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Metrics from 400 Retailers: What Drives the Most Revenue?
 

Metrics from 400 Retailers: What Drives the Most Revenue?

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Retailers know that email is generally an effective mechanism for driving sales. However, 20% of potential sales are being lost because retailers do not know how to leverage email to drive the highest ...

Retailers know that email is generally an effective mechanism for driving sales. However, 20% of potential sales are being lost because retailers do not know how to leverage email to drive the highest revenue and lifetime value from their customers. We will share data, email tactics and strategies supported by our client base of over 450 retailers that illustrate which best practices are really performing in 2013:

What specific categories of email are delivering the highest sales and revenue for retailers in 2013

How, where, and when to use email strategically across the shopper lifecycle

What consumers are telling retailers about their desires for desktop and mobile email communications

Quantitative results you should strive for based on the achievements of your peers

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