Imbc 2012 changing trends

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Imbc 2012 changing trends

  1. 1. Changing to Compete in Today’s Market Image Property of SmithGroup JJR, LLC Bruce Lunde 2012Changing to Williams in Today’s Market Lunde Compete Dan Williams
  2. 2. Today’s Discussion How the Industry is Adapting to Changing Realities • Site Integration • Design Theory and Regulatory Requirements • New Approaches • New Materials 2012Changing to Compete in Today’s Market
  3. 3. 1970 – 1989: First Generation Modern Marinas • Pre-Modern Marina (Pre–1970) • Modern Marinas (1971-1989) • Raising the Bar (1990-2009) • Current Marina Profiles • What Comes Next? 2012Changing to Compete in Today’s Market
  4. 4. 2012Changing to Compete in Today’s Market
  5. 5. 2012Changing to Compete in Today’s Market
  6. 6. 1970 – 1989: First Generation Modern Marinas • Fiberglass Boats • Greater Middle Class Disposable Income • Cultural Transformation 2012Changing to Compete in Today’s Market
  7. 7. 1970 – 1989: First Generation Modern Marinas 2012Changing to Compete in Today’s Market
  8. 8. 1970 – 1989: First Generation Modern Marinas Diversity: Sailboats, Fishing Boats, Houseboats, and Cruisers Significantly Expanded the Demand for Convenient Docking Facilities 2012Changing to Compete in Today’s Market
  9. 9. 1970 – 1989: First Generation Modern Marinas Image Property of SmithGroup JJR, LLC 2012Changing to Compete in Today’s Market
  10. 10. 1970 – 1989: First Generation Modern Marinas Image Property of SmithGroup JJR, LLC 2012Changing to Compete in Today’s Market
  11. 11. 1970 – 1989: First Generation Modern Marinas Image Property of SmithGroup JJR, LLC 2012Changing to Compete in Today’s Market
  12. 12. 1970 – 1989: First Generation Modern Marinas Image Property of SmithGroup JJR, LLC 2012Changing to Compete in Today’s Market
  13. 13. 1970 – 1989: First Generation Modern Marinas • Condition and Age • Fit for Modern Boat Demographics • Materials and Accessibility 2012Changing to Compete in Today’s Market
  14. 14. 1970 – 1989: First Generation Modern Marinas Image Property of SmithGroup JJR, LLC 2012Changing to Compete in Today’s Market
  15. 15. 1990 - 2009: Second Generation Modern Marinas Raising the Bar 1990-2009 • Marinas Becoming Hospitality Venues • Cleaner Facilities, Uniformed and Trained Staff • The Rise of Floating Docks 2012Changing to Compete in Today’s Market
  16. 16. 1990 - 2009: Second Generation Modern Marinas 2012Changing to Compete in Today’s Market
  17. 17. 1990 - 2009: Second Generation Modern Marinas 2012Changing to Compete in Today’s Market
  18. 18. 1990 - 2009: Second Generation Modern Marinas • Adjusting for Changing Boat Demographics • Replacing Outdated Facilities • Development and management of multiple revenue streams 2012Changing to Compete in Today’s Market
  19. 19. 1990 - 2009: Second Generation Modern Marinas 2012Changing to Compete in Today’s Market
  20. 20. 1990 - 2009: Second Generation Modern Marinas 2012Changing to Compete in Today’s Market
  21. 21. 1990 - 2009: Second Generation Modern Marinas 2012Changing to Compete in Today’s Market
  22. 22. 1990 - 2009: Second Generation Modern Marinas • First Generation Docks Aged, Wore Out and No Longer Fit the Needs of the Modern Boating Demographic • The Rise of the Professionalization of the Marina Industry • The Second Generation of Marinas are Larger, Luxurious, and Profitable 2012Changing to Compete in Today’s Market
  23. 23. 1990 - 2009: Second Generation Modern Marinas Not all Marinas have been Improved • We see a definite stratifying of the marinas in the US. Those that could afford it moved forward, modernizing their facilities and becoming more competitive. Some of the older and less competitive ones fell further behind and do not have much hope. 2012Changing to Compete in Today’s Market
  24. 24. 1990 - 2009: Second Generation Modern Marinas Tight budgets limit current capital investments • Financing still a major issue • Fear of uncertain return on investment continues • Maintenance and upgrades are currently being delayed 2012Changing to Compete in Today’s Market
  25. 25. Current Marina Profiles • Marina Consolidation Mean Unequal Opportunities • Selling Value and Selling Sizzle • Client Expectations Have Never Been Higher, no Excuses for Mediocrity 2012Changing to Compete in Today’s Market
  26. 26. Current Marina Profiles 2012Changing to Compete in Today’s Market
  27. 27. Current Marina Profiles 2012Changing to Compete in Today’s Market
  28. 28. Current Marina Profiles 2012Changing to Compete in Today’s Market
  29. 29. Current Marina Profiles 2012Changing to Compete in Today’s Market
  30. 30. Current Marina Profiles Image Property of SmithGroup JJR, LLC 2012Changing to Compete in Today’s Market
  31. 31. What Comes Next? 2012Changing to Compete in Today’s Market
  32. 32. What Comes Next? 2012Changing to Compete in Today’s Market
  33. 33. What Comes Next? Image Property of SmithGroup JJR, LLC 2012Changing to Compete in Today’s Market
  34. 34. What Comes Next? Image Property of SmithGroup JJR, LLC 2012Changing to Compete in Today’s Market
  35. 35. Upgrading Facilities Dillon 1972 2012Changing to Compete in Today’s Market
  36. 36. Upgrading Facilities Dillon 2010 2012Changing to Compete in Today’s Market
  37. 37. Upgrading Facilities Dillon 2011 2012Changing to Compete in Today’s Market
  38. 38. Perception of Trends Owner/ Developer • Maximizing Possible Revenue Streams • Increased Catering to Customers • Green Building and Sustainable Image 2012Changing to Compete in Today’s Market
  39. 39. Perception of Trends Manufacturer • More Sophisticated Clients/ Higher Expectations • Good Engineering and More Accountability • Green Design 2012Changing to Compete in Today’s Market
  40. 40. Renewal, Renovation or Replacement When is it time to update? • Significant Structural Failures • Shrinking Client Base • Aging Equipment and Docks • Misfit on Slip Sizes 2012Changing to Compete in Today’s Market
  41. 41. Breakwater Issues Image Property of SmithGroup JJR, LLC 2012Changing to Compete in Today’s Market
  42. 42. Renovation Approach • Prioritize Goals and Assessing the Market • Determine Slip Mix • Develop Budget/ Phasing Strategies • Confront Accessibility Issues • Permits 2012Changing to Compete in Today’s Market
  43. 43. Slip Mix • Meeting the Current Client Demographics • Efficient Space Utilization • Power and Water to Meet Boat Requirements 2012Changing to Compete in Today’s Market
  44. 44. Budget and Financing • Understanding Limits of Available Financing Key in Planning Process • Budgets can Limit Options • Develop Understanding of ROI • Look at Alternative Finance Methods 2012Changing to Compete in Today’s Market
  45. 45. Accessibility • Many Operators Fear Regulation Unnecessarily • Integrated into the Design; Costs can be Negligible • Include Advocacy Groups when Needed Image Property of SmithGroup JJR, LLC 2012Changing to Compete in Today’s Market
  46. 46. Utilities Image Property of SmithGroup JJR, LLC 2012Changing to Compete in Today’s Market
  47. 47. Security Image Property of SmithGroup JJR, LLC 2012Changing to Compete in Today’s Market
  48. 48. Fuel and Services Image Property of SmithGroup JJR, LLC 2012Changing to Compete in Today’s Market
  49. 49. Today’s Marina Image Property of SmithGroup JJR, LLC 2012Changing to Compete in Today’s Market
  50. 50. Integrated Stormwater Management 2012Changing to Compete in Today’s Market
  51. 51. Basin Protection Image Property of SmithGroup JJR, LLC 2012Changing to Compete in Today’s Market
  52. 52. Opportunities Image Property of SmithGroup JJR, LLC 2012Changing to Compete in Today’s Market
  53. 53. Opportunities Image Property of SmithGroup JJR, LLC 2012Changing to Compete in Today’s Market
  54. 54. Today’s Marina Image Property of SmithGroup JJR, LLC 2012Changing to Compete in Today’s Market
  55. 55. Today’s Marina Image Property of SmithGroup JJR, LLC 2012Changing to Compete in Today’s Market
  56. 56. Today’s Marina 2012Changing to Compete in Today’s Market
  57. 57. Today’s Marina 2012Changing to Compete in Today’s Market
  58. 58. Today’s Marina…We’ve Come Along Way 2012Changing to Compete in Today’s Market
  59. 59. Summary • Continued Quest for Value in Construction • Right Sizing of Slips to Boater Demographics • Funding Challenges Remain; Successful Improvements Require Successful Financial Planning • Owner Managed Incremental Improvements Provide Short-Term Solutions • Planning Ongoing, Construction Slow 2012Changing to Compete in Today’s Market
  60. 60. Thank You! Questions? Bruce Lunde Bruce@LundeWilliams.com 414.704.0344 Dan Williams Dan@LundeWilliams.com 608.335.4110 Image Property of SmithGroup JJR, LLC 2012Changing to Williams in Today’s Market Lunde Compete

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