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Creating a Personal “Social” Brand
www.purematter.com   bryan@purematter.com      @purematter            @bryankramer2
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Social landscape4
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Continuous Lifecycle                               Owned                                we                                ...
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Listen9
Chris             Carol                             John     Laura10
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12
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Engage14
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en·gage     en·gage To occupy the attention or efforts of (a person or     persons): He engaged her in conversation.16
17
18
19
Measure20
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Social media listening23
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25
www.purematter.com   bryan@purematter.com       @purematter            @bryankramer26
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Creating a Personal Social Brand

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  • Who I am with a little background – Talk about the show and magic theme, at purematter we have a little bit of a science and universe theme. We prefer to do lots of testing, rather than hope for magic. Playing with rockets…Much of what I talk about is available on our resource center which is called purematter labs
  • Transcript of "Creating a Personal Social Brand"

    1. 1. Creating a Personal “Social” Brand
    2. 2. www.purematter.com bryan@purematter.com @purematter @bryankramer2
    3. 3. 3
    4. 4. Social landscape4
    5. 5. 5
    6. 6. Continuous Lifecycle Owned we bs ite vis it Paid Earned com plet e pur chase6
    7. 7. 7
    8. 8. 8
    9. 9. Listen9
    10. 10. Chris Carol John Laura10
    11. 11. 11
    12. 12. 12
    13. 13. 13
    14. 14. Engage14
    15. 15. 15
    16. 16. en·gage en·gage To occupy the attention or efforts of (a person or persons): He engaged her in conversation.16
    17. 17. 17
    18. 18. 18
    19. 19. 19
    20. 20. Measure20
    21. 21. 21
    22. 22. 22
    23. 23. Social media listening23
    24. 24. 24
    25. 25. 25
    26. 26. www.purematter.com bryan@purematter.com @purematter @bryankramer26
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