INTERNET
MARKETING

FOR DENTISTS
Brooke Franks
Marketing Communications and Social Media Manager
WHERE ARE

PATIENTS
LOOKING FOR YOU?
WEBSITE

Why Do You Need a Website?
•
•
•
•
•
•

Hub of your online marketing efforts
Generates online referrals
Educates ...
WEBSITE

http://www.google.com/intl/en/insidesearch/howsearchworks/thestory/
WEBSITE
Geolocation

SEO is the process
of strategically
improving your
visibility on search
engines.

Service
WEBSITE
Content Matters
“Think about the
words users would
type to find your
pages, and make sure
that your site actually
...
WEBSITE
Format Your Content Appropriately

1

2
WEBSITE
Personalize Your Website
WEBSITE
Pay Attention to Page Titles

• Use relevant keywords
• Use those words
within the page’s
content
WEBSITE
Give People a Reason to Link to Your Website
Possible Link Sources:
•
•
•
•
•
•
•
•
•

Dental Associations
Study C...
WEBSITE
WEBSITE
Use a Good Meta Description

• Brief
• Descriptive
• Grammatically
correct
• Includes location
WEBSITE
Should You Decide to Hire a SEO Firm to Handle
Your Site’s Optimization…
Red Flags:
•
•
•
•

Promising first page ...
HOW MANY

OF YOU

USE AT LEAST ONE OF
THESE SOCIAL NETWORKS?
SOCIAL MEDIA
Facebook, Twitter, and
Pinterest drive the most
website referrals of all
the social networks.

72% of America...
SOCIAL MEDIA
Creating a Business Page
SOCIAL MEDIA
Next Steps

https://www.facebook.com/cdafan
https://www.facebook.com/nobelbiocareamericas
SOCIAL MEDIA
Next Steps

Dr. Digirati provides general and cosmetic dentistry to patients in Anaheim and surrounding areas...
SOCIAL MEDIA
Optimize Your Page
SOCIAL MEDIA
Posting Images and Status Updates
• Studies show that when
patients comment on your
page, they expect a respo...
WHAT SHOULD YOU

SHARE?
SOCIAL MEDIA
LINKS TO YOUR OTHER SOCIAL PROFILES

EDUCATIONAL FACTS
CURRENT PROMOTIONS

INDUSTRY NEWS

LINKS TO BLOG ARTIC...
SOCIAL MEDIA
Resources for Facebook Posts
• Pagemondo – Create
“pretty” post
images, cover
photos, custom page
tabs, and m...
SOCIAL MEDIA
Creating a Twitter Account
SOCIAL MEDIA
Optimizing Your Twitter Profile
SOCIAL MEDIA
Tweeting
• 140 character limit
• Use #Hashtags
SOCIAL MEDIA
Tweeting Tips

• Shorten links using
Bitly (www.bitly.com)
• Use proper grammar
• Partake in
conversations
• ...
SOCIAL MEDIA
Creating Your Google+ Local Page
www.Google.com/+/business/
SOCIAL MEDIA
Creating Your Google+ Local Page
SOCIAL MEDIA
Creating Your Google+ Local Page
SOCIAL MEDIA
Select Your Practice or “Not Found?”
SOCIAL MEDIA
Input Your Address and Select “Dentist” Category
SOCIAL MEDIA
Link to Your Website
SOCIAL MEDIA
Edit Your Cover Photo and Add a Profile Image
SOCIAL MEDIA
Optimize the “About” Section
SOCIAL MEDIA
Input Additional Categories
SOCIAL MEDIA
Start Sharing Updates
SOCIAL MEDIA
Resources for Social Media Management
ONLINE BUSINESS LISTINGS
ONLINE BUSINESS LISTINGS

WHY

CLAIM YOUR BUSINESS LISTINGS?
ONLINE BUSINESS LISTINGS
• 16,000,000 searches per month for dentists

• Average doctor’s name is searched 76 times per
mo...
ONLINE BUSINESS LISTINGS

97%

Of consumers search for local businesses
online

76%

Consider online reviews when choosing...
ONLINE BUSINESS LISTINGS
Added Benefits

• It’s FREE
• Get notified whenever
someone leaves you a
new review
• Have the op...
ONLINE BUSINESS LISTINGS
Where to Claim Your Listings

http://www.google.com/places
http://listings.local.yahoo.com
http:/...
ONLINE BUSINESS LISTINGS
New Review

I would not recommend this company
to my worst enemy.

NOW
WHAT?
ONLINE BUSINESS LISTINGS
Removing or Responding to Negative Reviews

Can be removed when:
• Violates user guidelines
• Adv...
ONLINE BUSINESS LISTINGS
Contact the Website’s Administrator

www.yelp.com/contact
ONLINE BUSINESS LISTINGS
Flag the Comment as Inappropriate

www.plus.google.com
ONLINE BUSINESS LISTINGS
How to Respond:
• Try to resolve any issues
• Thank them for their feedback
• Give your name and ...
ONLINE BUSINESS LISTINGS
Respond to the Review
ONLINE BUSINESS LISTINGS
ONLINE BUSINESS LISTINGS
Diminish the Impact of Negative Reviews

• Obtain new, positive
reviews

• Respond to all reviews...
CAN

NEGATIVE
REVIEWS BE

PREVENTED?
ONLINE BUSINESS LISTINGS

YES!
• Encourage feedback
in your office
• Send patient surveys
• Follow up phone calls

I’M LIS...
MOBILE MARKETING

Is a Mobile Presence
That Important?
• 25% of ALL Internet traffic comes from
mobile devices
• Mobile is...
MOBILE MARKETING
500%+ Growth in
Mobile Search in the
Past 2 Years

There Will Be One
Mobile Device for
Every Person on Ea...
MOBILE MARKETING
MOBILE MARKETING
Elements of an Effective Mobile Website

•
•
•
•
•
•
•
•

Quick load time
Simple navigation
Thumb-friendl...
MOBILE MARKETING

CONVERSION
FEATURES

•
•
•
•
•

Click to Call
Appointment Request
Contact Form
Click for Map
Bookmarking...
MOBILE MARKETING
Advertising and Optimization for Mobile

“At Google, we believe that mobile represents a
sociological shi...
MOBILE MARKETING
Advertising and Optimization for Mobile

• Separate mobile ads
platform
• Separate algorithms
for mobile ...
QUESTIONS?

TO DOWNLOAD THIS

PRESENTATION, PLEASE VISIT

www.slideshare.net/ProSites
CLASS ASSIGNMENT
Build Your Practice Website Using ProSites
• Visit http://www.prosites.com/free-trial/
• Use Media Code L...
Internet Marketing for Dentists
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Internet Marketing for Dentists

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When you're just starting out, it's tough to know what forms of marketing are going to give you the most bang for your buck. This presentation covers the essential elements of Internet marketing for the new dentist.

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  • So the question remains….
  • They’re using online… recent studies show that over 100 million Americans search online for health related information. They’’re looking at websites, social media, online (or “local”) business listings, email, and… of late, their mobile devices.More than 60% of Americans report they would switch to dentist who had a website if their dentist currently did not have a website70% of the information patients find online influences their decision when choosing a provider
  • When marketing your practice, your website is the foundational element necessary to build your online reputation. Everyone profile, business listing, document you publish should link back to your website and persuade prospects to contact your practice.Many websites have means of communication, which simplifies things for existing patients, but also allows you to generate new leads on your website. Curious visitors making an online inquiry can be marketed to further in the form of tangible marketing (mailers, email, etc.)Most patients refer to your website for more information about your experience and the services you offer. Providing this educational information allows patients and prospective patients to make more informed decisions when choosing to hire your services.As you build up the authority of your website, you can/will start to rank for popular search terms… if optimized correctly, your site can rank for high-cost procedures, such as dental implants, invisalign, etc.With leads us to the next aspect of maintaining a website…
  • Search Engine Optimization – more commonly referred to as “SEO”
  • There are numerous tactics and techniques that go into search engine optimization, but the ultimate goal is to acquire the first or second rank for the terms you want to be known for.Most Internet users search for local services using a location and key phrase that describes the service they’re looking for. When known, these terms can help you target patients and move into a top rank.
  • To sum all that technical jargon up - search engines use algorithms to rank websites. Content weighs heavily within these algorithms.Incorporating key terms and your practice location into your website’s content can help you rank better for those terms and phrases.Another solid way to use content to your advantage is to start a blog (in addition to your website).Google also favors fresh content. They’re like a tabloid, wanting to provide users with the latest information related the their search.Blogs allow you to continually publish new information about the services you offer, without disrupting or recreating the content of your entire website. They also allow you to build more content associated with your site, increasing its authority and relevance within these search algorithms.
  • The content on these two pages is IDENTICAL.Verbatim. Word for word.The difference is, in the second example, the content is more easily digestible. A visitor can easily see where they need to go to learn about the implant procedure. They can quickly scan through bullet points about why they should consider dental implants.The second example also looks much less cumbersome. There’s white space – visual breathing room. The first example is somewhat overwhelming and daunting.With all of the information floating around online, visitors who are looking for detailed information, want content that they can easily scan to find the answer to their problem. Making it easy for them to find the answer is key.
  • Ultimately, people want to do business with people.Include photos of you and your staff.Give a background of your education and experience.Highlight and awards or accoladesMention FAQs… smile gallery… contact… and phone number and social media links at top
  • Page titles are an important part of optimization, as they are visible in various places on your website.Not only do they headline your website’s summary in the search engine results, but they remain at the top of every page tab within your browser.In addition to being extremely visible, page titles are one of the first lines of text that search engines read, making it a critical introduction to the rest of the content on your website.EXPLAIN THE TWO EXAMPLES ON SLIDE
  • The more places your website is visible, the greater the chance that prospective patients will see your website.
  • Here is an example of a link within a community forum. Because these forums are highly visible by prospective patients, these types of links are the most valuable, as you can reach hundreds of patients with just one Q and A.Links from industry-related sites (like DentalTown or CDA) are also valuable to search engines (which can improve your rank), but won’t directly bring in new patients, as patients don’t/won’t regularly visit these types of sites.But on the whole, don’t focus on one type of link over the other – diversify.
  • The meta description is the website summary that shows up within the search results. Online searches will refer to your meta description to determine whether or not your website has the answers they’re looking for.Some things to keep in mind are… READ LISTEXPLAIN EXAMPLE: meta description is within the code of your website. Some website editors give you easy access to this area, or have a simple form you can fill out to apply this information… in other instances, you may need your web developer to insert your meta description.
  • Some doctors decide they’re too busy or just don’t want to hassle with optimizing their site. Should this one day be you… be wary No one can guarantee first pages results because algorithms change daily. The only way to guarantee first page results is through paid advertising, which you can easily do on your own using Google AdWordsPurchased links are seen as spam in the eyes of search engines. Associating your website with spam will hurt your site’s rank and could even get you blacklistedContent that isn’t well written or directly copies from another website could hurt your rank or lead to legal troubles. Copyright laws. Etc.If they can’t tell you what they do, they don’t know what they’re doingEvery good SEO has had at least one success. If they can’t share at least one success, they likely don’t have any.We’ve had many unsuspecting clients receive emails promising first page results – calling or email about their services. Many have lost thousands of dollars to these shady businesses. Be sure to double check any solicitor’s website and accreditations before hiring their services. If they’re reaching out to you, but won’t give you any background information on their company (location, history, successes) they may be taking you for a ride.
  • Out of curiosity, how many of you have a personal Facebook profile? Feel free to raise your hands… or if you’re slightly embarrassed (like me) keep your hand down.But know that social media and social sharing is one of the biggest influencers in online research and choosing providers.People trust recommendations by people… and social media is the hub of online conversation.
  • The main purpose of marketing is to be seen by your potential customers.Online marketing is no different. With that, you can’t just create a website and call it a day… you have to go where your customers are. For this reason, social media has become a very popular marketing avenue, as the majority of Americans use at least one social networking site.
  • You’ll want to be sure to input all of your information correctlyChoose a photo for your practice. More commonly, brands and companies are adding their logo as their profile picture and having a picture of their staff or office as their cover image… here are some examples
  • KeywordsWelcoming toneAll details are filled outAll information is accurateDescription is detailed
  • When patients finally start interacting with you on social media, don’t let their questions or compliments go unanswered. Reply with haste to increase their satisfaction or to quickly nip their problem in the bud.Frequent, but not excessive. Once a day is ideal.Your page gets more exposure when people “Like” it, and when fans are sharing the things you post. Image and/or video posts are more likely to be shared than plain text posts alone.Because you provide your services on a local scale, it’s important to include your location into everything to increase your authority for that location.Scheduling posts is huge. So many docs say they don’t have time for social media, but everyone has a lull in their day. Use your lull to schedule posts ahead of time. This conveniently prevents you from having to come up with something every day. Set it and forget it.
  • Be creativeMake things as fun or interesting or educational as possibleDon’t be afraid to look around and get inspired by other professionalsBe wary of copyright laws – don’t steal images you don’t have the rights to
  • Don’t be afraid to use outside applications to create the content for your posts. We use Canva (a free application) and a basic Pagemondo account ($5/month or $10/month) to create engaging posts.There are thousands of free and paid services like these that will help you create content your fans want to share… and that will make it easier for you to manage your page and create a professional look.
  • If you’ve ever created a personal Twitter, creating a business Twitter is identical. It’s pretty self explanatory.Note*** Choose a username that describes your practice well or incorporates your practice name. Your username will be the handle that others address you with or search for you withEXPLAIN WHAT A HANDLE IS
  • Add a photo of you or your practiceAdd your location and a link to your websiteUnder name: put the name your practice is known by, whether that be your name or anotherInclude keywords in Bio
  • For those of you who haven’t used twitter before, twitter limits the messages you can share to 140 characters… this includes spaces, punctuation etc.As if 140 characters wasn’t limiting enough, marketing suggests you should try to stay under 120 characters to account for people who want to retweet your messages
  • EXPLAIN EACH BULLET
  • Google+ is unique, in that it is a social network, but also an online business listing
  • Tip: use Google’s predefined categories
  • Share content similar to what you share on facebook… you can even share the same content
  • There are resources available that allow you to manage all of your social media profiles from a single dashboard.We currently use Sprout Social, which allows us to schedule Google+, Twitter, and Facebook posts months, even years, ahead of time… right down to the minute we want it shared.The software also provides a monthly engagement report, so we can see which posts received interaction and which didn’t.This data helps us create content in the future that our visitors most want to see. We’ve found links are rarely clicked… but images are often “Liked” and sometimes shared… so we decided to share more images.This software can run anywhere from $10/month to $1000/month. Sprout Social is $30/month.
  • Transitioning from Google+ , which as I said before is a sort of hybrid online business listing meets social network… we have more online business listingsOnline business listings are an important aspect of managing your online reputation.When upset patients want to vent, they often resort to online avenues to complain about your services. Unfortunately, these negative reviews can affect your reputation.While there isn’t a way to prevent this from happening, there are steps you can take to aid in the prevention of negative reviews.The first is to claim popular online business listings like Yelp and Google+ (which we just went over), bing, citysearch, angies list, yahoo
  • When a review falls under the previous parameters… you can do the following:
  • Respond the second you notice the review, but make all possible efforts to take the conversation offline. Reach out to the patient physically, before turning to online public display of resolving the issue.Keep your responses on targetDo not attack the reviewerGive yourself time to “cool off” before posting anything online
  • Reviews are set chronologically, newest first… new positive reviews will push down and hide older bad reviewsStudies show patients are less likely to leave a negative review if they think you’ll respond, as most people like to avoid confrontation. Responding to every review lets patients know that you’ll be responding to theirs too.As a last resort, there are services that can help you get rid of your bad reputation – www.reputation.com
  • Bottomline – be the buffer between disgruntled patients and the Internet. If you give them the option to vent after their appointment, you can likely hear their rant before it goes public. You can also alleviate the problem before hundreds of thousands of Internet users see what went wrong.
  • Are mobile websites really that necessary? All the buzz in marketing has been about mobile the past few years and it is increasing in web traffic – the stats don’t lie
  • What makes a good mobile website?It doesn’t matter if the website is responsive or specific – so long as it provides the user with a solid mobile experience, the end result is the same.DEFINE RESPONSIVE IF THEY LOOK CONFUSED
  • Conversion features are what influence a visitor to contact your practice. Without them, your mobile site is just a dental-related reference. The entire purpose of digital marketing is to bring in new patients, so make it easy on them – tell them what you want them to do.
  • The almighty Google has emphasized the importance of having a mobile presence, but how is advertising and optimization different on mobile?
  • Advertising (paid ads) is a completely different platform and the ad layout and text specifications are differentAlgorithms rank mobile websites differently than they do desktop websites… mobile websites have a competitive advantage over those that are not yet mobileMobile search integrates the GPS from mobile devices to influence the search results. These search algorithms take the user’s location into consideration when providing results for their queries, thus claiming your local business listings and having your address listed on your website is that much more critical.
  • Transcript of "Internet Marketing for Dentists"

    1. 1. INTERNET MARKETING FOR DENTISTS Brooke Franks Marketing Communications and Social Media Manager
    2. 2. WHERE ARE PATIENTS LOOKING FOR YOU?
    3. 3. WEBSITE Why Do You Need a Website? • • • • • • Hub of your online marketing efforts Generates online referrals Educates patients Enhances your professional image Simplifies communication with patients Helps target high-value patients
    4. 4. WEBSITE http://www.google.com/intl/en/insidesearch/howsearchworks/thestory/
    5. 5. WEBSITE Geolocation SEO is the process of strategically improving your visibility on search engines. Service
    6. 6. WEBSITE Content Matters “Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.”
    7. 7. WEBSITE Format Your Content Appropriately 1 2
    8. 8. WEBSITE Personalize Your Website
    9. 9. WEBSITE Pay Attention to Page Titles • Use relevant keywords • Use those words within the page’s content
    10. 10. WEBSITE Give People a Reason to Link to Your Website Possible Link Sources: • • • • • • • • • Dental Associations Study Clubs Peers/Referral Partners Vendors Educational Institutions Social Media Profiles Community Forums Local Chamber of Commerce Better Business Bureau (BBB)
    11. 11. WEBSITE
    12. 12. WEBSITE Use a Good Meta Description • Brief • Descriptive • Grammatically correct • Includes location
    13. 13. WEBSITE Should You Decide to Hire a SEO Firm to Handle Your Site’s Optimization… Red Flags: • • • • Promising first page results Purchasing links Poorly written content Won’t explain their process and tactics • Don’t have references • Unwarranted solicitors
    14. 14. HOW MANY OF YOU USE AT LEAST ONE OF THESE SOCIAL NETWORKS?
    15. 15. SOCIAL MEDIA Facebook, Twitter, and Pinterest drive the most website referrals of all the social networks. 72% of Americans who go online, use Facebook. 33% of Consumers cite social networks as the primary way they discover new services.
    16. 16. SOCIAL MEDIA Creating a Business Page
    17. 17. SOCIAL MEDIA Next Steps https://www.facebook.com/cdafan https://www.facebook.com/nobelbiocareamericas
    18. 18. SOCIAL MEDIA Next Steps Dr. Digirati provides general and cosmetic dentistry to patients in Anaheim and surrounding areas. Their entire staff is dedicated to providing you excellent care! www.beverlyhillssmileinstitute.com Dental Office Set the Category to “Dental Office” or a specialty you want to be known for.
    19. 19. SOCIAL MEDIA Optimize Your Page
    20. 20. SOCIAL MEDIA Posting Images and Status Updates • Studies show that when patients comment on your page, they expect a response within 1 hour. • Frequent posts will get more engagement. • Images and video are the most commonly shared types of content. • Adding your location to the status update will improve your local optimization • Schedule posts ahead of time for convenience
    21. 21. WHAT SHOULD YOU SHARE?
    22. 22. SOCIAL MEDIA LINKS TO YOUR OTHER SOCIAL PROFILES EDUCATIONAL FACTS CURRENT PROMOTIONS INDUSTRY NEWS LINKS TO BLOG ARTICLES YOU’VE WRITTEN IMAGES OF PRODUCTS YOU RECOMMEND BEFORE AND AFTER PHOTOS STAFF INTRODUCTIONS AWARDS AND ACHIEVEMENTS
    23. 23. SOCIAL MEDIA Resources for Facebook Posts • Pagemondo – Create “pretty” post images, cover photos, custom page tabs, and manage contests • Canva – Free Facebook template site; edit images, create posts
    24. 24. SOCIAL MEDIA Creating a Twitter Account
    25. 25. SOCIAL MEDIA Optimizing Your Twitter Profile
    26. 26. SOCIAL MEDIA Tweeting • 140 character limit • Use #Hashtags
    27. 27. SOCIAL MEDIA Tweeting Tips • Shorten links using Bitly (www.bitly.com) • Use proper grammar • Partake in conversations • Respond to mentions • Thank those who retweet • Overly promote yourself • Ask strangers to follow you • Post controversial opinions • Start a Twitter war • Post excessively
    28. 28. SOCIAL MEDIA Creating Your Google+ Local Page www.Google.com/+/business/
    29. 29. SOCIAL MEDIA Creating Your Google+ Local Page
    30. 30. SOCIAL MEDIA Creating Your Google+ Local Page
    31. 31. SOCIAL MEDIA Select Your Practice or “Not Found?”
    32. 32. SOCIAL MEDIA Input Your Address and Select “Dentist” Category
    33. 33. SOCIAL MEDIA Link to Your Website
    34. 34. SOCIAL MEDIA Edit Your Cover Photo and Add a Profile Image
    35. 35. SOCIAL MEDIA Optimize the “About” Section
    36. 36. SOCIAL MEDIA Input Additional Categories
    37. 37. SOCIAL MEDIA Start Sharing Updates
    38. 38. SOCIAL MEDIA Resources for Social Media Management
    39. 39. ONLINE BUSINESS LISTINGS
    40. 40. ONLINE BUSINESS LISTINGS WHY CLAIM YOUR BUSINESS LISTINGS?
    41. 41. ONLINE BUSINESS LISTINGS • 16,000,000 searches per month for dentists • Average doctor’s name is searched 76 times per month • Patients read an avg. of 4 online doctor reviews before choosing a provider • Dentists are the 2nd most recommended type of local business online
    42. 42. ONLINE BUSINESS LISTINGS 97% Of consumers search for local businesses online 76% Consider online reviews when choosing a local business 85% Are more likely to purchase if they see online recommendations 72% Trust online reviews as much as personal recommendations
    43. 43. ONLINE BUSINESS LISTINGS Added Benefits • It’s FREE • Get notified whenever someone leaves you a new review • Have the opportunity to remediate conflicts privately or publicly • Appear in local search • Improve SEO
    44. 44. ONLINE BUSINESS LISTINGS Where to Claim Your Listings http://www.google.com/places http://listings.local.yahoo.com http://www.bing.com/businessportal https://signup.citygrid.com/enroll https://biz.yelp.com
    45. 45. ONLINE BUSINESS LISTINGS New Review I would not recommend this company to my worst enemy. NOW WHAT?
    46. 46. ONLINE BUSINESS LISTINGS Removing or Responding to Negative Reviews Can be removed when: • Violates user guidelines • Advertising or SPAM • Off topic • Conflict of interest • Violation of privacy laws • Contains inappropriate or inaccurate content
    47. 47. ONLINE BUSINESS LISTINGS Contact the Website’s Administrator www.yelp.com/contact
    48. 48. ONLINE BUSINESS LISTINGS Flag the Comment as Inappropriate www.plus.google.com
    49. 49. ONLINE BUSINESS LISTINGS How to Respond: • Try to resolve any issues • Thank them for their feedback • Give your name and explain the steps you’re taking to prevent future occurrences • Respond promptly
    50. 50. ONLINE BUSINESS LISTINGS Respond to the Review
    51. 51. ONLINE BUSINESS LISTINGS
    52. 52. ONLINE BUSINESS LISTINGS Diminish the Impact of Negative Reviews • Obtain new, positive reviews • Respond to all reviews • www.reputation.com
    53. 53. CAN NEGATIVE REVIEWS BE PREVENTED?
    54. 54. ONLINE BUSINESS LISTINGS YES! • Encourage feedback in your office • Send patient surveys • Follow up phone calls I’M LISTENING! DON’T LET PATIENTS LEAVE YOUR OFFICE DISGRUNTLED.
    55. 55. MOBILE MARKETING Is a Mobile Presence That Important? • 25% of ALL Internet traffic comes from mobile devices • Mobile is the best medium to attract local patients • The mobile market is 5 times larger than the PC-based market
    56. 56. MOBILE MARKETING 500%+ Growth in Mobile Search in the Past 2 Years There Will Be One Mobile Device for Every Person on Earth By 2015 79% of Mobile Searchers Will Leave if a Site is Not MobileFriendly Over 50% of Mobile Searches Result in a Purchase or Call to a Business 57% Won’t Recommend a Business with a Poorly Designed Mobile Site
    57. 57. MOBILE MARKETING
    58. 58. MOBILE MARKETING Elements of an Effective Mobile Website • • • • • • • • Quick load time Simple navigation Thumb-friendly Good Color Contrast Legible text Mobile compatible images HTML 5 videos And…
    59. 59. MOBILE MARKETING CONVERSION FEATURES • • • • • Click to Call Appointment Request Contact Form Click for Map Bookmarking Feature
    60. 60. MOBILE MARKETING Advertising and Optimization for Mobile “At Google, we believe that mobile represents a sociological shift with how users relate with both the digital and physical world. Businesses that understand this will win.”
    61. 61. MOBILE MARKETING Advertising and Optimization for Mobile • Separate mobile ads platform • Separate algorithms for mobile search engines • More focus on local optimization and claimed profiles on apps like Yelp and FourSquare • Awareness of GPS is critical
    62. 62. QUESTIONS? TO DOWNLOAD THIS PRESENTATION, PLEASE VISIT www.slideshare.net/ProSites
    63. 63. CLASS ASSIGNMENT Build Your Practice Website Using ProSites • Visit http://www.prosites.com/free-trial/ • Use Media Code LLU14 • Create Your Profile Page – Add Bio or CV (optional photo) • Add Staff to Your “Contact Page” • Add Keywords to Page Titles • Add link to LLU School of Dentistry on your “Links” page • Email website URL to Dr. Rogers at trogers@llu.edu
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