Blogging 101
[email_address] Bryan Person
Delicious.com/PRSanAntonio/Bryan
 
Should you blog?
 
 
 
 
 
 
 
Getting started
Start reading blogs BlogHer.com
Follow keywords/phrases
Blog design
Search Subscribe More about the author
Best posts Blog categories
 
Blog platforms
 
So what’s in a name?
ChrisBrogan.com HorsePigCow.com
TwistImage.com/blog LiveWorld.com/Bryan
web-strategist.com SocialMediaExplorer.com
 
1)  Create compelling content
Say hello
 
The web is built on links .
So  use  them.
“ Be a champion  for your industry” -- Mitch Joel
Don’t just recyle;  create original content.
 
Have an  opinion!
Use visuals
Report  industry news
Tell great stories
Make  lists
Cover events
2)  Promote and  build
Get the word out
Quality –  and  quantity
Make it easy to find
Highlight blog content
Blog Podcasts PodCamp
Your blog Facebook Twitter LinkedIn YouTube Flickr Delicious
Be transparent
Be fair
Take your lumps
Comment on  other blogs
Have a Blogging policy
“ No-a*****e policy” “ Living-room policy”    
Ask: “What do you think?” …
…  and  mean  it.
Have I mentioned links ?
Give freely
Attend events
3)  Measure
Blog comments Site  visitors Inbound links Cost  per lead Blog subscribers Sales leads Speaking  invitations
Read the pros Kami Huyse:  Communication Overtones KD Paine: PR Measurement  Blog
The payoff
<ul><li>Bryan Person |  http://www.flickr.com/photos/BryanPerson </li></ul><ul><li>http://www.flickr.com/photos/oscalito <...
Thank you!
 
Upcoming SlideShare
Loading in …5
×

Blogging 101 (updated)

1,403
-1

Published on

Bryan Person's Blogging 101 presentation, delivered at the 2008 PRSA Professional Development Seminar in San Antonio, Texas on Thursday, October 2, 2008.

Published in: Business, Technology, Sports
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,403
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Blogging 101 (updated)

    1. 1. Blogging 101
    2. 2. [email_address] Bryan Person
    3. 3. Delicious.com/PRSanAntonio/Bryan
    4. 5. Should you blog?
    5. 13. Getting started
    6. 14. Start reading blogs BlogHer.com
    7. 15. Follow keywords/phrases
    8. 16. Blog design
    9. 17. Search Subscribe More about the author
    10. 18. Best posts Blog categories
    11. 20. Blog platforms
    12. 22. So what’s in a name?
    13. 23. ChrisBrogan.com HorsePigCow.com
    14. 24. TwistImage.com/blog LiveWorld.com/Bryan
    15. 25. web-strategist.com SocialMediaExplorer.com
    16. 27. 1) Create compelling content
    17. 28. Say hello
    18. 30. The web is built on links .
    19. 31. So use them.
    20. 32. “ Be a champion for your industry” -- Mitch Joel
    21. 33. Don’t just recyle; create original content.
    22. 35. Have an opinion!
    23. 36. Use visuals
    24. 37. Report industry news
    25. 38. Tell great stories
    26. 39. Make lists
    27. 40. Cover events
    28. 41. 2) Promote and build
    29. 42. Get the word out
    30. 43. Quality – and quantity
    31. 44. Make it easy to find
    32. 45. Highlight blog content
    33. 46. Blog Podcasts PodCamp
    34. 47. Your blog Facebook Twitter LinkedIn YouTube Flickr Delicious
    35. 48. Be transparent
    36. 49. Be fair
    37. 50. Take your lumps
    38. 51. Comment on other blogs
    39. 52. Have a Blogging policy
    40. 53. “ No-a*****e policy” “ Living-room policy”  
    41. 54. Ask: “What do you think?” …
    42. 55. … and mean it.
    43. 56. Have I mentioned links ?
    44. 57. Give freely
    45. 58. Attend events
    46. 59. 3) Measure
    47. 60. Blog comments Site visitors Inbound links Cost per lead Blog subscribers Sales leads Speaking invitations
    48. 61. Read the pros Kami Huyse: Communication Overtones KD Paine: PR Measurement Blog
    49. 62. The payoff
    50. 63. <ul><li>Bryan Person | http://www.flickr.com/photos/BryanPerson </li></ul><ul><li>http://www.flickr.com/photos/oscalito </li></ul><ul><li>Joi | http://www.flickr.com/photos/joi/ </li></ul><ul><li>Little Dan 77 | http://www.flickr.com/photos/pressthebuttononthetop/ </li></ul><ul><li>http://www.flickr.com/photos/thelastminute/ </li></ul><ul><li>Photologic | http://www.flickr.com/photos/fotologic/ </li></ul><ul><li>Steve Garfield | http://flickr.com/photos/stevegarfield/ </li></ul><ul><li>Dan Taylor | http://www.flickr.com/photos/dantaylor/ </li></ul><ul><li>Il Primo Uomo | http://www.flickr.com/photos/44523343@N00/ </li></ul><ul><li>Brian D. Solis | http://www.flickr.com/photos/briansolis/ </li></ul><ul><li>http://flickr.com/photos/sfllaw/441311367/ </li></ul><ul><li>Mihai Dragan | http://www.flickr.com/photos/mihaidragan/282456984/ </li></ul><ul><li>http://www.flickr.com/photos/bugbunnybambam/ </li></ul><ul><li>http://www.flickr.com/photos/ndrwfgg/127398337/ </li></ul><ul><li>C.C. Chapman | http://www.flickr.com/photos/cc_chapman/ </li></ul><ul><li>Ewan McIntosh | http://www.flickr.com/photos/edublogger/ </li></ul><ul><li>FoxyPar4 | http://flickr.com/photos/foxypar4/ </li></ul>Flickr photos
    51. 64. Thank you!

    ×