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Mad Men of Search: How They Leverage Data to Rock the Customer Experience

by Managing Partner at Eisenberg & Associates on Sep 13, 2013

  • 6,677 views

Companies like Google, Facebook and Amazon have been leveraging massive amounts of data to dominate their respective industries. For example, Amazon uses big data to improve what products to ...

Companies like Google, Facebook and Amazon have been leveraging massive amounts of data to dominate their respective industries. For example, Amazon uses big data to improve what products to highlight, how to deliver products at a better price than most of its competitors, how to ship more effectively, and how to merchandize more persuasively.

As a search and social marketer we must keep in mind that at the time the user does a query, Google has tons of additional data to help them decide which SERP listing or ad is most likely to elicit a click from that particular user based on the time of day, previous searches and many other factors. It's a "Big Data" prediction algorithm and content marketers & advertisers would do well to apply some of these same methodologies for picking successful content & ads to ensure users get value. Google is kept happy, and more sales are generated.

Big data has the potential to impact every aspect of your business. In this session, we'll explore:

How search algorithms have evolved over time
how you can leverage big data
what tools are available
how to act on big data insights in real time
We'll cover everything search marketers need to know about big data for marketing and sales but might have been afraid to ask. No analyst skills required.

You can read more about my thinking about this topic at: http://www.bryaneisenberg.com/googles-search-magic-revealed/

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  • ssheinblum Sergey Sheinblum the worst part is that such people as presenter considered ' well respected big data gurus' - what a mixture of bizzwords in 83!!!! pages. i even put comments first time in 25 years i met such 'cool representation of data applications'.... 4 months ago
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Mad Men of Search:  How They Leverage Data to Rock the Customer Experience Mad Men of Search: How They Leverage Data to Rock the Customer Experience Presentation Transcript