2013 ANT+ SYMPOSIUM OROURKE KEYNOTE

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  • 1. ANT+ Symposium 2013 October 2013 | Kananaskis, Alberta What We Don’t Tell Customers (But Should) @ANTPlus 1@BryanKORourke #GGI2014
  • 2. STARTING POINT OF AN AGE2 @bryankorourke ERAfrom Latin aera
  • 3. NO NEW MALLS IN 17 YEARS 3 ERA A NEW #ANTPLUS2013
  • 4. LOOKING THROUGH A NEW LENS 4 ERA A NEW #ANTPLUS2013
  • 5. HISTORY TEACHES US5 @bryankorourke #ANTPLUS2013
  • 6. THE ERA OF NEW IDEAS 6 87%Fortune 500 Firms from 1955 vs. 2011 #ANTPLUS2013
  • 7. 7
  • 8. 8 79%Better To Have Been A Child When They Were Growing Up HeartLand Monitor Poll 9.2013
  • 9. 9 30%Children Are Obese In The US Designed to Move Report 2012
  • 10. 10 Perception
  • 11. Accelerating Returns 11 Law of #NEWERA
  • 12. 12 @Peterdiamandis Abundance
  • 13. LEVERAGE THIS BRIGHT FUTURE13 @bryankorourke ERA A NEW OF GROWTH #ANTPLUS2013
  • 14. 14 Globalism EMBRACE TRENDS Consumers CHANGE Technology
  • 15. @bryankorourke #FutureofFitness TECHNOLOGY OPPORTUNITY conflict with human touch is not what many think #ANTPLUS2013
  • 16. CLOUD COMPUTING 16 @bryankorourke Low Cost Powerful Tools and Platforms #ANTPLUS2013
  • 17. #FUTUREOFFITNESS 17 @bryankorourke
  • 18. WEARABLES 18 @bryankorourke Millions of US Adults Have Used Devices #InternetOfThings
  • 19. 19 @bryankorourke 485,000,000Shipped Wearables By 2018 - 60% Health & Fitness ABI Research 2013
  • 20. @bryankorourke EMBEDDED 20
  • 21. 21 Virtual
  • 22. 22 >1 Million Users GAMIFICATION
  • 23. Mobile | Connectivity 23 @bryankorourke @bryankorourke
  • 24. 24 @bryankorourke 7,000,000,000 Mobile Devices Connected To The Internet In 2013 #NEWERA ABI Research 2013
  • 25. 25 @bryankorourke 100,000,000,000 Number Of Mobile Apps Downloaded Sometime In 2013 #NewEra Many facilities still don’t have effective apps ABI Research 2013
  • 26. PAYMENT, CHECK-IN, ENGAGEMENT26 @bryankorourke
  • 27. 27 “It’s about merging digital with the brick and mortar store.” @chuckrunyon COMPETING FOR THE FUTURE
  • 28. NEW FORMS OF CARDIO & ENTERTAINMENT28 New Technologies
  • 29. WALLED GARDENS 29 New Technologies
  • 30. @bryankorourke COLLABORATION & STANDARDS 30 FIT-C
  • 31. AN INTERCONNECTED WORLD 31
  • 32. GLOBALISM 32 @bryankorourke
  • 33. URBAN / BRIC 33 @bryankorourke
  • 34. 34 2016 World Population In Emerging Markets 88% @bryankorourke
  • 35. Middle Class Doubles 35 @bryankorourke 2,500,000,000 More In 15 Years
  • 36. CONSUMERS 36 @bryankorourke
  • 37. THE CONSUMER IS KING 37 @bryankorourke
  • 38. 38 @bryankorourke “Transforming Expectations and Interactions With Everyone” Consumer Transformation Ernst & Young 2012 http://www.ey.com/Publication/vwLUAssets/ This_time_it_is_personal_-_from_consumer_to_co- creator_2012/$File/Consumer%20barometer_V9a.pdf
  • 39. 39 http://www.ey.com/Publication/vwLUAssets/ This_time_it_is_personal_-_from_consumer_to_co- creator_2012/$File/Consumer%20barometer_V9a.pdf Brand Matters Less 25% US Chameleon Consumer
  • 40. 40@bryankorourke 89% Price#1 Decision Factor
  • 41. EXPERIENCE VS UTILITY 41 @bryankorourke BIFURCATION OMNI CHANNEL
  • 42. 42 Functional & Group MICROGYMS
  • 43. 43 GymBox benkellydesign.comDESIGN - UX
  • 44. PRESUMERS & CUSTOWNERS 44 @bryankorourke Participate in the funding, launch and growth of new products
  • 45. 45 Using Devices To Maxmimize Every Moment Mobile Moments 63% of females and 73% of males check at least every hour
  • 46. @JJJRHbook@GARYVEE
  • 47. Caring About Customers First Why Do You Love Your Mom ?CARING
  • 48. A Cultural Shift Back From Where We Came : Small Town RulesSHIFT
  • 49. Forget The OLD Rules Erase Lines In The SandBOUNDARIES @bryankorourke
  • 50. Some “Smart” People Dismiss It What’s The ROI ? Visitors -> Friends Friends -> Buyers Buyers -> Advocates RELATIONSHIPS
  • 51. CREATE an AWESOME CUSTOMER FOCUSED CULTURE CARING C U L T U R E
  • 52. LEADERS NEED TO BE AN EXAMPLELEADERSHIP Chuck Runyon TRANSPARENCY
  • 53. Great Experiences Know Your Customers & Connect SHOCK & AWE
  • 54. 54 Globalism EMBRACE TRENDS Consumers CHANGE Technology
  • 55. IN THE NEW ERA55 @bryankorourke
  • 56. GGI 2014 Strategy Session September 2013 | Austin, Texas @GoldsGym 56 @BryanKORourke #GGI2014 Tuesday AgendaLincoln’s 1863 & 1864 National Banking Act #ANTPLUS2013 Rethinking Requires Leadership For A New Paradigm
  • 57. 57@BryanKORourke #GGI2014 A Lack Of Standards Undermined The US Economy For Centuries #ANTPLUS2013
  • 58. GGI 2014 Strategy Session September 2013 | Austin, Texas @GoldsGym 58 @BryanKORourke #GGI2014 Rethinking Requires Leadership
  • 59. 59@BryanKORourke #GGI2014 Sony Senior VP Steve Heckler "The [music] industry will take whatever steps it needs to protect itself and protect its revenue streams. It will not lose that revenue stream, no matter what." August 2000
  • 60. @BryanKORourke #GGI2014
  • 61. @BryanKORourke #GGI2014 #ANTPLUS2013
  • 62. 62@BryanKORourke #GGI2014 Sony CFO Masaru Kato April 2012 Sony Records $6.4 Billion Net Loss "We consider the current situation to be very serious. We will take resolute measures to transform our business without protecting any sacred cows." April 2012
  • 63. 63 @BryanKORourke#ANTPLUS2013 Rethinking Requires Leadership
  • 64. GGI 2014 Strategy Session September 2013 | Austin, Texas @GoldsGym 64 @BryanKORourke #GGI2014 Wednesday Agenda GM and Ford Jointly Develop New Transmission Technology
  • 65. S CURVE- REINVENTION & FRAGMENTATION 65 @bryankorourke New Era : Micro Gym Low Cost Pop Up Digital Wellness Mind Body THE NEW ERA CHANGE DRIVING
  • 66. GROWTH & OPPORTUNITY 66 @bryankorourke Digital Nutritional Motivational Wellness NEW ERA
  • 67. EVOLVING NEEDS 67 @bryankorourke
  • 68. 68 @bryankorourke “Sick Care” Is Broken Self Care: NEW MARKETS
  • 69. WE CAN CREATE THIS FUTURE69 @bryankorourke ERA A NEW OF GROWTH
  • 70. 70 “The best way to predict the future is to create it “ - Peter Drucker
  • 71. 71 MOVEMENT
  • 72. Ritz Carlton Dove Mountain Tucson September 25th - 28th 201372 @bryankorourke #ANTPLUS2013 What We Don’t Tell Customers (but should)