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As a tool, Bronto is most commonly seen by users as a medium to deliver effective outbound eCommerce messaging. This presentation looks to challenge the status quo of email and share some of our company’s learned secrets to using Bronto as a development and engagement tool. Using Bronto’s workflows and what most of you probably already know about your customers, it is easy enough to identify interests and market niches while keeping prospects interested until they are ready to buy. This presentation, focusing on workflow development, planning and implementation, will share some of the methods that have been effective in lead generation and customer retention for our company. As a bonus, it will also shed some light, especially for lead generation businesses, on ways to use customer segmentation and Bronto to learn more about your customers while finding new opportunistic markets that elude everyone else in your industry.