The Business of  Online Communities By Bryan Person LiveWorld
10% of  all leads
“ It’s  not  rocket science, but it  does  take work.” --Chris Brogan
Communities:  build or join?
Build
Join
Hybrid
Build
Join 3,381,203  fans
Hybrid
Building with  a community partner
1)  Strategy
2)  Services
3)  Technology
Why create a community?
Brand loyalty Sell more stuff Customer research Customer service channel Education Increase customer retention Product inn...
Brand loyalty Sell more stuff Customer research Customer service channel Education Increase customer retention Product inn...
Community culture: What kind of place?
 
 
 
Community  management
Angela Connor GOLO – WRAL.com Mark Williams LiveWorld Connie Bensen Techrigy Jamie Pappas EMC | ONE
1)   Spark/manage discussions
2)   Help/connect members
3)   Report back internally
Moderation
Easy-to-understand  community standards
 
 
Member enforcement
Measurement
Community Engagement Index
Why communities fail
Joining:  cross-Web tools/tactics
Where to join?
Be strategic: Choose outposts wisely
Create  compelling content
 
“ Be a champion  for your industry” -- Mitch Joel
<ul><li>http://www.flickr.com/photos/cc_chapman/ </li></ul><ul><li>http://www.flickr.com/photos/chrisbrogan/1313067227/in/...
E-mail me [email_address]
Upcoming SlideShare
Loading in...5
×

The Business of Online Communities

1,714

Published on

A presentation on the business of online community building and management, delivered by Bryan Person, social media evangelist at LiveWorld, on Wednesday, April 15, 2009.

Bryan spoke to Mary Lou Roberts‘ Harvard Extension School marketing class, Social Media for Web 2.0.

Published in: Business

The Business of Online Communities

  1. 1. The Business of Online Communities By Bryan Person LiveWorld
  2. 2. 10% of all leads
  3. 3. “ It’s not rocket science, but it does take work.” --Chris Brogan
  4. 4. Communities: build or join?
  5. 5. Build
  6. 6. Join
  7. 7. Hybrid
  8. 8. Build
  9. 9. Join 3,381,203 fans
  10. 10. Hybrid
  11. 11. Building with a community partner
  12. 12. 1) Strategy
  13. 13. 2) Services
  14. 14. 3) Technology
  15. 15. Why create a community?
  16. 16. Brand loyalty Sell more stuff Customer research Customer service channel Education Increase customer retention Product innovation
  17. 17. Brand loyalty Sell more stuff Customer research Customer service channel Education Increase customer retention Product innovation Support business goals !
  18. 18. Community culture: What kind of place?
  19. 22. Community management
  20. 23. Angela Connor GOLO – WRAL.com Mark Williams LiveWorld Connie Bensen Techrigy Jamie Pappas EMC | ONE
  21. 24. 1) Spark/manage discussions
  22. 25. 2) Help/connect members
  23. 26. 3) Report back internally
  24. 27. Moderation
  25. 28. Easy-to-understand community standards
  26. 31. Member enforcement
  27. 32. Measurement
  28. 33. Community Engagement Index
  29. 34. Why communities fail
  30. 35. Joining: cross-Web tools/tactics
  31. 36. Where to join?
  32. 37. Be strategic: Choose outposts wisely
  33. 38. Create compelling content
  34. 40. “ Be a champion for your industry” -- Mitch Joel
  35. 41. <ul><li>http://www.flickr.com/photos/cc_chapman/ </li></ul><ul><li>http://www.flickr.com/photos/chrisbrogan/1313067227/in/set-72157600286536357/ </li></ul><ul><li>http://www.flickr.com/photos/oscalito/237301508/ </li></ul><ul><li>http://www.flickr.com/photos/joi/2694770069/ </li></ul><ul><li>http://www.flickr.com/photos/bryanperson/185479745/in/set-72157594332565425/ </li></ul>Flickr photos
  36. 42. E-mail me [email_address]
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×