• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Market live bronto summt 2013
 

Market live bronto summt 2013

on

  • 417 views

We've all heard the mantra "content is king." But with shoppers now encountering brands through a variety of touchpoints, it's easy for content to sprawl and become disjointed. It's common to ...

We've all heard the mantra "content is king." But with shoppers now encountering brands through a variety of touchpoints, it's easy for content to sprawl and become disjointed. It's common to encounter social media posts that don't match the tone of the main Web site, or mobile messaging that fails to promote rich content on the eCommerce site. This disjointed content represents a missed opportunity for retailers to put their best brand foot forward, showcasing their products in a way that drives conversions.

We’ll discuss how to Effectively Optimize Content Strategies in order to wrangle content in the era of connected commerce

Topics Include:

How to avoid wasting resources on cool-looking but ineffective content

New pathways to purchase – how blending content and shopping gives shoppers new ways to discover products and connect with your brand

Yes, it's possible to set ROI expectations for your content! How to gauge and maintain success
Optimizing searchable content including both SEO and SEM

Creating substance for every stage of the customer lifecycle

Deploying content seamlessly across both social and mobile channels

Statistics

Views

Total Views
417
Views on SlideShare
406
Embed Views
11

Actions

Likes
0
Downloads
11
Comments
0

2 Embeds 11

http://brontosummit.com 7
http://www.brontosummit.com 4

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • http://www.youtube.com/watch?v=ZN5TyS-KYao
  • Quote source (judith made up title): How To Build Your Brand With Branded Content by tracy stokes, March 21, 2013
  • http://contentmarketinginstitute.com/2012/11/brand-storytelling-content-2020-3/
  • http://contentmarketinginstitute.com/2012/11/brand-storytelling-content-2020-3/
  • What I like about this is that it works whether you are in a specialty space (easier)…but also in a broader space like Wayfair. The fact that a highly respected niche publisher has their editors curating collections, writing blogs, etc. establishes incredible authority and demonstrates to the niche visitor that Wayfair understands they have special needs and don’t want to weed through pounds of crap…
  • What I like about this is that it works whether you are in a specialty space (easier)…but also in a broader space like Wayfair. The fact that a highly respected niche publisher has their editors curating collections, writing blogs, etc. establishes incredible authority and demonstrates to the niche visitor that Wayfair understands they have special needs and don’t want to weed through pounds of crap…
  • http://contentmarketinginstitute.com/2013/04/quality-content-help-clients-create/
  • http://contentmarketinginstitute.com/2012/11/brand-storytelling-content-2020-3/
  • 17% expect a response to any social media response within 10 minutes (source: Business Insider: These Companies Are Major Brands that are the Best & Worse at Using Social Media for Customer Service 2012, June 12, 2012)