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We've all heard the mantra "content is king." But with shoppers now encountering brands through a variety of touchpoints, it's easy for content to sprawl and become disjointed. It's common to......
We've all heard the mantra "content is king." But with shoppers now encountering brands through a variety of touchpoints, it's easy for content to sprawl and become disjointed. It's common to encounter social media posts that don't match the tone of the main Web site, or mobile messaging that fails to promote rich content on the eCommerce site. This disjointed content represents a missed opportunity for retailers to put their best brand foot forward, showcasing their products in a way that drives conversions.
We’ll discuss how to Effectively Optimize Content Strategies in order to wrangle content in the era of connected commerce
How to avoid wasting resources on cool-looking but ineffective content
New pathways to purchase – how blending content and shopping gives shoppers new ways to discover products and connect with your brand
Yes, it's possible to set ROI expectations for your content! How to gauge and maintain success
Optimizing searchable content including both SEO and SEM
Creating substance for every stage of the customer lifecycle
Deploying content seamlessly across both social and mobile channels