@bryankorourkeDansk Fitness & HelseOrganisation 2013@Bryankorourke #DFHO2013Trends der påvirkerfitnessbranchen22. maj, 2013...
bryankorourke.comTak for invitationenDesværre er mit dansk meget dårligt
bryankorourke.com3all #dfho2013 content available hereslideshare.net/ bryankorourke
@bryankorourke #DFHO2013revolutionære tider
#DFHO2013GROWTH =CHANGE“Innovation distinguishes between aleader and a follower.” Steve JobsVæksten betyderforandring
@bryankorourke #FutureofFitnessPERCEPTIONabundance vs. scarcitySer vi muligheder eller risiko?
7Law Of Accelerating ReturnsLov af accelererende afkast
Many leaders grossly underestimatethe impact of technologyLedere undervurdereeffekten af teknologi @bryankorourke #DFHO2013
9@bryankorourke #DFHO2013Transforming Winds AreChanging Industriestransformative forandring
10@bryankorourke #DFHO2013Hvad er fremtiden for erhvervslivet@briansolisWTF
People = Markets12#DFHO2013 @bryankorourke
1343MillionEU health club members@bryankorourke #dfso201348 thousand clubsNordiske lande langt mere aktive
14650ThousandDanish health club members@bryankorourke #dfho2013930 clubsNordiske lande langt mere aktiveLow Penetration12%
15@bryankorourke #dfho201348%Daily Soft Drink Forbrug EU http://www.huffingtonpost.com/2012/07/25/half-of-americans-drink-s...
16@bryankorourke #ihrsa2013Prior People Trends Impacted ClubsThe Past fortæller en historieHow Will We Grow ?
Women Transformed Club BusinessHistory Teaches Us171930-1950 1950-1970 1970-1990 1990-2000 2000-2010Fitness FemininityWome...
“73% of consumers consider beingphysically fit important to being ‘well,’with 74% including ‘feeling good aboutthemselves’ ...
1941%Millennial | 10-32@bryankorourke #DFHO2013Global Millennial PopulationDenmark 15%EU 15%http://populationpyramid.net/E...
20@bryankorourke #DHFO2013Dansk Internet Brug89%A More Important FigureDanish Internet Access
21http://theregenerationroadmap.com/research/consumer-studyhttp://techcrunch.com/2012/12/19/forrester-84-of-u-s-adults-now...
22@bryankorourke #DFHO2013Distrust72%Mistillid er høj
23Generation “Me”89% Equivocate Brand to Ethnicity@bryankorourke #DFHO2013Identitet er stærk
24@bryankorourke#dfho20134 + Sources When Buying51%Brug teknologien til atkontrollere
25@bryankorourke #dfho2013ForbrugerneændrerRadical Consumer TransformationErnst & Young 2012 Global Reporthttp://www.ey.co...
26http://www.ey.com/Publication/vwLUAssets/This_time_it_is_personal_-_from_consumer_to_co-creator_2012/$File/Consumer%20ba...
27@bryankorourke #dfho2013 Economics89% Price#1 Decision FactorPrisen betyder mereøkonomi
28http://theregenerationroadmap.com/research/consumer-study/ Society Needs to Consume Less66%økologi er vigtig
29@bryankorourke #ihrsasummitwould say customer experience isgood or excellentExperian Survey 201225%Virksomheder Ikke tag...
30@bryankorourke #ihrsasummitUsing Devices To Maxmimize Every MomentMobile Moments63% of femalesand 73% ofmales checkevery...
Steven Van Belleghem31@bryankorourke #dfho2013The Power of theModern Consumerand the End of theTraditionalAdvertiserBig Co...
Verden bliver mindre32Globalism@bryankorourke #dfho2013
Masai WarriorWith a smartphone33@bryankorourke #dfho2013This Summer Number Of SmartphonesExceeds Humans On Earth
The Rise Of The Rest34By 2030 Global MiddleClass Doubles to 5 Billion@bryankorourke #dfho2013Shanghai TowerFremkomsten af ...
352016 World PopulationIn Emerging Markets88%@bryankorourke #dfho2013
Our big world is getting smaller36GlobalismAsia - Pacific RegionHighest Growth 5-7%@bryankorourke #dfho2013
37Increasingly Global Industryhardcandyfitness.com@bryankorourke #dfho2013
38Increasingly Global Industrygymbox.com@bryankorourke #dfho2013
39Peter DiamandisPeter Diamandis@bryankorourke #dfho2013
#FutureofFitnessTechnologyAn onslaught ofinnovation@bryankorourke #dfho2013
421.1 B - 2.3 B2007 - 2012 people using InternetInternet Users DoubledInternet Brug Fordoblet
@bryankorourke New Motivational & Coaching ModelsArtificial IntelligenceKunstig Intelligens@bryankorourke #dfho2013
4580%@bryankorourke #ihrsasummitDK MobileDevicePenetration
Tablet Sales As% of PC Sales4658%@bryankorourke #dfho2013
The Internet Of Things47@bryankorourke #dfho2013 Tingenes internet
Mobile Social Applications49@bryankorourke #ihrsasummit20K Health AppsService DeliverySchedulingSocial MediaNew Business M...
50TRYSUMER - New Business ModelsNEWISMSee or Hear; CheckReviews; Try forFREENye forretningsmodeller
Gamification & Channel Extensions51@bryankorourke #dfho2013
Mobile Payment 52@bryankorourke #dfso2013
53RFID | Cashless Transactions | Kiosks
54Virtual ClassesProgramming - Wexer
Alternative Cardio55New TechnologiesNyt udstyr
We Need Technology Standards56@bryankorourke #dfho2013 57% of Members Use Smartpones or TabletsAdopting Open SystemsFitnes...
57New Ways To Reach New MarketsDropping Cost of TechnologyKom billigere
58@bryankorourke #ihrsasummitWhere Are We Heading ?The Dawn Of A New Exciting EraEn ny æra
59@bryankorourke #ihrsasummitDisruption - New Opportunities
60@bryankorourke #dfho2013“Sick Care” Is BrokenNew Markets
Dr. Eric TopolDisruption Of Health Care 61@bryankorourke #dfho2013Health CareForstyrrelse
62@bryankorourke #dfho2013The New ParadigmClubs Fill Many Of These NeedsKlubber kanmøde NewParadigm
4 Realignment Drivers63@bryankorourke #dfho2013VirtualNutritional MotivationalWellnessThanks @ChuckRunyonFire Drivers for ...
S Curve - Reinvention & Fragmentation64@bryankorourke #dfho2013New Era : Micro GymLow CostPop UpDigitalWellnessMind BodyMo...
65New Business Models
66@bryankorourke #ihrsasummitSince 1970 US PhysicalActivity Down 32%Clubs Meet Community NeedsBørns fysiskeaktivitet Afslår
67@bryankorourke #ihrsasummit23% Of Global HealthCare Costs DiabetesRelatedPhysical Activity SignificantlyAssists in Manage...
68PerceptionWhat Do You See ?I See UnlimitedOpportunitySer vi mulighed eller risiko?
69@bryankorourke #ihrsa2013Growth The Dawn Of A New Era@bryankorourke #dfho2013En ny æra
CONVERGENCE70peopleglobalismtechnology@bryankorourke #dfho2013
71“The best way to predict the futureis to create it “ - Peter Drucker@bryankorourke #dfho2013
bryankorourke.com72all #dfho2013 content available hereslideshare.net/ bryankorourke
Danish Fitness and Health Organization 2013 Conference In Copenhagen
Danish Fitness and Health Organization 2013 Conference In Copenhagen
Danish Fitness and Health Organization 2013 Conference In Copenhagen
Danish Fitness and Health Organization 2013 Conference In Copenhagen
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Danish Fitness and Health Organization 2013 Conference In Copenhagen

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Bryan O'Rourke presented this content in Copenhagen to the Danish Health and Fitness Organization in May of 2013. It touches on key trends impacting the fitness and health club business.

Published in: Business, Health & Medicine

Danish Fitness and Health Organization 2013 Conference In Copenhagen

  1. 1. @bryankorourkeDansk Fitness & HelseOrganisation 2013@Bryankorourke #DFHO2013Trends der påvirkerfitnessbranchen22. maj, 2013COPENHAGEN, DK
  2. 2. bryankorourke.comTak for invitationenDesværre er mit dansk meget dårligt
  3. 3. bryankorourke.com3all #dfho2013 content available hereslideshare.net/ bryankorourke
  4. 4. @bryankorourke #DFHO2013revolutionære tider
  5. 5. #DFHO2013GROWTH =CHANGE“Innovation distinguishes between aleader and a follower.” Steve JobsVæksten betyderforandring
  6. 6. @bryankorourke #FutureofFitnessPERCEPTIONabundance vs. scarcitySer vi muligheder eller risiko?
  7. 7. 7Law Of Accelerating ReturnsLov af accelererende afkast
  8. 8. Many leaders grossly underestimatethe impact of technologyLedere undervurdereeffekten af teknologi @bryankorourke #DFHO2013
  9. 9. 9@bryankorourke #DFHO2013Transforming Winds AreChanging Industriestransformative forandring
  10. 10. 10@bryankorourke #DFHO2013Hvad er fremtiden for erhvervslivet@briansolisWTF
  11. 11. CONVERGENCE11 #DFHO2013 @bryankorourkepeopleglobalismtechnology
  12. 12. People = Markets12#DFHO2013 @bryankorourke
  13. 13. 1343MillionEU health club members@bryankorourke #dfso201348 thousand clubsNordiske lande langt mere aktive
  14. 14. 14650ThousandDanish health club members@bryankorourke #dfho2013930 clubsNordiske lande langt mere aktiveLow Penetration12%
  15. 15. 15@bryankorourke #dfho201348%Daily Soft Drink Forbrug EU http://www.huffingtonpost.com/2012/07/25/half-of-americans-drink-soda-everyday-consumption_n_1699540.htmlclub vækstpotentiale er reelWe Have Room To Grow
  16. 16. 16@bryankorourke #ihrsa2013Prior People Trends Impacted ClubsThe Past fortæller en historieHow Will We Grow ?
  17. 17. Women Transformed Club BusinessHistory Teaches Us171930-1950 1950-1970 1970-1990 1990-2000 2000-2010Fitness FemininityWomen encouraged to beattractive and feminine, but notmuscular. The Women. Health Spa.Means of keeping a husband.LaLanne, Figure SalonsTelevision personalities, weight loss centers, spotreduction vibration machines. Gender specific clubs.Fonda & CooperMusic and aerobics. Thebeginning of uni-sex clubs aswoman entered corporateworld.Millennial, TechnologyTechnology use, gaming, socialmedia, quantified self, smartphones,grown children, empty nesting.Ecology, Reflection, ImpactBack to basics, functional training, outdooractivities complimented. Low impact, Pilates,Yoga.Woman have påvirketKlubber Den mest@bryankorourke #dfho2013
  18. 18. “73% of consumers consider beingphysically fit important to being ‘well,’with 74% including ‘feeling good aboutthemselves’ .”- The Hartman Group, August 2010WELLTHY | SIGN OF THE TIMESBRYANKOROURKE.COM | WELLNESS INDUSTRY 201318Sundhed Nu Enværdifuld Luxury @bryankorourke #dfho2013
  19. 19. 1941%Millennial | 10-32@bryankorourke #DFHO2013Global Millennial PopulationDenmark 15%EU 15%http://populationpyramid.net/EUROPE/2015/
  20. 20. 20@bryankorourke #DHFO2013Dansk Internet Brug89%A More Important FigureDanish Internet Access
  21. 21. 21http://theregenerationroadmap.com/research/consumer-studyhttp://techcrunch.com/2012/12/19/forrester-84-of-u-s-adults-now-use-the-web-daily-50-own-smartphones-tablet-ownership-doubled-to-19-in-2012/Access The Internet Daily84%Traversing Demographicsikke demografiConnected Consumers
  22. 22. 22@bryankorourke #DFHO2013Distrust72%Mistillid er høj
  23. 23. 23Generation “Me”89% Equivocate Brand to Ethnicity@bryankorourke #DFHO2013Identitet er stærk
  24. 24. 24@bryankorourke#dfho20134 + Sources When Buying51%Brug teknologien til atkontrollere
  25. 25. 25@bryankorourke #dfho2013ForbrugerneændrerRadical Consumer TransformationErnst & Young 2012 Global Reporthttp://www.ey.com/Publication/vwLUAssets/This_time_it_is_personal_-_from_consumer_to_co-creator_2012/$File/Consumer%20barometer_V9a.pdfIn every industry andbusiness the consumeris dramaticallychanging.
  26. 26. 26http://www.ey.com/Publication/vwLUAssets/This_time_it_is_personal_-_from_consumer_to_co-creator_2012/$File/Consumer%20barometer_V9a.pdf Brand Doesn’t Matter25%The Chameleon ConsumerErnst & Young 2012Brand betydermindre
  27. 27. 27@bryankorourke #dfho2013 Economics89% Price#1 Decision FactorPrisen betyder mereøkonomi
  28. 28. 28http://theregenerationroadmap.com/research/consumer-study/ Society Needs to Consume Less66%økologi er vigtig
  29. 29. 29@bryankorourke #ihrsasummitwould say customer experience isgood or excellentExperian Survey 201225%Virksomheder Ikke tage sig af kunderne
  30. 30. 30@bryankorourke #ihrsasummitUsing Devices To Maxmimize Every MomentMobile Moments63% of femalesand 73% ofmales checkevery hourTeknologi ændrerEverything
  31. 31. Steven Van Belleghem31@bryankorourke #dfho2013The Power of theModern Consumerand the End of theTraditionalAdvertiserBig Consumer Change Isn’t Going AwayStore ændringer erførst lige begyndt
  32. 32. Verden bliver mindre32Globalism@bryankorourke #dfho2013
  33. 33. Masai WarriorWith a smartphone33@bryankorourke #dfho2013This Summer Number Of SmartphonesExceeds Humans On Earth
  34. 34. The Rise Of The Rest34By 2030 Global MiddleClass Doubles to 5 Billion@bryankorourke #dfho2013Shanghai TowerFremkomsten af en Big Middle Class
  35. 35. 352016 World PopulationIn Emerging Markets88%@bryankorourke #dfho2013
  36. 36. Our big world is getting smaller36GlobalismAsia - Pacific RegionHighest Growth 5-7%@bryankorourke #dfho2013
  37. 37. 37Increasingly Global Industryhardcandyfitness.com@bryankorourke #dfho2013
  38. 38. 38Increasingly Global Industrygymbox.com@bryankorourke #dfho2013
  39. 39. 39Peter DiamandisPeter Diamandis@bryankorourke #dfho2013
  40. 40. #FutureofFitnessTechnologyAn onslaught ofinnovation@bryankorourke #dfho2013
  41. 41. 411997 - 1998$999
  42. 42. 421.1 B - 2.3 B2007 - 2012 people using InternetInternet Users DoubledInternet Brug Fordoblet
  43. 43. @bryankorourke #FutureofFitnessTECH vs HUMANconflict is not what you think
  44. 44. @bryankorourke New Motivational & Coaching ModelsArtificial IntelligenceKunstig Intelligens@bryankorourke #dfho2013
  45. 45. 4580%@bryankorourke #ihrsasummitDK MobileDevicePenetration
  46. 46. Tablet Sales As% of PC Sales4658%@bryankorourke #dfho2013
  47. 47. The Internet Of Things47@bryankorourke #dfho2013 Tingenes internet
  48. 48. Bærbar Tehnology 48@bryankorourke #dfho201335 Million US Adults485 Million AnnualShipments by 2018
  49. 49. Mobile Social Applications49@bryankorourke #ihrsasummit20K Health AppsService DeliverySchedulingSocial MediaNew Business Models
  50. 50. 50TRYSUMER - New Business ModelsNEWISMSee or Hear; CheckReviews; Try forFREENye forretningsmodeller
  51. 51. Gamification & Channel Extensions51@bryankorourke #dfho2013
  52. 52. Mobile Payment 52@bryankorourke #dfso2013
  53. 53. 53RFID | Cashless Transactions | Kiosks
  54. 54. 54Virtual ClassesProgramming - Wexer
  55. 55. Alternative Cardio55New TechnologiesNyt udstyr
  56. 56. We Need Technology Standards56@bryankorourke #dfho2013 57% of Members Use Smartpones or TabletsAdopting Open SystemsFitness Industry Technology Councilwww.fit-c.orgTeknologi Standarder er nødvendige
  57. 57. 57New Ways To Reach New MarketsDropping Cost of TechnologyKom billigere
  58. 58. 58@bryankorourke #ihrsasummitWhere Are We Heading ?The Dawn Of A New Exciting EraEn ny æra
  59. 59. 59@bryankorourke #ihrsasummitDisruption - New Opportunities
  60. 60. 60@bryankorourke #dfho2013“Sick Care” Is BrokenNew Markets
  61. 61. Dr. Eric TopolDisruption Of Health Care 61@bryankorourke #dfho2013Health CareForstyrrelse
  62. 62. 62@bryankorourke #dfho2013The New ParadigmClubs Fill Many Of These NeedsKlubber kanmøde NewParadigm
  63. 63. 4 Realignment Drivers63@bryankorourke #dfho2013VirtualNutritional MotivationalWellnessThanks @ChuckRunyonFire Drivers for justering
  64. 64. S Curve - Reinvention & Fragmentation64@bryankorourke #dfho2013New Era : Micro GymLow CostPop UpDigitalWellnessMind BodyModning og Fragmentering
  65. 65. 65New Business Models
  66. 66. 66@bryankorourke #ihrsasummitSince 1970 US PhysicalActivity Down 32%Clubs Meet Community NeedsBørns fysiskeaktivitet Afslår
  67. 67. 67@bryankorourke #ihrsasummit23% Of Global HealthCare Costs DiabetesRelatedPhysical Activity SignificantlyAssists in Management OfDiabetesDiabetes er størst Healthcare Cost
  68. 68. 68PerceptionWhat Do You See ?I See UnlimitedOpportunitySer vi mulighed eller risiko?
  69. 69. 69@bryankorourke #ihrsa2013Growth The Dawn Of A New Era@bryankorourke #dfho2013En ny æra
  70. 70. CONVERGENCE70peopleglobalismtechnology@bryankorourke #dfho2013
  71. 71. 71“The best way to predict the futureis to create it “ - Peter Drucker@bryankorourke #dfho2013
  72. 72. bryankorourke.com72all #dfho2013 content available hereslideshare.net/ bryankorourke

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