5 Simple Ways to Boost Continuing Ed Enrollments

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As the administrator of your extended learning program, boosting enrollments is always a priority. With this presentation, you'll learn the 5 easiest tactics to boost your enrollments.

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5 Simple Ways to Boost Continuing Ed Enrollments

  1. 1. 5 SIMPLE WAYS TO BOOST ENROLLMENTS PART OF THE MARKETING SERIES
  2. 2. THE GOAL: MINIMAL WORK WITH MAXIMUM GAINS
  3. 3. #1 KNOW YOUR AUDIENCE Where do your strengths lie? • Standard Student Base • Teachers • Healthcare • Corporations • Internal Staff • Military • Workforce/Voucher Students
  4. 4. #2 ADD VALUE • Offer CEUs of other units of measure • Implement bundles or hybrids (discounts) • Provide an institution certificate to students
  5. 5. #3 KEEP IT SIMPLE • ed2go online payment • ed2go online administration center: – Marketing link – Tracking link • Carry the entire catalog • Email campaigns • Use social media – Facebook, Twitter, etc.
  6. 6. #4 Use Your Institution’s Cornerstones • Print catalog: – Enrollment instructions – Separate “Online Courses” section – Catalog integration • Website: – Easy to find, minimal clicks – Create an “Online Courses” landing page – Include enrollment instructions and contact info
  7. 7. http://global.cmich.edu/ed2go/
  8. 8. Kennesaw State University Cont.
  9. 9. #5 SET YOURSELF APART • Students are your customers • Recurring theme amongst the top 25 ed2go partners • Supplement with ed2go Student Support
  10. 10. QUESTIONS? Download the presentation by visiting www.slideshare.net/ed2go

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