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A Blogging Primer: Getting Started Today By Bryan Person LiveWorld
Access sites I mention here: BudURL.com/EduBlogging09
 
 
Should you blog?
 
 
 
 
 
 
 
Getting started
Start reading blogs Weblogg-ed.com
Follow keywords/phrases
Blog design
Education.Change.org
Education.Change.org
 
Blog platforms
 
So what’s in a name?
ChrisBrogan.com HorsePigCow.com
TwistImage.com/blog LiveWorld.com/Bryan
web-strategist.com SocialMediaExplorer.com
 
1)  Create compelling content
Introduce yourselves!
 
The web is built on links .
So  use  them.
“ Be a champion  for your industry” -- Mitch Joel
Don’t just recyle;  create original content.
 
Have an  opinion!
Use visuals
Report  industry news
Tell great stories
Make  lists
Cover events
2)  Promote and  build
Get the word out
Quality –  and  quantity
Make it easy to find
Highlight blog content
Blog Podcasts Speaking
Be transparent
Be fair
Take your lumps
Comment on  other blogs
Have a comment policy
“ No-a*****e policy” “ Living-room policy”    
“ Unfinished” posts
Give freely
Attend events
Ask: “What do you think?” …
…  and  mean  it.
Have I mentioned links ?
3)  Measure
Share ROI successes!
Blog comments Site  visitors Inbound links E-mail  open  rate Blog subscribers Sales leads Speaking  invitations
Read the pros Kami Huyse:  Communication Overtones KD Paine: PR Measurement  Blog
The payoff
<ul><li>Bryan Person |  http://www.flickr.com/photos/BryanPerson </li></ul><ul><li>http://www.flickr.com/photos/oscalito <...
Thank you!
Questions or comments? [email_address]
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A Blogging Primer: Getting Started Today

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A presentation on getting started in blogging, delivered by Bryan Person at the Texas Schools Public Relations Association (TSPRA) 2009 annual conference in San Antonio, TX on Monday, February 16, 2009.

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  • Transcript of "A Blogging Primer: Getting Started Today"

    1. 1. A Blogging Primer: Getting Started Today By Bryan Person LiveWorld
    2. 2. Access sites I mention here: BudURL.com/EduBlogging09
    3. 5. Should you blog?
    4. 13. Getting started
    5. 14. Start reading blogs Weblogg-ed.com
    6. 15. Follow keywords/phrases
    7. 16. Blog design
    8. 17. Education.Change.org
    9. 18. Education.Change.org
    10. 20. Blog platforms
    11. 22. So what’s in a name?
    12. 23. ChrisBrogan.com HorsePigCow.com
    13. 24. TwistImage.com/blog LiveWorld.com/Bryan
    14. 25. web-strategist.com SocialMediaExplorer.com
    15. 27. 1) Create compelling content
    16. 28. Introduce yourselves!
    17. 30. The web is built on links .
    18. 31. So use them.
    19. 32. “ Be a champion for your industry” -- Mitch Joel
    20. 33. Don’t just recyle; create original content.
    21. 35. Have an opinion!
    22. 36. Use visuals
    23. 37. Report industry news
    24. 38. Tell great stories
    25. 39. Make lists
    26. 40. Cover events
    27. 41. 2) Promote and build
    28. 42. Get the word out
    29. 43. Quality – and quantity
    30. 44. Make it easy to find
    31. 45. Highlight blog content
    32. 46. Blog Podcasts Speaking
    33. 47. Be transparent
    34. 48. Be fair
    35. 49. Take your lumps
    36. 50. Comment on other blogs
    37. 51. Have a comment policy
    38. 52. “ No-a*****e policy” “ Living-room policy”  
    39. 53. “ Unfinished” posts
    40. 54. Give freely
    41. 55. Attend events
    42. 56. Ask: “What do you think?” …
    43. 57. … and mean it.
    44. 58. Have I mentioned links ?
    45. 59. 3) Measure
    46. 60. Share ROI successes!
    47. 61. Blog comments Site visitors Inbound links E-mail open rate Blog subscribers Sales leads Speaking invitations
    48. 62. Read the pros Kami Huyse: Communication Overtones KD Paine: PR Measurement Blog
    49. 63. The payoff
    50. 64. <ul><li>Bryan Person | http://www.flickr.com/photos/BryanPerson </li></ul><ul><li>http://www.flickr.com/photos/oscalito </li></ul><ul><li>Joi | http://www.flickr.com/photos/joi/ </li></ul><ul><li>Little Dan 77 | http://www.flickr.com/photos/pressthebuttononthetop/ </li></ul><ul><li>http://www.flickr.com/photos/thelastminute/ </li></ul><ul><li>Photologic | http://www.flickr.com/photos/fotologic/ </li></ul><ul><li>Steve Garfield | http://flickr.com/photos/stevegarfield/ </li></ul><ul><li>Dan Taylor | http://www.flickr.com/photos/dantaylor/ </li></ul><ul><li>Il Primo Uomo | http://www.flickr.com/photos/44523343@N00/ </li></ul><ul><li>Brian D. Solis | http://www.flickr.com/photos/briansolis/ </li></ul><ul><li>Clay Burell | http://www.flickr.com/photos/60568718@N00/ </li></ul><ul><li>http://flickr.com/photos/sfllaw/441311367/ </li></ul><ul><li>Mihai Dragan | http://www.flickr.com/photos/mihaidragan/282456984/ </li></ul><ul><li>http://www.flickr.com/photos/bugbunnybambam/ </li></ul><ul><li>C.C. Chapman | http://www.flickr.com/photos/cc_chapman/ </li></ul><ul><li>Ewan McIntosh | http://www.flickr.com/photos/edublogger/ </li></ul><ul><li>FoxyPar4 | http://flickr.com/photos/foxypar4/ </li></ul><ul><li>Sue Hardin| http://www.flickr.com/photos/7333020@N03/421126219/ </li></ul>Flickr photos
    51. 65. Thank you!
    52. 66. Questions or comments? [email_address]
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