Putting Online Professional Social Networking to use in your Career Presented by April 2008 ® Bryan Webb, P. Eng. www.linkedin.com/in/bryanwebb

LinkedIn is reaching “a tipping point where you are either linkedin or left out” LinkedIn is adding 1+ Million every month. "For many, it's become irresponsible to not invite business associates into your LinkedIn network … When that kind of cultural inflection point occurs, which is what LinkedIn is going through now, that is when things really begin to take off.” Mikolaj Jan Piskorski, Assistant Professor at Harvard Business School who specializes in sociology and strategy. LinkedIn is profitable and on track to hit $100 million in revenue by 2008. " Michael V. Copeland, Business 2.0 Magazine February 28 2007

Online Professional Networking is growing Why LinkedIn? 20+ Million users by April 2008 : 3+ Million in last 3 months Focused on the needs of professionals : Versus Facebook (more friends and family oriented) Largely Free : Also some cool paid options as well “ By Invitation ” model Largely North American : Significant presence in Europe & Asia (1 Million in UK) Notable exceptions are: Germany & France Other Online Networks : Plaxo (20M users), Xing in Germany, Viadeo in France; & smaller business networks such as namyz, Spoke, Ryze, CollectiveX and Ecademy

Why LinkedIn?

20+ Million users by April 2008 :

3+ Million in last 3 months

Focused on the needs of professionals :

Versus Facebook (more friends and family oriented)

Largely Free :

Also some cool paid options as well

“ By Invitation ” model

Largely North American :

Significant presence in Europe & Asia (1 Million in UK)

Notable exceptions are: Germany & France

Other Online Networks :

Plaxo (20M users), Xing in Germany, Viadeo in France; & smaller business networks such as namyz, Spoke, Ryze, CollectiveX and Ecademy

Use LinkedIn to support your professional objectives We will show you how you can too! Grew network to 400+ in 1.5 years Connected with long-time colleagues and is actively networking with new ones. Obtained 11 recommendations Recommended 9 people Recognized for 67+ Best Answers Energized job search by contacting people through LinkedIn including HR, hiring managers, experts in other areas Helped to establish the HAPPEN LinkedIn Group Bryan Webb

Grew network to 400+ in 1.5 years

Connected with long-time colleagues and is actively networking with new ones.

Obtained 11 recommendations

Recommended 9 people

Recognized for 67+ Best Answers

Energized job search by contacting people through LinkedIn

including HR, hiring managers, experts in other areas

Helped to establish the HAPPEN LinkedIn Group

Securing Employment & Career Opportunities New Ways to WIN in your Job Search

LinkedIn supports a comprehensive active job search Ideal Job Strategy “ You know exactly what you want to do” Linkedin locates the job you want Ideal Employer Strategy “ You know where you want to work” Linkedin gets you inside your target firms Similar Employer Strategy “ You want to work somewhere like that” Linkedin uncovers new opportunities Referral Strategy “ You want some help finding work” Linkedin engages a huge referral network

Ideal Job Strategy

“ You know exactly what you want to do”

Linkedin locates the job you want

Ideal Employer Strategy

“ You know where you want to work”

Linkedin gets you inside your target firms

Similar Employer Strategy

“ You want to work somewhere like that”

Linkedin uncovers new opportunities

Referral Strategy

“ You want some help finding work”

Linkedin engages a huge referral network

Use LinkedIn to find and land your Ideal Job Use the “ Search Jobs ” function within LinkedIn : Exclusive job postings Jobs listed on the tab "The Web" (5+ Million jobs listed) Use LinkedIn’s tool : Find connections in companies posting on Monster, HotJobs, CareerBuilder, Craigslist, etc. (not Workopolis yet…) Search job descriptions, skills or tools Follow-up on your submissions : HR Find the hiring manager Connect with potential staff Chat with other company insiders Find it & Get it

Use the “ Search Jobs ” function within LinkedIn :

Exclusive job postings

Jobs listed on the tab "The Web" (5+ Million jobs listed)

Use LinkedIn’s tool :

Find connections in companies posting on Monster, HotJobs, CareerBuilder, Craigslist, etc. (not Workopolis yet…)

Search job descriptions, skills or tools

Follow-up on your submissions :

HR

Find the hiring manager

Connect with potential staff

Chat with other company insiders

Find it & Get it

LinkedIn can provide information on your targeted companies

LinkedIn can connect you with people inside your target companies Connect with HR: Follow-up online submissions with live people who want to know about you. Hunt down Hiring Managers: Target the likely suspects and get connected with the hiring manager Connect with potential staff: See who you might likely be managing Talk to company insiders: Talk to people in the same department Get the “real deal” on company culture and the job posting Get on the inside track

Connect with HR:

Follow-up online submissions with live people who want to know about you.

Hunt down Hiring Managers:

Target the likely suspects and get connected with the hiring manager

Connect with potential staff:

See who you might likely be managing

Talk to company insiders:

Talk to people in the same department

Get the “real deal” on company culture and the job posting

Get on the inside track

Let your LinkedIn network open doors to a vast realm of new opportunities See where other people with similar experience work, or skills : Search by Job Title, skill, designation, school, etc. Read LinkedIn Answers for relevant discussions : Who is answering? Where do they work? What are they saying? Check out folks in your Groups : Where do people work, what jobs do they have Who’s viewing your profile? Find Opportunities

See where other people with similar experience work, or skills :

Search by Job Title, skill, designation, school, etc.

Read LinkedIn Answers for relevant discussions :

Who is answering?

Where do they work?

What are they saying?

Check out folks in your Groups :

Where do people work, what jobs do they have

Who’s viewing your profile?

Find Opportunities

LinkedIn can engage a huge virtual community to find your next opportunity Tell people you are looking : Current position “Actively Seeking XYZ” Select interested in “Career Opportunities” Ask for a referral : We all know someone who is hiring Ask for help Build a network of referrals : Search for people who can help find the next opportunity Find key people in your 2 nd and 3 rd level and get introduced Create and deploy a Search Team

Tell people you are looking :

Current position “Actively Seeking XYZ”

Select interested in “Career Opportunities”

Ask for a referral :

We all know someone who is hiring

Ask for help

Build a network of referrals :

Search for people who can help find the next opportunity

Find key people in your 2 nd and 3 rd level and get introduced

Create and deploy a Search Team

Use Linkedin to get the Interview and close the offer Pass by GateKeepers : Communicate success through experiences and relationships Personalize your candidacy Pre-Qualify with online recommendations : Send a PDF of your Linkedin Profile Support your efforts : Common connections Who has / had this role or position Relevant experience Great co-worker, employee, leader Get Access and WOW them

Pass by GateKeepers :

Communicate success through experiences and relationships

Personalize your candidacy

Pre-Qualify with online recommendations :

Send a PDF of your Linkedin Profile

Support your efforts :

Common connections

Who has / had this role or position

Relevant experience

Great co-worker, employee, leader

Get Access and WOW them

LinkedIn also empowers passive employment and opportunity searches LinkedIn has over 130,000+ recruiters online who are looking for talent Establish and communicate your Personal Brand : Get recommendations or referrals Answer Questions Grow your network : Connect to, and be seen by, more people Be open to career opportunities, ventures Receive unadvertised opportunities Stand out, Get ahead!

LinkedIn has over 130,000+ recruiters online who are looking for talent

Establish and communicate your Personal Brand :

Get recommendations or referrals

Answer Questions

Grow your network :

Connect to, and be seen by, more people

Be open to career opportunities, ventures

Receive unadvertised opportunities

Stand out, Get ahead!

Communicate your Personal Brand Message This is Who I Am and … this is What I Do

Use LinkedIn to communicate your Personal Brand Message Your personal brand is one of the key reasons clients choose to do business with you and an employer hires you Create a Powerful Profile : Start with a compelling elevator pitch / summary Include every job, school, course, etc. Leverage contract assignments Highlight accomplishments ; not responsibilities Add relevant search terms to your profile for recruiters, clients, colleagues and hiring managers Solidify your “ Reputation ” using LinkedIn : LinkedIn’s concept of a personal reputation system is similar to eBay’s ‘trusted seller’ program

Your personal brand is one of the key reasons clients choose to do business with you and an employer hires you

Create a Powerful Profile :

Start with a compelling elevator pitch / summary

Include every job, school, course, etc.

Leverage contract assignments

Highlight accomplishments ; not responsibilities

Add relevant search terms to your profile for recruiters, clients, colleagues and hiring managers

Solidify your “ Reputation ” using LinkedIn :

LinkedIn’s concept of a personal reputation system is similar to eBay’s ‘trusted seller’ program

Make your online profile visible and memorable Link to your personal or company websites and blogs : Complete your profile with key information : Add all relevant keywords to your profile Change the default web page address to your name easier to find via Google easier to remember From : www.linkedin.com/pub/0/956/a84 To : www.linkedin.com/in/bryanwebb

Link to your personal or company websites and blogs :

Complete your profile with key information :

Add all relevant keywords to your profile

Change the default web page address to your name

easier to find via Google

easier to remember

From :

www.linkedin.com/pub/0/956/a84

To :

www.linkedin.com/in/bryanwebb

400+ >> 3.3 million This little app is very useful! How to be FOUND!

Use LinkedIn Groups to improve your Profile Expand your reach : Connect inside your groups Improve your visibility : Be seen by others Retain control over your personal contacts Get connection access to Group members Add cool icons (“badges”) to your Profile! Other Relevant Examples of LinkedIn Groups

Expand your reach :

Connect inside your groups

Improve your visibility :

Be seen by others

Retain control over your personal contacts

Get connection access to Group members

Add cool icons (“badges”) to your Profile!

Solidify your reputation by requesting and giving Recommendations Identify from who you want recommendations : Take charge, request a recommendation Ask for recommendation only from people with whom you have worked; e.g. from your past bosses Let people know which areas you want them to highlight Don’t post recommendations right away : Review and ask for changes (ie: typos) Post only when you have a ‘critical mass’ Give Recommendations : Be willing and, in some cases, offer to reciprocate Consider a LinkedIn Recommendation as you would any letter of recommendation You Rock!

Identify from who you want recommendations :

Take charge, request a recommendation

Ask for recommendation only from people with whom you have worked; e.g. from your past bosses

Let people know which areas you want them to highlight

Don’t post recommendations right away :

Review and ask for changes (ie: typos)

Post only when you have a ‘critical mass’

Give Recommendations :

Be willing and, in some cases, offer to reciprocate

Consider a LinkedIn Recommendation as you would any letter of recommendation

Build visibility & reputation: share and request knowledge through LinkedIn Answers Ask Questions : Ask Good Questions – be clear! Add clarifications Send questions to your contacts directly and privately Answer Questions : Share your expertise – be noticed Update your Answer Send a personal response Read Questions : Learn Get to know people

Ask Questions :

Ask Good Questions – be clear!

Add clarifications

Send questions to your contacts directly and privately

Answer Questions :

Share your expertise – be noticed

Update your Answer

Send a personal response

Read Questions :

Learn

Get to know people

Build your Network “ It’s not what you know… or just who you know, but who knows you!”

Establish a Networking strategy that makes sense and is comfortable Why are you joining LinkedIn? Find a Style that works : “ Personal” connections “ Common interest” connections “ Opportunistic” connections “ Facilitative” connections Build your Connections : Target people who know you and your work Bosses | Co-workers | Suppliers | Partners | Users | Classmates Special Case : Linking with Recruiters Active / Passive job search? Help colleagues & friends? Expand your Network?

Why are you joining LinkedIn?

Find a Style that works :

“ Personal” connections

“ Common interest” connections

“ Opportunistic” connections

“ Facilitative” connections

Build your Connections :

Target people who know you and your work

Bosses | Co-workers | Suppliers | Partners | Users | Classmates

Special Case : Linking with Recruiters

Active / Passive job search? Help colleagues & friends? Expand your Network?

Invitations are key to building your network: Upload your contacts Leverage Automated Tools : Bring your contacts into LinkedIn using the Outlook and/or webmail tools Use the Find Contacts or download the Outlook Toolbar LinkedIn will tell you whom you already know on the system Start inviting those contacts to join your network Contact (email) information may not be required to connect Customize Invitation messages : “ Follow up to our conversation yesterday at HAPPEN” Create a compelling opportunity Respond Appropriately : Do Nothing | Ignore / Archive | Reply / Accept | Reject

Leverage Automated Tools :

Bring your contacts into LinkedIn using the Outlook and/or webmail tools

Use the Find Contacts or download the Outlook Toolbar

LinkedIn will tell you whom you already know on the system

Start inviting those contacts to join your network

Contact (email) information may not be required to connect

Customize Invitation messages :

“ Follow up to our conversation yesterday at HAPPEN”

Create a compelling opportunity

Respond Appropriately :

Do Nothing | Ignore / Archive | Reply / Accept | Reject

Final Thoughts Nurture your network while you don’t need it

Make the most of your online profile and network: Use LinkedIn’s free tools Email Signature : Supports Outlook, Outlook Express, and Thunderbird Browser Toolbar : Quickly search LinkedIn anytime Supports IE or Firefox and Mac (Tiger) Search LinkedIn at any time from your browser Use Bookmarks to remember key people Jobsinsider shows connections at any hiring company when using Monster, HotJobs, CareerBuilder, Craigslist, Vault and Dice OUTLOOK Toolbar : Quickly build and maintain your network Use the Dashboard to manage your Outlook contacts Grab email signatures to create Outlook contacts

Email Signature :

Supports Outlook, Outlook Express, and Thunderbird

Browser Toolbar :

Quickly search LinkedIn anytime

Supports IE or Firefox and Mac (Tiger)

Search LinkedIn at any time from your browser

Use Bookmarks to remember key people

Jobsinsider shows connections at any hiring company when using Monster, HotJobs, CareerBuilder, Craigslist, Vault and Dice

OUTLOOK Toolbar :

Quickly build and maintain your network

Use the Dashboard to manage your Outlook contacts

Grab email signatures to create Outlook contacts

Premium Business LinkedIn features… Business Accounts Great if you are a : recruiter sales professional entrepreneur researcher…

Business Accounts

Great if you are a :

recruiter

sales professional

entrepreneur

researcher…

Begin Today! Take time to build and know your network : Maintain it even when you don’t need it NOW Spend time on your Profile : Make your Profile sparkle Pre-Qualify for opportunities Compel others to want to meet you Communicate your Personal Brand Message Online networking doesn’t eliminate other professional activity : Meet people face-to-face in your region/industry Publish white papers or write a blog Participate in online discussions, blogs or usenet groups 15 – 20 Minutes per day

Take time to build and know your network :

Maintain it even when you don’t need it NOW

Spend time on your Profile :

Make your Profile sparkle

Pre-Qualify for opportunities

Compel others to want to meet you

Communicate your Personal Brand Message

Online networking doesn’t eliminate other professional activity :

Meet people face-to-face in your region/industry

Publish white papers or write a blog

Participate in online discussions, blogs or usenet groups

About the Presenters Consultant/Principal A seasoned technological product marketing and sales professional, Bryan brings a global marketing and sales perspective to assist the growth of technology companies. Bryan is highly skilled at creating & implementing strategic marketing plans while delivering effective corporate messages online, in print and in presentations. Bryan is actively seeking a permanent marketing position, and currently offers his services on a consulting basis… Marketing YOUR Technology Bryan Webb, P. Eng.

Consultant/Principal

A seasoned technological product marketing and sales professional, Bryan brings a global marketing and sales perspective to assist the growth of technology companies.

Bryan is highly skilled at creating & implementing strategic marketing plans while delivering effective corporate messages online, in print and in presentations.

Bryan is actively seeking a permanent marketing position, and currently offers his services on a consulting basis…

Marketing YOUR Technology

Thank you for your time… Chris Whittington Bryan Webb, P. Eng. www.linkedin.com/in/cwhittington www.linkedin.com/in/bryanwebb

Thank you for your time…

LinkedIn Basics “101” Getting Started with LinkedIn

Create your LinkedIn account: There are 3 ways to do this (4 if you belong to HAPPEN ) : Go to www.linkedin.com and follow the simple directions. Ask a LinkedIn friend or colleague to invite you. Accept any invitation from any LinkedIn member and it will guide you through the account creation process. IF you belong to HAPPEN , to request an invitation send an email to [email_address] Get Started Today!

There are 3 ways to do this (4 if you belong to HAPPEN ) :

Go to www.linkedin.com and follow the simple directions.

Ask a LinkedIn friend or colleague to invite you.

Accept any invitation from any LinkedIn member and it will guide you through the account creation process.

IF you belong to HAPPEN , to request an invitation send an email to [email_address]

Get Started Today!

Create the Profile you want others to see: Your Profile provides information about your career, employers, positions, memberships and other interests. The more you fill in this information, the easier for other LinkedIn members to find you, and for you to find others. Which is the whole point of networking! Use lots of keywords about your interests and expertise so that others with similar interests or needs will find you. Spend time on the privacy options… This ensures that no one can access your contact information except as YOU deliberately make it available. Create a WOW! Profile

Your Profile provides information about your career, employers, positions, memberships and other interests.

The more you fill in this information, the easier for other LinkedIn members to find you, and for you to find others.

Which is the whole point of networking!

Use lots of keywords about your interests and expertise so that others with similar interests or needs will find you.

Spend time on the privacy options…

This ensures that no one can access your contact information

except as YOU deliberately make it available.

Create a WOW! Profile

Build Your Effective Network: From the LinkedIn Home Page, look in the mid left-hand side and click on the GREEN button : “ Add Connections” The easiest and best way to build your network is to import your contacts from your Outlook, gmail, hotmail, AOL or other supported address books. Start Building YOUR Network!

From the LinkedIn Home Page,

look in the mid left-hand side and

click on the GREEN button :

“ Add Connections”

The easiest and best way to build your

network is to import your contacts from

your Outlook, gmail, hotmail, AOL or

other supported address books.

Start Building YOUR Network!

Using YOUR email Address Books: Review the alphabetical list of names imported from your address book : On the 1 st pass, limit the list to those contacts who are identified as LinkedIN These are the easiest to invite and will help to build your network fast. Complete the below steps and return to invite non-LI users. Check the box beside those contacts you wish to invite. LI will create a list of these contacts who will receive your invitation. Write a compelling generic invitation that will be sent to everyone. LI adds their first name so make sure that your contact information is correct. You might want to run this in a few steps so that you can make more personal invitations for different groups of contacts. GROW your Network! 

Review the alphabetical list of names imported from your address book :

On the 1 st pass, limit the list to those contacts who are identified as LinkedIN

These are the easiest to invite and will help to build your network fast.

Complete the below steps and return to invite non-LI users.

Check the box beside those contacts you wish to invite.

LI will create a list of these contacts who will receive your invitation.

Write a compelling generic invitation that will be sent to everyone.

LI adds their first name so make sure that your contact information is correct.

You might want to run this in a few steps so that you can make more personal invitations for different groups of contacts.

GROW your Network!

Use YOUR NEW contacts: You can also invite people who are not in your email contacts lists : Enter first & last name + email address of up to 6 people at a time. For example, people you meet today… LI displays a standard invitation that you should edit (personalize). Try to include information about where or when you met or your common ground… EXPAND your Network!

You can also invite people who are not in your email contacts lists :

Enter first & last name + email address of up to 6 people at a time.

For example, people you meet today…

LI displays a standard invitation that you should edit (personalize).

Try to include information about where or when you met or your common ground…

EXPAND your Network!

Finding the Right People or Companies: LinkedIn has a Search Bar at the top-right where you can type in a name and/or keyword (also has Advanced capabilities) . LI will search for connections with that name or keyword (s) mentioned in their profile. LI then presents a list of found names (it may be large!) . Open the Advanced Search window to limit the search to Canada (or a location) The “ Your Network ” tab is the default tab and lists people that are connected to you within three (3) degrees ( friend of a friend of a friend ) .

LinkedIn has a Search Bar at the top-right where you can type in a name and/or keyword (also has Advanced capabilities) .

LI will search for connections with that name or keyword (s) mentioned in their profile.

LI then presents a list of found names (it may be large!) .

Open the Advanced Search window to limit the search to Canada (or a location)

The “ Your Network ” tab is the default tab and lists people that are connected to you within three (3) degrees ( friend of a friend of a friend ) .

Finding the New Contacts: The “ LinkedIn Network ” tab shows a different set of names of LI members NOT connected to you through your current connections. Clicking on any name produced by a search will open that person’s Profile page (unless it has been restricted by them) . You can now view : Any visible recommendations made for this person (by position). How you are connected - see the box on the right-hand side titled: “ How You’re Connected to ________ ”. There may be more than one connection path.

The “ LinkedIn Network ” tab shows a different set of names of LI members NOT connected to you through your current connections.

Clicking on any name produced by a search will open that person’s Profile page (unless it has been restricted by them) .

You can now view :

Any visible recommendations made for this person (by position).

How you are connected - see the box on the right-hand side titled: “ How You’re Connected to ________ ”.

There may be more than one connection path.

Details of the Contact: To open a persons Profile , click on their name and see : View their Connections… View their Recommendations given and received… View their Questions & Answers… View their Profile details… Send this person a message via LinkedIn… Make a recommendation for this person… Where are they Located… What is their Title or Function…

To open a persons Profile , click on their name and see :

3 Important Symbols: The blue circle with the numbers 1 through 3 in the middle indicates the degree of connection with you : A “ 1 ” indicates the person is one of your 1 st degree (direct) contacts. A “ 2 ” indicates the person is a contact of one of your contacts - 2 nd degree contact . A “ 3 ” means that there are 2 levels of connections between you and the name listed - 3 rd degree contact . The “ thumbs up ” symbol means that contacts have given recommendations concerning this person – a sign of quality! The number below indicates how many recommendations this person has. The blue circle on the far right with a number beneath it tells you how many LI contacts this person has.

The blue circle with the numbers 1 through 3 in the middle indicates the degree of connection with you :

A “ 1 ” indicates the person is one of your 1 st degree (direct) contacts.

A “ 2 ” indicates the person is a contact of one of your contacts - 2 nd degree contact .

A “ 3 ” means that there are 2 levels of connections between you and the name listed - 3 rd degree contact .

The “ thumbs up ” symbol means that contacts have given recommendations concerning this person – a sign of quality!

The number below indicates how many recommendations this person has.

The blue circle on the far right with a number beneath it tells you how many LI contacts this person has.

LinkedIn’s “ Who’s viewed my profile ” Rocks! What this tells me : At least 2 hiring individuals have viewed my profile I am now known at 5 companies I have never contacted If my friends have (re) viewed my profile, I would know Note: The free LinkedIn subscription limits you to see only 5 names.

What this tells me :

At least 2 hiring individuals have viewed my profile

I am now known at 5 companies I have never contacted

If my friends have (re) viewed my profile, I would know

Note: The free LinkedIn subscription limits you to see only 5 names.

Tips: Personalize your Communications settings to work for you

Tips: Configure LinkedIn to manage who can invite you to connect Limit unsolicited and unwanted email if you desire : Control who can send you messages Limit who can invite you to connect As your network grows and more colleagues see your profile, expect to get more invitations

Limit unsolicited and unwanted email if you desire :

Control who can send you messages

Limit who can invite you to connect

As your network grows and more colleagues see your profile, expect to get more invitations

LinkedIn: Did you Know? All 500 of the Fortune 500 are on LinkedIn… 499 are represented by director-level and above. LinkedIn boasts 130,000+ recruiters, but… The most connected users are founders and CEOs, followed by board members and MBA students Business Week , February 26, 2007 Flickr was funded as a result of LinkedIn… Co-founder Stewart Butterfield tracked down Reid Hoffman on the site via one of Butterfield's board members to get angel funding Non-profit organizations use LinkedIn… Provided free badges to be placed on profiles, free job listings “ LinkedIn for Good” organizations include British rock star James Blunt for “Doctors Without Borders” as well as American Red Cross, and the World Wildlife Fund

All 500 of the Fortune 500 are on LinkedIn…

499 are represented by director-level and above.

LinkedIn boasts 130,000+ recruiters, but…

The most connected users are founders and CEOs, followed by board members and MBA students Business Week , February 26, 2007

Flickr was funded as a result of LinkedIn…

Co-founder Stewart Butterfield tracked down Reid Hoffman on the site via one of Butterfield's board members to get angel funding

Non-profit organizations use LinkedIn…

Provided free badges to be placed on profiles, free job listings

“ LinkedIn for Good” organizations include British rock star James Blunt for “Doctors Without Borders” as well as American Red Cross, and the World Wildlife Fund

LinkedIn: 10 years in the making 1997 – Conceived by Reid Hoffman and Konstantin Guericke (Goal was to leverage the growing online-community market for business professionals.) 2002 – First version of LinkedIn developed 2003 – Launched with approx. 350 of the owners’ personal contacts. (Includes key tech entrepreneurs and venture capitalists; Sequoia Capital and Greylock.) 2004 – Starts the year at 560,000 members 2005 – 4.4 Million users by the end of the year (Average has access to about 40,000 members within three degrees of separation) 2006 – 8.5 Million users by the end of the year 2007 – Valued at $250 Million (Expects revenues of $45M to $60M in 2007 and $100M in 2008. – 350+ companies use LinkedIn Corporate to fill positions (Includes Logitech, EMC, Salesforce.com, UnitedHealth Group, Microsoft, eBay, Intuit, Adobe, Circuit City, Target, Walmart, L’Oreal and NetFlix.) – 17+ Million users by December 2007 (Continues to grow by over 200,000 members a week; 23 new members each minute.

1997 – Conceived by Reid Hoffman and Konstantin Guericke

(Goal was to leverage the growing online-community market for business professionals.)

2002 – First version of LinkedIn developed

2003 – Launched with approx. 350 of the owners’ personal contacts.

(Includes key tech entrepreneurs and venture capitalists; Sequoia Capital and Greylock.)

2004 – Starts the year at 560,000 members

2005 – 4.4 Million users by the end of the year

(Average has access to about 40,000 members within three degrees of separation)

2006 – 8.5 Million users by the end of the year

2007 – Valued at $250 Million

(Expects revenues of $45M to $60M in 2007 and $100M in 2008.

– 350+ companies use LinkedIn Corporate to fill positions

(Includes Logitech, EMC, Salesforce.com, UnitedHealth Group, Microsoft, eBay, Intuit, Adobe, Circuit City, Target, Walmart, L’Oreal and NetFlix.)

– 17+ Million users by December 2007

(Continues to grow by over 200,000 members a week; 23 new members each minute.

More reading on LinkedIn http://www.erikjheels.com/2007-04-02-linkedin-doesnt-suck.html http://nevereatalone.typepad.com/blog/2005/07/tools_of_the_tr.html http:// blog.davidregler.com / http://chris.pirillo.com/2007/04/03/top-reasons-to-use-linkedin/ http://eric-mariacher.blogspot.com / http:// www.sacredcowdung.com / http://gauteg.blogspot.com/2007/01/six-tips-for-networking-in-2007.html http://www.businessweek.com/technology/ceo_tipsheet/2006_5.htm The Art of Self-Promotion Understanding the Law of Successful Giving and Successful Receiving The Unofficial LinkedIn User's Guide for Executives and Professionals http:// finance.groups.yahoo.com/group/MyLinkedInPowerForum /

http://www.erikjheels.com/2007-04-02-linkedin-doesnt-suck.html

http://nevereatalone.typepad.com/blog/2005/07/tools_of_the_tr.html

http:// blog.davidregler.com /

http://chris.pirillo.com/2007/04/03/top-reasons-to-use-linkedin/

http://eric-mariacher.blogspot.com /

http:// www.sacredcowdung.com /

http://gauteg.blogspot.com/2007/01/six-tips-for-networking-in-2007.html

http://www.businessweek.com/technology/ceo_tipsheet/2006_5.htm

The Art of Self-Promotion

Understanding the Law of Successful Giving and Successful Receiving

The Unofficial LinkedIn User's Guide for Executives and Professionals

http:// finance.groups.yahoo.com/group/MyLinkedInPowerForum /