Your SlideShare is downloading. ×
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Blogging 101 (updated)
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Blogging 101 (updated)

1,331

Published on

Bryan Person's Blogging 101 presentation, delivered at the 2008 PRSA Professional Development Seminar in San Antonio, Texas on Thursday, October 2, 2008.

Bryan Person's Blogging 101 presentation, delivered at the 2008 PRSA Professional Development Seminar in San Antonio, Texas on Thursday, October 2, 2008.

Published in: Business, Technology, Sports
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,331
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Transcript

    • 1. Blogging 101
    • 2. [email_address] Bryan Person
    • 3. Delicious.com/PRSanAntonio/Bryan
    • 4.  
    • 5. Should you blog?
    • 6.  
    • 7.  
    • 8.  
    • 9.  
    • 10.  
    • 11.  
    • 12.  
    • 13. Getting started
    • 14. Start reading blogs BlogHer.com
    • 15. Follow keywords/phrases
    • 16. Blog design
    • 17. Search Subscribe More about the author
    • 18. Best posts Blog categories
    • 19.  
    • 20. Blog platforms
    • 21.  
    • 22. So what’s in a name?
    • 23. ChrisBrogan.com HorsePigCow.com
    • 24. TwistImage.com/blog LiveWorld.com/Bryan
    • 25. web-strategist.com SocialMediaExplorer.com
    • 26.  
    • 27. 1) Create compelling content
    • 28. Say hello
    • 29.  
    • 30. The web is built on links .
    • 31. So use them.
    • 32. “ Be a champion for your industry” -- Mitch Joel
    • 33. Don’t just recyle; create original content.
    • 34.  
    • 35. Have an opinion!
    • 36. Use visuals
    • 37. Report industry news
    • 38. Tell great stories
    • 39. Make lists
    • 40. Cover events
    • 41. 2) Promote and build
    • 42. Get the word out
    • 43. Quality – and quantity
    • 44. Make it easy to find
    • 45. Highlight blog content
    • 46. Blog Podcasts PodCamp
    • 47. Your blog Facebook Twitter LinkedIn YouTube Flickr Delicious
    • 48. Be transparent
    • 49. Be fair
    • 50. Take your lumps
    • 51. Comment on other blogs
    • 52. Have a Blogging policy
    • 53. “ No-a*****e policy” “ Living-room policy”  
    • 54. Ask: “What do you think?” …
    • 55. … and mean it.
    • 56. Have I mentioned links ?
    • 57. Give freely
    • 58. Attend events
    • 59. 3) Measure
    • 60. Blog comments Site visitors Inbound links Cost per lead Blog subscribers Sales leads Speaking invitations
    • 61. Read the pros Kami Huyse: Communication Overtones KD Paine: PR Measurement Blog
    • 62. The payoff
    • 63.
      • Bryan Person | http://www.flickr.com/photos/BryanPerson
      • http://www.flickr.com/photos/oscalito
      • Joi | http://www.flickr.com/photos/joi/
      • Little Dan 77 | http://www.flickr.com/photos/pressthebuttononthetop/
      • http://www.flickr.com/photos/thelastminute/
      • Photologic | http://www.flickr.com/photos/fotologic/
      • Steve Garfield | http://flickr.com/photos/stevegarfield/
      • Dan Taylor | http://www.flickr.com/photos/dantaylor/
      • Il Primo Uomo | http://www.flickr.com/photos/44523343@N00/
      • Brian D. Solis | http://www.flickr.com/photos/briansolis/
      • http://flickr.com/photos/sfllaw/441311367/
      • Mihai Dragan | http://www.flickr.com/photos/mihaidragan/282456984/
      • http://www.flickr.com/photos/bugbunnybambam/
      • http://www.flickr.com/photos/ndrwfgg/127398337/
      • C.C. Chapman | http://www.flickr.com/photos/cc_chapman/
      • Ewan McIntosh | http://www.flickr.com/photos/edublogger/
      • FoxyPar4 | http://flickr.com/photos/foxypar4/
      Flickr photos
    • 64. Thank you!
    • 65.  

    ×