website
Content to Revenue
the Conversion Process
Content
 Papers
 Ebooks
 Infographics
 Webinars
 Seminars
 FAQs
 ...
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Content to Revenue Infographic

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No matter how compelling a piece of content, it does no good without converting to revenue. This poster is a constant reminder for marketers to help them keep the conversion process in mind before, during and after creating a piece of content.

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Content to Revenue Infographic

  1. 1. website Content to Revenue the Conversion Process Content  Papers  Ebooks  Infographics  Webinars  Seminars  FAQs  Videos  Podcasts  How-to Guides  Value Calculators To Target Audience email ads print ads digital ads syndication Audience Finds You SEM PPC Social SEO Landing Page(s)  Get the Content  Value Prop  How to Connect ppc click Social share Click PURL Alias Option to explore Option to connect Qualify Lead Score Std. Rules Phone call Other Nurture Nurture Nurture Not qualified yet YES! Event Leads Offline Lists Copyright 2013 - Bruce McDuffee

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