ANT+ Symposium 2013
October 2013 | Kananaskis, Alberta
What We Don’t Tell
Customers (But Should)
@ANTPlus 1@BryanKORourke
...
STARTING POINT OF AN AGE2
@bryankorourke
ERAfrom Latin aera
NO NEW MALLS IN 17 YEARS 3
ERA
A NEW
#ANTPLUS2013
LOOKING THROUGH A NEW LENS 4
ERA
A NEW
#ANTPLUS2013
HISTORY TEACHES US5
@bryankorourke
#ANTPLUS2013
THE ERA OF NEW IDEAS 6
87%Fortune 500 Firms from 1955 vs. 2011
#ANTPLUS2013
7
8
79%Better To Have Been A Child When They Were Growing Up
HeartLand Monitor Poll 9.2013
9
30%Children Are Obese In The US
Designed to Move Report 2012
10
Perception
Accelerating Returns 11
Law of
#NEWERA
12
@Peterdiamandis
Abundance
14
Globalism
EMBRACE TRENDS
Consumers
CHANGE
Technology
@bryankorourke #FutureofFitness
TECHNOLOGY OPPORTUNITY
conflict with human touch is
not what many think
#ANTPLUS2013
CLOUD COMPUTING 16
@bryankorourke
Low Cost Powerful Tools and Platforms
#ANTPLUS2013
#FUTUREOFFITNESS 17
@bryankorourke
19
@bryankorourke
485,000,000Shipped Wearables By 2018 - 60% Health & Fitness
ABI Research 2013
@bryankorourke
EMBEDDED 20
21
Virtual
22
>1 Million Users
GAMIFICATION
Mobile | Connectivity 23
@bryankorourke
@bryankorourke
24
@bryankorourke
7,000,000,000
Mobile Devices Connected To The Internet In 2013 #NEWERA
ABI Research 2013
25
@bryankorourke
100,000,000,000
Number Of Mobile Apps Downloaded Sometime In 2013 #NewEra
Many facilities still don’t ha...
PAYMENT, CHECK-IN, ENGAGEMENT26
@bryankorourke
27
“It’s about merging digital with
the brick and mortar store.”
@chuckrunyon
COMPETING FOR THE FUTURE
NEW FORMS OF CARDIO & ENTERTAINMENT28
New Technologies
WALLED GARDENS 29
New Technologies
@bryankorourke
COLLABORATION & STANDARDS 30
FIT-C
AN INTERCONNECTED WORLD 31
GLOBALISM 32
@bryankorourke
URBAN / BRIC 33
@bryankorourke
34
2016 World Population
In Emerging Markets
88%
@bryankorourke
Middle Class Doubles 35
@bryankorourke
2,500,000,000 More In 15 Years
CONSUMERS 36
@bryankorourke
THE CONSUMER IS KING 37
@bryankorourke
38
@bryankorourke
“Transforming
Expectations
and Interactions
With Everyone”
Consumer Transformation
Ernst & Young 2012
ht...
39
http://www.ey.com/Publication/vwLUAssets/
This_time_it_is_personal_-_from_consumer_to_co-
creator_2012/$File/Consumer%2...
40@bryankorourke
89% Price#1 Decision Factor
EXPERIENCE VS UTILITY 41
@bryankorourke
BIFURCATION
OMNI CHANNEL
42
Functional & Group
MICROGYMS
43
GymBox
benkellydesign.comDESIGN - UX
PRESUMERS & CUSTOWNERS 44
@bryankorourke
Participate in the funding, launch and growth of new products
45
Using Devices To Maxmimize Every Moment
Mobile Moments
63% of females
and 73% of
males check at
least every hour
@JJJRHbook@GARYVEE
Caring About Customers First
Why Do You Love Your Mom ?CARING
A Cultural Shift
Back From Where We Came : Small Town RulesSHIFT
Forget The OLD Rules
Erase Lines In The SandBOUNDARIES
@bryankorourke
Some “Smart” People Dismiss It
What’s The ROI ?
Visitors -> Friends
Friends -> Buyers
Buyers -> Advocates
RELATIONSHIPS
CREATE an AWESOME
CUSTOMER FOCUSED CULTURE
CARING
C U L T U R E
LEADERS NEED TO
BE AN EXAMPLELEADERSHIP
Chuck Runyon
TRANSPARENCY
54
Globalism
EMBRACE TRENDS
Consumers
CHANGE
Technology
IN THE NEW ERA55
@bryankorourke
GGI 2014 Strategy Session
September 2013 | Austin, Texas
@GoldsGym 56
@BryanKORourke
#GGI2014
Tuesday AgendaLincoln’s 1863...
57@BryanKORourke
#GGI2014
A Lack Of Standards Undermined
The US Economy For Centuries
#ANTPLUS2013
GGI 2014 Strategy Session
September 2013 | Austin, Texas
@GoldsGym 58
@BryanKORourke
#GGI2014
Rethinking Requires Leadersh...
59@BryanKORourke
#GGI2014 Sony Senior VP Steve Heckler
"The [music] industry will take
whatever steps it needs to protect
...
@BryanKORourke
#GGI2014
@BryanKORourke
#GGI2014
#ANTPLUS2013
62@BryanKORourke
#GGI2014
Sony CFO Masaru Kato
April 2012
Sony Records $6.4 Billion Net Loss
"We consider the current situ...
63 @BryanKORourke#ANTPLUS2013
Rethinking Requires Leadership
GGI 2014 Strategy Session
September 2013 | Austin, Texas
@GoldsGym 64
@BryanKORourke
#GGI2014
Wednesday Agenda
GM and Ford...
S CURVE- REINVENTION & FRAGMENTATION
65
@bryankorourke
New Era : Micro Gym
Low Cost
Pop Up
Digital
Wellness
Mind Body
THE ...
GROWTH & OPPORTUNITY
66
@bryankorourke
Digital
Nutritional Motivational
Wellness
NEW ERA
EVOLVING NEEDS 67
@bryankorourke
68
@bryankorourke
“Sick Care” Is Broken
Self Care: NEW MARKETS
WE CAN CREATE THIS FUTURE69
@bryankorourke
ERA
A NEW
OF GROWTH
70
“The best way to predict the future
is to create it “ - Peter Drucker
71
MOVEMENT
2013 ANT+ SYMPOSIUM OROURKE KEYNOTE
2013 ANT+ SYMPOSIUM OROURKE KEYNOTE
2013 ANT+ SYMPOSIUM OROURKE KEYNOTE
2013 ANT+ SYMPOSIUM OROURKE KEYNOTE
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2013 ANT+ SYMPOSIUM OROURKE KEYNOTE

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ANT+ Symposium 2013. Bryan O'Rourke Keynote On What Leaders Need To Understand About Connectivity And The Future Of Wellness. A Future That Has Arrived.

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2013 ANT+ SYMPOSIUM OROURKE KEYNOTE

  1. 1. ANT+ Symposium 2013 October 2013 | Kananaskis, Alberta What We Don’t Tell Customers (But Should) @ANTPlus 1@BryanKORourke #GGI2014
  2. 2. STARTING POINT OF AN AGE2 @bryankorourke ERAfrom Latin aera
  3. 3. NO NEW MALLS IN 17 YEARS 3 ERA A NEW #ANTPLUS2013
  4. 4. LOOKING THROUGH A NEW LENS 4 ERA A NEW #ANTPLUS2013
  5. 5. HISTORY TEACHES US5 @bryankorourke #ANTPLUS2013
  6. 6. THE ERA OF NEW IDEAS 6 87%Fortune 500 Firms from 1955 vs. 2011 #ANTPLUS2013
  7. 7. 7
  8. 8. 8 79%Better To Have Been A Child When They Were Growing Up HeartLand Monitor Poll 9.2013
  9. 9. 9 30%Children Are Obese In The US Designed to Move Report 2012
  10. 10. 10 Perception
  11. 11. Accelerating Returns 11 Law of #NEWERA
  12. 12. 12 @Peterdiamandis Abundance
  13. 13. LEVERAGE THIS BRIGHT FUTURE13 @bryankorourke ERA A NEW OF GROWTH #ANTPLUS2013
  14. 14. 14 Globalism EMBRACE TRENDS Consumers CHANGE Technology
  15. 15. @bryankorourke #FutureofFitness TECHNOLOGY OPPORTUNITY conflict with human touch is not what many think #ANTPLUS2013
  16. 16. CLOUD COMPUTING 16 @bryankorourke Low Cost Powerful Tools and Platforms #ANTPLUS2013
  17. 17. #FUTUREOFFITNESS 17 @bryankorourke
  18. 18. WEARABLES 18 @bryankorourke Millions of US Adults Have Used Devices #InternetOfThings
  19. 19. 19 @bryankorourke 485,000,000Shipped Wearables By 2018 - 60% Health & Fitness ABI Research 2013
  20. 20. @bryankorourke EMBEDDED 20
  21. 21. 21 Virtual
  22. 22. 22 >1 Million Users GAMIFICATION
  23. 23. Mobile | Connectivity 23 @bryankorourke @bryankorourke
  24. 24. 24 @bryankorourke 7,000,000,000 Mobile Devices Connected To The Internet In 2013 #NEWERA ABI Research 2013
  25. 25. 25 @bryankorourke 100,000,000,000 Number Of Mobile Apps Downloaded Sometime In 2013 #NewEra Many facilities still don’t have effective apps ABI Research 2013
  26. 26. PAYMENT, CHECK-IN, ENGAGEMENT26 @bryankorourke
  27. 27. 27 “It’s about merging digital with the brick and mortar store.” @chuckrunyon COMPETING FOR THE FUTURE
  28. 28. NEW FORMS OF CARDIO & ENTERTAINMENT28 New Technologies
  29. 29. WALLED GARDENS 29 New Technologies
  30. 30. @bryankorourke COLLABORATION & STANDARDS 30 FIT-C
  31. 31. AN INTERCONNECTED WORLD 31
  32. 32. GLOBALISM 32 @bryankorourke
  33. 33. URBAN / BRIC 33 @bryankorourke
  34. 34. 34 2016 World Population In Emerging Markets 88% @bryankorourke
  35. 35. Middle Class Doubles 35 @bryankorourke 2,500,000,000 More In 15 Years
  36. 36. CONSUMERS 36 @bryankorourke
  37. 37. THE CONSUMER IS KING 37 @bryankorourke
  38. 38. 38 @bryankorourke “Transforming Expectations and Interactions With Everyone” Consumer Transformation Ernst & Young 2012 http://www.ey.com/Publication/vwLUAssets/ This_time_it_is_personal_-_from_consumer_to_co- creator_2012/$File/Consumer%20barometer_V9a.pdf
  39. 39. 39 http://www.ey.com/Publication/vwLUAssets/ This_time_it_is_personal_-_from_consumer_to_co- creator_2012/$File/Consumer%20barometer_V9a.pdf Brand Matters Less 25% US Chameleon Consumer
  40. 40. 40@bryankorourke 89% Price#1 Decision Factor
  41. 41. EXPERIENCE VS UTILITY 41 @bryankorourke BIFURCATION OMNI CHANNEL
  42. 42. 42 Functional & Group MICROGYMS
  43. 43. 43 GymBox benkellydesign.comDESIGN - UX
  44. 44. PRESUMERS & CUSTOWNERS 44 @bryankorourke Participate in the funding, launch and growth of new products
  45. 45. 45 Using Devices To Maxmimize Every Moment Mobile Moments 63% of females and 73% of males check at least every hour
  46. 46. @JJJRHbook@GARYVEE
  47. 47. Caring About Customers First Why Do You Love Your Mom ?CARING
  48. 48. A Cultural Shift Back From Where We Came : Small Town RulesSHIFT
  49. 49. Forget The OLD Rules Erase Lines In The SandBOUNDARIES @bryankorourke
  50. 50. Some “Smart” People Dismiss It What’s The ROI ? Visitors -> Friends Friends -> Buyers Buyers -> Advocates RELATIONSHIPS
  51. 51. CREATE an AWESOME CUSTOMER FOCUSED CULTURE CARING C U L T U R E
  52. 52. LEADERS NEED TO BE AN EXAMPLELEADERSHIP Chuck Runyon TRANSPARENCY
  53. 53. Great Experiences Know Your Customers & Connect SHOCK & AWE
  54. 54. 54 Globalism EMBRACE TRENDS Consumers CHANGE Technology
  55. 55. IN THE NEW ERA55 @bryankorourke
  56. 56. GGI 2014 Strategy Session September 2013 | Austin, Texas @GoldsGym 56 @BryanKORourke #GGI2014 Tuesday AgendaLincoln’s 1863 & 1864 National Banking Act #ANTPLUS2013 Rethinking Requires Leadership For A New Paradigm
  57. 57. 57@BryanKORourke #GGI2014 A Lack Of Standards Undermined The US Economy For Centuries #ANTPLUS2013
  58. 58. GGI 2014 Strategy Session September 2013 | Austin, Texas @GoldsGym 58 @BryanKORourke #GGI2014 Rethinking Requires Leadership
  59. 59. 59@BryanKORourke #GGI2014 Sony Senior VP Steve Heckler "The [music] industry will take whatever steps it needs to protect itself and protect its revenue streams. It will not lose that revenue stream, no matter what." August 2000
  60. 60. @BryanKORourke #GGI2014
  61. 61. @BryanKORourke #GGI2014 #ANTPLUS2013
  62. 62. 62@BryanKORourke #GGI2014 Sony CFO Masaru Kato April 2012 Sony Records $6.4 Billion Net Loss "We consider the current situation to be very serious. We will take resolute measures to transform our business without protecting any sacred cows." April 2012
  63. 63. 63 @BryanKORourke#ANTPLUS2013 Rethinking Requires Leadership
  64. 64. GGI 2014 Strategy Session September 2013 | Austin, Texas @GoldsGym 64 @BryanKORourke #GGI2014 Wednesday Agenda GM and Ford Jointly Develop New Transmission Technology
  65. 65. S CURVE- REINVENTION & FRAGMENTATION 65 @bryankorourke New Era : Micro Gym Low Cost Pop Up Digital Wellness Mind Body THE NEW ERA CHANGE DRIVING
  66. 66. GROWTH & OPPORTUNITY 66 @bryankorourke Digital Nutritional Motivational Wellness NEW ERA
  67. 67. EVOLVING NEEDS 67 @bryankorourke
  68. 68. 68 @bryankorourke “Sick Care” Is Broken Self Care: NEW MARKETS
  69. 69. WE CAN CREATE THIS FUTURE69 @bryankorourke ERA A NEW OF GROWTH
  70. 70. 70 “The best way to predict the future is to create it “ - Peter Drucker
  71. 71. 71 MOVEMENT
  72. 72. Ritz Carlton Dove Mountain Tucson September 25th - 28th 201372 @bryankorourke #ANTPLUS2013 What We Don’t Tell Customers (but should)

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