• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
The Business of Online Communities
 

The Business of Online Communities

on

  • 3,257 views

A presentation on the business of online community building and management, delivered by Bryan Person, social media evangelist at LiveWorld, on Wednesday, April 15, 2009. ...

A presentation on the business of online community building and management, delivered by Bryan Person, social media evangelist at LiveWorld, on Wednesday, April 15, 2009.

Bryan spoke to Mary Lou Roberts‘ Harvard Extension School marketing class, Social Media for Web 2.0.

Statistics

Views

Total Views
3,257
Views on SlideShare
3,197
Embed Views
60

Actions

Likes
9
Downloads
52
Comments
0

6 Embeds 60

http://community20.blogspot.com 27
http://bryanperson.com 18
http://www.stuart-hall.com 12
http://feeds.feedburner.com 1
http://www.slideshare.net 1
http://www.digitalimpactblog.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

The Business of Online Communities The Business of Online Communities Presentation Transcript

  • The Business of Online Communities By Bryan Person LiveWorld
  • 10% of all leads
  • “ It’s not rocket science, but it does take work.” --Chris Brogan
  • Communities: build or join?
  • Build
  • Join
  • Hybrid
  • Build
  • Join 3,381,203 fans
  • Hybrid
  • Building with a community partner
  • 1) Strategy
  • 2) Services
  • 3) Technology
  • Why create a community?
  • Brand loyalty Sell more stuff Customer research Customer service channel Education Increase customer retention Product innovation
  • Brand loyalty Sell more stuff Customer research Customer service channel Education Increase customer retention Product innovation Support business goals !
  • Community culture: What kind of place?
  •  
  •  
  •  
  • Community management
  • Angela Connor GOLO – WRAL.com Mark Williams LiveWorld Connie Bensen Techrigy Jamie Pappas EMC | ONE
  • 1) Spark/manage discussions
  • 2) Help/connect members
  • 3) Report back internally
  • Moderation
  • Easy-to-understand community standards
  •  
  •  
  • Member enforcement
  • Measurement
  • Community Engagement Index
  • Why communities fail
  • Joining: cross-Web tools/tactics
  • Where to join?
  • Be strategic: Choose outposts wisely
  • Create compelling content
  •  
  • “ Be a champion for your industry” -- Mitch Joel
    • http://www.flickr.com/photos/cc_chapman/
    • http://www.flickr.com/photos/chrisbrogan/1313067227/in/set-72157600286536357/
    • http://www.flickr.com/photos/oscalito/237301508/
    • http://www.flickr.com/photos/joi/2694770069/
    • http://www.flickr.com/photos/bryanperson/185479745/in/set-72157594332565425/
    Flickr photos
  • E-mail me [email_address]