BRUCE BIXLER
New Features to Know About LinkedIn:
A How To Guide
Do you know about “LinkedIn Channels”
Hover and click on the blue LinkedIn Today Link
Do you know about LinkedIn’s
“Channels”
• Home page newsfeed
• News can be changed hover over LinkedIn Today.
• This will ...
Did you know you can share News?
Did you know you can share News?
Sharing updates with connections
Three selections
1. LinkedIn + Twitter
2. LinkedIn
3. Co...
Your Profile “LinkedIn Contacts”
Your Profile “LinkedIn CRM”
Connections Resource Management
Did you Add Social Media Websites to LinkedIn?
Add social media websites
Allows you to direct targeted traffic to your web...
LinkedIn Optimizations
• Profile Strength and companies
LinkedIn Optimizations
• People in common areas for connecting
Did you know about LinkedIn Headlines
• Your Headline should include your Unique Value Position
using KEYWORDS, it is the ...
Personal (UVP): Your Headline
• Your Headline should include your Unique Value Position
using KEYWORDS and your picture.
•...
Did you know about LinkedIn Current
Position
• Current position is the second most heavily weighted
keyword search area on...
Did you know about recruiter searches
by Google
How recruiters search on Google for LinkedIn Profiles using keywords
Incom...
Did you know about Current Job Titles
Marketing Manager at Marketing Resource
Marketing Mgr & Group Owner at (Group Name) ...
Did you know: Skills ENDORSEMENTS
can be managed
• Skills & Expertise(Keywords)
• You can add and remove
• You can manage
...
Did you know: Skills ENDORSEMENTS
can be managed
• Skills (Keywords)
Did you know about LinkedIn Professional
gallery (Media)
Applications: Events, Amazon Reading List, Answers the replacemen...
Beginners Tip: Join 45 groups
• Groups allow you to connect to target people
• Groups allow you to message others in group...
Do you use Member search groups?
Groups allow you to follow others in group
Groups allow visibility to millions of connect...
Find People First Name Last Initial
Copy Name Title location and job description
Go to Google search
Add a comma and Linke...
Did you know : follow Companies
Did you know about LinkedIn interests?
THANK YOU
Contact Information
BruceBix49@gmail.com
http://www.linkedin.com/in/brucebixler49
@BruceBixler49
Bruce Bixler
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Presentation tug intermediate linked in new profile 2013

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New features for the LinkedIn profile and how to use them.

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Presentation tug intermediate linked in new profile 2013

  1. 1. BRUCE BIXLER New Features to Know About LinkedIn: A How To Guide
  2. 2. Do you know about “LinkedIn Channels” Hover and click on the blue LinkedIn Today Link
  3. 3. Do you know about LinkedIn’s “Channels” • Home page newsfeed • News can be changed hover over LinkedIn Today. • This will take you to “LinkedIn Today” homepage • You can select industries A. Your News sources B. Your “influencers” news articles C. All “influencers” on LinkedIn D. All Channels A. With 30 Channels to choose from B. Share your news with others
  4. 4. Did you know you can share News?
  5. 5. Did you know you can share News? Sharing updates with connections Three selections 1. LinkedIn + Twitter 2. LinkedIn 3. Connections 4. Profiles that are updated at least ___(Times) a week are viewed ____ (Times) more often by recruiters
  6. 6. Your Profile “LinkedIn Contacts”
  7. 7. Your Profile “LinkedIn CRM” Connections Resource Management
  8. 8. Did you Add Social Media Websites to LinkedIn? Add social media websites Allows you to direct targeted traffic to your website
  9. 9. LinkedIn Optimizations • Profile Strength and companies
  10. 10. LinkedIn Optimizations • People in common areas for connecting
  11. 11. Did you know about LinkedIn Headlines • Your Headline should include your Unique Value Position using KEYWORDS, it is the most valuable piece of real estate on your LinkedIn profile. • Your headline is the most heavily weighted keyword search area on your profile. • Your Headline is the ONLY totally customizable section on your LinkedIn profile • You headline shows up in ____actions you take on LinkedIn • Your complete headline shows up on _______ search
  12. 12. Personal (UVP): Your Headline • Your Headline should include your Unique Value Position using KEYWORDS and your picture. • Most people have a headline that simply states their position. But that doesn’t tell people why they should connect with you. It doesn't tell them how you add value, and it doesn't tell them how you can solve their company's problem. • UVP - You need to learn how to set yourself apart. You need to prove that you are a thought leader. You need to show that YOU are the expert.
  13. 13. Did you know about LinkedIn Current Position • Current position is the second most heavily weighted keyword search area on your profile • You must have a current title or you wont show up in search results • Current title: (Your Specialty) at Additional Resources • Current title: (Your Keyword) & Volunteer at Red Cross
  14. 14. Did you know about recruiter searches by Google How recruiters search on Google for LinkedIn Profiles using keywords Incomplete profiles on LinkedIn are ____ (Times) less likely to be viewed Profiles without pictures are ____ (Times) less Likely to be viewed Twenty five per cent of searches on LinkedIn are done by __% of the population site:linkedin.com (inurl:pub OR inurl:in) -intitle:directory “current * Process Engineer” “location * Minneapolis” site:LinkedIn.com/in OR site:LinkedIn.com/pub "current * Mktg MGR" –inurl:dir
  15. 15. Did you know about Current Job Titles Marketing Manager at Marketing Resource Marketing Mgr & Group Owner at (Group Name) Marketing Marketing Manager at Self Employed Marketer Marketing Manager at Marketing Entrepreneur Marketing Manager at Additional Marketing Resource Marketing Manager at Marketing Consultant Marketing Manager at Independent Marketing Contractor Marketing Mgr &Volunteer at (TUG) Networking Group Marketing MGR & Network Facilitator at Harper College Marketing MGR & Group Facilitator at Job Search Circle Marketing MGR & Accountability Leader at St. Hubert’s
  16. 16. Did you know: Skills ENDORSEMENTS can be managed • Skills & Expertise(Keywords) • You can add and remove • You can manage • You can show or hide
  17. 17. Did you know: Skills ENDORSEMENTS can be managed • Skills (Keywords)
  18. 18. Did you know about LinkedIn Professional gallery (Media) Applications: Events, Amazon Reading List, Answers the replacement for many of these applications is all in one handy dandy place called Your Professional Gallery. UVP gallery, I refer to it as UVP (Unique Value Positioning)–because differentiating yourself from the rest of the pack, making yourself unique is one of the main objectives of a well-crafted LinkedIn profile. In your Professional Gallery you can share hyperlinks to various media, such as video, images, documents, and presentations. Most media file types are supported by this feature, but they must have a specific URL or web page. Of course, the best place to send people is your website, but other good sites include You Tube, Google Docs, and SlideShare.
  19. 19. Beginners Tip: Join 45 groups • Groups allow you to connect to target people • Groups allow you to message others in group • Groups allow you to search for jobs
  20. 20. Do you use Member search groups? Groups allow you to follow others in group Groups allow visibility to millions of connections Groups allow you to demonstrate your expertise
  21. 21. Find People First Name Last Initial Copy Name Title location and job description Go to Google search Add a comma and LinkedIn Remove Group Search
  22. 22. Did you know : follow Companies
  23. 23. Did you know about LinkedIn interests?
  24. 24. THANK YOU Contact Information BruceBix49@gmail.com http://www.linkedin.com/in/brucebixler49 @BruceBixler49 Bruce Bixler

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