LinkedIn
The Basics
& Strategic Practices
brought to you by
and the
Career Coach Corner
2
LinkedIn - What is it & Why use it?
Over 300 million professionals use LinkedIn to
exchange information, ideas and oppor...
3
LinkedIn Navigation Tabs
Home
Profile
 Edit, Whose Viewed Your Profile
Connections
 Keep in touch, Add Connections, Fi...
4
LinkedIn Icons
Located in the Upper right part of the screen
Mail
Flag
Add Connections
Profile Photo
 Sign Out, Account...
5
LinkedIn Home Page
6
LinkedIn Home Page
7
Photo, Headline, Contact Info & URL
8
Photo, Headline, Contact Info & URL
Passport or facial photo
Any digital image can be cropped
Avoid unemployed, “next bi...
9
Summary and Specialties
Add descriptions to your LinkedIn Profile Summary
Section
Summary should start with your email a...
10
Experience Previous Positions
11
Experience Previous Positions
• Job Listing
Hands on development of online, email, and text-
based marketing strategies...
12
Optimize Previous Position Experience
13
LinkedIn Connections – Keep in Touch
14
LinkedIn Jobs
15
LinkedIn Interests - Companies
16
LinkedIn Interests - Groups
17
LinkedIn Interests - Pulse
18
LinkedIn Interests - Education
19
LinkedIn Strategic Practices
1. All Star profile with photo
2. Headline – descriptive and accurate, not title
3. Summar...
Questions?
Feel free to follow up later or
connect with me on LinkedIn!
Contact Info:
Bruce A. Bennett
Mobile: 815-302-955...
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Network to Success Job Club June 2014

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Explore basic LinkedIn navigation with suggested strategic practices for day to day use on LinkedIn.

Published in: Social Media, Business, Technology
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Network to Success Job Club June 2014

  1. 1. LinkedIn The Basics & Strategic Practices brought to you by and the Career Coach Corner
  2. 2. 2 LinkedIn - What is it & Why use it? Over 300 million professionals use LinkedIn to exchange information, ideas and opportunities Virtual Resume Business Social Networking Site Create an Internet Presence Research Individual – Interviewer Research Companies Find Employment Opportunities Let's get started
  3. 3. 3 LinkedIn Navigation Tabs Home Profile  Edit, Whose Viewed Your Profile Connections  Keep in touch, Add Connections, Find Alumni Jobs Interests  Companies, Groups, Pulse, Education Business Services  Post a Job, Talent Solutions, Advertise Upgrade
  4. 4. 4 LinkedIn Icons Located in the Upper right part of the screen Mail Flag Add Connections Profile Photo  Sign Out, Account: Basic - Upgrade, Job Posting, Company Page, Language, Privacy & Settings, Help Center
  5. 5. 5 LinkedIn Home Page
  6. 6. 6 LinkedIn Home Page
  7. 7. 7 Photo, Headline, Contact Info & URL
  8. 8. 8 Photo, Headline, Contact Info & URL Passport or facial photo Any digital image can be cropped Avoid unemployed, “next big opportunity”, etc. In job search – list volunteer work or efforts
  9. 9. 9 Summary and Specialties Add descriptions to your LinkedIn Profile Summary Section Summary should start with your email address and contact Information at the top Summary paragraph one should be about what you do, your job title, and description and use keywords Summary paragraph two should show how you have added value to a previous employer tell a story (SAR) Keywords Summary paragraph three tell how you will solve a companies problems use a story (SAR) Keywords Add keywords to your LinkedIn Summary Section
  10. 10. 10 Experience Previous Positions
  11. 11. 11 Experience Previous Positions • Job Listing Hands on development of online, email, and text- based marketing strategies and campaigns to achieve planned organic growth, client retention, and cross sales goals. Working with the line of business managers, evolve the overall content of firstmidwest.com to ensure that it is dynamic, constantly updated, and consistent with other communications. Create and execute a strategic plan to expand the Bank's email marketing capabilities and effectiveness. Help define social media strategy to meet the bank's objectives. Execute on that strategy over time. Optimize page design using A-B testing. Plan for internal advertising rotation to ensure optimization of ad space within our site. Assist in the development of online advertising to promote brand and product/service awareness and drive traffic to our website. Provide guidance to agency recommendations on search engine marketing. Serves as a thought leader for the bank in the online marketing space by researching and analyzing relevant market trends and makes recommendations to executive management. • Your Profile Led development of online, email, and text-based marketing strategies and campaigns to achieve planned organic growth, client retention, and cross sales goals. Working with the line of business managers, evolve the overall content of firstmidwest.com to ensure that it is dynamic, constantly updated, and consistent with other communications. Created and executed a strategic plan to expand the company’s email marketing capabilities and effectiveness. Helped define social media strategy to meet the company’s objectives. Execute on that strategy over time. Optimized page design using A-B testing. Planed for internal advertising rotation to ensure optimization of ad space within our site. Assisted in the development of online advertising to promote brand and product/service awareness and drive traffic to our website. Provided guidance to agency recommendations on search engine marketing. Served as a thought leader for the company in the online marketing space by researching and analyzing relevant market trends and makes recommendations to executive management
  12. 12. 12 Optimize Previous Position Experience
  13. 13. 13 LinkedIn Connections – Keep in Touch
  14. 14. 14 LinkedIn Jobs
  15. 15. 15 LinkedIn Interests - Companies
  16. 16. 16 LinkedIn Interests - Groups
  17. 17. 17 LinkedIn Interests - Pulse
  18. 18. 18 LinkedIn Interests - Education
  19. 19. 19 LinkedIn Strategic Practices 1. All Star profile with photo 2. Headline – descriptive and accurate, not title 3. Summary and specialties section 4. Utilize Skills section and other key words 5. Group – discussions & participation 6. Build you network 7. Activity updates 8. Jobs – create search agent & review searches 9. Companies – follow targets for changes 10. Who's Viewed Your Profile?
  20. 20. Questions? Feel free to follow up later or connect with me on LinkedIn! Contact Info: Bruce A. Bennett Mobile: 815-302-9552 Email: BruceABennett@comcast.net LinkedIn: http://www.linkedin.com/in/bruceabennett Career Coach Corner Blog: http://bruce73.wordpress.com/ Helping Your Career Search Blossom
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