Biography <ul><li>Born on February 26, 1829 in Buttenheim, Germany.
Levi was one of five children, and they all lived with his father, Hirsch and step mother, Rebecca
After the death of their father, Levi’s family moved to New York where they started a dry goods business called “J. Strauss Brother & Co.” </li></ul>
Education/ Business <ul><li>Levi never had any formal education or schooling, all of his skills were learned from experience.
He learned the trade of the dry-goods business by working at his family’s company for so many years.
Eventually, Strauss headed to San Francisco during the California Gold Rush at the age of 21.
There, he was able to create his own dry-goods business under his own name, “Levi Strauss & Co,” which continued on for the next forty years.
Him and his business partner, Jacob Davis, created a business famous for their “waist-overalls,” (which they called jeans at the time.) </li></ul>
Education/ Business <ul><li>Levi Strauss accomplished other things in his lifetime besides the making of jeans.
He was a member of the San Francisco Board of Trade beginning in 1877.
He was also a director of the Nevada Bank, the Liverpool, London and Globe Insurance Company and the San Francisco Gas and Electric Company. </li></ul>
Social Aspects <ul><li>Although Levi spent some time in Kentucky learning English, American customs, and even selling cloth, he never went to high school or college.
Since he was not enrolled in school throughout his childhood, Strauss never participated in any sports or extracurriculars.
He always knew he wanted to become a successful, independent businessman. </li></ul>
How He Got His Start <ul><li>When Strauss decided to move to California to start his own independent business, he persuaded his brothers to give him a supply of silk, luxury items, and cloth, which he then planned to sell to jumpstart his business.
Someone along the way told Strauss that “he must had brought a supply of pants since the prospecting of gold was tough and rough.”
Since Levi had also brought canvas along with him, he then cut them and turned them into trousers which became an instant success.