2014 FIT-C US Health Club Technology Survey Infographic
 

2014 FIT-C US Health Club Technology Survey Infographic

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This Infographic shares details of a survey of US Health Clubs and their use of technology. It was prepared by the Fitness Industry Technology Council. The full 2014 US Health Club Technology Survey ...

This Infographic shares details of a survey of US Health Clubs and their use of technology. It was prepared by the Fitness Industry Technology Council. The full 2014 US Health Club Technology Survey Report is available on Slideshare.

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2014 FIT-C US Health Club Technology Survey Infographic 2014 FIT-C US Health Club Technology Survey Infographic Presentation Transcript

  • SURVEY #INFOGRAPHIC Fitness Industry Technology Council January 2014 U.S. Health Club Industry Technology Survey IS YOUR CLUB’S WEB SITE MOBILE-DEVICE CONFIGURED? MONTHLY MEMBERSHIP $100+ $75-$99 $50-$74 $30-$49 133 18% 77 10% 231 31% YES 60% Under $30 113 15% 192 26% DOES YOUR CLUB BUY ADS THAT DISPLAY ON SMART PHONES? ALL FACILITIES: 100+: $75-$99: $50-$74: $30-$49: Under $30: 100+: $75-$99: $50-$74: $30-$49: Under $30: CAN CONSUMERS JOIN YOUR FACILITY ONLINE? Yes 26% Yes 15% Yes 23% Yes 12% Yes 30% 100+: $75-$99: $50-$74: $30-$49: Under $30: CAN MEMBERS ACCESS THEIR “ACCOUNTS” ONLINE? Yes 46% Yes 55% Yes 15% Yes 26% Yes 32% 100+: $75-$99: $50-$74: $30-$49: Under $30: Yes 72% Yes 50% Yes 28% Yes 32% Yes 34% ALL FACILITIES: $100+: 89% 90% 95% 94% 89% 84% 83% 82% 90% 81% 84% 77% 74% 74% 80% 79% 74% 68% 68% 72% 75% 68% 69% 64% SOCIAL MEDIA PAGES MEMBER REFERRAL CAMPAIGNS EMAIL MARKETING FLYERS DOES YOUR FACILITY USE GOOGLE+? DOES YOUR CLUB’S LEADER USE TWITTER? ALL FACILITIES: ALL FACILITIES: ALL YES 31% YES 27% 100+: $75-$99: $50-$74: $30-$49: Under $30: 100+: $75-$99: $50-$74: $30-$49: Under $30: 100+: $75-$99: $50-$74: $30-$49: Under $30: DOES YOUR FACILITY HAVE A FACEBOOK PAGE? YES 97% Yes 100% Yes 100% Yes 96% Yes 96% Yes 95% Yes 28% Yes 30% Yes 34% Yes 33% Yes 27% Yes 36% Yes 35% Yes 19% Yes 21% Yes 39% ALL FACILITIES: ALL FACILITIES: ALL FACILITIES: 100+: $75-$99: $50-$74: $30-$49: Under $30: YES 39% YES 51% Yes 26% Yes 35% Yes 36% Yes 36% Yes 27% 100+: $75-$99: $50-$74: $30-$49: Under $30: Yes 69% Yes 70% Yes 43% Yes 40% Yes 48% 100+: $75-$99: $50-$74: $30-$49: Under $30: Yes 67% Yes 40% Yes 34% Yes 27% Yes 36% YES 29% 100+: $75-$99: $50-$74: $30-$49: Under $30: 49% 60% 51% 56% 50% 49% 51% 45% 47% 49% 45% 43% 41% 35% 38% 40% 25% 23% 23% 25% 23% 20% 20% 26% 10% 21% 18% 14% 15% 14% 5 FACILITIES: YES 62% 18% 10% 19% 13% 15% 10% 17% 12% 11% ALL FACILITIES: YES 33% Join The @Fittechcouncil Today #FutureOfFitness 100+: $75-$99: $50-$74: $30-$49: Under $30: Yes 44% Yes 20% Yes 49% Yes 30% Yes 23% OVERALL “SCORE” BY PRICE SEGMENT: (This is a count of Pink [negative 10% or greater] and Blue marks [positive 10% or greater] from “All Facilities” numbers. $100+: $75-$99: $30-$49: Under $30: 7% Yes 46% Yes 75% Yes 60% Yes 70% Yes 55% IS IT IMPORTANT TO YOU THAT YOUR FITNESS EQUIPMENT HAVE INTER-OPERABILITY CAPABILITIES (I.E. “TALK” WITH SOFTWARE OR OTHER TECHNOLOGICAL COMMUNICATION)? $50-$74: CRM INTEGRATION ALL 100+: $75-$99: $50-$74: $30-$49: Under $30: 23% 26% Yes 56% Yes 30% Yes 36% Yes 20% Yes 25% 25% 31% 100+: $75-$99: $50-$74: $30-$49: Under $30: 30% 33% YES 31% 30% 44% IS COST A BARRIER TO TECHNOLOGICAL USE FOR YOUR FACILITY? FACILITIES: 36% 41% ALL 48% 49% Yes 46% Yes 5% Yes 38% Yes 23% Yes 27% DOES YOUR FACILITY USE A MOBILE APP? 57% 19% MOBILE ADVERTISING A Non-Profit Consortium Of Leading Fitness & Technology Brands Obtain the Complete Report & Join Us www.Fittechcouncil.org 61% 23% CALLS TO ACTION 55% 29% LANDING PAGES 65% 31% BLOGS 64% 42% RADIO/TV YES 32% FACILITIES: < $30: 43% NEWSPAPER DOES YOUR FACILITY USE LINKEDIN? $30-$49: 47% INTERNET KEYWORD TRACKING DOES YOUR FACILITY USE TWITTER? $50-$74: 54% DIRECT MAIL DOES YOUR FACILITY USE FACEBOOK ADS? $75-$99: 55% BROCHURES FACILITIES: ALL WHAT ARE YOUR PRIMARY METHODS OF ADVERTISING? WEB SITE YES 39% YES 30% DOES YOUR CLUB HAVE INTERACTIVE SMART PHONE CAPABILITIES FOR MEMBERS? BY Yes 77% Yes 35% Yes 68% Yes 64% Yes 48% ALL FACILITIES: ALL FACILITIES: YES 20% ADOPTION OF TECHNOLOGY HEALTH CLUBS ALL FACILITIES: (SINGLE MEMBER) FEES NUMBER OF RESPONDING CLUBS REPRESENTED & PERCENTAGE OF TOTAL. LET’S CONNECT Blue 11 Blue 5 Blue 6 Blue 3 Blue 2 Pink 1 Pink 5 Pink 5 Pink 7 Pink 8 Net Score: 19 Net Score: 0 Net Score: 1 Net Score: -4 Net Score: -6 Ranking: #1 Ranking: #3 Ranking: #2 Ranking: #4 Ranking: #5