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The Business of Online Communities
The Business of Online Communities
The Business of Online Communities
The Business of Online Communities
The Business of Online Communities
The Business of Online Communities
The Business of Online Communities
The Business of Online Communities
The Business of Online Communities
The Business of Online Communities
The Business of Online Communities
The Business of Online Communities
The Business of Online Communities
The Business of Online Communities
The Business of Online Communities
The Business of Online Communities
The Business of Online Communities
The Business of Online Communities
The Business of Online Communities
The Business of Online Communities
The Business of Online Communities
The Business of Online Communities
The Business of Online Communities
The Business of Online Communities
The Business of Online Communities
The Business of Online Communities
The Business of Online Communities
The Business of Online Communities
The Business of Online Communities
The Business of Online Communities
The Business of Online Communities
The Business of Online Communities
The Business of Online Communities
The Business of Online Communities
The Business of Online Communities
The Business of Online Communities
The Business of Online Communities
The Business of Online Communities
The Business of Online Communities
The Business of Online Communities
The Business of Online Communities
The Business of Online Communities
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The Business of Online Communities

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A presentation on the business of online community building and management, delivered by Bryan Person, social media evangelist at LiveWorld, on Wednesday, April 15, 2009. …

A presentation on the business of online community building and management, delivered by Bryan Person, social media evangelist at LiveWorld, on Wednesday, April 15, 2009.

Bryan spoke to Mary Lou Roberts‘ Harvard Extension School marketing class, Social Media for Web 2.0.

Published in: Business

Transcript

  1. The Business of Online Communities By Bryan Person LiveWorld
  2. 10% of all leads
  3. “ It’s not rocket science, but it does take work.” --Chris Brogan
  4. Communities: build or join?
  5. Build
  6. Join
  7. Hybrid
  8. Build
  9. Join 3,381,203 fans
  10. Hybrid
  11. Building with a community partner
  12. 1) Strategy
  13. 2) Services
  14. 3) Technology
  15. Why create a community?
  16. Brand loyalty Sell more stuff Customer research Customer service channel Education Increase customer retention Product innovation
  17. Brand loyalty Sell more stuff Customer research Customer service channel Education Increase customer retention Product innovation Support business goals !
  18. Community culture: What kind of place?
  19.  
  20.  
  21.  
  22. Community management
  23. Angela Connor GOLO – WRAL.com Mark Williams LiveWorld Connie Bensen Techrigy Jamie Pappas EMC | ONE
  24. 1) Spark/manage discussions
  25. 2) Help/connect members
  26. 3) Report back internally
  27. Moderation
  28. Easy-to-understand community standards
  29.  
  30.  
  31. Member enforcement
  32. Measurement
  33. Community Engagement Index
  34. Why communities fail
  35. Joining: cross-Web tools/tactics
  36. Where to join?
  37. Be strategic: Choose outposts wisely
  38. Create compelling content
  39.  
  40. “ Be a champion for your industry” -- Mitch Joel
  41. <ul><li>http://www.flickr.com/photos/cc_chapman/ </li></ul><ul><li>http://www.flickr.com/photos/chrisbrogan/1313067227/in/set-72157600286536357/ </li></ul><ul><li>http://www.flickr.com/photos/oscalito/237301508/ </li></ul><ul><li>http://www.flickr.com/photos/joi/2694770069/ </li></ul><ul><li>http://www.flickr.com/photos/bryanperson/185479745/in/set-72157594332565425/ </li></ul>Flickr photos
  42. E-mail me [email_address]

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