Kick Automation Up to aNew LevelMay 31, 2012
Bronto Webinars  Thank you for attending        Housekeeping     blog.bronto.com                                      Q&A ...
Our Contest
Kick Automation Up to aNew LevelMay 31, 2012
Agenda                                      3                                    Overview and Live                        ...
Benefits of Automation•    Set it and Forget It    • Improve Efficiency    • Save Time / Money•    Deliver messages in tim...
Examples of Automated Campaigns•   Welcome Email / Series•   Re-engagement•   Remailing•   Email Opt-in via SMS•   Rewards...
Welcome Email•   Kick off the relationship•   Invite them to your    community•   Ask them to provide    more about themse...
Re-engagement•   Identify lapsed    subscribers•   Re-engage•   Say Goodbye
Multi-Channel•   Incorporate SMS into    your campaigns•   Capture Email Address    from SMS•   Update contact field    wi...
Bronto’s Workflow Capabilities•    Drag-and-drop simplicity    • Select appropriate nodes / triggers from the menu and dra...
Workflow Demonstration
Thanks for Joining!
Thank You for Attending!  Account Management  am@bronto.com  michael.ballard@bronto.com  Follow Up Email  Webinar Recording
Contest Random Name Drawing Bronto Drink Package
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Kick Automation Up to a New Level

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Automated Workflows are one of the most powerful features in the Bronto Marketing Platform. Workflows enable you to create sophisticated email, mobile and social campaigns that automatically execute in near real time resulting in more relevant marketing and increased revenue.

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  • Automated welcome messages should be sent to kick-off of the relationship. It sets the tone for what’s to come and rewards subscribers by confirming the reasons they signed up. PURPOSE OF WELCOME MESSAGE:Say thank you/confirm successful sign-up2) Provide whitelisting instructions to ensure inbox delivery3) Maybe provide an incentive (coupon to encourage a purchase or to promote further engagement with the product, depending on product type)4) Ask subscribers more about themselves. This data will help you in the future.Timing is very important.Ideally, this would go out within 24 hours to get the subscriber to interact right away. Perfect candidate for automation!Gander – AOV of Welcome Message is $126 compared to an overall AOV of $100. Sales per delivered message averages .03 but the Welcome is 1.85 in sales per delivered message.
  • Multiple ways to handle re-engagement… one simple way is to identify your non-openers.Identify them and drop them into an automated campaignAt the end, you have either re-engaged the contact or you have moved them to an exclusion list.hancock’s of paducah re-engaged 28% of their list through a re-engagement campaign
  • Kick Automation Up to a New Level

    1. 1. Kick Automation Up to aNew LevelMay 31, 2012
    2. 2. Bronto Webinars Thank you for attending Housekeeping blog.bronto.com Q&A community.bronto.com Recording @bronto Topic Suggestions? Bronto Nation Michael.ballard@bronto.com www.bronto.com/bpd
    3. 3. Our Contest
    4. 4. Kick Automation Up to aNew LevelMay 31, 2012
    5. 5. Agenda 3 Overview and Live 2 Walkthrough Examples of Automated Campaigns 1 Benefits of Automation
    6. 6. Benefits of Automation• Set it and Forget It • Improve Efficiency • Save Time / Money• Deliver messages in timely manner• Increase Revenue
    7. 7. Examples of Automated Campaigns• Welcome Email / Series• Re-engagement• Remailing• Email Opt-in via SMS• Rewards Programs• Social Contests• Many more….
    8. 8. Welcome Email• Kick off the relationship• Invite them to your community• Ask them to provide more about themselves• One of the most clicked on messages• Timing is important! Should be sent within 24 hours.
    9. 9. Re-engagement• Identify lapsed subscribers• Re-engage• Say Goodbye
    10. 10. Multi-Channel• Incorporate SMS into your campaigns• Capture Email Address from SMS• Update contact field with SMS responses
    11. 11. Bronto’s Workflow Capabilities• Drag-and-drop simplicity • Select appropriate nodes / triggers from the menu and drag onto the canvas• Advanced targeting and personalization • Event driven at the contact level / triggered by contact actions and changes to contact attributes• Library of pre-built workflows • Easy to use with pre-defined workflow templates
    12. 12. Workflow Demonstration
    13. 13. Thanks for Joining!
    14. 14. Thank You for Attending! Account Management am@bronto.com michael.ballard@bronto.com Follow Up Email Webinar Recording
    15. 15. Contest Random Name Drawing Bronto Drink Package
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