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LinkedIn for Job Seekers - March 2014
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LinkedIn for Job Seekers - March 2014

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Does your LinkedIn profile give readers a good picture of who you are, or is it the same old thing, simply a list of what you have done? Don’t be ordinary, become extraordinary! …

Does your LinkedIn profile give readers a good picture of who you are, or is it the same old thing, simply a list of what you have done? Don’t be ordinary, become extraordinary!
If it does not tell a compelling story, we invite you to LinkedIn for Job Seekers - the Perfect Profile Workshop. We want to help job seekers, the under employed, or the currently employed to find better jobs to attend this dynamic session to really learn how to use LinkedIn. “You don't know what you don’t know about LinkedIn until we show you what you need to know!”

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  • Incomplete profiles are 40 times less likely to be viewed in key word searchesProfiles w/o pictures are 7 times less likely to be viewed by recruitersLinkedIn's first search algorithm is search for profiles that are 100% completeChange the default URL for your profile to your name and link to your profile from other sites and posts http://www.linkedin.com/pub/bruce-bixler/16/171/493 http:www.linkedin.com/brucebixler49
  • How far back do you list? Avoid unemployed, “next big opportunity”, etc. In job search – list volunteer work or efforts Avoid unemployed, “next big opportunity”, etc.
  • Incomplete profiles are 40 times less likely to be viewed in key word searchesProfiles w/o pictures are 7 times less likely to be viewed by recruitersLinkedIn's first search algorithm is search for profiles that are 100% completeChange the default URL for your profile to your name and link to your profile from other sites and posts http://www.linkedin.com/pub/bruce-bixler/16/171/493 http:www.linkedin.com/brucebixler49
  • Transcript

    • 1. Job Seeker Bruce Bennett & Bruce Bixler
    • 2. Create a Perfect Profile ©Bruce Bixler bruce@hobknobery.com
    • 3. Photo, Headline, Contact Info & URL ©Bruce Bennett @BruceBob
    • 4. Photo, Headline, Contact Info & URL Passport or facial photo Any digital image can be cropped Avoid unemployed, “next big opportunity”, etc. ©Bruce Bennett @BruceBob
    • 5. (Substitute your job title or keywords for Marketing MGR) Marketing Manager at Marketing Resource Marketing Manager at Marketing Entrepreneur Marketing Manager at Marketing Management Marketing Manager at Additional Marketing Resource Marketing Manager at Marketing Consultant Marketing Manager at Independent Marketing Contractor Marketing Manager & Volunteer at Red Cross Marketing Manager & Group Owner at (Group name) Marketing Mgr & Networking Facilitator at Harper College Marketing Mgr & Group Facilitator at Gray Hair Management Marketing Mgr & Accountability Group Mgr at St. Hubert’s Your Profile Headline ©Bruce Bixler bruce@hobknobery.com
    • 6. 1A. Public Relations at ABC Company 1B. B2B Sales at MNO Company 1C. Marketing Manager at XYZ Company 2A. Resourceful Public Relations Expert at ABC Company 2B. Bilingual B2B Sales Professional at MNO Company 2C. Successful Marketing Manager of Brands at XYZ Company 3A. I use every tool in the public relations toolbox to make our clients the heroes in their own stories 3B. Experienced Bilingual B2B Sales Professional Helping French and American Companies expand their International Presence 3C. Internet Marketing Expert | Looking For New Business Partnerships That Need Help With Marketing... Lets Connect! Your Profile Headline ©Bruce Bixler bruce@hobknobery.com
    • 7. Work on YOUR Headline!! ©Bruce Bixler bruce@hobknobery.com
    • 8. Photo, Headline, Contact Info & URL ©Bruce Bixler bruce@hobknobery.com
    • 9. LinkedIn Keywords ©Bruce Bixler bruce@hobknobery.com
    • 10. LinkedIn: 2 Past positions ©Bruce Bennett @BruceBob • Job Listing • Hands on development of online, email, and text- based marketing strategies and campaigns to achieve planned organic growth, client retention, and cross sales goals. • Working with the line of business managers, evolve the overall content of firstmidwest.com to ensure that it is dynamic, constantly updated, and consistent with other communications. • Create and execute a strategic plan to expand the Bank's email marketing capabilities and effectiveness. • Help define social media strategy to meet the bank's objectives. Execute on that strategy over time. • Optimize page design using A-B testing. • Plan for internal advertising rotation to ensure optimization of ad space within our site. • Assist in the development of online advertising to promote brand and product/service awareness and drive traffic to our website. • Provide guidance to agency recommendations on search engine marketing. • Serves as a thought leader for the bank in the online marketing space by researching and analyzing relevant market trends and makes recommendations to executive management. • Your Profile • Led development of online, email, and text-based marketing strategies and campaigns to achieve planned organic growth, client retention, and cross sales goals. • Working with the line of business managers, evolve the overall content of firstmidwest.com to ensure that it is dynamic, constantly updated, and consistent with other communications. • Created and executed a strategic plan to expand the company’s email marketing capabilities and effectiveness. • Helped define social media strategy to meet the company’s objectives. Execute on that strategy over time. • Optimized page design using A-B testing. • Planed for internal advertising rotation to ensure optimization of ad space within our site. • Assisted in the development of online advertising to promote brand and product/service awareness and drive traffic to our website. • Provided guidance to agency recommendations on search engine marketing. • Served as a thought leader for the company in the online marketing space by researching and analyzing relevant market trends and makes recommendations to executive management
    • 11. Summary and Specialties ©Bruce Bennett @BruceBob Add descriptions to your LinkedIn Profile Summary Section Summary should start with your email address and contact Information at the top Summary paragraph one should be about what you do, your job title, and description and use keywords Summary paragraph two should show how you have added value to a previous employer tell a story (SAR) Keywords Summary paragraph three tell how you will solve a companies problems use a story (SAR) Keywords Add keywords to your LinkedIn Summary Section
    • 12. ©Bruce Bixler bruce@hobknobery.com Summary and Specialties
    • 13. Call to Action ©Bruce Bixler bruce@hobknobery.com • Contact me if.... You need a buyer with extensive retail vendor experience & able to deliver success with business through building relationships, & collaborating w/cross-functional internal/external teams. • Motivated/inspired? Please use the blue "CONNECT" button. I welcome your questions. • Feel free to book me for your 2014 events • *** Let me know how I can assist you, contact me at tfcunningham@gmail.com ***
    • 14. Work on YOUR Summary!! ©Bruce Bixler bruce@hobknobery.com
    • 15. Experience ©Bruce Bixler bruce@hobknobery.com
    • 16. Experience Previous Positions ©Bruce Bennett @BruceBob
    • 17. Optimize Previous Position Experience ©Bruce Bixler bruce@hobknobery.com
    • 18. Optimize YOUR Previous Position(s) ©Bruce Bixler bruce@hobknobery.com
    • 19. LinkedIn Group(s) ©Bruce Bennett @BruceBob
    • 20. Volunteer Experience & Causes ©Bruce Bennett @BruceBob
    • 21. Education ©Bruce Bennett @BruceBob
    • 22. Additional Organizations ©Bruce Bixler bruce@hobknobery.com
    • 23. Certifications ©Bruce Bixler bruce@hobknobery.com
    • 24. Courses ©Bruce Bixler bruce@hobknobery.com
    • 25. Interests and Personal Details ©Bruce Bixler bruce@hobknobery.com
    • 26. Advice for Contacting ©Bruce Bennett @BruceBob Advice for Contacting Bruce Interested in networking or making connections, career opportunities, renewing acquaintances, connecting with fellow University of South Florida alumni. Advice for Contacting BRUCE I am available by phone 224-221-9700 or email at BruceBix49@gmail.com or bruce@hobknobery.com Contact me if you are interested in hosting a Social Media event for your group or organization? Do you need a Social Media speaker or workshop for an upcoming event or conference? Contact me to discuss Social Media presentations and workshop topics to fit your needs and other seminar requirements.
    • 27. ©Bruce Bixler bruce@hobknobery.com Honors & Awards and Projects
    • 28. ©Bruce Bennett @BruceBob Recommendations
    • 29. LinkedIn Skills and Endorsements ©Bruce Bennett @BruceBob
    • 30. Work on Recommendations and Skills! ©Bruce Bixler bruce@hobknobery.com
    • 31. ©Bruce Bixler bruce@hobknobery.com Who Works @ - A Chrome Extension
    • 32. Thank You! Feel free to follow up later or connect with us on LinkedIn Bruce A. Bennett - Mobile: 815-302-9552 Email: BruceABennett@comcast.net LinkedIn: http://www.linkedin.com/in/bruceabennett Career Coach Corner Blog: http://bruce73.wordpress.com/ Bruce Bixler – Mobile 224-221-9700 Email: brucebix49@gmail.com LinkedIn: www.linkedin.com/in/brucebixler49

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