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Blogging 101 (updated)
 

Blogging 101 (updated)

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Bryan Person's Blogging 101 presentation, delivered at the 2008 PRSA Professional Development Seminar in San Antonio, Texas on Thursday, October 2, 2008.

Bryan Person's Blogging 101 presentation, delivered at the 2008 PRSA Professional Development Seminar in San Antonio, Texas on Thursday, October 2, 2008.

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Blogging 101 (updated) Blogging 101 (updated) Presentation Transcript

  • Blogging 101
  • [email_address] Bryan Person
  • Delicious.com/PRSanAntonio/Bryan
  •  
  • Should you blog?
  •  
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  •  
  •  
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  • Getting started
  • Start reading blogs BlogHer.com
  • Follow keywords/phrases
  • Blog design
  • Search Subscribe More about the author
  • Best posts Blog categories
  •  
  • Blog platforms
  •  
  • So what’s in a name?
  • ChrisBrogan.com HorsePigCow.com
  • TwistImage.com/blog LiveWorld.com/Bryan
  • web-strategist.com SocialMediaExplorer.com
  •  
  • 1) Create compelling content
  • Say hello
  •  
  • The web is built on links .
  • So use them.
  • “ Be a champion for your industry” -- Mitch Joel
  • Don’t just recyle; create original content.
  •  
  • Have an opinion!
  • Use visuals
  • Report industry news
  • Tell great stories
  • Make lists
  • Cover events
  • 2) Promote and build
  • Get the word out
  • Quality – and quantity
  • Make it easy to find
  • Highlight blog content
  • Blog Podcasts PodCamp
  • Your blog Facebook Twitter LinkedIn YouTube Flickr Delicious
  • Be transparent
  • Be fair
  • Take your lumps
  • Comment on other blogs
  • Have a Blogging policy
  • “ No-a*****e policy” “ Living-room policy”  
  • Ask: “What do you think?” …
  • … and mean it.
  • Have I mentioned links ?
  • Give freely
  • Attend events
  • 3) Measure
  • Blog comments Site visitors Inbound links Cost per lead Blog subscribers Sales leads Speaking invitations
  • Read the pros Kami Huyse: Communication Overtones KD Paine: PR Measurement Blog
  • The payoff
    • Bryan Person | http://www.flickr.com/photos/BryanPerson
    • http://www.flickr.com/photos/oscalito
    • Joi | http://www.flickr.com/photos/joi/
    • Little Dan 77 | http://www.flickr.com/photos/pressthebuttononthetop/
    • http://www.flickr.com/photos/thelastminute/
    • Photologic | http://www.flickr.com/photos/fotologic/
    • Steve Garfield | http://flickr.com/photos/stevegarfield/
    • Dan Taylor | http://www.flickr.com/photos/dantaylor/
    • Il Primo Uomo | http://www.flickr.com/photos/44523343@N00/
    • Brian D. Solis | http://www.flickr.com/photos/briansolis/
    • http://flickr.com/photos/sfllaw/441311367/
    • Mihai Dragan | http://www.flickr.com/photos/mihaidragan/282456984/
    • http://www.flickr.com/photos/bugbunnybambam/
    • http://www.flickr.com/photos/ndrwfgg/127398337/
    • C.C. Chapman | http://www.flickr.com/photos/cc_chapman/
    • Ewan McIntosh | http://www.flickr.com/photos/edublogger/
    • FoxyPar4 | http://flickr.com/photos/foxypar4/
    Flickr photos
  • Thank you!
  •