Contents are Copyright © protected. Do not duplicate.
The Goal: Sell Your Home... Michael Hernandez, REALTOR  –  # 954-668-1703  -  [email_address]   –  www.BrowardAgent.com  <...
How We Work The Home Selling Process <ul><li>U nderstand your objectives </li></ul><ul><li>Discuss Comparable Sales and Ma...
Showcase  Your Home <ul><li>To show your home at its best, I promise to... </li></ul><ul><li>Conduct a thorough evaluation...
When the Offer is Made <ul><li>Present All Offers </li></ul><ul><li>Explain Your Options </li></ul><ul><li>Evaluate Buyer’...
How We Finalize the Sale The Home Selling Process <ul><li>Renegotiate All Counter Offers  </li></ul><ul><li>Deposit All Ea...
Benefits of our Advertising Several real estate ads are written leaving out important information about the house in order...
Marketing to Potential Buyers <ul><li>Price It Right </li></ul><ul><li>Internet </li></ul><ul><li>Yard Signs </li></ul><ul...
Where Do Buyers Look? Internet Almost Twice As Valuable As Newspapers The Internet is the most valuable source of informat...
Top Real Estate Web Sites Internet  Marketing Remax.com  # 1 !! Contents are Copyright © protected. Do not duplicate.   Mi...
Internet Marketing <ul><li>2006: RE/MAX spent $60 million in advertising to draw people to Remax.com – 2.5 million visitor...
Michael Hernandez, REALTOR  –  # 954-668-1703  –  [email_address]   –  www.BrowardAgent.com Contents are Copyright © prote...
Marketing Your Home at Remax.com <ul><li>Enhance your listing with multiple photos and details </li></ul><ul><li>Virtual T...
<ul><li>We use high quality flyers and brochures which accentuate the features of your home.  </li></ul><ul><li>We get the...
http://www.browardagent.com Contents are Copyright © protected. Do not duplicate.   Michael Hernandez, REALTOR  –  # 954-6...
Other Web Site Marketing <ul><li>BrowardAgent.com  </li></ul><ul><li>DadeAgent.com  </li></ul><ul><li>HomeAgentForYou.com ...
Other Web Site Marketing <ul><li>Realtor.com  </li></ul><ul><li>Miamidaderealtors.com  </li></ul><ul><li>Miami Herald  </l...
Teamwork = a Successful Sale <ul><ul><li>Keep your home in showcase condition and provide easy access for potential buyers...
Tips for Showing Your Home <ul><li>Clean Every Room </li></ul><ul><li>Turn on All Lights </li></ul><ul><li>Open All Drapes...
MARKETING  EXTRAS  Home Warranty Plan Homes sell faster and for a higher price than homes without a home warranty. *  A  h...
Home Warranty Plan * Averages are based on a survey of 11,332 random listing among real estate professionals throughout th...
Customized Marketing Plan for Your Home <ul><li>Personalized web pages on all of our personal sites </li></ul><ul><li>Dedi...
The Most Recognized  Real Estate Brand in the World <ul><li>52% of all real estate TV ads are RE/MAX </li></ul><ul><li>Rad...
The Role of  a Real Estate Agent in Pricing <ul><li>The Market determines value. </li></ul><ul><li>The Market is partially...
Pricing  Who’s in Control? Listing Price     Seller Location   Seller Condition   Seller Showing Access   Seller Inventory...
The Advantages of  Proper Pricing <ul><li>Higher Net Sales </li></ul><ul><li>Attracts More Showings, Better Offers  </li><...
PRICING The Disadvantages of Overpricing <ul><li>If You Overprice  … </li></ul><ul><li>The right buyers won’t see it. </li...
My Promise To You <ul><li>To personally invest my time, expertise,  and resources to ensure a smooth and timely sale for y...
Let’s Work Together! We can make it happen Contact me – You’ll be Glad You Did! Michael Hernandez, REALTOR  #954-668-1703 ...
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  • TIPS FOR A GOOD SHOWING: Feel free to add your own – offer to give them a checklist. Buyers today want a home that is ready to move in to. In good condition. Clean Every Room Turn on All Lights Open All Drapes, Shades and Blinds Turn on Air Conditioner or Light Fireplace Turn TV and Radio Off Take the Pets for a Walk Maintain a Low Profile Clean Closets Clean and Repair Entrance Organize Basement, Attic and Garage Get rid of excess stuff now, in order to reduce clutter for showing. FEEL FREE TO ADD YOUR OWN TIPS
  • A good marketing plan starts with pricing it right
  • Ask your client – do they think there is value for them in the marketing of their home on the #1 ranked real estate web site among agencies. Other sites have listings, but no one else spends as much to advertise to bring buyers to the site.
  • Attracts millions of buyers.
  • To paste a picture of your web site here: Open your website. Press your [Prt Scn] button on your keyboard. Come back to this slide, click Paste (or right-click &gt; paste). Crop and re-size, as needed. (Using the picture toolbar) ALSO – Give good reasons why they should know about your website – it is not enough to just brag that you have one.
  • You and your property listings have internet presence at the regional level as well.
  • Mention other ways you may be using the Internet for marketing properties – such as Realtor.com. If you do not offer additional Web Site marketing, delete this slide.
  • Feel free to add your own tips for home showing. Let them know you will give them a checklist.
  • How is this important to your client? Keeping RE/MAX at top-of-mind to the consumer means they think about going to remax.com when they want to search for property – and you will be marketing their home at remax.com!
  • Explaining the current inventory measured in months may help with setting a realistic price. Rule of thumb is after 20 showings or 30 days and no offers, you need to adjust the price. (Realty Times, 9/11/06, Mark Nash)
  • You may add a photo of yourself on this slide
  • Pres4

    1. 1. Contents are Copyright © protected. Do not duplicate.
    2. 2. The Goal: Sell Your Home... Michael Hernandez, REALTOR – # 954-668-1703 - [email_address] – www.BrowardAgent.com <ul><ul><li>At the highest possible price </li></ul></ul><ul><ul><li>In the shortest amount of time </li></ul></ul><ul><ul><li>With the most favorable terms </li></ul></ul><ul><ul><li>With the least amount of “hassle” to you </li></ul></ul>We will be working as a team to sell your home. Communication and cooperation will ensure a successful sale. Contents are Copyright © protected. Do not duplicate.
    3. 3. How We Work The Home Selling Process <ul><li>U nderstand your objectives </li></ul><ul><li>Discuss Comparable Sales and Market Conditions to Set the “Right Price” for Your Home </li></ul><ul><li>Prepare Listing </li></ul><ul><li>Set Up Warranties (if applicable) </li></ul><ul><li>Create and Manage a Customized Marketing Plan for Your Home </li></ul><ul><li>Prepare/Distribute and Explain All Paperwork </li></ul><ul><li>Follow Up on Showings </li></ul><ul><li>Qualify Buyers </li></ul>Contents are Copyright © protected. Do not duplicate. Michael Hernandez, REALTOR – # 954-668-1703 - [email_address] – www.BrowardAgent.com
    4. 4. Showcase Your Home <ul><li>To show your home at its best, I promise to... </li></ul><ul><li>Conduct a thorough evaluation of your home </li></ul><ul><li>Outline areas that typically require minimal investment yet produce maximum results. </li></ul><ul><li>Provide a list of reliable contractors to assist with improving areas of your home if necessary. </li></ul><ul><li>Assist you in proper “staging” of your home, so that the buyers can easily see the true potential of your house. </li></ul>Contents are Copyright © protected. Do not duplicate. Michael Hernandez, REALTOR – # 954-668-1703 - [email_address] – www.BrowardAgent.com
    5. 5. When the Offer is Made <ul><li>Present All Offers </li></ul><ul><li>Explain Your Options </li></ul><ul><li>Evaluate Buyer’s Qualifications </li></ul><ul><li>Provide Constant Communication on Contract Status </li></ul><ul><li>Deliver Contract </li></ul><ul><li>Finalize All Conditions </li></ul>Contents are Copyright © protected. Do not duplicate. Michael Hernandez, REALTOR – # 954-668-1703 - [email_address] – www.BrowardAgent.com
    6. 6. How We Finalize the Sale The Home Selling Process <ul><li>Renegotiate All Counter Offers </li></ul><ul><li>Deposit All Earnest Checks </li></ul><ul><li>Handle Title Work </li></ul><ul><li>Follow Up on Inspections </li></ul><ul><li>Confirm Appraisal Ordered </li></ul><ul><li>Final Documents to Closing </li></ul><ul><li>Post-Closing Follow Up </li></ul>Contents are Copyright © protected. Do not duplicate. Michael Hernandez, REALTOR – # 954-668-1703 - [email_address] – www.BrowardAgent.com
    7. 7. Benefits of our Advertising Several real estate ads are written leaving out important information about the house in order to “entice” people to call. Many people will not respond to ads with little or no information, simply because they don’t want to talk to a “salesperson”. We write ads to generate qualified buyers for your home! All of our ads include the most important information about your home: Photo, Area, Bedrooms, Baths, School District and Price. This means that a potential buyer has already made “qualifying decisions” before they call us! Contents are Copyright © protected. Do not duplicate. Michael Hernandez, REALTOR – # 954-668-1703 - [email_address] – www.BrowardAgent.com
    8. 8. Marketing to Potential Buyers <ul><li>Price It Right </li></ul><ul><li>Internet </li></ul><ul><li>Yard Signs </li></ul><ul><li>Write and Place Print Ads </li></ul><ul><li>Show Home to Prospects </li></ul><ul><li>Prepare Flyers and Brochures </li></ul><ul><li>Market to REALTORS ® - a big source of buyers </li></ul>Michael Hernandez Contents are Copyright © protected. Do not duplicate. Michael Hernandez, REALTOR – # 954-668-1703 - [email_address] – www.BrowardAgent.com
    9. 9. Where Do Buyers Look? Internet Almost Twice As Valuable As Newspapers The Internet is the most valuable source of information, followed by driving around neighborhoods and talking with friends Contents are Copyright © protected. Do not duplicate. Michael Hernandez, REALTOR – # 954-668-1703 - [email_address] – www.BrowardAgent.com
    10. 10. Top Real Estate Web Sites Internet Marketing Remax.com # 1 !! Contents are Copyright © protected. Do not duplicate. Michael Hernandez, REALTOR – # 954-668-1703 - [email_address] – www.BrowardAgent.com
    11. 11. Internet Marketing <ul><li>2006: RE/MAX spent $60 million in advertising to draw people to Remax.com – 2.5 million visitors each month! </li></ul><ul><li>All listings – not just RE/MAX listings – can be viewed at remax.com, attracting more buyers. 3 million listings! </li></ul><ul><li>The most widely advertised real estate site in the country! </li></ul>World Wide Reach Contents are Copyright © protected. Do not duplicate. Michael Hernandez, REALTOR – # 954-668-1703 - [email_address] – www.BrowardAgent.com
    12. 12. Michael Hernandez, REALTOR – # 954-668-1703 – [email_address] – www.BrowardAgent.com Contents are Copyright © protected. Do not duplicate.
    13. 13. Marketing Your Home at Remax.com <ul><li>Enhance your listing with multiple photos and details </li></ul><ul><li>Virtual Tour - circlepix </li></ul><ul><li>The system alerts me when inquiries are made on your property </li></ul><ul><li>Monitor and follow-up on inquiries - which may come from anywhere around the world! </li></ul>Contents are Copyright © protected. Do not duplicate. Michael Hernandez, REALTOR – # 954-668-1703 - [email_address] – www.BrowardAgent.com
    14. 14. <ul><li>We use high quality flyers and brochures which accentuate the features of your home. </li></ul><ul><li>We get these in the hands of motivated REALTORS and email them to qualified buyers. </li></ul>high quality flyers and brochures Contents are Copyright © protected. Do not duplicate. Michael Hernandez, REALTOR – # 954-668-1703 - [email_address] – www.BrowardAgent.com
    15. 15. http://www.browardagent.com Contents are Copyright © protected. Do not duplicate. Michael Hernandez, REALTOR – # 954-668-1703 - [email_address] – www.BrowardAgent.com
    16. 16. Other Web Site Marketing <ul><li>BrowardAgent.com </li></ul><ul><li>DadeAgent.com </li></ul><ul><li>HomeAgentForYou.com </li></ul><ul><li>MyPembrokePinesHome.com </li></ul><ul><li>MySunsetLakesHome.com </li></ul><ul><li>MySunsetFallsHome.com </li></ul><ul><li>YourHomesAgent.com </li></ul><ul><li>ReMax (Agent Website) </li></ul>Contents are Copyright © protected. Do not duplicate. Michael Hernandez, REALTOR – # 954-668-1703 - [email_address] – www.BrowardAgent.com
    17. 17. Other Web Site Marketing <ul><li>Realtor.com </li></ul><ul><li>Miamidaderealtors.com </li></ul><ul><li>Miami Herald </li></ul><ul><li>www.sun-sentinel.com </li></ul><ul><li>plsnow.com </li></ul><ul><li>Yahoo.com </li></ul><ul><li>Micasamicasa.com </li></ul><ul><li>Fl.Living.Net </li></ul><ul><li>Craigslist </li></ul>Contents are Copyright © protected. Do not duplicate. Michael Hernandez, REALTOR – # 954-668-1703 - [email_address] – www.BrowardAgent.com
    18. 18. Teamwork = a Successful Sale <ul><ul><li>Keep your home in showcase condition and provide easy access for potential buyers. </li></ul></ul><ul><ul><li>Make yourself available from the time a contract is signed to the closing day. </li></ul></ul><ul><ul><li>Keep your home accessible for the appraisal and inspections. </li></ul></ul><ul><ul><li>Openly share all information about your home and its condition. </li></ul></ul><ul><ul><li>For your security, refer all potential buyers to your REALTOR ® . </li></ul></ul>Contents are Copyright © protected. Do not duplicate. Michael Hernandez, REALTOR – # 954-668-1703 - [email_address] – www.BrowardAgent.com
    19. 19. Tips for Showing Your Home <ul><li>Clean Every Room </li></ul><ul><li>Turn on All Lights </li></ul><ul><li>Open All Drapes, Shades and Blinds </li></ul><ul><li>Make all beds everyday </li></ul><ul><li>Keep all toilet seats down </li></ul><ul><li>Make sure towels are hung properly </li></ul><ul><li>Turn on Air Conditioner </li></ul><ul><li>Turn TV and Radio Off </li></ul><ul><li>Take the Pets for a Walk </li></ul><ul><li>Maintain a Low Profile </li></ul><ul><li>Clean Closets </li></ul><ul><li>Clean and Repair Entrance </li></ul><ul><li>Organize Garage </li></ul>Contents are Copyright © protected. Do not duplicate. Michael Hernandez, REALTOR – # 954-668-1703 - [email_address] – www.BrowardAgent.com
    20. 20. MARKETING EXTRAS Home Warranty Plan Homes sell faster and for a higher price than homes without a home warranty. * A home warranty plan “reduces your liability after the sale.” You can provide the buyer up to one year of coverage on critical items ... <ul><li>Range / Oven </li></ul><ul><li>Cooktop </li></ul><ul><li>Dishwasher </li></ul><ul><li>Built-in Microwave </li></ul><ul><li>Trash Compactor </li></ul><ul><li>Refrigerator </li></ul><ul><li>Clothes Washer </li></ul><ul><li>Clothes Dryer </li></ul><ul><li>Ceiling Fans </li></ul><ul><li>Electrical Systems </li></ul><ul><li>This makes a pre-owned home seem “Newer” </li></ul><ul><li>A difference maker when they are considering several similar homes </li></ul>I will personally pay for this feature….. Contents are Copyright © protected. Do not duplicate. Michael Hernandez, REALTOR – # 954-668-1703 - [email_address] – www.BrowardAgent.com
    21. 21. Home Warranty Plan * Averages are based on a survey of 11,332 random listing among real estate professionals throughout the United States.   Methodology and findings verified by Flaspohler Rose Quantitative Research, Inc., an independent market research company.   Survey results are available on request.   <ul><li>A home with a warranty offers the following advantages </li></ul><ul><ul><li>Better chance of selling, sell faster and for more money </li></ul></ul><ul><ul><li>Appealing marketing advantage </li></ul></ul><ul><ul><li>Competitive edge </li></ul></ul><ul><ul><li>Protection from costly unanticipated repairs </li></ul></ul><ul><ul><li>Investment Protection from post-sales disputes </li></ul></ul><ul><li>Statistics have shown that homes with warranties have a significant reduction in selling time and can sell for 2.2% more . </li></ul>Contents are Copyright © protected. Do not duplicate. Michael Hernandez, REALTOR – # 954-668-1703 - [email_address] – www.BrowardAgent.com
    22. 22. Customized Marketing Plan for Your Home <ul><li>Personalized web pages on all of our personal sites </li></ul><ul><li>Dedicated keyword promotion on the internet </li></ul><ul><li>Internet Listing at Remax.com and many Other Sites </li></ul><ul><li>Handle Sign and Ad Calls </li></ul><ul><li>REALTOR ® -to- REALTOR ® Marketing to Top Area Associates – particularly those who work with buyers </li></ul><ul><li>E-Mail Marketing of Your Home incl. virtual tour e-mail </li></ul><ul><li>Marketing on REALTOR.com and Virtual Tour </li></ul><ul><li>Purchase a Home Warranty Plan for your home </li></ul><ul><li>Follow Up on Every Showing for Feedback </li></ul><ul><li>We create and distribute quality flyers and brochures which accentuate the features of your home. </li></ul>Contents are Copyright © protected. Do not duplicate. Michael Hernandez, REALTOR – # 954-668-1703 - [email_address] – www.BrowardAgent.com
    23. 23. The Most Recognized Real Estate Brand in the World <ul><li>52% of all real estate TV ads are RE/MAX </li></ul><ul><li>Radio </li></ul><ul><ul><li>NFL, NCAA Basketball, and much more </li></ul></ul><ul><li>Print </li></ul><ul><ul><li>National Geographic, People, Time, and many more! </li></ul></ul><ul><li>Internet </li></ul><ul><ul><li>Keywords, Sponsored Links </li></ul></ul>Contents are Copyright © protected. Do not duplicate. Michael Hernandez, REALTOR – # 954-668-1703 - [email_address] – www.BrowardAgent.com
    24. 24. The Role of a Real Estate Agent in Pricing <ul><li>The Market determines value. </li></ul><ul><li>The Market is partially determined by the “listing inventory.” </li></ul><ul><ul><li>The number of homes available for sale in that market, versus the number of buyers ready, willing, and able to buy. Affects the average time on the market, measured in months. </li></ul></ul><ul><ul><li>The current average time on the market in this area: 7 – 9 months </li></ul></ul><ul><li>I will show you a range of prices being paid for homes in your area. </li></ul><ul><li>Together, we determine the listing price. </li></ul>Contents are Copyright © protected. Do not duplicate. Michael Hernandez, REALTOR – # 954-668-1703 - [email_address] – www.BrowardAgent.com
    25. 25. Pricing Who’s in Control? Listing Price Seller Location Seller Condition Seller Showing Access Seller Inventory Market Financing Market Marketing REALTOR ® Contents are Copyright © protected. Do not duplicate. Michael Hernandez, REALTOR – # 954-668-1703 - [email_address] – www.BrowardAgent.com
    26. 26. The Advantages of Proper Pricing <ul><li>Higher Net Sales </li></ul><ul><li>Attracts More Showings, Better Offers </li></ul><ul><li>Better Response from Advertising and Sign Calls </li></ul><ul><li>Faster Sale </li></ul>Contents are Copyright © protected. Do not duplicate. Michael Hernandez, REALTOR – # 954-668-1703 - [email_address] – www.BrowardAgent.com
    27. 27. PRICING The Disadvantages of Overpricing <ul><li>If You Overprice … </li></ul><ul><li>The right buyers won’t see it. </li></ul><ul><li>The higher priced buyers won’t want it. </li></ul><ul><li>Your home may not sell until price reductions are made. </li></ul><ul><li>Your home must appraise at the selling price for the buyer to get financing </li></ul>Contents are Copyright © protected. Do not duplicate. Michael Hernandez, REALTOR – # 954-668-1703 - [email_address] – www.BrowardAgent.com
    28. 28. My Promise To You <ul><li>To personally invest my time, expertise, and resources to ensure a smooth and timely sale for you. </li></ul><ul><li>To implement and carry out the customized marketing plan we put together for you. </li></ul><ul><li>Maximize showings by helping you to prepare your home and attracting buyers. </li></ul><ul><li>Follow up on all leads which express interest in your home – including any & all “virtual” and “actual” prospects </li></ul><ul><li>To stay in contact with you throughout the home selling process. </li></ul><ul><li>Ensure the completion of all conditions to the sale. </li></ul>Michael Hernandez, REALTOR – # 954-668-1703 – [email_address] – www.BrowardAgent.com Contents are Copyright © protected. Do not duplicate. Michael Hernandez, REALTOR – # 954-668-1703 - [email_address] – www.BrowardAgent.com
    29. 29. Let’s Work Together! We can make it happen Contact me – You’ll be Glad You Did! Michael Hernandez, REALTOR #954-668-1703 [email_address] www.BrowardAgent.com Contents are Copyright © protected. Do not duplicate. Michael Hernandez, REALTOR – # 954-668-1703 - [email_address] – www.BrowardAgent.com
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