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Table of conTenTs:

      fbT film and entertainment | Media  entertainment                4-5
      Maid In california | ...
Corinne’s Banquet Hall | event Venue                       5-53
GTours | Transportation /charter bus                      ...
4
Media  entertainment
                           CHAllenGeS And GOAlS:                             ReSulTS:
               ...
Illustrates the top 5
    performing keywords for
    each of the major search
    engines. Under that we can
    see the ...
The vast majority of these contact points
        services
                             CHAllenGeS And GOAlS:             ...
8
Retail
                              CHAllenGeS And GOAlS:                            ReSulTS:
                           ...
0
CHAllenGeS And GOAlS:                            ReSulTS:
     flower shop
                           With the constructio...
CHAllenGeS And GOAlS:                               ReSulTS:
         automotive
                                   easy c...
4
legal Documentation
                             CHAllenGeS And GOAlS:
                             Agreements Online prov...
6
CHAllenGeS And GOAlS:                          ReSulTS:
    shark cage Diving 
       shark Photos            before WsI b...
8
CHAllenGeS And GOAlS:                             ReSulTS:
       Dental
                          Most dentists face the ...
0
full service florist
                         CHAllenGeS And GOAlS:
                         Flower Spot is a one-stop sho...
CHAllenGeS And GOAlS:                            ReSulTS:
   RDb consulting
                          Prior to retaining t...
4
Immigration consultancy
                           CHAllenGeS And GOAlS:
                           Trans-Global Migration...
6
Internet Video
                           CHAllenGeS And GOAlS:                               ReSulTS:
  Production firm  ...
8
CHAllenGeS And GOAlS:                            ReSulTS:
eco-newsletter Publication    smartbeGreen needed exposure, qual...
30
consists of ongoing keywords research,
     Transportation
                           CHAllenGeS And GOAlS:               ...
TESTImoNIAl:


     “
     The Harford County Cultural Arts Board
     is very pleased with the website that
     WSI crea...
association
                            CHAllenGeS And GOAlS:                              needed the ability to adding ev...
34
automotive
                             CHAllenGeS And GOAlS:
                             Front Range Honda had been impl...
36
using keyword research, they were able to
      Real estate
                          CHAllenGeS And GOAlS:               ...
TESTImoNIAl:


     “
     Wow, the SEO work is really kicking
     in this month. We received four leads
     in two days...
Information Technology
                             CHAllenGeS And GOAlS:                            We implemented a goal...
40
Italian Restaurant
                            CHAllenGeS And GOAlS:                             ReSulTS:
                ...
4
landscaping
                               CHAllenGeS And GOAlS:                              ReSulTS:
                   ...
afTeR




             befoRe




44
oil and Gas
                              CHAllenGeS And GOAlS:                             ReSulTS:
                     ...
46
CHAllenGeS And GOAlS:                             » A monthly review in which we evaluate
     Health  Wellness           ...
48
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
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WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
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WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
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WSI Wisdom Book of Case Studies
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WSI Wisdom Book of Case Studies
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WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
WSI Wisdom Book of Case Studies
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Transcript of "WSI Wisdom Book of Case Studies"

  1. 1. Table of conTenTs: fbT film and entertainment | Media entertainment 4-5 Maid In california | services 6-7 buy Recycled Products | Retail 8-9 le lys d’or | flower shop 0- easy cars Rentals | automotive -3 Agreements Online | legal Documentation 4-5 apex Predators | shark cage Diving shark Photos 6-7 Dr. aleksandra cerny | Dental 8-9 Flower Spot | full service florist 0- Information Technology | RDb consulting -3 Trans-Global Migration | Immigration consultancy 4-5 Corp Shorts | Internet Video Production firm 6-7 smartbeGreen | eco-newsletter Publication 8-9 segway Personal Transporters | Transportation 30-3 Harford county cultural arts board | association 3-33 Front Range Honda | automotive 34-35 sage Realty llc | Real estate 36-37 focusIT, Inc. | Information Technology 38-39 Seraphini | Italian Restaurant 40-4 Pond liners | landscaping 4-43 alpha oilfield | oil and Gas 44-45 custom fitness concepts | Health Wellness 46-47 elreg Distributors | automotive Parts Distributors 48-49 Answer is Fitness | Health and fitness 50-5
  2. 2. Corinne’s Banquet Hall | event Venue 5-53 GTours | Transportation /charter bus 54-55 overton security | security services 56-57 subway sandwiches - Ksa | Restaurant chain 58-59 everdrive | Used auto Parts 60-6 Pack and Ride | affordable Residential Moving services 6-63 mu | Print 64-65 Mo shapiro | Public speaker 66-67 aesthetic solutions | Health, beauty Wellness 68-69 Johnson equipment | equipment Manufacturer 70-7 skyline Whitespace | exhibition Displays 7-73 Heartland bank | finance 74-75 Joya del Pacifico | Real estate 76-77 special needs family center | community center 78-79 Marcum Group (Margolis co. P.c.) | finance 80-8 Tasty bite | food 8-83 White Plains chrysler Jeep Dodge | auto Dealer 84-85 APPENDIX: WSI WHITE PAPERS conversion architecture 87-98 email Marketing 99-09 landing Page Design -5 Your Guide to Paid search 7-39 search engine optimization 4-47 social Media 49-60 Web analytics 6-66 3
  3. 3. 4
  4. 4. Media entertainment CHAllenGeS And GOAlS: ReSulTS: FBT Film’s services include underwriting films, This site was launched on a brand new FBT Film and insurance, budget analysis, tax credit filings domain which can be difficult to rank early on. However, after only 90 days, even with EnTErTainmEnT and location assistance. Prior to building a website, FBT Film had relied largely on direct a brand new domain name and no Pay-per- search engine word of mouth referrals for their business. click (PPc) advertising, they earned a spot optimization But with the rapid growth of the industry, on page of Google for key phrases for their www.fbtfilm.com they wanted to reach out via their website to business and on page for some others. film producers and executives that they did Within a year we were able to help the client not have direct contact with. earn natural search results through extensive article and PR efforts as well as good on-site optimization. This placed them very high in THe SOluTiOn: search engine rankings. A new website was developed that captured the look and feel of a movie-focused These include phrases such as: louisiana based investment firm. The site » louisiana film incentives included a content management system that » louisiana film tax credits allows for easy updating and addition of new » louisiana film information pages as needed. » louisiana film credits » louisiana film tax WSi created professionally written content » louisiana film tax credits for the website and optimized it to attract » louisiana film web users searching for related key words » louisiana tax incentives and phrases. This included optimizing the » louisiana tax credit site for title tags, headers and keywords. » louisiana film insurance At the same time, WSi began an aggressive campaign to market the site to online news, press and article outlets to establish our client’s expertise in the market. This included writing articles and press releases filled with valuable information about timely topics. As TESTImoNIAl: a result, this relatively new site was able to earn high page 1 rankings in less than one The site looks terrific – it’s clean and year for their targeted search phrases. easy to navigate. This really changes the way we market our business. WsI consultant: leonaRD alsfelD André Savoie President fbT film and entertainment louisiana, Usa 5
  5. 5. Illustrates the top 5 performing keywords for each of the major search engines. Under that we can see the details including her click-through-rate, click-to- call ratio, and click-to-web- event ratio. The total aggregated traffic that we sent them since the beginning of the campaign (february 7, 008 – august 8, 009). Totals: Impressions: 357,659 Visits: 4683 Phone calls (recorded) 09 emails: 73 Web events: 3095 average Visits per week: 6.7 average spend per week: $86.73 average cost Per Visit: $.98 6
  6. 6. The vast majority of these contact points services CHAllenGeS And GOAlS: resulted in a sale. since housekeeping is a The client tried running PPc programs recurring service, there is a lifetime value to maid in on their own and with the help of other most of these sales. companies and never achieved a return on CaliFornia their investment. They had virtually no traffic Pay-per-click and no business from their website. www.maidInCalifornia.com THe SOluTiOn: WsI developed a pay-per-click strategy that drove targeted traffic to www. MaidIncalifornia.com. We quickly found the highest performing keywords were actually a combination of a few generic “heavy hitters” that drew a lot of traffic, and a high volume of individual geo-targeted keywords that TESTImoNIAl: only drew one or two visitors each month. “ These two strategies have combined to I am so sorry we didn’t start working produce as much qualified traffic as the with WSI years ago. We can’t believe client can handle. what a difference it made once WSI took over our website and search ReSulTS: engine marketing. You have completely as a result of the campaign, the client changed our business for the better. increased her business so quickly she had to For the ‘After Construction’ campaign hire two additional people! WsI is delivering that you are running for us, we made many clients at half the price she was paying $5600 the first month on only a $400 when she did it herself. investment! Our main House Keeping campaign is really cleaning up (pardon The following statistics are purely a result the pun). It is a bit difficult to convert of the campaigns WsI is running (does not into dollars, but our stats show that in include any incidental contact points). To the last 4 months we have received 245 date, WsI has driven the following contacts phone calls, 21 emails and 56 request from her website: for quote forms! Not only that, we are spending half what we used to spend! Total of $3,95 spent to date from february 7, 008 to august 8, 009 (8 months) These numbers are staggering for us. I can’t express how much WSI helped my “ WsI consultant: » ,09 phone calls business. Chuck Bankoff » 97 request for cleaning forms submitted DeboRaH a. KeRR california, Usa » 73 emails Maid in california 7
  7. 7. 8
  8. 8. Retail CHAllenGeS And GOAlS: ReSulTS: Before working with WSi, the client had a The client recovered his investment Buy rECyClEd brochure style website (FibrexGroup.com) within the first month after launching the ecommerce site with sales exceeding ProduCTs that lacked even the most basic optimization. He was spending over $2,000 per month for $4,000 UsD. site sales after the first year ecommerce Google AdWords paid search advertising reached $5,000 UsD exceeding business and sending traffic to the site with no regard revenue goals by 5%. second year revenues www.buyRecycledProducts.com to conversion tracking and Conversion are up by 47% over the first year. Architecture. The client had no reporting to show the effectiveness of his site in terms of The client was so pleased with the results capturing leads and converting visitors into that he contracted WsI to redevelop his paying clients. brochure site, fibrexGroup.com, to coincide with his new catalog publication. THe SOluTiOn: fibrexGroup.com, which averages 5,000 For this project, WSi used the eMerchant Pro unique visitors a month, compliments eCommerce solution because of its capability buyRecycledProducts.com by giving site to have multiple categories, cross selling, visitors the option to purchase the item order tracking, customer tracking, etc. WSi through a “buy now” button that links to was responsible for project management, the ecommerce site, saving sales reps troubleshooting, and assisting the client with significant time. advanced features of the platform. WSi fully optimized the site for search and continues to provide advanced SeO techniques to improve search results. We are also running a limited paid search advertising campaign for 2 of the client’s product categories. TESTImoNIAl: WSI has been wonderful to work with. They have been so responsive to all our needs. The website is amazing. It has helped us realize our dream of an online store and it couldn’t be more impressive. WSI is our Internet partner for life! WsI consultant: sUzanne leenDeRs VP, buy Recycled Products Darren Kincaid Virginia, Usa 9
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  10. 10. CHAllenGeS And GOAlS: ReSulTS: flower shop With the construction of a new University one of the early pieces of good news was lE lys d’or town, the community developed into a true that in a very short period of time we could city. as a consequence of this economic see listings for lys d’or in top positions on search engine development of the city, several new flower Google search for local phrases like “fleuriste optimization local areas”. In less than three months the shops emerged; in particular, one in a big www.lysdorfleuriste.be mall at a strategic location. le lys d’or’s same phrase would also feature the le lys income figures were showing a 0 to 5% d’or website in st place on Google. Relevant decrease over the last months and the keywords like “conseil fleuriste”, “fleuriste flower shop was bound to close up if nothing creative”, arrivages de fleurs” were all in st was done quickly. page rankings. lys d’or was in second place via affiliated page for marriage events. lys d’or was in first place on Google belgium THe SOluTiOn: pages. The number of marriages and funerals WsI did an initial consultation and Internet they had to work on was up by 0%. business analysis (Iba) to uncover all aspects of the problem at hand. We then discussed The number of direct orders through in detail the target groups within which to the website was reaching +/- 5 per week implement a persuasion driven solution. It although the order form was not on secured was obvious for budget reasons that PPc pages. The overall To is probably going could not to be proposed at this stage and to reach a 0% increase for the fiscal year we focused on seo. which, if the previous trend is taken into account, could be assumed to be about 30% » online: We worked on the title and higher than what would occurred without description Meta tags, alt tags, H and WsI’s efforts. content. We also designed a Google Maps page. » offline: We subscribed to Google Maps, TESTImoNIAl: worked on a strategy of carefully selected back links, always keeping in mind the importance of the use of key phrases in the anchor text. “ Since you convinced us to have our own website, we regained confidence in the viability of our business ... You are » We also provided guidance on the constantly thinking of our business like it was yours. As a consequence we really “ newsletter and the news/promo feature in feel today you are part of Le Lys d’Or. WsI consultant: order to optimize the use of key phrases. Dominique De Coster MaRc JacqUelIne Delens brabant Wallon, belgium le lys d’or
  11. 11. CHAllenGeS And GOAlS: ReSulTS: automotive easy cars Rentals had been struggling to easy cars Rentals experienced an average of .64% conversion rate spending only Easy Cars find new client leads. Prior to contracting the services of WsI, easy cars Rentals $ to convert a client. They are now gaining rEnTals 0 new clients per month from their online were doing most of their advertising in an search engine optimization offline classifieds newspaper called Junk marketing to a value of $00,000 per Pay Per click Mail. However, because of the nature of a month. With detailed keyword research we http://www.easycarsrental.co.za/ identified a number of phrases that would tangible newspaper, they weren’t able to track, measure and analyze feedback. easy generate leads. cars Rentals were spending in the region of $6,000 per month on Junk Mail advertising. These results are measured daily with Their decision to not focus on online Google analytics and presented in monthly marketing was influenced by the fact that review meetings to the client. We get their target market was people in financial over . million impressions with a high difficulty and in most cases; they would not conversion rate of .7%. have access to the Internet. THe SOluTiOn: WsI rebuilt their website and applied search engine essentials to ensure that the website was search engine friendly. In terms of Internet Marketing: TESTImoNIAl: » We developed landing pages and various PPc campaigns » We wrote ads and submitted them to online classified listings and directories on a “ Before we met WSI we never used any online marketing to attract new clients. Our advertising was focused on specific regular basis motor related newspapers and maga- » content marketing articles delivered by zines. WSI audited our website and re- WsI help drive “long tail” traffic while we start coded it to be search engine friendly. We with focused link building phrases in the started a Google Paid search campaign anchor text. and achieved immediate results. We now get over 1,300,000 impressions on Google per month and our conversion “ rate for enquiries averages 12%. WsI consultant: Francois muscat JoHn sToReY Gauteng, south africa easy cars Rentals 3
  12. 12. 4
  13. 13. legal Documentation CHAllenGeS And GOAlS: Agreements Online provides downloadable agrEEmEnTs legal documentation (contracts, legal onlinE agreements policies) to an online market. The company is owned by a lawyer that wanted search engine to know how she could go online with her optimization business. WSi suggested that she start up a www.agreementsonline.co.za venture that sells agreements and all kinds of legal documentation to an online market. THe SOluTiOn: WSi created a Voloper OBS website, provided a new design and all the web copywriting. We optimized the entire website for all their services and ran successful PPC SeO campaigns. We created an eCommerce shop and provided focused link building through directory submission, blog posting and content marketing with website articles. ReSulTS: agreements online is currently ranked at number one on Google south africa for the keywords “legal agreements”. They are making in the region of $3,000 - $6,000 on TESTImoNIAl: a monthly basis because of their online presence. I cannot believe the return on invest- ment I have received from WSI. I could WsI measured the results using Google never have imagined the business that analytics and measured the number of was available to me online. As a lawyer, visitors finding the website through over you tend to think one dimensionally; 4,000 different keyword phrases and WsI however, WSI and their team have conducts monthly reviews with the client to shown that additional money can be discuss the results. made without spending long hours in the courtroom. WsI consultant: Francois muscat KeRRY JacK Gauteng, south africa agreements online 5
  14. 14. 6
  15. 15. CHAllenGeS And GOAlS: ReSulTS: shark cage Diving shark Photos before WsI became involved, apex Predators Results are measured with Google analytics. was unable to measure the feedback they We also use advanced Web Ranking (aWR) to aPEx measure the performance of the keywords were getting from their website. They were PrEdaTors unable to tell what people were doing when we track. Web analytics they reached the website. They were not sure of where most of their Web traffic was http://www.apexpredators.com coming from (geographic location). apex Predators did not know how many people were using their website or which sources they were coming from (search engine, direct referrals, external links, etc.) THe SOluTiOn: apex predators’ website receives a lot of traffic from an overseas client base so the web analytics information that WsI provided was able to help their business get an improved scope on their e-commerce ventures. Prior to WsI’s contribution, they were struggling to find an effective way of TESTImoNIAl: marketing their shark cage diving trips and shark photos online. We implemented a secure online form that showed where the majority of leads were coming from. We “ Prior to WSI’s involvement with Apex Predators, we were unaware of the opportunity that was available on the implemented Google analytics. Internet for our industry. We had a fancy website but we did not know about the apex Predators is now able to plan well marketing opportunities that the Inter- because they can tell the exact number of net presents. WSI’s steps have enabled people that booked a shark cage diving us to build lasting relationships with trip from the website, how many people clients from all corners of the globe. Our are ordering their shark photos online, and online forms have made it easy for us how many people are subscribing to their to plan our trips accordingly and also newsletter – a good indication of content interest. to make sure we have sufficient stock of the in-demand photos that we sell “ online. WsI consultant: Francois muscat MonIqUe Gauteng, south africa apex Predators 7
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  17. 17. CHAllenGeS And GOAlS: ReSulTS: Dental Most dentists face the same problems when In the first week, Dr. cerny received 9 online bookings. at the end of the first month, dr. alEksandra marketing their businesses and Dr. cerny was no different. Dentists rely on word of mouth bookings were made directly from the CErny website, all of which came from search referrals and Dr. cerny’s business relied 00% Internet Marketing on word of mouth. Dr. cerny’s husband engine traffic. on average, a new client recommended WsI to her, as we had just has three appointments and the average www.DRCerny.co.za revenue value is $300. at 6 months old, the completed his company’s website. website generated 50 new clients with an WsI evaluated Dr. cerny’s current website average of 450 appointments. The value and found it to be a “frame based” website, of 6 months’ revenue from the website is which did not feature on the search engines. $45,000. The website cost over the 6 month In fact, the website was invisible to Google period was $,00, resulting in a return on due to its technical structure. investment of 3,750%! THe SOluTiOn: WsI created a website with separate Web pages for each of the dental services that Dr. cerny provides. each of these pages was optimized using information that we identified from our keyword research. from the start, WsI implemented a Google TESTImoNIAl: pay-per-click campaign in order to achieve “ immediate results. We submitted the website Before WSI, we had a website but had to various Internet directories and wrote and not received any queries in the 2 years submitted ads to a number of busy Internet since creating it. WSI showed us ex- classifieds websites. WsI then started a link ample reports of some of their customer building campaign and created specific blog successes and convinced us to build a links that rapidly increased the site’s search new website that was search engine engine positions for Dr. cerny’s services. friendly. WSI were so confident that they would generate interested traffic WsI also provided Web analytics and from to our website and provided us with a our interpretation we created a number of monthly Internet marketing solution specific landing pages that further increased that included the cost of the website website traffic. our efforts resulted in “ build. This made it attractive to us as we obtaining the first 8 of positions in Google would get an entire solution right from WsI consultant: for Dr. cerny’s dental practice. the beginning. Francois muscat DR. aleKsanDRa ceRnY Gauteng, south africa lonehill Dental clinic 9
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  19. 19. full service florist CHAllenGeS And GOAlS: Flower Spot is a one-stop shop for fresh cut FlowEr sPoT flowers and all flower accessories. The store has grown from a local flower shop to a search engine destination store carrying everything from optimization party décor to scrap booking to giftware. www.flowerspot.co.za Prior to WSi coming onboard, Flower Spot had a good website but it wasn’t rendering much business since it was nearly impossible to find it on major search engines. The site was not optimized. THe SOluTiOn: We did extensive SeO work including link building with blogging and copywriting. WSi’s internet marketing services included: search engine optimization, web copywriting, content marketing with website articles and paid search advertising with Google. ReSulTS: We began optimizing the flower spot website years ago. The consistent amount of articles that are added to the flower spot website on a monthly basis has driven TESTImoNIAl: traffic exponentially. The link building has contributed to flower spot’s excellent search Flower Spot had just completed the engine ranking. development of its 2nd ecommerce website with local developers. We have We use Google analytics and advanced Web a great website but no online exposure. Ranking (aWR) reports to monitor flower My local developers introduced me to spot’s website performance. WSI. Within 6 months we started to re- ceive a steady stream of leads and now we get over 1,200 queries a month that are generated through search engine WsI consultant: marketing. Francois muscat DennIs DUaRTe Gauteng, south africa flower spot
  20. 20. CHAllenGeS And GOAlS: ReSulTS: RDb consulting Prior to retaining the services of WsI, RDb WsI began optimizing the RDb consulting website in october 008. They are now inFormaTion consulting relied on cold calling to introduce their company services to corporate south ranking at number one on Google south TEChnology africa for “Database outsourcing” which is africa. They did not think that their website search engine would produce leads for them as they are their main service. since february 009, they optimization so specialized in providing oracle, sql and have acquired 3 new clients with an annual www.rdbconsulting.com project value of $400,000 – many are notable sybase support services. after reviewing the existing website we found it wasn’t blue chip organizations. optimized. We recommended creating for them a new website and a new, professional WsI provides monthly analytic reports and web presence that would differentiate reviews focusing on business goals and them from their competition. We created monthly reviews are held with the client. a resource website that would support their credibility, generate leads and boost recruitment opportunities. THe SOluTiOn: We created a Voloper obs website, provided a new design and all the web copywriting. We optimized the entire website for all their services and provided focused link building TESTImoNIAl: through directory submission, blog posting “ and article marketing. I called WSI the other day and told them that my website costs me nothing! The Internet marketing services provided: amount of business that we have re- » search engine optimization ceived over the past 6 weeks is amazing » Web copywriting and if we never get another lead I will be » content marketing with website articles more than happy. WSI and their team » Paid search advertising with Google have become my salesmen. The results we have achieved are truly amazing. I recommend everyone that I know to use WSI’s services. I would also like to add that WSI has done amazing work for my wife’s dental practice. Her website “ generates over 20 new leads per month. WsI consultant: Francois muscat JaRo ceRnY Gauteng, south africa MD RDb consulting 3
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  22. 22. Immigration consultancy CHAllenGeS And GOAlS: Trans-Global Migration provides a simple Trans-gloBal 3-step process for South Africans wanting to migraTion immigrate to Australia, new Zealand, uSA, Canada and the uK. Before contacting WSi, Paid search Marketing Trans-Global Migration was spending a large portion of their marketing budget on offline www.tgmigration.com print advertising – newspapers, magazines etc. They experienced difficulties with offline advertising because they couldn’t tell where most of their client leads were coming from. THe SOluTiOn: WSi rebuilt their website and began an aggressive Pay-Per-Click campaign to generate queries and conversions. By using internet Marketing we made sure our PPC campaigns clicked through to relevant, accessible landing pages. We wrote ads and submitted them to classifieds websites on a regular basis. WSi also developed content marketing articles that drive “long tail” traffic while we start with focused link building. ReSulTS: We managed to decrease their marketing budget from $3,000 to $500. Trans-Global TESTImoNIAl: Migration has a conversion rate of .8%. Results are measured daily with Google analytics and presented in monthly review I did not know about Internet Marketing meetings. before I met with WSI. WSI has really helped my business generate a lot of leads and decreased our spending on traditional media advertising, tenfold. WsI consultant: Francois muscat JoHn GaMbaRana Gauteng, south africa TG Migration 5
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  24. 24. Internet Video CHAllenGeS And GOAlS: ReSulTS: Production firm Corp Shorts was unable to generate leads Results include: via the internet due, in part, to its flash-based » Increasing visitors to corp shorts’ Web site CorP shorTs Web site and lack of relevant content. less by 500% than ten inbound sites linked to the Corp » being listed on the st three pages of Internet Marketing Shorts Web site, and it did not rank in search search engine results for more than 0 www.corpshorts.com engine results. The firm needed an internet targeted keywords marketing strategy to drive large amounts of » over ,00 keyword phrases are converted traffic to its site. to Web site visits » More than 40 different sources deliver traffic to the Web site THe SOluTiOn: » Videos are viewed by several thousand WSi implemented a comprehensive, multi- visitors on YouTube phase internet marketing solution that » over 4000 followers/friends/connections included: on Twitter, facebook, linkedIn, and Plaxo » Adding keyword-rich content to every page significant time. of the Web site » implementing social bookmarking and link building strategies » Pay per click (PPC) advertising » Building a social networking presence on YouTube, Twitter, linkedin, Facebook, and other networking sites » developing email marketing campaigns » Creating and disseminating keyword-rich press releases A key partner in our complete internet marketing solution was novo, inc., a copywriting firm specializing in search engine optimization (SeO), to write articles on a monthly basis. These keyword-rich articles helped Corp Shorts significantly increase its online exposure by ranking on the first page of Google and other search engines for several targeted keywords. WsI consultant: The impact of our Internet marketing Gregg Towsley solution after the first year is extensive. california, Usa 7
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  26. 26. CHAllenGeS And GOAlS: ReSulTS: eco-newsletter Publication smartbeGreen needed exposure, qualified The impact of our Internet marketing visitors to their website, and new subscribers solution after the first six months is smarT2BEgrEEn to ensure success for their Internet business. staggering, results include: also, smartbeGreen.com did not rank in » Increased visitors to smartbeGreen social Media website by 900% search engine results for their top target keywords. » listed on the st three pages of search www.Smart2BeGreen.com engine results for more than 780 targeted keywords THe SOluTiOn: » st page listing in Google search results for Tools Used: Google, Twitter, YouTube, top 0 keywords facebook, linkedIn » over 00 keyword phrases are converted WsI implemented a comprehensive, multi- to Web site visits phase Internet marketing campaign for » More than 450 different sources deliver smartbeGreen that included: traffic to the website » adding keyword-rich content to every page » over 4000 followers/friends/connections of their website on Twitter, facebook, linkedIn, and Plaxo » Implementing social bookmarking and link » Videos are viewed by several thousand building strategies visitors on YouTube » building a social networking presence on Twitter, YouTube, facebook, and linkedIn » automating updates for new content distribution » link building campaign for inbound links from other websites TESTImoNIAl: “ WSI’s keyword research, competitive analysis, search engine optimization, and social media marketing helped our “ website rocket in the ranks of the search engines. Our business has grown as a direct result of WSI’s solutions. WsI consultant: Gregg Towsley bIll GUeRInGeR california, Usa President and ceo of smartbeGreen.com 9
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  28. 28. consists of ongoing keywords research, Transportation CHAllenGeS And GOAlS: online competitive analysis, advanced i-segway was looking to increase the sEgway Web and search engine optimization, and awareness of segway Personal Transporters traffic generation strategies from search PErsonal (PT) in the region as well as generating engines, mainly Google, Yahoo and Msn. TransPorTEr more leads online. The objectives were to We have also integrated leading analytical Web Design, Development, establish an online presence in the region for technologies on the website to track and search engine optimization segway PT in order to improve the client’s site performance and identify areas of www.i-Segway.com brand and increase awareness. also, it was enhancements on a regular basis. very important for this client to get qualified leads from their website in order to cover ReSulTS: the website expenses and to generate more profits to the business. In the first months post launch, the website received more than 3,000 visits and the client is getting new leads every day. The THe SOluTiOn: client is extremely happy with the website WsI prepared 6 concept drafts for this client and was amazed with the magnificent using our in-house design expertise and results in terms of traffic and leads that are the client selected two designs, which were generated on a daily basis via the website. further enhanced and improved to help the The client’s business is now very profitable client make a final selection. The final design and the website was one of the main factors got excellent feedback from the client and for their success. the site visitors. WsI also conducted some usability testing to make sure the website TESTImoNIAl: was easy to navigate by users. furthermore, WsI used special images representing various countries from the client’s target region to relate to “ When we first looked at expanding and enhancing our Web presence, we set a Web generated sales goal of four units. Little did we know that we would not only meet that but would rapidly exceed the audience and improve overall site it. In fact, in the eight months since conversion. as far as technology features WSI team designed and implemented go, the site includes a content management our website, we have seen our Web system, online forms, document traffic increase dramatically and, management system and a photo gallery. more importantly, our Web-generated WsI also assisted the client locally to do some sales leads increase almost ten-fold. developmental adjustments to page layout, ... I can easily say that WSI has been css, site footer and navigation menus. instrumental in our sales growth this “ year and I believe the same will be said in the years to come. WsI consultant: In addition, we have implemented a Husam Jandal comprehensive search engine optimization sTeVen a. bRoWn-cesTeRo Dubai, Uae program for segway PT in the region, which ceo, i-segway 3
  29. 29. TESTImoNIAl: “ The Harford County Cultural Arts Board is very pleased with the website that WSI created for us, and it was a well placed investment....The best part of this project for me has been working with WSI. You’ve made every aspect of this huge project simple and a lot of fun! “ Huge kudos to you! TonYa WooDY Hccab coordinator 3
  30. 30. association CHAllenGeS And GOAlS: needed the ability to adding events to the arts calendar. The Harford county cultural arts board was harFord looking to: CounTy » Improve customer service by providing lastly, WsI included an opt-in email marketer CulTural arTs online grant application submissions to replace a rather basic one the client was already using. They hope to eventually add Board » Increase their exposure within the greater business edge and seo discussion forums in each discipline within Harford county arts community in order to www.culturalartsboard.org the arts, and perhaps some news feeds make grants available to a greater number of related to the arts nationwide. artists / organizations and the client is getting new leads every » become THe resource for arts related day. The client is extremely happy with events in the area the website and was amazed with the » Develop an online community for the magnificent results in terms of traffic and artists in the area leads that are generated on a daily basis via » Provide greater exposure for some of the the website. The client’s business is now very smaller or lesser known arts events and profitable and the website was one of the groups in the county main factors for their success. » be able to update their own website at will (which they could not do before) » Utilize the talents of local artists to create ReSulTS: the design for the website In the last 30 days, the Hccab website has logged over 580 site visits, with 57% of those THe SOluTiOn: being return visitors who utilize the site regularly: WsI addressed the client’s needs by » 5% of site visitors found the site through proposing a WsI business edge website that search engines could be placed on the client’s domain and » The site ranks # in Google for “Harford could be optimized for the search engines. county arts” (out of 4,000 results), “Harford WsI business edge was the chosen platform county artists,” and “Harford county Grants because of its ease of use for the client and for the arts,” “Harford county arts calendar” end user, as well as the wide selection of and “Harford county arts events”-- all goals modules and features that are included identified prior to the start of the project. within this WsI branded solution. » The site even ranks higher than the Harford county Government website (parent The Web solution required customized forms organization) for all of these key phrases! for the grant applications and an interactive » The site has over 00 registered users, events calendar with a customized add event with more than 30 arts groups regularly module. It also required site registration that contributing events to the arts calendar. WsI consultant: would allow only registered members to Jeff Harrison have access to certain pages, including the Maryland, Usa interactive grant applications. The site also 33
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  32. 32. automotive CHAllenGeS And GOAlS: Front Range Honda had been implementing FronT rangE a pay per click (PPC) campaign with Google honda and Yahoo! in house, spending $2,500 per month and not tracking any results. search engine optimization The goal was to dramatically increase the Pay Per click client’s internet exposure, branding and click www.FrontRangeHonda.com through rate for less money. THe SOluTiOn: We knew we could get them as many clicks as they were currently receiving for $1,000 less, as approximately 50% of their ads were not being seen. We planned to accomplish this goal with some optimization efforts and by reducing the client’s bids. ReSulTS: Within the first 30 days, WsI accomplished what we said we would with regards to the pay per click campaigns. next, WsI advised the client to apply the money they saved toward a 0 term/0 page search engine optimization and link building campaign. The client’s website traffic increased 80% in TESTImoNIAl: 6 months. I would highly recommend WSI as a WsI is currently maintaining a Google search engine marketing provider. WSI adWords campaign and the 0 term seo is a professional organization with top and link building campaign for the client. notch customer service. They are always This account led WsI to later close the al available to answer my questions. We serra auto Dealership made up of 4 separate have been more than satisfied with WSI businesses and websites. and their performance and support. They have more than exceeded our expectations within a very short period WsI consultant: of time. Jerry Kane DIana WeaVeR colorado, Usa front Range Honda 35
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  34. 34. using keyword research, they were able to Real estate CHAllenGeS And GOAlS: make all the website copy more optimized sage Realty was using a generic realtor’s for search engines. sagE site for website design and hosting--one of the Web companies that provides websites rEalTy llC ReSulTS: for thousands of realtors. The site could not be correctly optimized. It had non-friendly In the worst economic conditions for the real search engine URls, no access to the root so search engine estate industry, my client has told me that optimization www.findahomeinpa.com sitemaps and robot files could not be added. this month she had to turn away business fTP access at the page level was also not because she is so busy. The bulk of her allowed and code could not be added at business is now coming from her website the page level. The traffic reports did not versus referrals from past buyers and friends. record data for stretches of time and the data recorded was not believable. In 4 months, this is almost $5 million in real estate sales for my client. In addition to Many of the pages were canned and had reviewing the traffic and ranking reports, my duplicate content. The site was not well client has measured the results in terms of designed. It permitted strict template the business the website has brought her. designs and only had the ability for one layer of navigation. The site was confusing to navigate because it had no sub pages TESTImoNIAl: or drop down menus and any additional WSI provides the benefits of a small, “ pages were floaters. The site pages had highly personal service provider with minimal marketing calls to action. The site’s the technology and know-how of an performance was poor. It was down for international Web solution company. lengthy periods (more than 4 hours) of time We had the following results this year and the hosting support was terrible. The so far from the new website: 3 new Multiple listing service (Mls) also did not clients in March, 2 bought a total of work and tended to have old data more $1,975,000 value homes and one is still often than not. looking with me in the $400,000 range; 2 new clients in April, bought $558,200 THe SOluTiOn: value homes; 1 new client in May, under agreement to buy a $315,000 WsI used a local graphic design strategic value home; 1 new client in June who partner who worked with the client for a few decided to rent but will buy in the next months on the concept draft. We created 9 month with me in the $500,000 range a new site map which transferred the data range; 1 new client in July looking in from the old site to the new site. We added the $400,000 range and a new client in “ WsI consultant: the marketing and seo strategy to the August seeking a $700,000 home ... Nancy Vinkler sitemap. We trained the client and her staff lInDa WalTeRs Pennsylvania,Usa on how to maintain the site themselves and sage Realty llc 37
  35. 35. TESTImoNIAl: “ Wow, the SEO work is really kicking in this month. We received four leads in two days from our website for PDS hosting. We usually receive 2-3 per MONTH. Nice work! We had a ton of call activity this week from people saying “I found you on the web”. That’s all your hard work paying off. Thanks for “ everything! JosH boPP President focusIT, Inc. 38
  36. 36. Information Technology CHAllenGeS And GOAlS: We implemented a goal conversion metric to determine which keywords brought the best Prior to their engagement with WsI focusIT, traffic. by eliminating the high impression, FoCusiT, inC. Inc was struggling to generate leads for low performing keywords we were able their services. They were using an outside to increase the budget on the higher search engine optimization sales person who would contact mortgage performing keywords. and Paid search Marketing companies and try to setup a demo. since the focusIT solution was best suited for after optimizing the PPc campaign we then www.focusitinc.com new implementations, often times they built a landing page specifically for the PPc would miss these early opportunities due customers. The page was designed with to low exposure on the Web. additionally, conversion in mind. lastly, we developed their GoToMeeting demos would take an entirely new website on the efusion about hours – valuable time that was lost platform. The website was much cleaner, because their sales person was wrongly easy to navigate and communicated much targeting a client who was not a good fit more information. We implemented a 30 for their product line. focusIT was missing redirect strategy and careful page naming in opportunities and spending too much time the migration. To date we have seen no drop chasing bad leads. off from prior rankings. We also integrated all the forms on their site with their existing THe SOluTiOn: salesforce database to ensure lead and support capture. To meet the client’s objective we started with a 0 keyword seo optimization package. We used some of the data from their current ReSulTS: Google adWords campaign to develop a from these efforts the client gained a 00% successful keyword set. We wrote quality increase in the amount of traffic generated content and began implementation of the from the website. In addition they were content pages with a complete metatag receiving an average of 3.8 leads a week revamp of the existing site. from the website, while prior to this they were generating about -3 per month In doing the seo keyword research we through all their efforts. This metric was noticed the cTR (clickthrough rate) on their generated through salesforce captures and Google adWords campaign was below %. WsI Voice Marketer. In fact, because of the They were getting lots of impressions, but client’s exposure on the search engines for very few clicks. Their positioning was good, keywords related to calyx Point, the calyx but their pay per click cost was high and they software company decided to offer an weren’t generating quality leads. exclusive agreement with focusIT, Inc. for hosting of their calyx Point Data server, now at this point we took over management of called Pointcentral. To measure the results, the PPc campaign. We started by removing WsI used many metrics such as percentage their campaigns from the content network. of traffic from search, keyword popularity, Then we consolidated the campaigns and clickthrough rate, and goal conversions to WsI consultant: reviewed all keyword sets. We removed measure success. Scott Robbins those keywords that were generating high arizona, Usa impression rates, but very low click volumes. 39
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  38. 38. Italian Restaurant CHAllenGeS And GOAlS: ReSulTS: Seraphini wanted to develop a website to Within 3 weeks of launching the site, it had sEraPhini promote their new restaurant, which opened over ,300 visits and ,8 unique visitors, in September 2008. WSi benchmarked the which helped generate over 30 reservations business edge and client’s main competitors, and based on per day! The client is very happy with the Internet Marketing this information, we worked on the graphic new website and the compliments they www.Seraphini.com.br design and Web development to ensure the receive. They are also very impressed with client’s restaurant stood out. WsI’s work and the way WsI handled the project in order to launch it within 0 days. The main objective was to promote the restaurant. WSi developed a website The website now averages 900 visits per that reflected the sophistication of their month (78% of new visitors and 700 unique restaurant and their dishes and to show their visitors). 50% of their visitors come from visitors comments made by experts on the referring websites (30%), search engines imprensa (press) page. (0%) and our e-mail marketing campaigns (0%). THe SOluTiOn: Due to the profile of seraphini´s customers, For this client, WSi chose the WSi Business it is much more effective to work with edge solution because of its flexibility, ease restaurants reviews on specialized gourmet of use and familiarity with the platform. Since sites, magazines, newspapers and their it was a very simple project, the website is online versions. We chose the websites and composed of content pages, a media gallery blogs that their customers usually visit and and map modules, which are included in the that are very popular on Google and Yahoo, technology. so seraphini would benefit indirectly from their well ranked results on these search We worked their client base by running email engines. marketing campaigns. With that we were able to identify different groups of interest and target them with specific messages in order to increase conversion rates. Since clients in Brazil don’t choose fine restaurants based on search engines results, we decided to focus on building incoming links. We advised the client to work with their WsI consultant: PR agency in order to increase the number Waldemar Antonaccio of reviews and news articles related to the Rubens Kim restaurant in the print media (such as local sao Paulo, brazil magazines) and their online counterparts. 4
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  40. 40. landscaping CHAllenGeS And GOAlS: ReSulTS: The objective was to design a site with since June 008, the website is receiving a unique pond liner calculator – one 3,000 visitors per month with a sales Pond linErs that would take the length, breadth and conversion rate of 3-4%. WsI’s reports show depth pond measurements given by the an average site visit time of 4. minutes conversion customer and calculate the exact pond liner and 4 page views per customer, as well as a www.pondlinersonline.co.uk dimensions required and the cost of each visitor bounce rate of % (improved from type of pond liner for that dimension. The 7% in June). since June, the client has customer would then select a pond liner/s received more than £5,000 worth of orders and go through a secure checkout process. A averaging at £500 per day. They were thrilled further objective is to ensure that the site is when WsI completed and launched the informative and a useful resource to anyone website, particularly because they received wanting to plan and construct a pond. WSi their first orders the day the site went live on wanted to use the internet as the sole means the Web, and have continued to do so since. of marketing the product. THe SOluTiOn: WSi chose a customized solution due to the database requirements of the pond liner size calculator. Working with the developers on the functionality of the pond liner size calculator was a challenge but the final result is a unique, user-friendly pond liner size calculator. in the development process, the difficulty was rounding up the metre squared dimensions. The pond liners are supplied via the manufacturers in fixed measurements with the “on the-role” PVC pond liner dimensions differing from that of the rubber pond liners. So the calculator had to work in both imperial and metric TESTImoNIAl: measurements, rounding up to the closest 0.5m in one dimension and closest 1m in I am very pleased with the results of another for PVC, and to the closest 0.5m in my WSI solution. I was not expecting both dimensions for the rubber liners. The to receive so many sales in the first pond liner dimensions have to be absolutely two months of the site going live! WsI consultant: accurate to avoid wastage or the liner not MIKe leasK Brian Holroyd fitting into the hole exactly. Precision was key Pond liners bedfordshire, england, UK in this project. 43
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  42. 42. oil and Gas CHAllenGeS And GOAlS: ReSulTS: Prior to working with WSi, Alpha Oilfield alpha oilfield supply has had to move into a alPha oilFiEld Supply only had a very basic website. it was larger building, and is already beginning to a work in progress with not a lot of pages outgrow where they are now. We bring the search engine optimization completed, nor much content on any of traffic to their website, convert the traffic into Pay Per click the pages. Most of the pages said “under prospects. They convert the prospects into www.alphaoilfieldsupply.com Construction” The original website had been . customers. live for a couple of years, and didn’t provide them with any leads. They were very pleased with the results. They had started a website without much WSi’s objectives were to provide Alpha information on it. With the exposure that Oilfield Supply with a professional looking we brought to them via the search engines, website that would give a true representation they are now getting leads through their to the types of products and services that website from all over the world. last year, they provided. We also wanted to provide alpha oilfield supply picked up a client them with an internet Marketing System who found them by searching for one of the (iMS) that would offer them with maximum products they sold. In early february of 007, exposure on the internet, since they sell their John Johnson called WsI to let us know that products worldwide. WSi wanted to make they billed out $00,000.00 to that client in sure, if someone was doing a search on the January. internet that they would be able to find Alpha Oilfield Supply, no matter what country Within the first years of implementing an they were doing the searching in. Internet marketing strategy with WsI, the client’s sales have doubled every year. In fact, they’ve had to increase their staff, as well as THe SOluTiOn: move to a larger facility. They have almost WSi created an entirely new website for more work than they can handle at times, Alpha Oilfield Supply utilizing the MicroSite which is a good problem to have. platform. in addition, we supplied them with essential SeO for their website, as well as started doing pay-per-click marketing, as soon as the site went live. WsI consultant: michael Richards Ellen Richards Missouri, Usa 45
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  44. 44. CHAllenGeS And GOAlS: » A monthly review in which we evaluate Health Wellness performance and continue to improve Custom Fitness Concepts was struggling overall lead generation per $ spent on both CusTom FiTnEss with a site that had been built by one of their our services and PPC ConCEPTs clients who could not keep up with frequent requirements for change. This provider search engine optimization could not offer any input or suggestions ReSulTS: on how to make the most from their Web overall traffic has increased by 64% to nearly www.customfitnessconcepts.com presence. They also were spending in excess 4,000 visitors/month of $2,000/month on PPC advertising, which » Trial and actual class enrollments are was their main source of new business, but up 63% at a high price for their size. They were using » Personal training enrollments are up 5% 1st generation graphics for the branding that » PPc spending has dropped from over did not suit the image the owner wanted $,000/month to under $500/month to portray as a professional and successful » WsI measured the results primarily with company. Google analytics THe SOluTiOn: WSi created a corporate identity package and we worked closely with the client to come up with the new logo and design concept. We then used our in-house resources to create a WSi Business edge skin and implemented the new site, porting over existing contact and building custom features such as their location finder, and personal trainer directory. As for internet marketing, WSi implemented an SeO program that involved: » Keyword research and forensics » Optimization of the existing content for proper use of meta tags, titles, H1s and other best practices » used an authorized WSi supplier to perform 50 directory submission » Added 20 pages of new content focused on WsI consultant: fitness boot camp keywords Gary levine » A complete overhaul of the PPC ad Virginia, Usa campaigns, bid strategies and landing pages 47
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