BRUCE BIXLER
Everything You Didn’t Know About
LinkedIn: but need to know
A How To Guide
Everything You Didn’t Know about
LinkedIn: But you need to Know
Channel’s you didn’t know about LinkedIn
Everything you didn’t know about LinkedIn
Finding updates to share
Use you news sources
Go to Google and search for info
U...
Everything you didn’t Know
Sharing updates with connections
LinkedIn Book Marklet
Share with updates
Share with groups
Sha...
Complete New LinkedIn Profile/w Picture
Did you know about LinkedIn Headlines
• Most people have a headline that simply states their
position. But that doesn’t te...
Did you know about LinkedIn Current
Position
• Current position is the second most heavily weighted
keyword search area on...
Did you know about recruiter searches
by Google
How do recruiters search on LinkedIn using keywords
Incomplete profiles on...
Did you know about Current Job Titles
Marketing Mgr & Group Owner at (Group Name)
Marketing Manager at Self Employed
Marke...
Did you know about Past Position Keywords
• Your past experience is the third most heavily weighted
keyword search locatio...
Did You Know about Summary KEYWORDS
• Add keywords to your LinkedIn Profile Summary
Section
– Summary paragraph one should...
Did you know about Specialties KEYWORDS
• Add keywords to your LinkedIn Specialties Section
– Specialties is not a convers...
Did you know about Keywords
• Where keywords are located
Did you know about Keywords
• Where keywords are located
Did you know about LinkedIn Professional
gallery (Media)
Applications: Events, Amazon Reading List, Answers,the replacemen...
Install URL’s
SlideShare
Share ppt’s, presentations, and video, CV’s
You can view all of your connections ppt
Did you know about LinkedIn Resume
Builder
• Resume Builder
• Converts your LinkedIn profile to resume format
• LinkedIn t...
Did you know: Skills ENDORSEMENTS
can be managed
• Skills (Keywords)
• You can add and remove
• You can manage
• You can s...
Did you know: Skills ENDORSEMENTS
can be managed
• Skills (Keywords)
Did you know: Join Groups
• Choose 45 groups
where your target
people or
companies are
• Join the 5 largest HR
groups
Your...
Beginners Tip: Join 45 groups
• Groups allow you to connect to target people
• Groups allow you to message others in group...
Did you know : follow Companies
Did you know about LinkedIn interests?
THANK YOU
Contact Information
BruceBix49@gmail.com
http://www.linkedin.com/in/brucebixler49
@BruceBixler49
Bruce Bixler
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Presentation schaumburg library intermediate linked in new profile 2013

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How to improve your LinkedIn profile with the new look LinkedIn profile version 2013.

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Presentation schaumburg library intermediate linked in new profile 2013

  1. 1. BRUCE BIXLER Everything You Didn’t Know About LinkedIn: but need to know A How To Guide
  2. 2. Everything You Didn’t Know about LinkedIn: But you need to Know
  3. 3. Channel’s you didn’t know about LinkedIn
  4. 4. Everything you didn’t know about LinkedIn Finding updates to share Use you news sources Go to Google and search for info Use LinkedIn book Marklet Click and drag Marklet to your toolbar at top of page
  5. 5. Everything you didn’t Know Sharing updates with connections LinkedIn Book Marklet Share with updates Share with groups Share with individuals
  6. 6. Complete New LinkedIn Profile/w Picture
  7. 7. Did you know about LinkedIn Headlines • Most people have a headline that simply states their position. But that doesn’t tell people why they should connect with you. It doesn't tell them how you add value, and it doesn't tell them how you can solve their company's problem. • You need to learn how to set yourself apart. You need to prove that you are a thought leader. You need to show that YOU are the expert. • Your Headline should include keywords, your picture, and your value and how you solve a companies problems
  8. 8. Did you know about LinkedIn Current Position • Current position is the second most heavily weighted keyword search area on your profile • You must have a current title or you wont show up in search results • Current title: (Your Specialty) at Additional Resources • Current title: (Your Keyword) & Volunteer at St. Hubert’s
  9. 9. Did you know about recruiter searches by Google How do recruiters search on LinkedIn using keywords Incomplete profiles on LinkedIn are ____ (Times) less likely to be viewed Profiles without pictures are ____ (Times) less Likely to be viewed site:linkedin.com (inurl:pub OR inurl:in) -intitle:directory “current * Process Engineer” “location * Minneapolis” site:LinkedIn.com/in OR site:LinkedIn.com/pub "current * Mktg MGR" –inurl:dir
  10. 10. Did you know about Current Job Titles Marketing Mgr & Group Owner at (Group Name) Marketing Manager at Self Employed Marketing Manager at Entrepreneur Marketing Manager at Additional Resource Marketing Manager at Marketing Consulting Marketing Manager at Independent Contractor Marketing Manager at Marketing Resource Marketing Mgr &Volunteer at Holy Family Marketing MGR & Network Facilitator at Harper College Marketing MGR & Group Facilitator at Job Search Circle
  11. 11. Did you know about Past Position Keywords • Your past experience is the third most heavily weighted keyword search location on your profile • Use the exact same keyword in all instances. • If you have more than one position with that keyword the better for ranking.
  12. 12. Did You Know about Summary KEYWORDS • Add keywords to your LinkedIn Profile Summary Section – Summary paragraph one should be about what you do your job and add keywords – Summary paragraph two should show how you have added value to a previous employer tell a story (SAR) and add keywords – Summary paragraph three with keywords how you will solve a companies problems use a story (SAR) – 25% of searches are done by _____% LinkedIn population
  13. 13. Did you know about Specialties KEYWORDS • Add keywords to your LinkedIn Specialties Section – Specialties is not a conversational section – It is a GOOGLE SEO search term location – All related keywords, separated by a comma – Specialties is the 5th most heavily weighted area of Your LinkedIn profile. – Every 60 seconds there are _____searches performed on LinkedIn
  14. 14. Did you know about Keywords • Where keywords are located
  15. 15. Did you know about Keywords • Where keywords are located
  16. 16. Did you know about LinkedIn Professional gallery (Media) Applications: Events, Amazon Reading List, Answers,the replacement for many of these applications is all in one handy dandy place called Your Professional Gallery. I refer to it as The UVP (Unique Value Positioning)–because differentiating yourself from the rest of the pack, making yourself unique is one of the main objectives of a well-crafted LinkedIn profile. In your Professional Gallery you can share hyperlinks to various media, such as video, images, documents, and presentations. Most media file types are supported by this feature, but they must have a specific URL or web page. Of course, the best place to send people is your website, but other good sites include You Tube, Google Docs, Scribd, and SlideShare.
  17. 17. Install URL’s SlideShare Share ppt’s, presentations, and video, CV’s You can view all of your connections ppt
  18. 18. Did you know about LinkedIn Resume Builder • Resume Builder • Converts your LinkedIn profile to resume format • LinkedIn through Google has resume builder • There are 12 different styles of Professional resumes
  19. 19. Did you know: Skills ENDORSEMENTS can be managed • Skills (Keywords) • You can add and remove • You can manage • You can show or hide
  20. 20. Did you know: Skills ENDORSEMENTS can be managed • Skills (Keywords)
  21. 21. Did you know: Join Groups • Choose 45 groups where your target people or companies are • Join the 5 largest HR groups Your Specialty – – 10 to 15 groups HR – 5 to 10 Largest LinkedIn Groups
  22. 22. Beginners Tip: Join 45 groups • Groups allow you to connect to target people • Groups allow you to message others in group • Groups allow you to search for jobs
  23. 23. Did you know : follow Companies
  24. 24. Did you know about LinkedIn interests?
  25. 25. THANK YOU Contact Information BruceBix49@gmail.com http://www.linkedin.com/in/brucebixler49 @BruceBixler49 Bruce Bixler

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