Public affairs… Manages the inter-relationships between the public, groups and major institutions such as government Activities can include: Stakeholder positioning, Policy Review, Grassroots Campaigns, Issues and Identification Analysis, Reputation Management, Community Relations, etc.
The public affairs-public relations Connection
Issues don’t just get on the public agenda…someone puts them there
Case Study: Building Relationships to Safeguard Interests of the Professional Engineers Ontario
Government Liaison Program was created in 2005 to improve government understanding of the role of PEO in governing the profession of engineering.
It positions PEO on the same side of the table with government to solve public interest issues related to professional engineering.
Organized meetings with over 80 MPPs and Ministers in the last three years
Establishment of governmental respect for PEO’s jurisdiction over the governing of engineering in the province
Ministers regularly attend PEO events and licensing ceremonies
New Goals :
Engage engineers in public policy;
Publish position papers encouraging involvement in politics;
Elect as many as 11 engineers to legislature by 2011 with 50% being women.
Case Study: Leveraging Public Issues to Enhance PR for the Innovolve Group The Innovolve Group launched the Canadian Water Summit in 2010 to raise awareness about water and its connection to business competitiveness. This fall they are releasing a report entitled, “Water and the Future of the Canadian Economy”. Water is on the public agenda thanks to the provincial “Water Opportunities Act”