Blogging 101
[email_address] Bryan Person
Delicious.com/PRSanAntonio/Bryan
 
Should you blog?
 
 
 
 
 
 
 
Getting started
Start reading blogs BlogHer.com
Follow keywords/phrases
Blog design
Search Subscribe More about the author
Best posts Blog categories
 
Blog patforms
 
So what’s in a name?
ChrisBrogan.com HorsePigCow.com
TwistImage.com/blog LiveWorld.com/Bryan
web-strategist.com SocialMediaExplorer.com
 
1)  Create compelling content
Say hello
 
The web is built on links .
So  use  them.
“ Be a champion  for your industry” -- Mitch Joel
Don’t just recyle;  create original content.
 
Have an  opinion!
Use visuals
Report  industry news
Tell great stories
Make  lists
Cover events
2)  Promote and  build
Get the word out
Quality –  and  quanity
Make it easy to find
Highlight blog content
Blog Podcasts PodCamp
Your blog Facebook Twitter LinkedIn YouTube Flickr Delicious
Be transparent
Be fair
Take your lumps
Comment on  other blogs
Have a Blogging policy
“ No-a*****e policy” “ Living-room policy”    
Ask: “What do you think?” …
…  and  mean  it.
Have I mentioned links ?
Give freely
Attend events
3)  Measure
Blog comments Site  visitors Inbound links Cost  per lead Blog subscribers Sales leads Speaking  invitations
Read the pros Kami Huyse:  Communication Overtones KD Paine: PR Measurement  Blog
The payoff
<ul><li>Bryan Person |  http://www.flickr.com/photos/BryanPerson </li></ul><ul><li>http://www.flickr.com/photos/oscalito <...
Thank you!
 
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Blogging 101

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Bryan Person's Blogging 101 presentation, delivered at the 2008 PRSA Professional Development Seminar in San Antonio, Texas on Thursday, October 2, 2008.

Published in: Business, Technology, Sports

Blogging 101

  1. 1. Blogging 101
  2. 2. [email_address] Bryan Person
  3. 3. Delicious.com/PRSanAntonio/Bryan
  4. 5. Should you blog?
  5. 13. Getting started
  6. 14. Start reading blogs BlogHer.com
  7. 15. Follow keywords/phrases
  8. 16. Blog design
  9. 17. Search Subscribe More about the author
  10. 18. Best posts Blog categories
  11. 20. Blog patforms
  12. 22. So what’s in a name?
  13. 23. ChrisBrogan.com HorsePigCow.com
  14. 24. TwistImage.com/blog LiveWorld.com/Bryan
  15. 25. web-strategist.com SocialMediaExplorer.com
  16. 27. 1) Create compelling content
  17. 28. Say hello
  18. 30. The web is built on links .
  19. 31. So use them.
  20. 32. “ Be a champion for your industry” -- Mitch Joel
  21. 33. Don’t just recyle; create original content.
  22. 35. Have an opinion!
  23. 36. Use visuals
  24. 37. Report industry news
  25. 38. Tell great stories
  26. 39. Make lists
  27. 40. Cover events
  28. 41. 2) Promote and build
  29. 42. Get the word out
  30. 43. Quality – and quanity
  31. 44. Make it easy to find
  32. 45. Highlight blog content
  33. 46. Blog Podcasts PodCamp
  34. 47. Your blog Facebook Twitter LinkedIn YouTube Flickr Delicious
  35. 48. Be transparent
  36. 49. Be fair
  37. 50. Take your lumps
  38. 51. Comment on other blogs
  39. 52. Have a Blogging policy
  40. 53. “ No-a*****e policy” “ Living-room policy”  
  41. 54. Ask: “What do you think?” …
  42. 55. … and mean it.
  43. 56. Have I mentioned links ?
  44. 57. Give freely
  45. 58. Attend events
  46. 59. 3) Measure
  47. 60. Blog comments Site visitors Inbound links Cost per lead Blog subscribers Sales leads Speaking invitations
  48. 61. Read the pros Kami Huyse: Communication Overtones KD Paine: PR Measurement Blog
  49. 62. The payoff
  50. 63. <ul><li>Bryan Person | http://www.flickr.com/photos/BryanPerson </li></ul><ul><li>http://www.flickr.com/photos/oscalito </li></ul><ul><li>Joi | http://www.flickr.com/photos/joi/ </li></ul><ul><li>Little Dan 77 | http://www.flickr.com/photos/pressthebuttononthetop/ </li></ul><ul><li>http://www.flickr.com/photos/thelastminute/ </li></ul><ul><li>Photologic | http://www.flickr.com/photos/fotologic/ </li></ul><ul><li>Steve Garfield | http://flickr.com/photos/stevegarfield/ </li></ul><ul><li>Dan Taylor | http://www.flickr.com/photos/dantaylor/ </li></ul><ul><li>Il Primo Uomo | http://www.flickr.com/photos/44523343@N00/ </li></ul><ul><li>Brian D. Solis | http://www.flickr.com/photos/briansolis/ </li></ul><ul><li>http://flickr.com/photos/sfllaw/441311367/ </li></ul><ul><li>Mihai Dragan | http://www.flickr.com/photos/mihaidragan/282456984/ </li></ul><ul><li>http://www.flickr.com/photos/bugbunnybambam/ </li></ul><ul><li>http://www.flickr.com/photos/ndrwfgg/127398337/ </li></ul><ul><li>C.C. Chapman | http://www.flickr.com/photos/cc_chapman/ </li></ul><ul><li>Ewan McIntosh | http://www.flickr.com/photos/edublogger/ </li></ul><ul><li>FoxyPar4 | http://flickr.com/photos/foxypar4/ </li></ul>Flickr photos
  51. 64. Thank you!

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