Your SlideShare is downloading. ×
A Blogging Primer: Getting Started Today
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

A Blogging Primer: Getting Started Today

931
views

Published on

A presentation on getting started in blogging, delivered by Bryan Person at the Texas Schools Public Relations Association (TSPRA) 2009 annual conference in San Antonio, TX on Monday, February 16, …

A presentation on getting started in blogging, delivered by Bryan Person at the Texas Schools Public Relations Association (TSPRA) 2009 annual conference in San Antonio, TX on Monday, February 16, 2009.

Published in: Education

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
931
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
9
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Transcript

    • 1. A Blogging Primer: Getting Started Today By Bryan Person LiveWorld
    • 2. Access sites I mention here: BudURL.com/EduBlogging09
    • 3.  
    • 4.  
    • 5. Should you blog?
    • 6.  
    • 7.  
    • 8.  
    • 9.  
    • 10.  
    • 11.  
    • 12.  
    • 13. Getting started
    • 14. Start reading blogs Weblogg-ed.com
    • 15. Follow keywords/phrases
    • 16. Blog design
    • 17. Education.Change.org
    • 18. Education.Change.org
    • 19.  
    • 20. Blog platforms
    • 21.  
    • 22. So what’s in a name?
    • 23. ChrisBrogan.com HorsePigCow.com
    • 24. TwistImage.com/blog LiveWorld.com/Bryan
    • 25. web-strategist.com SocialMediaExplorer.com
    • 26.  
    • 27. 1) Create compelling content
    • 28. Introduce yourselves!
    • 29.  
    • 30. The web is built on links .
    • 31. So use them.
    • 32. “ Be a champion for your industry” -- Mitch Joel
    • 33. Don’t just recyle; create original content.
    • 34.  
    • 35. Have an opinion!
    • 36. Use visuals
    • 37. Report industry news
    • 38. Tell great stories
    • 39. Make lists
    • 40. Cover events
    • 41. 2) Promote and build
    • 42. Get the word out
    • 43. Quality – and quantity
    • 44. Make it easy to find
    • 45. Highlight blog content
    • 46. Blog Podcasts Speaking
    • 47. Be transparent
    • 48. Be fair
    • 49. Take your lumps
    • 50. Comment on other blogs
    • 51. Have a comment policy
    • 52. “ No-a*****e policy” “ Living-room policy”  
    • 53. “ Unfinished” posts
    • 54. Give freely
    • 55. Attend events
    • 56. Ask: “What do you think?” …
    • 57. … and mean it.
    • 58. Have I mentioned links ?
    • 59. 3) Measure
    • 60. Share ROI successes!
    • 61. Blog comments Site visitors Inbound links E-mail open rate Blog subscribers Sales leads Speaking invitations
    • 62. Read the pros Kami Huyse: Communication Overtones KD Paine: PR Measurement Blog
    • 63. The payoff
    • 64.
      • Bryan Person | http://www.flickr.com/photos/BryanPerson
      • http://www.flickr.com/photos/oscalito
      • Joi | http://www.flickr.com/photos/joi/
      • Little Dan 77 | http://www.flickr.com/photos/pressthebuttononthetop/
      • http://www.flickr.com/photos/thelastminute/
      • Photologic | http://www.flickr.com/photos/fotologic/
      • Steve Garfield | http://flickr.com/photos/stevegarfield/
      • Dan Taylor | http://www.flickr.com/photos/dantaylor/
      • Il Primo Uomo | http://www.flickr.com/photos/44523343@N00/
      • Brian D. Solis | http://www.flickr.com/photos/briansolis/
      • Clay Burell | http://www.flickr.com/photos/60568718@N00/
      • http://flickr.com/photos/sfllaw/441311367/
      • Mihai Dragan | http://www.flickr.com/photos/mihaidragan/282456984/
      • http://www.flickr.com/photos/bugbunnybambam/
      • C.C. Chapman | http://www.flickr.com/photos/cc_chapman/
      • Ewan McIntosh | http://www.flickr.com/photos/edublogger/
      • FoxyPar4 | http://flickr.com/photos/foxypar4/
      • Sue Hardin| http://www.flickr.com/photos/7333020@N03/421126219/
      Flickr photos
    • 65. Thank you!
    • 66. Questions or comments? [email_address]