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Package Says Junk Food "Baked In Green Bakery." Who Cares TastyKake! - BESegal Marketing Mistakes
 

Package Says Junk Food "Baked In Green Bakery." Who Cares TastyKake! - BESegal Marketing Mistakes

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Come on TastyKake, you can do better with your packaging & eco-marketing. Consumers don’t buy salt and sugar laden, fat-filled junk-food cupcakes because they were “Baked In A Green Building!”

Come on TastyKake, you can do better with your packaging & eco-marketing. Consumers don’t buy salt and sugar laden, fat-filled junk-food cupcakes because they were “Baked In A Green Building!”

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    Package Says Junk Food "Baked In Green Bakery." Who Cares TastyKake! - BESegal Marketing Mistakes Package Says Junk Food "Baked In Green Bakery." Who Cares TastyKake! - BESegal Marketing Mistakes Presentation Transcript

    • Come on TastyKake, you can do better with your packaging & eco-marketing. I don’t know about you, but personally, I don’t buy my salt and sugar laden, fat-filled junk-food cupcakes because they were “Baked In A Green Building!” To make sure your marketing speaks to your buyers and generates sales… Analysis. Insight. Action! Call E*S*Q Unlimited Marketing Strategy & Analytics, Bruce E. Segal, 610-667-8188, BruceESegal@gmail.com Photo © Bruce E Segal, 2010