8 Lessons from Seth Godin's Tribes: We Need You To Lead Us
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8 Lessons from Seth Godin's Tribes: We Need You To Lead Us

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There are three things that I love: Books, Sports, and Social Media. Depending on the day that order may vary, but the three always stay the same. Seth Godin has long been known in the marketing......

There are three things that I love: Books, Sports, and Social Media. Depending on the day that order may vary, but the three always stay the same. Seth Godin has long been known in the marketing circles for his fresh take on leadership, content, marketing, and life. This is the first book of his that I read, and I have to say it was hard to turn a page without highlighting some quote or idea that I wanted to remember for later. From those quotes I narrowed it down to 8 main themes that I wanted this presentation to focus on. I hope you enjoy the 8 Lessons I Learned from Seth Godin's Tribes.

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  • 1. “The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there. People will follow.” “More than anyone else in an organization, it's the person who's challenging the status quo, the one who is daring to be great, who is truly present and not just punching a clock who must have confidence in her beliefs. Can you imagine Steve Jobs showing up for the paycheck? It's nice to get paid. It's essential to believe.” “If your organization requires success before commitment, it will never have either. Part of leadership is the ability to stick with the dream for a long time. Long enough that the critics realize that you're going to get there one way or another...so they follow.” Believe In What You Do
  • 2. “Senator Bill Bradley defines a movement as having three elements: (1) A narrative that tells a story about who we are and the future we're trying to build. (2) A connection between and among the leader and the tribe. (3) Something to do - the fewer limits the better. Too often organizations fail to do anything but the third.” “None of these stalls are appropriate for a leader in search of change. There's a small price for being too early, but a huge penalty for being too late. The longer you wait to launch an innovation, the less your effort is worth. “ Create a Movement “It's not time” “Take it easy” “Wait and see” “It's someone else's turn”
  • 3. “The secret of being wrong isn't to avoid being wrong! The secret is being willing to be wrong. The secret is realizing that wrong isn't fatal. The only thing that makes people and organizations great is their willingness to be not great along the way. The desire to fail on the way to reaching a bigger goal is the untold secret of success.” “Perfect is an illusion, one that was created to maintain the status quo. The Six Sigma charade is largely about hiding from change, because change is never perfect. Change means reinvention, and until something is reinvented, we have no idea what the spec is.” Failure isn’t Fatal
  • 4. “If the only side effect of the criticism is that you will feel bad about the criticism, then you have to compare that bad feeling with the benefits you'll get from actually doing something worth doing. Being remarkable is exciting, fun, profitable, and great for your career. Feeling bad wears off. Once you've compared the bad feeling and the benefits, and you've sold yourself on taking the remarkable path, answer this one: How can I create something that critics will criticize?” “Remarkable visions and genuine insights are always met with resistance. And when you start to make progress, your efforts are met with even more resistance. Products, services, career paths - whatever it is, the forces for mediocrity will align to stop you, forgiving no errors and never backing down until it's over. If it were any other way, it would be easy. And if it were any other way, everyone would do it and your work would ultimately be devalued. The yin and yang are clear: without people pushing against your quest to do something worth talking about, it's unlikely to be worth the journey. Persist.” Seek Criticism & Persist
  • 5. “Life's too short" is repeated often enough to be a cliché, but this time it's true. You don't have enough time to be both unhappy and mediocre. It's not just pointless, it's painful. Instead of wondering when your next vacation is, maybe you ought to set up a life you don't need to escape from.” No Escape
  • 6. “A fundamentalist is a person who considers whether a fact is acceptable to his religion before he explores it. As opposed to a curious person who explores first then considers whether or not he wants to accept the ramifications.” “Successful heretics create their own religions....You can recognize the need for faith in your idea, you can find the tribe you need to support you, and yes, you can create a new religion around your faith. Steve Jobs did it on purpose at Apple and Phil Knight is famous for doing it at Nike.” Create your own Religion
  • 7. “What most people want in a leader is something that's very difficult to find: we want someone who listens...The secret, Reagan's secret, is to listen, to value what you hear, and then to make a decision even if it contradicts the very people you are listening to. Reagan impressed his advisers, his adversaries, and his voters by actively listening. People want to be sure you hear what they said - they're less focused on whether or not you do what they said.” Listen!!!
  • 8. “Real leaders don't care [about receiving credit]. If it's about your mission, about spreading the faith, about seeing something happen, not only do you not care about credit, you actually want other people to take credit...There's no record of Martin Luther King, Jr. or Gandhi whining about credit. Credit isn't the point. Change is.” Take No Credit
  • 9. Buy the Book Chapters / Indigo Amazon Canada Amazon US Barnes & Noble Seth’s Website