A Blogging Primer: Getting Started Today
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A Blogging Primer: Getting Started Today

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A presentation on getting started in blogging, delivered by Bryan Person at the Texas Schools Public Relations Association (TSPRA) 2009 annual conference in San Antonio, TX on Monday, February 16, ...

A presentation on getting started in blogging, delivered by Bryan Person at the Texas Schools Public Relations Association (TSPRA) 2009 annual conference in San Antonio, TX on Monday, February 16, 2009.

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A Blogging Primer: Getting Started Today A Blogging Primer: Getting Started Today Presentation Transcript

  • A Blogging Primer: Getting Started Today By Bryan Person LiveWorld
  • Access sites I mention here: BudURL.com/EduBlogging09
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  • Should you blog?
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  • Getting started
  • Start reading blogs Weblogg-ed.com
  • Follow keywords/phrases
  • Blog design
  • Education.Change.org
  • Education.Change.org
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  • Blog platforms
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  • So what’s in a name?
  • ChrisBrogan.com HorsePigCow.com
  • TwistImage.com/blog LiveWorld.com/Bryan
  • web-strategist.com SocialMediaExplorer.com
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  • 1) Create compelling content
  • Introduce yourselves!
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  • The web is built on links .
  • So use them.
  • “ Be a champion for your industry” -- Mitch Joel
  • Don’t just recyle; create original content.
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  • Have an opinion!
  • Use visuals
  • Report industry news
  • Tell great stories
  • Make lists
  • Cover events
  • 2) Promote and build
  • Get the word out
  • Quality – and quantity
  • Make it easy to find
  • Highlight blog content
  • Blog Podcasts Speaking
  • Be transparent
  • Be fair
  • Take your lumps
  • Comment on other blogs
  • Have a comment policy
  • “ No-a*****e policy” “ Living-room policy”  
  • “ Unfinished” posts
  • Give freely
  • Attend events
  • Ask: “What do you think?” …
  • … and mean it.
  • Have I mentioned links ?
  • 3) Measure
  • Share ROI successes!
  • Blog comments Site visitors Inbound links E-mail open rate Blog subscribers Sales leads Speaking invitations
  • Read the pros Kami Huyse: Communication Overtones KD Paine: PR Measurement Blog
  • The payoff
    • Bryan Person | http://www.flickr.com/photos/BryanPerson
    • http://www.flickr.com/photos/oscalito
    • Joi | http://www.flickr.com/photos/joi/
    • Little Dan 77 | http://www.flickr.com/photos/pressthebuttononthetop/
    • http://www.flickr.com/photos/thelastminute/
    • Photologic | http://www.flickr.com/photos/fotologic/
    • Steve Garfield | http://flickr.com/photos/stevegarfield/
    • Dan Taylor | http://www.flickr.com/photos/dantaylor/
    • Il Primo Uomo | http://www.flickr.com/photos/44523343@N00/
    • Brian D. Solis | http://www.flickr.com/photos/briansolis/
    • Clay Burell | http://www.flickr.com/photos/60568718@N00/
    • http://flickr.com/photos/sfllaw/441311367/
    • Mihai Dragan | http://www.flickr.com/photos/mihaidragan/282456984/
    • http://www.flickr.com/photos/bugbunnybambam/
    • C.C. Chapman | http://www.flickr.com/photos/cc_chapman/
    • Ewan McIntosh | http://www.flickr.com/photos/edublogger/
    • FoxyPar4 | http://flickr.com/photos/foxypar4/
    • Sue Hardin| http://www.flickr.com/photos/7333020@N03/421126219/
    Flickr photos
  • Thank you!
  • Questions or comments? [email_address]