2 Tourism Demand

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2 Tourism Demand

  1. 1. Tourism & Hospitality Geography The Geography of Demand for Tourism
  2. 2. Objectives <ul><li>Explain the term “tourist demand” </li></ul><ul><li>Understand the travel propensity </li></ul><ul><li>Identify the determinants of demand for tourism </li></ul><ul><li>Appreciate the main barriers to travel which lead to suppressed demand. </li></ul>
  3. 3. The Demand for Tourism <ul><li>Tourist demand is defined as the total number of persons who travel, or wish to travel, to use tourist facilities and services at places away from their places of work or residence. </li></ul>
  4. 4. No Demand Effective Demand Suppressed Demand Tourism Demand
  5. 5. Economic development Politic influences Population factors Political factors Political complexion Political groupings Deregulation Political instability Economic development The traditional society Preconditions for take-off (planning for a change) Take-off (accepted the change) The drive to maturity (industrialization continues) High mass consumption (increased production and meeting the consumer needs) Population factors High stationary phase (high B, high D) 3 rd world. Early expanding phase (high B, low D) Late expanding phase (birth control) Low stationary phase (stable conditions) World view
  6. 6. Lifecycle determinants Lifestyle determinants <ul><li>Life style determinants </li></ul><ul><li>Income </li></ul><ul><li>Gross income </li></ul><ul><li>Disposable income </li></ul><ul><li>Discretionary income </li></ul><ul><li>Employment </li></ul><ul><li>Paid-holiday entitlement </li></ul><ul><li>Other factors </li></ul><ul><li>Education </li></ul><ul><li>Technology </li></ul><ul><li>Mobility </li></ul><ul><li>Life cycle determinants </li></ul><ul><li>Domestic Age </li></ul><ul><li>Adolescence/young adult </li></ul><ul><li>Marriage </li></ul><ul><li>Retirement </li></ul><ul><li>Attitude </li></ul><ul><li>Perception </li></ul><ul><li>Images </li></ul><ul><li>Motivators </li></ul><ul><li>Wanderlust </li></ul><ul><li>Sun lust </li></ul><ul><li>Status/prestige and </li></ul><ul><li>people </li></ul>Personal view
  7. 7. Expense of travel Lack of time Physical limitations Family circumstances Lack of interest Tourism is an unobtainable luxury for majority, thus 5 major reasons have been identified:
  8. 8. <ul><li>Demand of tourism is made up not only of those who participate but also those who do not travel for some reason. </li></ul><ul><li>World and personal views as the stimulation for people to travel. </li></ul><ul><li>Basically, demand for tourism is </li></ul><ul><li>concentrated into developed </li></ul><ul><li>countries and predominates among </li></ul><ul><li>those with high discretionary </li></ul><ul><li>incomes. </li></ul>Conclusion
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