We are a cupcake bakery. We meet the demands of those individuals searching for customized cupcakes. Our cupcakes are personalized to each customer. Cupcakes are the final impression of any special event! The 30 Second Pitch/Hook
Amanda Cantillo & Elizabeth Grafton 11th Grade Age: 17
Mission Statement The Opportunity Our business is a cupcake bakery in which we take orders and deliver cupcakes. It’s necessary because cupcakes are essential components to most parties, events, and gatherings. Why not get them from the best? Mission Statement Sugar, Spice & Everything Nice Cupcakes is committed to providing pure, delicious, uncomplicated cupcakes to our customers. With every whisk of our batter, we think of the products we are putting out as extensions of our personalities.
Business Profile Type of Business Baked Goods Customized orders By customizing the orders, we will meet the customers want for a personalized product. Legal Structure This business is a limited liability partnership. We selected this legal structure for the security of our personal assets in the case of a possible lawsuit against the company.
Qualifications Qualifications QualificationsWe are qualified to run this business because: We have 26 years of experience combined. We’re great at managing finances and bookkeeping. We are dedicated to our business.
Market analysis We’re planning to market our business in flyers. We’re going to advertise in Pinecrest, Coral Gables and Downtown Miami. In these areas: 261,926 Total Population 261,926 Females 25- 45. Average individual yearly income: $60,000. Target Market % of population in target age & gender x Total Population (A) = 128,962 Of the target consumers we surveyed in the Mission District: 95% love baked goods 78% get their baked goods from grocery stores like Publix, Winn Dixie 83% like the idea of a new personalized cupcake bakery in their area with delivery. Potential Market Size % of people surveyed who are interested in your product/service x Target Market (B) = 107,039
By LocationCoral Gables, Pinecrest, and Downtown Miami have a total of 132,291 residents. Our customers are living in suburban neighborhoods and apartments in the city. By PopulationOur customers are women 25-45 years old, they have a variety of occupations between lawyers, entrepreneurs, doctors, etcetera & they have at least a bachelor’s degree. By PersonalityOur customers have no set personality but if they like our cupcakes they enjoy the finer things in life like Godiva chocolate and dipped strawberries. By BehaviorOur customers would be buying from our business for almost every special occasion or sometimes for leisure, which would equal almost 3+ times a year. They would be very loyal customers. Their brand preference would be Misha’s Cupcakes. By IncomeOur customers would have an average income of about $60,000. Consumer Profile
Competitive Advantage Our Business Publix Bakery SweetCakes Edibles Factors Quality of Product/Service Fair Good Excellent Price $25 for 2 dozen $60 for 2 dozen $45 for 2 dozen Location Various locations through out Miami-Dade Biscayne, FL Westchester, Miami, FL Brand/Reputation Cheap & easy to get cupcakes Great frosting Great price & delicious cupcakes Unique Knowledge Makes cupcakes in mass quantities, no individuality Very dry & bland cupcakes Customize every cupcake
Marketing Plan Women 23-45 would be interested in buying our product. Pastries ranging anywhere from $30-50 based on extra labor hours. We will create flyers distributed with samples to appeal to new customers that live in the zip codes 33146, 33133, 33143, 33156. Marketing Mix Our products are cupcakes. They are at a low price and customized for the customer’s convenience. We’re selling our products in Downtown Miami, Pinecrest and Coral Gables where our customers live.
Marketing plan Purchase Retention Awareness Current & Short Term (1 month -6 months) We will create flyers and distribute them in areas our customers live. We will get them to return with our friendly customer service as well as the low price. We will display our unique and delicious baked goods as well as design our flyers to appeal to the customer. Long Term ( 6 months-1 year) Keeping the flyers moving around designed by ourselves and start a Facebook page.. Create a website and continue the use of our flyers. Our business would have gained credibility and now word of mouth has become a form of advertisement. Yearly cost, by phase: $63 $396.33 $396.33 Purchase Retention Awareness
Cost of materials/direct labor
Economics of 1 unit
Average Monthly Fixed Expenses
Time Management Plan Business schedule for a typical week (168 hours) School Hours 45 Hours Free Time 55 Hours
Monthly Sales Projections Break-Even Units 5 Total Units 335 Full Capacity 80
Projected Yearly Income Statement For the First 12 Months
Start-up Investment $742.50 Total Start-Up Investment
…on Investment 639.5% Annual Net Profit $4748.34 = $25,617.30 Start-Up Inv. $742.50 …on Sales 31.5% Annual Net Profit $4748.34 $3,252.61 = Total Sales $15075 return
Totals: $ 900 Financing Strategy for total start-up investment
We're donating 5% of every unit sold to The Humane Society of Greater Miami. Our company will stand by our word. We will honor business ethics by offering a great product at a fair price with no hidden agenda. Business responsibility planphilanthropic strategy plan
Personal Business Start up capital to get the business going. Keeping fresh ingredients and small batches to preserve quality. Take more baking classes because techniques are always evolving. Our mothers and teachers are our best mentors. Short Term We hope to keep the business running for as long as possible and pass it down to future generations. We are basically starting our career with this business and even if we do not succeed in the venture, it serves as experience for our future employment. Business & educational goals Double our customer base in a year and a half, going from 112 customers to 224 customers. We hope that in 5 years we are able to open up a store. Long Term