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Meal Experience

by BrunodeMalaisie

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Meal Experience Presentation Transcript

MEAL EXPERIENCE AIM OF FOOD AND BEVERAGE – TO ACHIEVE CUSTOMER SATISFACTION (NEEDS)
CUSTOMER NEEDS:
- PHYSIOLOGICAL
- eg. satisfy appetite or thirst., special foods (vegetarian)
- ECONOMIC
- eg. good value, fast service, location.
- SOCIAL
- eg. friends or business
- PSYCHOLOGICAL
- eg. self-esteem, life style needs.
- CONVENIENCE
- eg. catering