Growing your fitness business using social media

growing your ﬁtness bryan k. o’rourke, mba www.bryankorourke.com business using social media

all content available @

humorous introduction

questions for you before we get started

a few observations about presentation • have fun and open minds ! • some detailed how to’s • we will not get to everything • rapidly shifting ﬁeld • on-going learning • complimentary follow-up

get these books and read them as good information sources

1.Chris Brogan: The Elvis of social media and the king of common sense, Chris Brogan is in a league of his own. 2.Fitness Industry Pro: Technology and social media for the ﬁtness business. 3.Social Media Explorer: Social media all-star Jason Falls provides a fresh and interesting take on all things social media. 4.Mashable: The world’s source for social media news, Mashable is the place to go for breaking stories. 5.Convince & Convert: Jay Baer provides rich content for businesses seeking to embrace social media. 6.Altitude: Amber Naslund offers a breath of fresh air with smart, inspiring and personal social media insight. 7.CopyBlogger: The king of engaging content, Brian Clark and his team help businesses persuade in a 2.0 world. 8.Brand Builder: For businesses looking to dive deep into social media discussion, check out Olivier Blanchard’s rich insights. 9.Diva Marketing: A wide array of social media advice. 10.Kikolani: Great “getting started” social media guidance. review these great web sources on social media

sarakooperman@att.blackberry.net thanks for having bryan at mania !

8 “to dos”

#1 have a game plan

don’t measure with a micrometer mark with a paint brush and cut with an axe

#1 What’s the Plan ? • google: social strategy: “getting your company ready” slideshare.net • google: “8 success criteria for facebook page marketing” slideshare.net • most companies fail to “THINK” what are you REALLY trying to do? • research & deﬁne outcomes • consider resources - involve everyone

learn from others

#2 differentiate

#2 Differentiate • deﬁne your BRAND • how are you different ? • who is your target market ? • what do THEY think ? • do YOU resonate ?

does it matter how they feel ?

#3 be real

distrust of the “man”

#3 - Be Authentic, Human, Transparent • people DO NOT trust advertising any longer • customers want to feel like they are getting what is REAL • you’ve got to take the good with the bad • DO NOT hide behind a brand

your reputation ? google you or your brand

#4 right platforms

#4 Right Platforms • web site URL’s - blog • facebook • twitter • linkedin - b2b • youtube

get several URLS’s

web site platforms

C U S T O M I Z E social platforms - get these

customize

ﬁtness connect

#5 get help

#5 Get Help • expertise isn’t hard to ﬁnd • its not that expensive

#6 build your network

#6 Give to Get • join communities • identify inﬂuencers • share content - information • contribute original works

#7 use cool content

#7 Cool Content • ﬁnd sources - rss feeds other bloggers or inﬂuencers • partners supply or co-create content • video video video • what is relevant, new & fresh

partner content

PRODUCE VIDEO CONTENT produce your own video

produce your own video

#8 use smart tools

your business

8 “to dos” • 1 Plan • 7 Use Cool Content • 2 Differentiate • 8 Use Smart Tools • 3 Be Real • 4 The Right Platforms • 5 Get Help • 6 Build Your Network

sarakooperman@att.blackberry.net thanks for having bryan at mania !

all content available @

questions how can i help you ? bryan@ﬁtmarc.com

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Growing your fitness business using social media

by In the Clouds on Aug 29, 2010

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Growing your fitness business using social media — Presentation Transcript