A Blogging Primer: Getting Started Today By Bryan Person LiveWorld

Access sites I mention here: BudURL.com/EduBlogging09

Should you blog?

Getting started

Start reading blogs Weblogg-ed.com

Follow keywords/phrases

Blog design

Education.Change.org

Education.Change.org

Blog platforms

So what’s in a name?

ChrisBrogan.com HorsePigCow.com

TwistImage.com/blog LiveWorld.com/Bryan

web-strategist.com SocialMediaExplorer.com

1) Create compelling content

Introduce yourselves!

The web is built on links .

So use them.

“ Be a champion for your industry” -- Mitch Joel

Don’t just recyle; create original content.

Have an opinion!

Use visuals

Report industry news

Tell great stories

Make lists

Cover events

2) Promote and build

Get the word out

Quality – and quantity

Make it easy to find

Highlight blog content

Blog Podcasts Speaking

Be transparent

Be fair

Take your lumps

Comment on other blogs

Have a comment policy

“ No-a*****e policy” “ Living-room policy”  

“ Unfinished” posts

Give freely

Attend events

Ask: “What do you think?” …

… and mean it.

Have I mentioned links ?

3) Measure

Share ROI successes!

Blog comments Site visitors Inbound links E-mail open rate Blog subscribers Sales leads Speaking invitations

Read the pros Kami Huyse: Communication Overtones KD Paine: PR Measurement Blog

The payoff

Bryan Person | http://www.flickr.com/photos/BryanPerson http://www.flickr.com/photos/oscalito Joi | http://www.flickr.com/photos/joi/ Little Dan 77 | http://www.flickr.com/photos/pressthebuttononthetop/ http://www.flickr.com/photos/thelastminute/ Photologic | http://www.flickr.com/photos/fotologic/ Steve Garfield | http://flickr.com/photos/stevegarfield/ Dan Taylor | http://www.flickr.com/photos/dantaylor/ Il Primo Uomo | http://www.flickr.com/photos/44523343@N00/ Brian D. Solis | http://www.flickr.com/photos/briansolis/ Clay Burell | http://www.flickr.com/photos/60568718@N00/ http://flickr.com/photos/sfllaw/441311367/ Mihai Dragan | http://www.flickr.com/photos/mihaidragan/282456984/ http://www.flickr.com/photos/bugbunnybambam/ C.C. Chapman | http://www.flickr.com/photos/cc_chapman/ Ewan McIntosh | http://www.flickr.com/photos/edublogger/ FoxyPar4 | http://flickr.com/photos/foxypar4/ Sue Hardin| http://www.flickr.com/photos/7333020@N03/421126219/ Flickr photos

Bryan Person | http://www.flickr.com/photos/BryanPerson

http://www.flickr.com/photos/oscalito

Joi | http://www.flickr.com/photos/joi/

Little Dan 77 | http://www.flickr.com/photos/pressthebuttononthetop/

http://www.flickr.com/photos/thelastminute/

Photologic | http://www.flickr.com/photos/fotologic/

Steve Garfield | http://flickr.com/photos/stevegarfield/

Dan Taylor | http://www.flickr.com/photos/dantaylor/

Il Primo Uomo | http://www.flickr.com/photos/44523343@N00/

Brian D. Solis | http://www.flickr.com/photos/briansolis/

Clay Burell | http://www.flickr.com/photos/60568718@N00/

http://flickr.com/photos/sfllaw/441311367/

Mihai Dragan | http://www.flickr.com/photos/mihaidragan/282456984/

http://www.flickr.com/photos/bugbunnybambam/

C.C. Chapman | http://www.flickr.com/photos/cc_chapman/

Ewan McIntosh | http://www.flickr.com/photos/edublogger/

FoxyPar4 | http://flickr.com/photos/foxypar4/

Sue Hardin| http://www.flickr.com/photos/7333020@N03/421126219/

Thank you!

Questions or comments? [email_address]