The New Era of Health and Fitness
EHFA International Standards Meeting 2013
November 2013 | Budapest, Hungary

#NEWERA2014...
bryankorourke.com
all content available here

2
A NEW ERA
of opportunity
from Latin aera

@bryankorourke
3

DISCOVERY
Daniel Boorstin
Author | Pulitzer Prize Winner | Historian

The greatest obstacle to discovery is not ignorance; it is
the...
NEW ERA

A SEA OF INDUSTRY CHANGE

5
NEW ERA

@bryankorourke
6

NO INSTITUTIONS ARE IMMUNE
NEW ERA

@bryankorourke

7

NEW AND BETTER WAYS
70%

Fortune 500 Firms gone in next decade

THE ERA OF NEW IDEAS

8
ERA
A NEW

LOOKING THROUGH A NEW LENS

9
THE FUTURE IS HERE

10
UNCERTAINTY
we are all competing for relevance

11
12

79%

Think Children Will Have It Worse Off Then They Did
HeartLand Monitor Poll 9.2013
Optimism About The Future For EU Young People
Gallup Poll 2013

13
Human Perception

14
#NEWERA

Law of Accelerating Returns

15
Abundance

@Peterdiamandis

16
Technology
Consumers

CHANGE
Globalism

EMBRACE TRENDS

18
TECHNOLOGY OPPORTUNITY
it doesn’t replace human
interaction tech enables it

@bryankorourke

#FutureofFitness
Millions of US Adults Have Used Devices #InternetOfThings
@bryankorourke

WEARABLES

21
485,000,000
Shipped Wearables By 2018 - 60% Health & Fitness
@bryankorourke

ABI Research 2013

22
@bryankorourke

EMBEDDED

23
>1 Million Users

GAMIFICATION

25
7,000,000,000
Mobile Devices Connected To The Internet In 2013 #NEWERA

@bryankorourke

ABI Research 2013

27
100,000,000,000
Number Of Mobile Apps Downloaded Sometime In 2013 #NewEra
Many facilities still don’t have effective apps
...
@bryankorourke

NOT JUST MILLENNIALS
LIFE IN A MOBILE WORLD

29
“It’s about merging digital with
the brick and mortar store.”
@chuckrunyon

COMPETING FOR THE FUTURE

30
New Technologies

NEW FORMS OF CARDIO, ENTERTAINMENT, TRACKING
31
New Technologies

NO STANDARDS

PROBLEMS
WALLED GARDENS

32
33

FIT-C

www.fittechcouncil.org

@bryankorourke

JOIN US
CREATING THE #NEWERA2014
GLOBALISM

Our Son William On the Internet

34
#NEWERA
@bryankorourke

URBAN / BRIC

36
88%

2016 World Population
In Emerging Markets
@bryankorourke
37
@bryankorourke

2.5 Billion More In 15 Years

Middle Class Doubles

38
@bryankorourke

CONSUMERS

39
Consumer Transformation

“Transforming
Expectations
and Interactions
With Everyone”
http://www.ey.com/Publication/vwLUAsse...
Chameleon Consumer

75%

Brand Matters Less

http://www.ey.com/Publication/vwLUAssets/
This_time_it_is_personal_-_from_con...
89% Price
#1 Decision Factor

@bryankorourke

43
OMNI CHANNEL

BIFURCATION
@bryankorourke

UTILITY VS EXPERIENCE

44
Functional & Group
MICROGYMS

45
GymBox

DESIGN - UX

benkellydesign.com

46
@bryankorourke
Participate in the funding, launch and growth of new products

PRESUMERS & CUSTOWNERS

47
Mobile Moments
Devices Maxmimize Every Moment

63% of females
and 73% of
males check at
least every hour
48
@GARYVEE @JJJRHbook
CARING

Caring About Customers First
Why Do You Love Your Mom ?
SHIFT

A Cultural Shift
Back From Where We Came : Small Town Rules
RETHINK ROLES

@bryankorourke

BOUNDARIES

Erase Lines In The Sand
RELATIONSHIPS
What’s The ROI ?

@garyvee @jjjrhbook
A CONSUMER REVOLUTION

@bryankorourke

Many Still Don’t Understand
CARING
CULTURE

CREATE an AWESOME
CUSTOMER FOCUSED CULTURE
SHOCK &
AWE

Great Experiences
Know Your Customers & Connect
Technology
Consumers

OPPORTUNITY
Globalism

EMBRACE TRENDS

58
@bryankorourke

Discovery | Vision

59

SEE THINGS DIFFERENTLY
WE
why collaboration ?

60
S CURVE- REINVENTION & FRAGMENTATION
CHANGE DRIVING
New Era : Micro Gym
Low Cost
Pop Up
Digital
Wellness
Mind Body
Sick Ca...
Collaboration Is Required For
The New Paradigm

63
A New Era Requires Vision

#GGI2014
@GoldsGym @BryanKORourke

64

GGI 2014 Strategy Session
September 2013 | Austin, Texas
August 2000
"The [music] industry will take
whatever steps it needs to protect
itself and protect its revenue
streams. It ...
#GGI2014
@BryanKORourke
April 2012
Sony Records $6.4 Billion Net Loss
"We consider the current situation to
be very serious. We will take resolute...
Rethinking Requires Leadership

68

@BryanKORourke
Wednesday Agenda

GM and Ford Jointly Develop New
Transmission Technology

#GGI2014
@GoldsGym @BryanKORourke

69

GGI 2014...
“Sick Care” Is Broken

@bryankorourke

Self Care: NEW MARKETS

70
#MOVEMENT
with vision and a mindset of discovery

72
THE NEW

ERA
OF GROWTH

@bryankorourke
73

TOGETHER WE’LL CREATE THE FUTURE
welcome to the

NEW ERA
thank you
bryankorourke.com |@bryankorourke | #NewEra2014

Ritz Carlton Dove Mountain Tucson
74
Se...
2013 EHFA International Standards Meeting November 2013
2013 EHFA International Standards Meeting November 2013
2013 EHFA International Standards Meeting November 2013
2013 EHFA International Standards Meeting November 2013
2013 EHFA International Standards Meeting November 2013
2013 EHFA International Standards Meeting November 2013
2013 EHFA International Standards Meeting November 2013
2013 EHFA International Standards Meeting November 2013
2013 EHFA International Standards Meeting November 2013
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2013 EHFA International Standards Meeting November 2013

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This presentation was made at the European Health and Fitness International Standards Meeting in November of 2013. The content shares a view that health and fitness has entered a new era requiring the industry and leadership to see the world through the lense of the present day future and not the past. The #NewEra is here and we should embrace to be successful and make a difference.

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Transcript of "2013 EHFA International Standards Meeting November 2013"

  1. 1. The New Era of Health and Fitness EHFA International Standards Meeting 2013 November 2013 | Budapest, Hungary #NEWERA2014 1 @BryanKORourke
  2. 2. bryankorourke.com all content available here 2
  3. 3. A NEW ERA of opportunity from Latin aera @bryankorourke 3 DISCOVERY
  4. 4. Daniel Boorstin Author | Pulitzer Prize Winner | Historian The greatest obstacle to discovery is not ignorance; it is the illusion of knowledge. 4
  5. 5. NEW ERA A SEA OF INDUSTRY CHANGE 5
  6. 6. NEW ERA @bryankorourke 6 NO INSTITUTIONS ARE IMMUNE
  7. 7. NEW ERA @bryankorourke 7 NEW AND BETTER WAYS
  8. 8. 70% Fortune 500 Firms gone in next decade THE ERA OF NEW IDEAS 8
  9. 9. ERA A NEW LOOKING THROUGH A NEW LENS 9
  10. 10. THE FUTURE IS HERE 10
  11. 11. UNCERTAINTY we are all competing for relevance 11
  12. 12. 12 79% Think Children Will Have It Worse Off Then They Did HeartLand Monitor Poll 9.2013
  13. 13. Optimism About The Future For EU Young People Gallup Poll 2013 13
  14. 14. Human Perception 14
  15. 15. #NEWERA Law of Accelerating Returns 15
  16. 16. Abundance @Peterdiamandis 16
  17. 17. ERA A NEW OF GROWTH @bryankorourke 17 EMBRACE DISCOVERY
  18. 18. Technology Consumers CHANGE Globalism EMBRACE TRENDS 18
  19. 19. TECHNOLOGY OPPORTUNITY it doesn’t replace human interaction tech enables it @bryankorourke #FutureofFitness
  20. 20. Low Cost Powerful Tools and Platforms @bryankorourke CLOUD COMPUTING 20
  21. 21. Millions of US Adults Have Used Devices #InternetOfThings @bryankorourke WEARABLES 21
  22. 22. 485,000,000 Shipped Wearables By 2018 - 60% Health & Fitness @bryankorourke ABI Research 2013 22
  23. 23. @bryankorourke EMBEDDED 23
  24. 24. Virtual 24
  25. 25. >1 Million Users GAMIFICATION 25
  26. 26. @bryankorourke @bryankorourke Mobile | Connectivity 26
  27. 27. 7,000,000,000 Mobile Devices Connected To The Internet In 2013 #NEWERA @bryankorourke ABI Research 2013 27
  28. 28. 100,000,000,000 Number Of Mobile Apps Downloaded Sometime In 2013 #NewEra Many facilities still don’t have effective apps @bryankorourke ABI Research 2013 28
  29. 29. @bryankorourke NOT JUST MILLENNIALS LIFE IN A MOBILE WORLD 29
  30. 30. “It’s about merging digital with the brick and mortar store.” @chuckrunyon COMPETING FOR THE FUTURE 30
  31. 31. New Technologies NEW FORMS OF CARDIO, ENTERTAINMENT, TRACKING 31
  32. 32. New Technologies NO STANDARDS PROBLEMS WALLED GARDENS 32
  33. 33. 33 FIT-C www.fittechcouncil.org @bryankorourke JOIN US CREATING THE #NEWERA2014
  34. 34. GLOBALISM Our Son William On the Internet 34
  35. 35. @bryankorourke 35 GLOBALISM
  36. 36. #NEWERA @bryankorourke URBAN / BRIC 36
  37. 37. 88% 2016 World Population In Emerging Markets @bryankorourke 37
  38. 38. @bryankorourke 2.5 Billion More In 15 Years Middle Class Doubles 38
  39. 39. @bryankorourke CONSUMERS 39
  40. 40. @bryankorourke THE CONSUMER IS KING 40
  41. 41. Consumer Transformation “Transforming Expectations and Interactions With Everyone” http://www.ey.com/Publication/vwLUAssets/ This_time_it_is_personal_-_from_consumer_to_cocreator_2012/$File/Consumer%20barometer_V9a.pdf @bryankorourke Ernst & Young 2012 41
  42. 42. Chameleon Consumer 75% Brand Matters Less http://www.ey.com/Publication/vwLUAssets/ This_time_it_is_personal_-_from_consumer_to_cocreator_2012/$File/Consumer%20barometer_V9a.pdf 42
  43. 43. 89% Price #1 Decision Factor @bryankorourke 43
  44. 44. OMNI CHANNEL BIFURCATION @bryankorourke UTILITY VS EXPERIENCE 44
  45. 45. Functional & Group MICROGYMS 45
  46. 46. GymBox DESIGN - UX benkellydesign.com 46
  47. 47. @bryankorourke Participate in the funding, launch and growth of new products PRESUMERS & CUSTOWNERS 47
  48. 48. Mobile Moments Devices Maxmimize Every Moment 63% of females and 73% of males check at least every hour 48
  49. 49. @GARYVEE @JJJRHbook
  50. 50. CARING Caring About Customers First Why Do You Love Your Mom ?
  51. 51. SHIFT A Cultural Shift Back From Where We Came : Small Town Rules
  52. 52. RETHINK ROLES @bryankorourke BOUNDARIES Erase Lines In The Sand
  53. 53. RELATIONSHIPS What’s The ROI ? @garyvee @jjjrhbook
  54. 54. A CONSUMER REVOLUTION @bryankorourke Many Still Don’t Understand
  55. 55. CARING CULTURE CREATE an AWESOME CUSTOMER FOCUSED CULTURE
  56. 56. TRANSPARENCY Chuck Runyon LEADERSHIP LEADERS NEED TO BE AN EXAMPLE
  57. 57. SHOCK & AWE Great Experiences Know Your Customers & Connect
  58. 58. Technology Consumers OPPORTUNITY Globalism EMBRACE TRENDS 58
  59. 59. @bryankorourke Discovery | Vision 59 SEE THINGS DIFFERENTLY
  60. 60. WE why collaboration ? 60
  61. 61. S CURVE- REINVENTION & FRAGMENTATION CHANGE DRIVING New Era : Micro Gym Low Cost Pop Up Digital Wellness Mind Body Sick Care Pharma THE NEW ERA @bryankorourke 61
  62. 62. THE END OF COMPETITIVE ADVANTAGE a new era rita mcgrath 62
  63. 63. Collaboration Is Required For The New Paradigm 63
  64. 64. A New Era Requires Vision #GGI2014 @GoldsGym @BryanKORourke 64 GGI 2014 Strategy Session September 2013 | Austin, Texas
  65. 65. August 2000 "The [music] industry will take whatever steps it needs to protect itself and protect its revenue streams. It will not lose that revenue stream, no matter what." #GGI2014 @BryanKORourke Sony Senior VP Steve Heckler 65
  66. 66. #GGI2014 @BryanKORourke
  67. 67. April 2012 Sony Records $6.4 Billion Net Loss "We consider the current situation to be very serious. We will take resolute measures to transform our business without protecting any sacred cows." #GGI2014 Sony CFO Masaru Kato April 2012 @BryanKORourke 67
  68. 68. Rethinking Requires Leadership 68 @BryanKORourke
  69. 69. Wednesday Agenda GM and Ford Jointly Develop New Transmission Technology #GGI2014 @GoldsGym @BryanKORourke 69 GGI 2014 Strategy Session September 2013 | Austin, Texas
  70. 70. “Sick Care” Is Broken @bryankorourke Self Care: NEW MARKETS 70
  71. 71. “The best way to predict the future is to create it “ - Peter Drucker 71
  72. 72. #MOVEMENT with vision and a mindset of discovery 72
  73. 73. THE NEW ERA OF GROWTH @bryankorourke 73 TOGETHER WE’LL CREATE THE FUTURE
  74. 74. welcome to the NEW ERA thank you bryankorourke.com |@bryankorourke | #NewEra2014 Ritz Carlton Dove Mountain Tucson 74 September 25th - 28th 2013

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