wide array of social media advice. 10.Kikolani: Great “getting started” social media guidance. review these great web sources on social media
  • sarakooperman@att.blackberry.net thanks for having bryan at mania !
  • 8 “to dos”
  • #1 have a game plan
  • don’t measure with a micrometer mark with a paint brush and cut with an axe
  • #1 What’s the Plan ? • google: social strategy: “getting your company ready” slideshare.net • google: “8 success criteria for facebook page marketing” slideshare.net • most companies fail to “THINK” what are you REALLY trying to do? • research & define outcomes • consider resources - involve everyone
  • learn from others
  • learn from others
  • #2 differentiate
  • #2 Differentiate • define your BRAND • how are you different ? • who is your target market ? • what do THEY think ? • do YOU resonate ?
  • does it matter how they feel ?
  • #3 be real
  • distrust of the “man”
  • #3 - Be Authentic, Human, Transparent • people DO NOT trust advertising any longer • customers want to feel like they are getting what is REAL • you’ve got to take the good with the bad • DO NOT hide behind a brand
  • your reputation ? google you or your brand
  • #4 right platforms
  • #4 Right Platforms • web site URL’s - blog • facebook • twitter • linkedin - b2b • youtube
  • get several URLS’s
  • web site platforms
  • web site platforms
  • web site platforms
  • C U S T O M I Z E social platforms - get these
  • C U S T O M I Z E social platforms - get these
  • customize
  • fitness connect
  • #5 get help
  • #5 Get Help • expertise isn’t hard to find • its not that expensive
  • #6 build your network
  • #6 Give to Get • join communities • identify influencers • share content - information • contribute original works
  • #7 use cool content
  • #7 Cool Content • find sources - rss feeds other bloggers or influencers • partners supply or co-create content • video video video • what is relevant, new & fresh
  • partner content
  • partner content
  • PRODUCE VIDEO CONTENT produce your own video
  • produce your own video
  • #8 use smart tools
  • your business
  • 8 “to dos” • 1 Plan • 7 Use Cool Content • 2 Differentiate • 8 Use Smart Tools • 3 Be Real • 4 The Right Platforms • 5 Get Help • 6 Build Your Network
  • 8 “to dos” • 1 Plan • 7 Use Cool Content • 2 Differentiate • 8 Use Smart Tools • 3 Be Real • 4 The Right Platforms • 5 Get Help • 6 Build Your Network
  • sarakooperman@att.blackberry.net thanks for having bryan at mania !
  • all content available @
  • all content available @
  • questions how can i help you ? bryan@fitmarc.com