Business Plan Template
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Business Plan Template

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Whether it is a Strategic Plan for the longer term or a Business Plan for the shorter term, this complimentary template is sure to provide you sound guidance in capturing your organisational intent.

Whether it is a Strategic Plan for the longer term or a Business Plan for the shorter term, this complimentary template is sure to provide you sound guidance in capturing your organisational intent.

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Business Plan Template Business Plan Template Document Transcript

  • Company Name Strategic Plan Strategy and Execution 2010 Strategic Plan 1
  • Company Name Strategic Plan Strategy and Execution CONTENTS Page Executive Summary……………………………………………………………………… 3 The Company….………………………………………………………………………….. 3 Vision…………………………….…………………………………………………………. 4 Strategic Analysis…………………………………………………………………………. 7 Products and Services.…………………………………………………………………… 8 Sales and Marketing....…………………………………………………………………… 8 Financial Plan………...…………………………………………………………………… 8 Executive and Implementation…...……………………………………………………… 8 2
  • Executive The Executive Summary is the introduction to the Strategic Plan. A Summary synopsis of the company and the purpose of the Strategic Plan. What message is being articulated? What is the intended use of the Strategic Plan? How does the Strategic Plan integrate with the Business Plan? Describe the difference between the two. The Company The Company should include all relevant information about the Company and its subsidiaries. When was it formed, has there been strategic change recently? In what capacity does it currently operate – B2B, B2C. What is the current state of the business? What is the Strategic Intent of the business for the future? Vision Describe here the Vision for the future. What is the strategic commitment that the business is articulating? Consider what the future will look like. What value will be delivered to Stakeholders? What position will the business hold in the market? Strategic The purpose of the Strategic Analysis is to demonstrate the current Analysis market position through both Internal Analysis and External Analysis and a detailed SWOT Analysis. You should include targeted customer groups, recognised and acknowledge competitors. Include what action has been taken to date. What is the current performance and movement within the market? How does this currently impact your business? 3
  • External Analysis (Present) • Economic Factors • Market landscape • Political landscape • Competition (Identify Tier 1,2, and 3 competitors) • Technology Internal Analysis (Present) • Products and Services on offer • Customers (Identify Tier 1,2, and 3 customers) • Organizational Structure (Current) • Organizational Structure (Desired) (if applicable) • Management Team SWOT Analysis Strengths: An internal assessment of what your business excels, specializes and demonstrates uniqueness to. Weaknesses: An internal assessment of what your business lacks, is not as effective at and does not compete with effectively (but should) Opportunities: An external assessment to what opportunities exist for the business. Threats: An external assessment to risks and threats that exist in the market and the economic climate. 4
  • Products & Describe your current Products and Services that the business Services provides. Demonstrate the uniqueness of your business, its services and products. Include brief information on your price competitiveness and how your pricing is managed. Include guarantees and warranties that the business provides to its customers. Sales & Include in the Sales and Marketing section, the intended sales and Marketing marketing initiatives that are planned. Describe the execution to customers/end users. What internal resourcing do you currently provide for internal and external sales. How is your marketing function structured? Do you use an outsourced or insourced model? How does the organisation manage its public relations, advertising and media activities? What direct marketing and/or telemarketing take place? Is the sales and marketing strategy effective? 5
  • Financial Plan Include in The Financial Plan a detailed summary of past, present and forecasted financial performance for the business. Attach spreadsheets and other evidence that demonstrate the following: • Cash flow projections • P&L Statements • Balance Sheet • Forecasting (Sales) • Forecasting (Marketing) • Headcount and staffing Execution & The Execution & Implementation is the depth of how the Strategy Implementation will be executed. Using a model such as the Balanced Scorecard, use divisional plans to demonstrate how the Strategy of the Organisation will be implemented. Be sure to include Accountabilities and Responsibilities with assigned dates and checklists. Remember, the value of the Balanced Scorecard is that it has the flexibility to be customised to your organisational needs. 6
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