Blogging 101

[email_address] Bryan Person

Delicious.com/PRSanAntonio/Bryan

Should you blog?

Getting started

Start reading blogs BlogHer.com

Follow keywords/phrases

Blog design

Search Subscribe More about the author

Best posts Blog categories

Blog platforms

So what’s in a name?

ChrisBrogan.com HorsePigCow.com

TwistImage.com/blog LiveWorld.com/Bryan

web-strategist.com SocialMediaExplorer.com

1) Create compelling content

Say hello

The web is built on links .

So use them.

“ Be a champion for your industry” -- Mitch Joel

Don’t just recyle; create original content.

Have an opinion!

Use visuals

Report industry news

Tell great stories

Make lists

Cover events

2) Promote and build

Get the word out

Quality – and quantity

Make it easy to find

Highlight blog content

Blog Podcasts PodCamp

Your blog Facebook Twitter LinkedIn YouTube Flickr Delicious

Be transparent

Be fair

Take your lumps

Comment on other blogs

Have a Blogging policy

“ No-a*****e policy” “ Living-room policy”  

Ask: “What do you think?” …

… and mean it.

Have I mentioned links ?

Give freely

Attend events

3) Measure

Blog comments Site visitors Inbound links Cost per lead Blog subscribers Sales leads Speaking invitations

Read the pros Kami Huyse: Communication Overtones KD Paine: PR Measurement Blog

The payoff

Bryan Person | http://www.flickr.com/photos/BryanPerson http://www.flickr.com/photos/oscalito Joi | http://www.flickr.com/photos/joi/ Little Dan 77 | http://www.flickr.com/photos/pressthebuttononthetop/ http://www.flickr.com/photos/thelastminute/ Photologic | http://www.flickr.com/photos/fotologic/ Steve Garfield | http://flickr.com/photos/stevegarfield/ Dan Taylor | http://www.flickr.com/photos/dantaylor/ Il Primo Uomo | http://www.flickr.com/photos/44523343@N00/ Brian D. Solis | http://www.flickr.com/photos/briansolis/ http://flickr.com/photos/sfllaw/441311367/ Mihai Dragan | http://www.flickr.com/photos/mihaidragan/282456984/ http://www.flickr.com/photos/bugbunnybambam/ http://www.flickr.com/photos/ndrwfgg/127398337/ C.C. Chapman | http://www.flickr.com/photos/cc_chapman/ Ewan McIntosh | http://www.flickr.com/photos/edublogger/ FoxyPar4 | http://flickr.com/photos/foxypar4/ Flickr photos

Bryan Person | http://www.flickr.com/photos/BryanPerson

http://www.flickr.com/photos/oscalito

Joi | http://www.flickr.com/photos/joi/

Little Dan 77 | http://www.flickr.com/photos/pressthebuttononthetop/

http://www.flickr.com/photos/thelastminute/

Photologic | http://www.flickr.com/photos/fotologic/

Steve Garfield | http://flickr.com/photos/stevegarfield/

Dan Taylor | http://www.flickr.com/photos/dantaylor/

Il Primo Uomo | http://www.flickr.com/photos/44523343@N00/

Brian D. Solis | http://www.flickr.com/photos/briansolis/

http://flickr.com/photos/sfllaw/441311367/

Mihai Dragan | http://www.flickr.com/photos/mihaidragan/282456984/

http://www.flickr.com/photos/bugbunnybambam/

http://www.flickr.com/photos/ndrwfgg/127398337/

C.C. Chapman | http://www.flickr.com/photos/cc_chapman/

Ewan McIntosh | http://www.flickr.com/photos/edublogger/

FoxyPar4 | http://flickr.com/photos/foxypar4/

Thank you!