25 keywords to understand email marketing slideshare

25 Keywords understand TO Email Marketing © lilufoto - Fotolia.comjeudi 19 juillet 2012

Hatime Araki Email Data Analytics & Deliverability @matehi Bruno Fridlansky Social Media Marketing & Email Marketing© milachka - Fotolia.com @brunofridljeudi 19 juillet 2012

Your GOAL ? Reach your CLIENTS© rangizzz - Fotolia.comjeudi 19 juillet 2012

Who are you talking to? Who are you? Gathering Identiﬁcation Internet User Relevance Reputation What are you saying? What are you worth?jeudi 19 juillet 2012

Who are you talking to? Who are your recipients?© Ints Vikmanis - Fotolia.comjeudi 19 juillet 2012

#1 CNIL Conseil National de l’Informatique et des Libertés French National council for computers and freedom Monitors files and checks if the proprietors of the files respect the law© Helder Almeida - Fotolia.comjeudi 19 juillet 2012

#2 OPTOUT The Internet user gives his email address in an online form without realizing that he will receive advertizing emails The CNIL authorizes OPTOUT for communicating to clients (loyalty)© arztsamui - Fotolia.comjeudi 19 juillet 2012

#3 OPTIN The Internet user explicitly agrees to receive emails from the brand and/or its partners The CNIL imposes OPTIN for communicating to prospects in BtoC (recruitment) © ra2 studio - Fotolia.comjeudi 19 juillet 2012

#4 DOUBLE OPTIN The Internet user explicitly agrees to receive emails AND conﬁrms his email address Some European countries impose double optin for communicating to prospects.© Klaus-Peter Adler - Fotolia.comjeudi 19 juillet 2012

Who are you? Identify yourself!© Stephen Coburn - Fotolia.comjeudi 19 juillet 2012

#5 ICANN Internet Corporation for Assigned Names and Numbers Non-proﬁt organization in charge of Internet Protocol addresses (IP) and the Domain Name System (DNS).jeudi 19 juillet 2012

#6 CAN-SPAM ACT Controlling the Assault of Non-Solicited Pornography And MarketingLaw established in2003 in the USA withthe ﬁrst anti-SPAMrules© Gina Sanders - Fotolia.comjeudi 19 juillet 2012

#7 PHISHING Identity fraud technique Username: STARLET 11 years old, looking for new friends ANYONE CAN HIDE BEHIND A USERNAME BE WATCHFUL ON THE INTERNET A crook takes the name of an announcer for a fraudulent schemehttp://www.actioninnocence.org/jeudi 19 juillet 2012

#8 SPF SENDER ID or Sender Policy Framework An Email is sent by a domain via an IP. The SPF declares IPs which are authorized to send emails for this domain.© alphaspirit - Fotolia.comjeudi 19 juillet 2012

#9 DMARC Domain-based Message Authentiﬁcation, Reporting and Conformance The DMARC declares blocking and reporting rules for emails which do not comply to SPF© alphaspirit - Fotolia.comjeudi 19 juillet 2012

#10 DKIM DOMAINS KEY or Domain Key Identiﬁer Mail Authentiﬁcation system based on a cryptographic signature of the message bodyjeudi 19 juillet 2012

What are you saying? Is your message relevant?© Jean B. - Fotolia.comjeudi 19 juillet 2012

#11 SENDER Designates the person or brand which addresses the recipient The sender is the ﬁrst element considered for message ﬁltering© Vladimir Melnikov - Fotolia.comjeudi 19 juillet 2012

#12 SUBJECT Expresses the promise located in the message body Respect your audience and deliver what you promised© auremar - Fotolia.comjeudi 19 juillet 2012

#13 OPENING The recipient opens the message and loads its images The sender and the subject have aroused curiosity and/or interestjeudi 19 juillet 2012

#14 READ LENGTH Time spent to read the content This indicator is sometimes used by Web-Mail to measure the interest of the recipient© Yuri Arcurs - Fotolia.comjeudi 19 juillet 2012

#15 CLICK The recipient clicks on a link in the message A recipient clicks to continue, proof that the content is relevant to his needs and interests© Szasz-Fabian Erika - Fotolia.comjeudi 19 juillet 2012

#16 JUNKBOX Mail considered junk by the Internet provider, the Web-Mail or the message management system The message has arrived to the recipient as junk and can still be ﬂagged as desirable© Richard Villalon - Fotolia.comjeudi 19 juillet 2012

#17 SPAMFILTER Message rejected by Internet provider or Web-Mail as suspicious of spam If this suspicion is not cancelled, total blocking can occur!© Sebastian Wolf - Fotolia.comjeudi 19 juillet 2012

#18 SOFT BOUNCE Message temporarily rejected for various reasons A recipient often in soft bounce can have a negative impact on deliverability© tiero - Fotolia.comjeudi 19 juillet 2012

#19 HARD BOUNCE Message rejected because of invalid domain or unknown recipient A large volume of hard bounces is a sign of an unclean database© Alex_Mac - Fotolia.comjeudi 19 juillet 2012

#22 SPAM REPORT The recipient declares the message as SPAM Some Web-Mails give notice to the sender via a FEED-BACK LOOP© Dron - Fotolia.comjeudi 19 juillet 2012

#23 RBL BLACK LIST or Real-time Blackhole List Liste of senders considered as spammers ACCESS DENIED TO UNAUTHORIZED PERSONS© bricef - Fotolia.comjeudi 19 juillet 2012

#24 SENDER SCORE REPU TATION Score established by Return Path Scale from 0 to 100 by IP and sender domain© Pavel Losevsky - Fotolia.comjeudi 19 juillet 2012

#25 WARMING UP AN IP Progressively increase the volume of emails sent from an IP to build up its reputation© Guillaume Besnard - Fotolia.comjeudi 19 juillet 2012

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25 keywords to understand email marketing slideshare

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