Marketing (Unique Value Position)Everyone has a personal (Unique Value Position), but most peopledont manage it strategically, consistently, or effectively!Its important to take control of your personal (Unique ValuePosition) and the message it sends, as it will help you distinguishyourself as an exceptional professional.
(Unique Value Position) Complete Profilehttp://www.linkedin.com/pub/bruce-bixler/16/171/493http/www.linkedin.com/in/brucebixler49Change the default URL for your profileto just your name for LinkedIn andGoogle SEO
Personal (UVP): Your Headline• Your Headline should include your Unique Value Positionusing KEYWORDS and your picture.• Most people have a headline that simply states theirposition. But that doesn’t tell people why they shouldconnect with you. It doesnt tell them how you addvalue, and it doesnt tell them how you can solve theircompanys problem.• UVP - You need to learn how to set yourself apart. Youneed to prove that you are a thought leader. You needto show that YOU are the expert.
Personal (UVP) Headline w/Keywords Your Headlineshould include your Unique Value Position !1A. Public Relations1B. B2B Sales1C. Marketing Manager2A. Resourceful Public Relations Expert2B. Bilingual B2B Sales Professional2C. Successful Marketing Manager of Products/Brands3A. I use every tool in the public relations toolbox to makeour clients the heroes in their own stories3B. Experienced Bilingual B2B Sales Professional HelpingFrench and American Companies expand theirInternational Presence3C. Internet Marketing Expert | Looking For New BusinessPartnerships That Need Help With Marketing... LetsConnect!
Personal (UVP): CompleteYour ProfileRecruiters do not start searching for you on LinkedIn, they useGoogle to search the LinkedIn Landscape.(site:LinkedIn.com/in OR site:LinkedIn.com/pub)"current * Mktg MGR" –inurl:dirsite:linkedin.com (inurl:pub OR inurl:in) -intitle:directory“current * Process Engineer” “location * Minneapolis”
Personal (UVP): Current Job TitlesW/KEYWORDSCurrent position IF you are “In Transition”____________________________________________• Marketing Manager & Group Owner at (Group name)• Marketing Manager at Entrepreneur• Marketing Manager at Marketing Management• Marketing Manager at Marketing Resource• Marketing Manager at Self Employed• Marketing Manager at Marketing Consultant• Marketing Manager at Independent Contractor• Marketing Manager & Resource at Red Cross• Marketing Mgr & Networking Leader at Harper College• Marketing Mgr & Group Facilitator at St. Hubert’s• Marketing Mgr & Account Group Mgr at SHARE
Personal (UVP) Summary KEYWORDS– Summary should start with your email address at top andcontact phone number.– Summary paragraph one should be about your Unique ValuePosition with what you do (what is it that people gravitate toyou for the answers because no one else can answer thequestion) with strategically placed KEYWORDS– Summary paragraph two should be about your UVP toshowcase how you have added value to previous companiesgive a story (SAR). With strategically placed KEYWORDS– Summary paragraph three should be your UVP about how youwill add value and especially how you will solve a company’sproblem, give them a story (SAR). With strategically placedKEYWORDS
(UVP) Specialties/Past ExperienceKEYWORDS• Add keywords to your LinkedIn Specialties Section– Specialties is not a conversational section– It is a GOOGLE SEO search term location– All related keywords, separated by a comma– Keywords will enhance your UVP• Add keywords to your past experience sections– In the job titles– In the description of the jobs
Personal (UVP): Join GroupsJoin 48 Groups1) Use the discussions section in groups to showcaseyour (SME) subject matter expertise.2) “Like” discussions others have made in the groups.3) Start your own discussion in groups so you will benoticed because of your unique value.4) “Comment about others discussions in groups5) Join groups to message others6) Join groups to connect with others
Personal (UVP): Join Groups7) Groups allow you to job search8) Groups allow you to follow others that wont connect9) Groups allow visibility to others
Personal (UVP)#10: Updates• Post applicable personal (UVP)updates.• Make sure your status updates reflect thethings/topics for which you want to be known• Share insights or “on value” content 80 percent of thetime and only share your own accomplishments 20percent of the time• Share updates that you have customized on LinkedInToday.
(UVP): Updates• How to find updates on LinkedIn UsingLinkedIn Today