Add a Profile Picture
Do Not Use The
setting for your
LinkedIn: (1) Profile Picture
Show Your “UVP” Unique Value Position
Show your “UVP”
Position how you
LinkedIn: (2) Profile Headline
• You If your profile is the same as your resume you are being
• Your profile has to have different and additional
information than your resume
• This will give you two opportunities to give an employer
information about yourself, don’t waste that second
• You need a “UVP” (unique value position) to be different
and better than your peers or others
• You must have a call to action on your profile!
Call or contact me now to see how your company can
benefit from my experience.
Your Headline should include your Unique Value Proposition
using KEYWORDS and your picture.
UVP - Most people have a headline that simply states their
position. But that doesn’t tell people why they should
connect with you. It doesn't tell them how you add value,
and it doesn't tell them how you can solve their company's
You need to learn how to set yourself apart. You need to
prove that you are a thought leader. You need to show that
YOU are the expert.
Optimize Secret: Complete Your Profile
1A. Public Relations at ABC Company
1B. B2B Sales at MNO Company
1C. Marketing Manager at XYZ Company
2A. Resourceful Public Relations Expert at ABC Company
2B. Bilingual B2B Sales Professional at MNO Company
2C. Successful Marketing Manager of Brands at XYZ Company
3A. I use every tool in the public relations toolbox to make our clients the
heroes in their own stories
3B. Experienced Bilingual B2B Sales Professional Helping French and
American Companies expand their International Presence
3C. Internet Marketing Expert | Looking For New Business Partnerships That
Need Help With Marketing... Lets Connect!
Optimize Secret: Your Profile Headline
Optimize Secret #1: Complete Your Profile
Change the default URL for your
profile to your name for LinkedIn &
Download Complete Guide
Optimize Secret #2: Current position “In Transition”
(Substitute your job title or keywords for Marketing MGR)
Marketing Manager at Marketing Resource
Marketing Manager at Marketing Entrepreneur
Marketing Manager at Marketing Management
Marketing Manager at Additional Marketing Resource
Marketing Manager at Marketing Consultant
Marketing Manager at Independent Marketing Contractor
Marketing Manager & Volunteer at Red Cross
Marketing Manager & Group Owner at (Group name)
Marketing Mgr & Networking Facilitator at Harper College
Marketing Mgr & Group Facilitator at Gray Hair Management
Marketing Mgr & Accountability Group Mgr at St. Hubert’s
Include Keywords in your positions and headline
• Never, never use the word “Searching” Or “Opportunity” in your
headline. Searching and Opportunity are NOT KEYWORDS!!! Searching
is your problem, not their solution. And you want to be their solution.
Avoid ALL of the top ten overused buzzwords that LinkedIn has
• Extensive experience, Innovative, Motivated, Results-oriented,
Dynamic, Proven track record, Team player, Fast-paced, Problem
• You must focus your keywords on a certain company, industry,
geographic region, or on a particular level of professional. Zeroing in
on an audience helps them say yes to you when the fit is there!
• People like people that seem just like themselves. When you use the
same words that they use they feel like you are one of them.
LinkedIn: (10) Summary KEYWORDS
• Add descriptions to your LinkedIn Profile Summary
– Summary should start with your email address and contact
Information at the top
– Summary paragraph one should be about what you do, your
job title, and description and use keywords
– Summary paragraph two should show how you have added
value to a previous employer tell a story (SAR) Keywords
– Summary paragraph three tell how you will solve a companies
problems use a story (SAR) Keywords
• Add keywords to your LinkedIn Summary Section
Intermediate Tactics: Keyword Enhancements
Word Cloud Generators
• Use Word cloud searches, compare the clouds and look at the
differences between the companies job description and
responsibilities and the different words in your resume.
• Next run a word cloud analysis of a company website. So now you are
going to get a word cloud that your target company is using to
describe itself to the world. These are the most important words to
• So when you customize your resume or LinkedIn profile you will use
the keywords from the job description but you will also use the
keywords from the company because no one else will be using those
keywords from their company pages. This will give you an advantage
over all the other applicants.
Here is free access to the best word cloud tools out there.
Optimize: KEYWORDS WORDLE.NET
KEYWORDS Use WORDLE.net
Optimize Tactic: Skills & Expertise
• Add KEYWORDS to your LinkedIn Profile Skills and expertise
• June 26 added 8 skills
• August 7th added 20 more skills
The Interests section is heavily indexed on all fields. You can
add keywords followed by a comma, that shows your
professional interests, follow it up by including your “signature
block” data or your name (“I’m interested in furthering my
engineering career in management roles. John Smith”). Either
way, your common name will get a little less common on
Add the same job title (Keywords) in your interests section
Keywords: You Are What Others Search!
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