About Analysis. Insight. Action!
I see patterns in data others never see. Turn those patterns into insights others miss. And, turn those insights into actionable strategy and tactics that increase sales.
I bridge the gap between analytics & strategy, and measure results by sales.
• Established A/B testing program to evaluate eCPM optimization tactics for V.C. backed sell-side ad tech company.
• Uncovered $821K in lost ecom orders for 2d largest specialty gift retailer in U.S. due to ad spend wasted on generating traffic, not buyers from social media. Built real-time warning program.
Founder of Tableau User Group in Phila.