This eBook will walk you through the 18 keys of building your Sales 2.0 machine. Each key, successfully integrated, will help you improve the essential Sales 2.0 metrics: volume, velocity, predictability, scalability, LTV (Life Time Value), and CAC (Cost of Customer Acquisition).
Sales 2.0 defines a completely new, non-adversarial, value-driven relationship built on collaboration, integrity and value. Sales 2.0 fundamentally changes how and why buyers and sellers interact. As the traditional 1.0 sales model crumbles, becoming untenably expensive, slow, and unpredictable, it's now essential that EVERY sales organization adopt Sales 2.0 and relentlessly focus on these essential metrics to remain competitive.
The 18 keys outlined in this eBook focus on optimizing your sales and marketing success from demand generation at the top of your funnel through sales 2.0 closing techniques at the bottom of your funnel. Topics include scaling inside sales, leveraging sales automation tools, lowering sales complexity, social selling, growing leads at lower cost through inbound marketing, measuring ROI throughout your funnel, and sales management 2.0. Learn how to build your high-performance Sales 2.0 engine by successfully integrating the right technology, process, people and culture.