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Female sports fans are increasing in number, but remain a largely untapped market for professional sports organizations, due to the historical divide between the genders that still exists in contemporary society. This paper argues this demographic remains unattainable due to a host of existing gender barriers. These barriers can be best defined by clear categories, including a threatened male perspective, a lack of male involvement, an antiquated definition of sports fandom and inadequate research on gender differences in sports consumption, divides among the blogging community, and a dearth of marketplace knowledge on interactive online and offline content that women find engaging. This paper addresses how each of these categories specifically limits female involvement in professional sports spectatorship and suggests ways in which these barriers can be overcome. With the right cultivation, women’s social relationship to sports may very well challenge the masculine understanding of what it means to be an “authentic” sports fan, and provide an alternative understanding to how we can utilize interactive technology to create an open community for all.