2013 ANT+ SYMPOSIUM OROURKE KEYNOTE
 
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ANT+ Symposium 2013. Bryan O'Rourke Keynote On What Leaders Need To Understand About Connectivity And The Future Of Wellness. A Future That Has Arrived.

ANT+ Symposium 2013. Bryan O'Rourke Keynote On What Leaders Need To Understand About Connectivity And The Future Of Wellness. A Future That Has Arrived.

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    2013 ANT+ SYMPOSIUM OROURKE KEYNOTE 2013 ANT+ SYMPOSIUM OROURKE KEYNOTE Presentation Transcript

    • ANT+ Symposium 2013 October 2013 | Kananaskis, Alberta What We Don’t Tell Customers (But Should) @ANTPlus 1@BryanKORourke #GGI2014
    • STARTING POINT OF AN AGE2 @bryankorourke ERAfrom Latin aera
    • NO NEW MALLS IN 17 YEARS 3 ERA A NEW #ANTPLUS2013
    • LOOKING THROUGH A NEW LENS 4 ERA A NEW #ANTPLUS2013
    • HISTORY TEACHES US5 @bryankorourke #ANTPLUS2013
    • THE ERA OF NEW IDEAS 6 87%Fortune 500 Firms from 1955 vs. 2011 #ANTPLUS2013
    • 7
    • 8 79%Better To Have Been A Child When They Were Growing Up HeartLand Monitor Poll 9.2013
    • 9 30%Children Are Obese In The US Designed to Move Report 2012
    • 10 Perception
    • Accelerating Returns 11 Law of #NEWERA
    • 12 @Peterdiamandis Abundance
    • LEVERAGE THIS BRIGHT FUTURE13 @bryankorourke ERA A NEW OF GROWTH #ANTPLUS2013
    • 14 Globalism EMBRACE TRENDS Consumers CHANGE Technology
    • @bryankorourke #FutureofFitness TECHNOLOGY OPPORTUNITY conflict with human touch is not what many think #ANTPLUS2013
    • CLOUD COMPUTING 16 @bryankorourke Low Cost Powerful Tools and Platforms #ANTPLUS2013
    • #FUTUREOFFITNESS 17 @bryankorourke
    • WEARABLES 18 @bryankorourke Millions of US Adults Have Used Devices #InternetOfThings
    • 19 @bryankorourke 485,000,000Shipped Wearables By 2018 - 60% Health & Fitness ABI Research 2013
    • @bryankorourke EMBEDDED 20
    • 21 Virtual
    • 22 >1 Million Users GAMIFICATION
    • Mobile | Connectivity 23 @bryankorourke @bryankorourke
    • 24 @bryankorourke 7,000,000,000 Mobile Devices Connected To The Internet In 2013 #NEWERA ABI Research 2013
    • 25 @bryankorourke 100,000,000,000 Number Of Mobile Apps Downloaded Sometime In 2013 #NewEra Many facilities still don’t have effective apps ABI Research 2013
    • PAYMENT, CHECK-IN, ENGAGEMENT26 @bryankorourke
    • 27 “It’s about merging digital with the brick and mortar store.” @chuckrunyon COMPETING FOR THE FUTURE
    • NEW FORMS OF CARDIO & ENTERTAINMENT28 New Technologies
    • WALLED GARDENS 29 New Technologies
    • @bryankorourke COLLABORATION & STANDARDS 30 FIT-C
    • AN INTERCONNECTED WORLD 31
    • GLOBALISM 32 @bryankorourke
    • URBAN / BRIC 33 @bryankorourke
    • 34 2016 World Population In Emerging Markets 88% @bryankorourke
    • Middle Class Doubles 35 @bryankorourke 2,500,000,000 More In 15 Years
    • CONSUMERS 36 @bryankorourke
    • THE CONSUMER IS KING 37 @bryankorourke
    • 38 @bryankorourke “Transforming Expectations and Interactions With Everyone” Consumer Transformation Ernst & Young 2012 http://www.ey.com/Publication/vwLUAssets/ This_time_it_is_personal_-_from_consumer_to_co- creator_2012/$File/Consumer%20barometer_V9a.pdf
    • 39 http://www.ey.com/Publication/vwLUAssets/ This_time_it_is_personal_-_from_consumer_to_co- creator_2012/$File/Consumer%20barometer_V9a.pdf Brand Matters Less 25% US Chameleon Consumer
    • 40@bryankorourke 89% Price#1 Decision Factor
    • EXPERIENCE VS UTILITY 41 @bryankorourke BIFURCATION OMNI CHANNEL
    • 42 Functional & Group MICROGYMS
    • 43 GymBox benkellydesign.comDESIGN - UX
    • PRESUMERS & CUSTOWNERS 44 @bryankorourke Participate in the funding, launch and growth of new products
    • 45 Using Devices To Maxmimize Every Moment Mobile Moments 63% of females and 73% of males check at least every hour
    • @JJJRHbook@GARYVEE
    • Caring About Customers First Why Do You Love Your Mom ?CARING
    • A Cultural Shift Back From Where We Came : Small Town RulesSHIFT
    • Forget The OLD Rules Erase Lines In The SandBOUNDARIES @bryankorourke
    • Some “Smart” People Dismiss It What’s The ROI ? Visitors -> Friends Friends -> Buyers Buyers -> Advocates RELATIONSHIPS
    • CREATE an AWESOME CUSTOMER FOCUSED CULTURE CARING C U L T U R E
    • LEADERS NEED TO BE AN EXAMPLELEADERSHIP Chuck Runyon TRANSPARENCY
    • Great Experiences Know Your Customers & Connect SHOCK & AWE
    • 54 Globalism EMBRACE TRENDS Consumers CHANGE Technology
    • IN THE NEW ERA55 @bryankorourke
    • GGI 2014 Strategy Session September 2013 | Austin, Texas @GoldsGym 56 @BryanKORourke #GGI2014 Tuesday AgendaLincoln’s 1863 & 1864 National Banking Act #ANTPLUS2013 Rethinking Requires Leadership For A New Paradigm
    • 57@BryanKORourke #GGI2014 A Lack Of Standards Undermined The US Economy For Centuries #ANTPLUS2013
    • GGI 2014 Strategy Session September 2013 | Austin, Texas @GoldsGym 58 @BryanKORourke #GGI2014 Rethinking Requires Leadership
    • 59@BryanKORourke #GGI2014 Sony Senior VP Steve Heckler "The [music] industry will take whatever steps it needs to protect itself and protect its revenue streams. It will not lose that revenue stream, no matter what." August 2000
    • @BryanKORourke #GGI2014
    • @BryanKORourke #GGI2014 #ANTPLUS2013
    • 62@BryanKORourke #GGI2014 Sony CFO Masaru Kato April 2012 Sony Records $6.4 Billion Net Loss "We consider the current situation to be very serious. We will take resolute measures to transform our business without protecting any sacred cows." April 2012
    • 63 @BryanKORourke#ANTPLUS2013 Rethinking Requires Leadership
    • GGI 2014 Strategy Session September 2013 | Austin, Texas @GoldsGym 64 @BryanKORourke #GGI2014 Wednesday Agenda GM and Ford Jointly Develop New Transmission Technology
    • S CURVE- REINVENTION & FRAGMENTATION 65 @bryankorourke New Era : Micro Gym Low Cost Pop Up Digital Wellness Mind Body THE NEW ERA CHANGE DRIVING
    • GROWTH & OPPORTUNITY 66 @bryankorourke Digital Nutritional Motivational Wellness NEW ERA
    • EVOLVING NEEDS 67 @bryankorourke
    • 68 @bryankorourke “Sick Care” Is Broken Self Care: NEW MARKETS
    • WE CAN CREATE THIS FUTURE69 @bryankorourke ERA A NEW OF GROWTH
    • 70 “The best way to predict the future is to create it “ - Peter Drucker
    • 71 MOVEMENT
    • Ritz Carlton Dove Mountain Tucson September 25th - 28th 201372 @bryankorourke #ANTPLUS2013 What We Don’t Tell Customers (but should)