A Blogging Primer: Getting Started Today

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A presentation on getting started in blogging, delivered by Bryan Person at the Texas Schools Public Relations Association (TSPRA) 2009 annual conference in San Antonio, TX on Monday, February 16, …

A presentation on getting started in blogging, delivered by Bryan Person at the Texas Schools Public Relations Association (TSPRA) 2009 annual conference in San Antonio, TX on Monday, February 16, 2009.

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Transcript

  • 1. A Blogging Primer: Getting Started Today By Bryan Person LiveWorld
  • 2. Access sites I mention here: BudURL.com/EduBlogging09
  • 3.  
  • 4.  
  • 5. Should you blog?
  • 6.  
  • 7.  
  • 8.  
  • 9.  
  • 10.  
  • 11.  
  • 12.  
  • 13. Getting started
  • 14. Start reading blogs Weblogg-ed.com
  • 15. Follow keywords/phrases
  • 16. Blog design
  • 17. Education.Change.org
  • 18. Education.Change.org
  • 19.  
  • 20. Blog platforms
  • 21.  
  • 22. So what’s in a name?
  • 23. ChrisBrogan.com HorsePigCow.com
  • 24. TwistImage.com/blog LiveWorld.com/Bryan
  • 25. web-strategist.com SocialMediaExplorer.com
  • 26.  
  • 27. 1) Create compelling content
  • 28. Introduce yourselves!
  • 29.  
  • 30. The web is built on links .
  • 31. So use them.
  • 32. “ Be a champion for your industry” -- Mitch Joel
  • 33. Don’t just recyle; create original content.
  • 34.  
  • 35. Have an opinion!
  • 36. Use visuals
  • 37. Report industry news
  • 38. Tell great stories
  • 39. Make lists
  • 40. Cover events
  • 41. 2) Promote and build
  • 42. Get the word out
  • 43. Quality – and quantity
  • 44. Make it easy to find
  • 45. Highlight blog content
  • 46. Blog Podcasts Speaking
  • 47. Be transparent
  • 48. Be fair
  • 49. Take your lumps
  • 50. Comment on other blogs
  • 51. Have a comment policy
  • 52. “ No-a*****e policy” “ Living-room policy”  
  • 53. “ Unfinished” posts
  • 54. Give freely
  • 55. Attend events
  • 56. Ask: “What do you think?” …
  • 57. … and mean it.
  • 58. Have I mentioned links ?
  • 59. 3) Measure
  • 60. Share ROI successes!
  • 61. Blog comments Site visitors Inbound links E-mail open rate Blog subscribers Sales leads Speaking invitations
  • 62. Read the pros Kami Huyse: Communication Overtones KD Paine: PR Measurement Blog
  • 63. The payoff
  • 64.
    • Bryan Person | http://www.flickr.com/photos/BryanPerson
    • http://www.flickr.com/photos/oscalito
    • Joi | http://www.flickr.com/photos/joi/
    • Little Dan 77 | http://www.flickr.com/photos/pressthebuttononthetop/
    • http://www.flickr.com/photos/thelastminute/
    • Photologic | http://www.flickr.com/photos/fotologic/
    • Steve Garfield | http://flickr.com/photos/stevegarfield/
    • Dan Taylor | http://www.flickr.com/photos/dantaylor/
    • Il Primo Uomo | http://www.flickr.com/photos/44523343@N00/
    • Brian D. Solis | http://www.flickr.com/photos/briansolis/
    • Clay Burell | http://www.flickr.com/photos/60568718@N00/
    • http://flickr.com/photos/sfllaw/441311367/
    • Mihai Dragan | http://www.flickr.com/photos/mihaidragan/282456984/
    • http://www.flickr.com/photos/bugbunnybambam/
    • C.C. Chapman | http://www.flickr.com/photos/cc_chapman/
    • Ewan McIntosh | http://www.flickr.com/photos/edublogger/
    • FoxyPar4 | http://flickr.com/photos/foxypar4/
    • Sue Hardin| http://www.flickr.com/photos/7333020@N03/421126219/
    Flickr photos
  • 65. Thank you!
  • 66. Questions or comments? [email_address]